The document lists several references on the topic of political marketing. It includes 23 citations ranging from books to journal articles that cover various aspects of political campaigns, advertising, messaging, and election studies. The references provide an overview of the literature and research in the field of political marketing.

1. Political Marketing

2. 2

3. 3
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4. 4

5. 5

6. 6
Newman1
(David, Quintrie)2
(Smith)3
1
Newman, Bruce (ed.), 1999, Handbook of Political Marketing, SAGE Publications,
London.
2
David,D.Quintric,J-H et Schrodeder Le Marketing politique,Editions Queidat pras,
1983
3
Smith, Tom W. (1982). House Effects and the Reproducibility of Survey
Measurements: A Comparison of the 1980 GSS and the 1980 American
National Election Study. Public Opinion Quarterly, 46, 54-68.

7. 7
1
A
B
C
1

8. 8
D

9. 9
1
1

10. 10
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11. 11
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12. 12

13. 13
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–
––

14. 14
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a

15. 15
b
1
1Steinberg, Arnold (1976). The Political Campaign Handbook. Lexington, MA: Heath.

16. 16
C

17. 17
d
1
–
1
Salmore, B and Salmore, S 1989, Candidates, Parties and Campaigns: Electoral
Politics in America, MacMillan Press, New York.

18. 18
1
1
Wray, H. J. (1999). Money and politics. In B. I. Newman (Ed.). Handbook of
political marketing. 741-758. Thousand Oaks, CA: Sage.

19. 19
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20. 20
1
1
West, Darrell M. 2001. Air Wars: Television Advertising in Election Campaigns,
1952-2000. Washington DC: CQ Press.

21. 21

22. 22

23. 23
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24. 24
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25. 25
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1
1
Election Commission. 2001. Party Political Broadcasting Review 2001-2: Discussion
Paper. London: The Election Commission.

26. 26
a

27. 27
b
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28. 28
a

29. 29
1
2
(b
1
Lau, Richard R. and Gerald Pomper. 2002. ‘Effectiveness of negative campaigning in
US senate elections.’ American Journal of Political Science, 46 (1): 47-66
2
Blumler, Jay G. and Denis McQuail. 1968. Television in Politics: Its Uses and
Influence. London: Faber & Faber.

30. 30
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31. 31
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32. 32
.attack advertising
.comparative advertising
.negative advertising
1
1
Kendall, Kathleen E. (2000) Communication in the Presidential Primaries:
Candidats and the Media, 1912-2000. (Westport, Connecticut: Praeger Publishers)

33. 33
1
2
3
4
1
Emery, Michael, and Edwin Emery and Nancy L. Roberts. (2000) The Press and
America: An Interpretive History of the Mass Media. Ninth Edition. (Boston:
Allyn and Bacon).
2
Scammell, Margaret. 1995. Designer Politics: How Elections are Won. London:
Macmillan.
3
Seymour-Ure, Colin. 1996. The British Press and Broadcasting Since 1945. Oxford:
Blackwell.
4
Thurber, James. (Ed). 2000. Crowded Airwaves: Campaign Advertising in Elections.
Washington DC: Brookings Institute.

34. 34
memory recall
{sham fraser shame}
_____________ George bush . com
1
-
1
MORI (2001) Attitudes to Voting and the Political Process (Phase 1, May 2001 and
Phase 2, June 2001). London: Electoral Commission.

35. 35

36. 36

37. 37
2
a
b

38. 38

39. 39

40. 40
i
ii

41. 41
iii

42. 42
David Quintricet Schroder 1983
-

43. 43
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44. 44

45. 45

46. 46

47. 47

48. 48
1
Ronald Regan
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-
-
2
1
Worcester, R.M. and Mortimore, R. (2001), Explaining Labour’s Second Landslide,
London: Politicos
.
2
Ries, A. and Trout, J. (2001), Positioning the Battle for your Mind, London: McGraw-Hill.
Walsh, K. (1994), “The Marketing of Public Sector Services”, Journal of Marketing
Management, Vol. 28, No. 3, pp.63-71
.

