This document discusses how engaging consumers through online experiences and entertainment is important for businesses. It notes that member communities reach more internet users than email and that communities are the fastest growing sector for internet use. It emphasizes that consumers who belong to online communities also create content that can help businesses reach their goals and become more credible. However, many companies fail to properly manage their online communities. The document suggests that companies should analyze where people talk online and what they discuss, create multi-channel content, and consider content as king.

1. We are all media companies now!
Engaging consumers through entertainment

5. It is all about

6. Online Experience
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8. Why community matters ? The Numbers
• Member communities reach more internet users
(66.8%) than email (65.1%)*
• By 2010 over 60% of Fortune 1000 companies will
have some form of online community deployed for
CRM purposes **
• Fastest growing sector for Internet use is
communities (5.4% in a year)
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9. Consumer who “belong” also “create”

10. They help you -businesses- reach your goals
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11. They help you become CREDIBLE
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12. Companies understood it…
Source: The global social Media
Checkup- Burson Marsteller

13. Well, kind of…
By 2010 more than half of companies that have
established an online community will fail to manage it
as an agent of change, ultimately eroding customer
value”
Gartner Group

14. Why?

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17. 3 types of media
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22. 3 types of media: Evolution
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26. What if Philips worked like Universal
Studios ?

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28. 1- Analysis: Where people talk, and what
they talk about?

31. 3- Multi-channel content -B*;A&&
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32. Product selector

33. Corporate site

34. Relevant social media

35. What if Red Bull does do drinks
anymore?

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37. 1- Analysis of 3 key brand elements
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38. 1- Analysis of 3 key brand elements
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42. People RedBull
are engaged is engaged

43. New Business opportunities
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44. Is this just for large corporations, with a
lot of marketing money?

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46. Content is king
All about entertainment
Be a story teller
..and don’t forget:
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47. Thank you !
gilles@dg2all.com
@domartini

48. Credits
• Slide 2, 8 – 12: Chess Media Group
• Slide 18 - 21 & 23: Jack Morton Worldwide
• Slide 28 – 33: Philips
• Slide 39: Red Bull
• All documents are in the public domain