Маркетинговые исследования существенно изменятся: будут преобладать недорогие и оперативные интернет-исследования; снижение качества данных компенсируется разнообразием источников информации и низкой стоимостью ее получения; исследования будут не «проектными», а «волнообразными» и непрерывными
Маркетинговые исследования существенно изменятся: будут преобладать недорогие и оперативные интернет-исследования; снижение качества данных компенсируется разнообразием источников информации и низкой стоимостью ее получения; исследования будут не «проектными», а «волнообразными» и непрерывными
Este documento describe un taller de poesía para niños de 7-12 años basado en el libro de poemas "Travieso (con seso)". El taller consiste en tres partes: 1) una lectura y discusión de 10 poemas, 2) una actividad creativa relacionada con las emociones exploradas, y 3) un ejercicio de cierre para reflexionar sobre la experiencia. El objetivo es fomentar la expresión emocional a través de la poesía y actividades prácticas en un entorno participativo y de humor.
Amplifying Storytelling in your Marketing PlanCarole Lamarque
The luxury goods industry is shifting focus from which markets drive growth to which channels drive growth. The luxury industry is one of the most competitive in the world, and social media is the newest battleground to develop loyalty and brand heritage, as well as to reach new segments of potential customers. In today’s complex digital world, there is an increasing number of different ways to reach customers. It makes it difficult for marketers to stay on top of this evolution and to ensure the right mediums are leveraged in function of the business and marketing objectives. Multiple clients have already given Duval Union Consulting their trust for managing their marketing projects, from strategy to implementation.
Shannon Holgate: Bending non-splittable data to harness distributed performanceAnalyticsConf
Performant XML processing in a distributed environment is a major challenge. We will dive into a financially viable pipeline to extract, load and transform XML on a platform of performance and flexibility. Hadoop, Spark and Impala will feature in this session about bringing commodity applications to a market of proprietary solutions.
What can we achieve by processing non-splittable data in a distributed fashion? I will talk about the motivation behind our research and show how we evolved a solution to cope with an ever changing environment. Stepping into the solution, I will show how you can strip away the restrictions of XML and load it onto Hadoop ready for analysis at scale in both an adhoc and modelling fashion.
Evaluating and evolving this solution is paramount. Load and throughput testing methods are highlighted along with guidance on tuning both the pipeline and the Hadoop platform to ensure your solution is optimised for a dynamic environment.
Hays has helped several companies with their employee benefits programs by bringing new ideas, understanding each company's unique culture and needs, and managing benefits costs and changes in a responsive manner. Clients say Hays communicates well, works hard to find customized solutions, and serves as a helpful advocate and extension of their company. Hays also introduced some clients to new providers that saved them money and improved processes like open enrollment. Overall, clients find Hays' service to be of high value.
Perficient is a leading digital transformation consulting firm that helps clients modernize their systems to create meaningful customer experiences and ensure businesses are attuned to digitally savvy customers. Perficient uses its information technology, management consulting, and creative capabilities to deliver vision, execution, and value. Application programming interfaces (APIs) are playing a key role in digital transformation by functioning as the digital glue that connects applications, systems, and services. APIs drive significant revenue for companies like Salesforce and eBay and are commonly used to deliver data/functions to mobile apps, build integrated partner networks, and extend legacy applications. As APIs and digital transformation continue to accelerate, Perficient encourages downloading its guide to learn how to structure an API strategy.
Встреча Клуба организационного управления http://koy.su "О «Свод знаний по у...Vasikinbox
Докладчики:
Виталий Елиферов, член АВРМР, ведущий консультант ООО ЭЛКОД.
Анатолий Белайчук, президент Российского отделения международной ассоциации BPM-профессионалов (ABPMP Russia). Видео доклада по адресу http://koy.su/?p=1104
Marketing - Best Packaging - Kinder SurpriseM. Merve Gül
The document discusses the history and market dominance of Kinder Surprise eggs, a popular chocolate treat made by Ferrero. It details how Ferrero was founded in 1946 and began launching popular products like Nutella in 1964 and Kinder Surprise eggs in 1974. By the 1990s, Kinder had become the 4th biggest confectionery company in the world, with $10.9 billion in annual sales and toys inside Kinder eggs had reached over 8,000 varieties sold. The document examines the target customers, variations of products, and banned status of Kinder eggs in the United States.
