Great, your nonprofit is on Facebook and Twitter now, but what are you going to say to your followers to keep them engaged? Join us for this free, interactive webinar to learn how to discover, organize, and distribute compelling online content.
In this webinar, participants will:
· Gain practical tips and content curation resources to help you carve the time out of your busy schedule and establish your organization as a thought leader in its field, creating credibility and building your social media follower base.
· Understand how to engage your social media followers, and convert their attention into support for your nonprofit.
· Get turned onto free tools and platforms that can help you identify and share killer content in no time, and harness the potential of social media to engage your most important supporters and allies in valuable conversations.
A journalist at heart, Arabella Santiago believes in the power of producing authentic content to develop, strengthen and market a brand. Currently, Arabella is the Director of Marketing and Communications at Scoop.it, a social media publishing platform that allows users to express themselves on topics that matter through idea discovery, content curation and social sharing. Prior to joining Scoop.it, she was the Executive Director of Techweek 2012 Chicago, the largest technology conference in the Midwest with over 5,000 participants. For four years, Arabella ran MediaGuns, Inc., web production company that served businesses, nonprofit organizations and events including The Women's Conference, then led by former California First Lady Maria Shriver. She began her career as a newspaper reporter and has continued to build on her journalism skills. Arabella has interviewed hundreds of leaders, visionaries and celebrities including Richard Branson, Craig Newmark and startup founders Leah Busque and Travis Kalanick.
Top 7 Productivity and Tech Style Apps and Services for WomenArabella DeLucco
A summary of seven Web apps, services and startups that can help women get more organized and inspired. The list includes Boxbee - urban storage solution; Threadflip - marketplace for second hand brand items; Styleseat - booking platform for stylists and wellness professionals; Haiku Deck - an easier way to make beautiful presentations; and Amazon Matchbook - buy a print-edition, get the Kindle version for cheap. List curated by @arabellaLABS
(Originally delivered at http://marketingcampsf.org March 2013)
There's no secret that content marketing takes time, effort and resources, but content is also essential to a solid and well-rounded marketing strategy. Learn about #leancontent and the companies and brands that are practicing efficient and effective ways to produce, curate and share great ideas that help build your brand's voice.
This session will help you answer the following questions and have you apply #leancontent to help build your company's brand:
- Why a lean approach to content strategy?
- Why does great marketing encompass knowledge base building and sharing?
- Which brands are using #leancontent to gain more visibility on the web? How are they doing that?
- What are the best tools out there that can effectively discover, create, curate and share content?
About the speaker:
Arabella Santiago is the Marketing and Communications Director at Scoop.it. A journalist at heart, Arabella believes in the power of producing authentic content to develop, strengthen and market a brand. Currently, Arabella is the Director of Marketing and Communications at Scoop.it, a social media publishing platform that allows users to express themselves on topics that matter through idea discovery, content curation and social sharing. Prior to joining Scoop.it, she was the Executive Director of Techweek 2012 Chicago, the largest technology conference in the Midwest with over 5,000 participants. Arabella graduated with a degree in political science and English from Rutgers University. In her spare time, she enjoys cooking, writing and hiking beautiful Northern California.
5 Steps for High Impact Content Marketing StrategyArabella DeLucco
In the past, creating keyword-heavy, quick and dirty content helped optimize web pages for search engines, but now, the web is full of noise. More importantly, your audience is getting very particular on what they consume and share. The more content you produce and publish, the more chances you get to engage your audience, but focusing only on quantity is detrimental to your brand voice. How do you build a high-impact content marketing strategy that builds your voice and visibility online with minimum time and effort? Don’t skip a beat and learn how to balance quality content with consistent posts and distribution.
Key Takeaways:
- Practical tips for content curation to help you carve the time out of your busy schedule
- How to establish your brand as a thought leader in its field, creating credibility and building your social media follower base
- How to engage your social media followers, and convert their attention into support for your company
- Which tools and platforms can help you identify and share killer content in no time
- How to harness the potential of social media to engage your most important supporters and allies in valuable conversations
Words for a Journey - The Art of Being with Dementia (旅のことば - 認知症とともによりよく生きるた...Takashi Iba
Talk at the session "Building Dementia-Friendly Society"(認知症フレンドリー社会をどのように実現するのか?), Roppongi, Tokyo. (Nov. 4th, 2014)
Presented by Takashi Iba & Makoto Okada
Great, your nonprofit is on Facebook and Twitter now, but what are you going to say to your followers to keep them engaged? Join us for this free, interactive webinar to learn how to discover, organize, and distribute compelling online content.
