Personality, Emotion and Consumer Behavior (Ch.8)
บุคลิกภาพ อารมณ์ และพฤติกรรมผู้บริโภค (บทที่ 8)
for CB Class, Aj. Watjana Poopanee, Mahasarakham Business School, Mahasarakham University
The document discusses key principles of Gestalt psychology including the laws of organization, pragnanz, similarity, proximity, and closure. It explains that Gestalt psychologist Wolfgang Kohler studied insight learning and problem solving. Gestalt psychology focuses on the whole structure and organization of psychological phenomena, not just the parts. It emphasizes that people learn best through direct experience and solving problems on their own.