Hadoop and the Data Warehouse: When to Use Which DataWorks Summit
In recent years, Apache™ Hadoop® has emerged from humble beginnings to disrupt the traditional disciplines of information management. As with all technology innovation, hype is rampant, and data professionals are easily overwhelmed by diverse opinions and confusing messages.
Even seasoned practitioners sometimes miss the point, claiming for example that Hadoop replaces relational databases and is becoming the new data warehouse. It is easy to see where these claims originate since both Hadoop and Teradata® systems run in parallel, scale up to enormous data volumes and have shared-nothing architectures. At a conceptual level, it is easy to think they are interchangeable, but the differences overwhelm the similarities. This session will shed light on the differences and help architects, engineering executives, and data scientists identify when to deploy Hadoop and when it is best to use MPP relational database in a data warehouse, discovery platform, or other workload-specific applications.
Two of the most trusted experts in their fields, Steve Wooledge, VP of Product Marketing from Teradata and Jim Walker of Hortonworks will examine how big data technologies are being used today by practical big data practitioners.
How Digital Transformation Is Changing The Way We WorkScopernia
The document discusses how digital transformation is changing the way people work. It notes that 100,000 banking jobs were lost in 2015 due to digital disruption. Digital waves since 1995 have disrupted industries like music, photography, video rental, print media, TV, travel and real estate. By 2020, the document predicts that all industries will be subject to digital disruption. This disruption changes the relationship with markets, experiences with products/services, positions in value chains, and gives mobile access to everything everywhere. Specifically, it enables radical transparency in businesses, humanization, working from anywhere, finding partners/suppliers from anywhere, new funding models, and virtual team collaboration - representing just the beginning of changes to the way people work through digital transformation.
Quincy has been interested in art, architecture, and design since childhood. They enjoyed sketching, painting, and observing different building styles. In high school, they decided to study architecture, which combines their creative interests with practical skills. Quincy has gained expertise in design, construction techniques, materials, software like AutoCAD and SketchUp, and has participated in campus development projects. Their portfolio demonstrates strong drawing, modeling, and technical skills gained through studio-based and hands-on learning.
Исследование. Стратегия позиционирования компаний в интернете. Онлайн-репутация.Anastasiya Veselovskaya
Речь пойдет о компонентах репутации компаний и их значимости в глазах потребителей. Приведены результаты опроса (январь 2014), проведенного в рамках дипломной работы магистра социологии.
Este documento describe un taller de poesía para niños de 7-12 años basado en el libro de poemas "Travieso (con seso)". El taller consiste en tres partes: 1) una lectura y discusión de 10 poemas, 2) una actividad creativa relacionada con las emociones exploradas, y 3) un ejercicio de cierre para reflexionar sobre la experiencia. El objetivo es fomentar la expresión emocional a través de la poesía y actividades prácticas en un entorno participativo y de humor.
Amplifying Storytelling in your Marketing PlanCarole Lamarque
The luxury goods industry is shifting focus from which markets drive growth to which channels drive growth. The luxury industry is one of the most competitive in the world, and social media is the newest battleground to develop loyalty and brand heritage, as well as to reach new segments of potential customers. In today’s complex digital world, there is an increasing number of different ways to reach customers. It makes it difficult for marketers to stay on top of this evolution and to ensure the right mediums are leveraged in function of the business and marketing objectives. Multiple clients have already given Duval Union Consulting their trust for managing their marketing projects, from strategy to implementation.
Shannon Holgate: Bending non-splittable data to harness distributed performanceAnalyticsConf
Performant XML processing in a distributed environment is a major challenge. We will dive into a financially viable pipeline to extract, load and transform XML on a platform of performance and flexibility. Hadoop, Spark and Impala will feature in this session about bringing commodity applications to a market of proprietary solutions.
What can we achieve by processing non-splittable data in a distributed fashion? I will talk about the motivation behind our research and show how we evolved a solution to cope with an ever changing environment. Stepping into the solution, I will show how you can strip away the restrictions of XML and load it onto Hadoop ready for analysis at scale in both an adhoc and modelling fashion.
Evaluating and evolving this solution is paramount. Load and throughput testing methods are highlighted along with guidance on tuning both the pipeline and the Hadoop platform to ensure your solution is optimised for a dynamic environment.
Hays has helped several companies with their employee benefits programs by bringing new ideas, understanding each company's unique culture and needs, and managing benefits costs and changes in a responsive manner. Clients say Hays communicates well, works hard to find customized solutions, and serves as a helpful advocate and extension of their company. Hays also introduced some clients to new providers that saved them money and improved processes like open enrollment. Overall, clients find Hays' service to be of high value.