In this webinar, participants will:
· Gain practical tips and content curation resources to help you carve the time out of your busy schedule and establish your organization as a thought leader in its field, creating credibility and building your social media follower base.
· Understand how to engage your social media followers, and convert their attention into support for your nonprofit.
· Get turned onto free tools and platforms that can help you identify and share killer content in no time, and harness the potential of social media to engage your most important supporters and allies in valuable conversations.
A journalist at heart, Arabella Santiago believes in the power of producing authentic content to develop, strengthen and market a brand. Currently, Arabella is the Director of Marketing and Communications at Scoop.it, a social media publishing platform that allows users to express themselves on topics that matter through idea discovery, content curation and social sharing. Prior to joining Scoop.it, she was the Executive Director of Techweek 2012 Chicago, the largest technology conference in the Midwest with over 5,000 participants. For four years, Arabella ran MediaGuns, Inc., web production company that served businesses, nonprofit organizations and events including The Women's Conference, then led by former California First Lady Maria Shriver. She began her career as a newspaper reporter and has continued to build on her journalism skills. Arabella has interviewed hundreds of leaders, visionaries and celebrities including Richard Branson, Craig Newmark and startup founders Leah Busque and Travis Kalanick.
Top 7 Productivity and Tech Style Apps and Services for WomenArabella DeLucco
A summary of seven Web apps, services and startups that can help women get more organized and inspired. The list includes Boxbee - urban storage solution; Threadflip - marketplace for second hand brand items; Styleseat - booking platform for stylists and wellness professionals; Haiku Deck - an easier way to make beautiful presentations; and Amazon Matchbook - buy a print-edition, get the Kindle version for cheap. List curated by @arabellaLABS
(Originally delivered at http://marketingcampsf.org March 2013)
There's no secret that content marketing takes time, effort and resources, but content is also essential to a solid and well-rounded marketing strategy. Learn about #leancontent and the companies and brands that are practicing efficient and effective ways to produce, curate and share great ideas that help build your brand's voice.
This session will help you answer the following questions and have you apply #leancontent to help build your company's brand:
- Why a lean approach to content strategy?
- Why does great marketing encompass knowledge base building and sharing?
- Which brands are using #leancontent to gain more visibility on the web? How are they doing that?
- What are the best tools out there that can effectively discover, create, curate and share content?
About the speaker:
Arabella Santiago is the Marketing and Communications Director at Scoop.it. A journalist at heart, Arabella believes in the power of producing authentic content to develop, strengthen and market a brand. Currently, Arabella is the Director of Marketing and Communications at Scoop.it, a social media publishing platform that allows users to express themselves on topics that matter through idea discovery, content curation and social sharing. Prior to joining Scoop.it, she was the Executive Director of Techweek 2012 Chicago, the largest technology conference in the Midwest with over 5,000 participants. Arabella graduated with a degree in political science and English from Rutgers University. In her spare time, she enjoys cooking, writing and hiking beautiful Northern California.
5 Steps for High Impact Content Marketing StrategyArabella DeLucco
In the past, creating keyword-heavy, quick and dirty content helped optimize web pages for search engines, but now, the web is full of noise. More importantly, your audience is getting very particular on what they consume and share. The more content you produce and publish, the more chances you get to engage your audience, but focusing only on quantity is detrimental to your brand voice. How do you build a high-impact content marketing strategy that builds your voice and visibility online with minimum time and effort? Don’t skip a beat and learn how to balance quality content with consistent posts and distribution.
Key Takeaways:
- Practical tips for content curation to help you carve the time out of your busy schedule
- How to establish your brand as a thought leader in its field, creating credibility and building your social media follower base
- How to engage your social media followers, and convert their attention into support for your company
- Which tools and platforms can help you identify and share killer content in no time
- How to harness the potential of social media to engage your most important supporters and allies in valuable conversations
Words for a Journey - The Art of Being with Dementia (旅のことば - 認知症とともによりよく生きるた...Takashi Iba
Talk at the session "Building Dementia-Friendly Society"(認知症フレンドリー社会をどのように実現するのか?), Roppongi, Tokyo. (Nov. 4th, 2014)
Presented by Takashi Iba & Makoto Okada