11. Digital Marketing Conference 2013
We’ll talk about
1
Mobile changed
people’s behavior
#IgorSaraiva
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2
What should we
do about it?
3
Top 10 Advices
4
5 Sins to Avoid
17. 1st 354MM
China
2nd 219MM
USA
3rd 94MM
Japan
70MM
23%
4th in total
smartphone
users
#IgorSaraiva
Developed by
Sources: Informa, Morgan Stanley Research estimates
18. 1st 354MM
China
2nd 219MM
USA
3rd 94MM
Japan
30MM
12%
11th in total
smartphone
users
70MM
23%
4th in total
smartphone
users
#IgorSaraiva
Developed by
Sources: Informa, Morgan Stanley Research estimates
19. 1st 354MM
China
2nd 219MM
USA
3rd 94MM
Japan
30MM
12%
11th in total
smartphone
users
70MM
23%
4th in total
smartphone
users
1,5B global
smartphone users
5B
mobile
phone
users
#IgorSaraiva
Developed by
Sources: Informa, Morgan Stanley Research estimates
20. Last year, mobile access to
internet surpassed PC in China.
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38. As a consequence, the
conversation has gone to a
second place.
Most of the time, I talk.
Sometimes, I chat.
Everybody talks. Few listen.
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39. The like button fever.
I saw you talking. I saw your picture.
EverybodyInteracts
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Developed by
116. “Like any company we require a profit to stay in
business. But it is not the reason we are in business.
The thing that has not changed from day one is the desire
to make people think about the world we live in.
This is, and always will be, why we are in business.”
Dave Hieatt
#IgorSaraiva
Developed by
Co-Founder of The Do lectures,
Co-founder of Hiut Denim Co.
121. “If you don't like change, you're going
to like irrelevance even less.”
General Eric Shinseki
Retired Chief of Staff, U. S. Army.
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130. PorQueNão? Production Process
Rigorous methodology
Information
Architecture
#IgorSaraiva
Developed by
Requirement
Analysis
Visual
Design
Software
Architecture
Code
Development
Quality
Assurance
135. PorQueNão? Production Process
Rigorous methodology
Code
Development
Production
Information Architecture
Requirement Analysis
Visual Design
Software Architecture
136. PorQueNão? Production Process
Rigorous methodology
Quality
Assurance
Production
Information Architecture
Requirement Analysis
Visual Design
Software Architecture
Code Development