Perficient is a leading digital transformation consulting firm that helps clients modernize their systems to create meaningful customer experiences and ensure businesses are attuned to digitally savvy customers. Perficient uses its information technology, management consulting, and creative capabilities to deliver vision, execution, and value. Application programming interfaces (APIs) are playing a key role in digital transformation by functioning as the digital glue that connects applications, systems, and services. APIs drive significant revenue for companies like Salesforce and eBay and are commonly used to deliver data/functions to mobile apps, build integrated partner networks, and extend legacy applications. As APIs and digital transformation continue to accelerate, Perficient encourages downloading its guide to learn how to structure an API strategy.
Встреча Клуба организационного управления http://koy.su "О «Свод знаний по у...Vasikinbox
Докладчики:
Виталий Елиферов, член АВРМР, ведущий консультант ООО ЭЛКОД.
Анатолий Белайчук, президент Российского отделения международной ассоциации BPM-профессионалов (ABPMP Russia). Видео доклада по адресу http://koy.su/?p=1104
Marketing - Best Packaging - Kinder SurpriseM. Merve Gül
The document discusses the history and market dominance of Kinder Surprise eggs, a popular chocolate treat made by Ferrero. It details how Ferrero was founded in 1946 and began launching popular products like Nutella in 1964 and Kinder Surprise eggs in 1974. By the 1990s, Kinder had become the 4th biggest confectionery company in the world, with $10.9 billion in annual sales and toys inside Kinder eggs had reached over 8,000 varieties sold. The document examines the target customers, variations of products, and banned status of Kinder eggs in the United States.
Hadoop and the Data Warehouse: When to Use Which DataWorks Summit
In recent years, Apache™ Hadoop® has emerged from humble beginnings to disrupt the traditional disciplines of information management. As with all technology innovation, hype is rampant, and data professionals are easily overwhelmed by diverse opinions and confusing messages.
Even seasoned practitioners sometimes miss the point, claiming for example that Hadoop replaces relational databases and is becoming the new data warehouse. It is easy to see where these claims originate since both Hadoop and Teradata® systems run in parallel, scale up to enormous data volumes and have shared-nothing architectures. At a conceptual level, it is easy to think they are interchangeable, but the differences overwhelm the similarities. This session will shed light on the differences and help architects, engineering executives, and data scientists identify when to deploy Hadoop and when it is best to use MPP relational database in a data warehouse, discovery platform, or other workload-specific applications.
Two of the most trusted experts in their fields, Steve Wooledge, VP of Product Marketing from Teradata and Jim Walker of Hortonworks will examine how big data technologies are being used today by practical big data practitioners.
How Digital Transformation Is Changing The Way We WorkScopernia
The document discusses how digital transformation is changing the way people work. It notes that 100,000 banking jobs were lost in 2015 due to digital disruption. Digital waves since 1995 have disrupted industries like music, photography, video rental, print media, TV, travel and real estate. By 2020, the document predicts that all industries will be subject to digital disruption. This disruption changes the relationship with markets, experiences with products/services, positions in value chains, and gives mobile access to everything everywhere. Specifically, it enables radical transparency in businesses, humanization, working from anywhere, finding partners/suppliers from anywhere, new funding models, and virtual team collaboration - representing just the beginning of changes to the way people work through digital transformation.
Quincy has been interested in art, architecture, and design since childhood. They enjoyed sketching, painting, and observing different building styles. In high school, they decided to study architecture, which combines their creative interests with practical skills. Quincy has gained expertise in design, construction techniques, materials, software like AutoCAD and SketchUp, and has participated in campus development projects. Their portfolio demonstrates strong drawing, modeling, and technical skills gained through studio-based and hands-on learning.
Исследование. Стратегия позиционирования компаний в интернете. Онлайн-репутация.Anastasiya Veselovskaya
Речь пойдет о компонентах репутации компаний и их значимости в глазах потребителей. Приведены результаты опроса (январь 2014), проведенного в рамках дипломной работы магистра социологии.