49. 49
Ronald Regan
-Jim Baker
-.(mike Deaver
-Dick Darman
-Margaret Tutwiler)

50. 50
It is morning in America again "
Bush
(Dukakis
Lee Atwater
Roger Ailes
-Read my lips
-a kinder, gentler nation
Ailes

51. 51
(
AilesDukakis
1
Bill Clinton
1
Norris, Pippa and David Sanders. 2003. Message or Medium? Campaign Learning
During the 2001 British General Election. Political Communication. 20: 233-262.

52. 52
change
It is The Economy Stupid

53. 53
Clinton
Dick Morris
Dole

54. 54
Bush
Gore

55. 55
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1
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1
Wray, H. J. (1999). Money and politics. In B. I. Newman (Ed.). Handbook of
political marketing. 741-758. Thousand Oaks, CA: Sage.

56. 56
-
-
3-Newman, Bruce (ed.), 1999, Handbook of Political
Marketing, SAGE Publications, London
4 - -
David,D.Quintric,J-H et Schrodeder Le Marketing
politique,Editions Queidat pras, 1983.
5- Smith, Tom W. (1982). House Effects and the
Reproducibility of Survey Measurements: A Comparison of
the 1980 GSS and the 1980 American National Election
Study. Public Opinion Quarterly, 46, 54-68.
6- Steinberg, Arnold (1976). The Political Campaign
Handbook. Lexington, MA: Heath.
7-Salmore, B and Salmore, S 1989, Candidates, Parties
and Campaigns: Electoral Politics in America, MacMillan
Press, New York.
8- Wray, H. J. (1999). Money and politics. In B. I. Newman
(Ed.). Handbook of political marketing. 741-758. Thousand
Oaks, CA: Sage.

57. 57
9-West, Darrell M. 2001. Air Wars: Television Advertising
in Election Campaigns, 1952-2000. Washington DC: CQ
Press
10-Election Commission. 2001. Party Political
Broadcasting Review 2001-2: Discussion Paper. London:
The Election Commission
11-Lau, Richard R. and Gerald Pomper. 2002.
„Effectiveness of negative campaigning in
US senate elections.‟ American Journal of Political
Science, 46 (1): 47-66.
12-Blumler, Jay G. and Denis McQuail. 1968. Television in
Politics: Its Uses and Influence. London: Faber & Faber.
13-Kendall, Kathleen E. (2000) Communication in the
Presidential Primaries: Candidates and the Media, 1912-
2000. (Westport, Connecticut: Praeger Publishers).
14-Emery, Michael, and Edwin Emery and Nancy L.
Roberts. (2000) The Press and America: An Interpretive
History of the Mass Media. Ninth Edition. (Boston:
Allyn and Bacon).
15-Scammell, Margaret. 1995. Designer Politics: How
Elections are Won. London:
.
16-Seymour-Ure, Colin. 1996. The British Press and
Broadcasting Since 1945. Oxford:
Blackwell.
17-Thurber, James. (Ed). 2000. Crowded Airwaves:
Campaign Advertising in Elections.
Washington DC: Brookings Institute.
18-MORI (2001) Attitudes to Voting and the Political
Process (Phase 1, May 2001 and

58. 58
Phase 2, June 2001). London: Electoral Commission.
19-
Worcester, R.M. and Mortimore, R. (2001), Explaining
Labour’s Second Landslide, London: Politicos
20-Ries, A. and Trout, J. (2001), Positioning the
Battle for your Mind, London: McGraw-Hill.
.
21- Walsh, K. (1994), “The Marketing of Public Sector
Services”, Journal of Marketing Management, Vol. 28, No.
3, pp.63-71
22- Norris, Pippa and David Sanders. 2003. Message or
Medium? Campaign Learning
During the 2001 British General Election. Political
Communication. 20: 233-262.
23-Wray, H. J. (1999). Money and politics. In B. I.
Newman (Ed.). Handbook of political marketing. 741-
758. Thousand Oaks, CA: Sage.