Триггеры – «спусковые крючки» принятия решений"Rating Runet"
Дизайн-триггеры — это коллекция действенных психологических мотиваторов, когнитивных законов и поведенческих паттернов, которых хватит для планирования целого проекта. Мы оформили статью о дизайн-триггерах в формат презентации, вот ссылка на саму статью: http://www.cmsmagazine.ru/library/items/graphical_design/triggers/
Базовые принципы и понятия. Конверсия, сегментация ЦА, пользовательские сценарии. 2 метода проведения исследований сайта: моделирование сценариев, исследование на фокус-группах. Принципы формирования гипотез. Внедрение и выбор KPi тестирования.
Качественные исследования для hi-tech продуктов и сервисовKonstantin Efimov
Презентация к вебинару «Качественные исследования для hi-tech сервисов и продуктов».
В презентации рассказывается о:
1. Мифах, связанных с качественными исследованиям по сервисам и продуктам;
2. Подходам к формированию ЦА и критериям выборки;
3. Оптимальном дизайне таких исследований – в каких случаях нужно выбирать фокус-группы, интервью, или этнографию;
4. Типичных ошибках в проведении исследований и интерпретации результатов.
Понятие воронки продаж. Построение собственной воронки. Виды и задачи. KPI для каждого этапа воронки. Работа с рекламными инструментами Google Ads для корректной работы и соблюдением KPI
Typography is the art and technique of arranging type. The document discusses the history of typography from uncial lettering in ancient times to modern developments. It then covers typographic characteristics such as font, typeface, and kerning. The document also includes an anatomy of font terms and diagrams of serif, sans serif, and other font styles. Instruments used for calligraphy like markers, pens, and brushes are also mentioned.
This document provides an overview of corporate identity and logo design. It discusses key elements of logos such as logotypes, word marks, letter marks, and emblem marks. It also covers logo anatomy, geometry, styles, semantics, and exercises for designing logos. Examples are given of linear, volumetric, stained glass, and other styles. Guidelines are provided for logo development including choosing a company, explaining its meaning, creating a timeline, and offering a new variant. The document serves as a comprehensive reference for understanding corporate branding and logo design fundamentals.
This document provides instructions for drawing objects using light and shadow techniques. It discusses key concepts like highlights, core shadows, cast shadows, and reflected light. Exercises are included to practice rendering tone scales and applying light/shadow techniques to bring objects to life on the page.
1. The document discusses ancient Greek mathematical systems for proportion and scale, including the golden ratio and middle third rule.
2. It provides examples of how these composition rules can be applied to art through techniques like simplifying scenes, filling space, using patterns, negative and positive spaces, focus, direction, movement, framing, layout, symmetry, and using odd numbers of elements.
3. Readers are given exercises to build pictures using these composition bases and rules of proportion.
Doodling can help activate the right side of the brain related to creativity and imagination. It involves using simple lines and shapes to create characters and tell stories. Exercises encourage developing characters and composing scenes using metamorphosis, where elements interact and transform between forms through techniques like interaction, conversion, and transfiguration. Practicing doodling and metamorphic compositions can help strengthen creative visualization and problem-solving skills.
This document discusses the elements of design for people. It describes the main characteristics of lines used in design, including thickness, species, straightness, saturation, and curvature. It outlines several functions of lines in design like creating a backplane, separating elements, and accentuating parts. The document also discusses using lines to convey emotions and explores different styles of line-based design exemplified through images. Finally, it provides exercises for the reader to practice different line-based composition styles and explores using shapes and rhythm in design.
2. ИССЛЕДОВАНИЕ ПОЛЬЗОВАТЕЛЯ
ЦА - группа лиц, пользующихся продуктом или являющиеся потенциальными
потребителями продукта, на которых направлена коммуникация.
Методика М.Шеррингтона
what (что?) – что предпочетает потребитель, тип товара,
качественные харакетристики товара;
who (кто?) – кто приобретает товар, тип потребителя, его поло-возрастные
характеристики;
why (почему?) – мотивация, потребность в товаре, приверженность марке,
ценовые предпочтения, пирамида Маслоу;
when (когда?) – как происходит покупка (время совершения покупки, способы
совершения отложенной по времени покупки);
where (где?) – места покупок, где чаще всего спрашивается и приобретается товар,
каналы распределения товара.
3. ПЕРСОНАЖ
Кто: 21 год, ж, учится в Университете
Что: смотреть кино, комедия, авторское, фэнтези
Почему: потребность в принадлежности,
потребность в познавании
Когда: за компанию с друзьями, на премьеру,
с бойфрендом, интересно, нечего делать
Где: город
4. ДИЗАЙН С ОГРАНИЧЕННЫМИ ВОЗМОЖНОСТЯМИ
“Мы бы хотели, чтобы дизайнеры видели разработку приложения как путешествие.
Поставьте себя на место пользователя. Подумайте, как слепой или глухой человек
будет использовать ваше приложение, и уделите внимание UX.”
Астрид Вебер
Каждый 12-й мужчина и 200-я женщина - дальтоники. Необходимо учитывать этот факт
при проектировании интерфейсов. Дейтеранопия - 8% населения Земли.
accessibility
5. Дислексия - 7% населения Земли.
Нарушения двигательных функций
Уменьшайте количество взаимодействий и Вы сделаете людей счастливыми!
6. АУДИТ ПРОЕКТА
Анализ
Оценка эффективности работы
Рентабельность веб-проекта
Программа развития и улучшения
Соответствие ресурса всем современным нормам сайтостроения
Анализ юзабилити пользовательских ВЕБИНТЕРФЕЙСОВ
Выявление несоответствий внутренней оптимизации
Мониторинг индексации всех страниц сайта
Результаты поисковой выдачи
Оформление и дизай сайта
Комплекс мер по улучшению текщего состояния и решения выявленных проблем
7. АУДИТ ЮЗАБИЛИТИ
наличие и правильное расположение элементов управления
и навигации, их именование;
колористическое решение дизайна;
функциональные механизмы работы сайта, поиск по сайту;
удовлетворение потребностям пользователя;
графическое оформление;
эффективность использования пространства экрана
описание и контент сайта.
Получение данных:
процент перехода по страницам внутри сайта;
время нахождения на страницах;
анализ запросов к поиску на сайте;
анализ поведения пользователей.
Яндекс директ
Google Adwords
Счетчики на сайте
8. Экспериментальное тестирование
A B
Ставим себя на место пользователя
Группа пользователей
ЭКСПЕРТНАЯ ОЦЕНКА ДИЗАЙНА САЙТА
1. Логотип
+: отражает деятельность компании, есть сссылка с логотипа
-: не вмещается в шапку
Решение: отделить знак и логотип в горизонтальное положение
2. Оценка главного меню
+: читабельный размер шрифта, разделители не навязчивы и читаются таковыми
-: нет смены при посещаемости пункта меню, что не акцентирует внимание
Решение: Добавить интерактивность
3.Шрифты и заголовки
-: Слишком разнородный шрифт, нет контраста
Решение: Свести количество шрифтов до 2-х, добавить акценты в заголовках
Сценарий пользователя
9. ИНСТРУМЕНТЫ ДЛЯ ЮЗАБИЛИТИ ТЕСТИРОВАНИЯ
https://usabilla.com
https://vimeo.com/8198324
Кто тестирует: Пользователи, приглашенные заказчиком тестирования
Объект: Скриншот веб-страницы; страница «живого» сайта
Результаты тестирования: Отчеты о действиях пользователей, сгруппированные
для последующего анализа; тепловая карта кликов
http://www.feng-gui.com
Кто тестирует: Своими силами, с помощью программы, имитирующей взгляд
пользователя на основании специального алгоритма
Объект: Скриншот веб-страницы
Результаты тестирования: Тепловая карта движения глаз по страничке
10. UI И UX
UI - это интерфейс, исполненный человеком и реализованный машиной/устройством,
через который человек пользуется интерфейсом-продуктом.
Способ взаимодействия пользователя с продуктом.
Инструменты: Photoshop, Illustrator, Fireworks, Cinema 4D, ZBrush, ручка, бумага.
Типы UI:
1. Графический интерфейс пользователя (GUI).
Пользователь осуществляет операцию ввода через устройства,
такие как компьютерная клавиатура и мышь, а машина и обеспечивает
графический вывод на мониторе компьютера.
2.Веб-интерфейс (WUI). Это совокупность средств, при помощи которых пользователь
взаимодействует с веб-сайтом или любым другим приложением через браузер.
Новые реализации используют Java, JavaScript, AJAX, Adobe Flex, Microsoft. NET.
3.Административные веб-интерфейсы.
4.Сенсорные экраны. Это дисплеи, принимающие ввод при касании пальцами
или стилусом .
UX - опыт взаимодействия предполагает поведение человека, его отношение,
и эмоции вызванные и связанные с использованием продукта, системы или услуги.
UX включает в себя восприятие пользователем характеристик системы, таких как
полезность, простота использования и эффективность.