This document summarizes a research paper on the implications of political advertising on voter behavior in emerging democracies. It discusses how political advertising may influence voters through persuasion rather than just informing them. It also explores the effects of negative advertising and whether it mobilizes or persuades voters. While political advertising aims to increase voter participation and engagement, the impact depends on whether voters can properly access and understand the information provided. To better understand these dynamics, the author plans to conduct an experimental study during Albania's 2017 national election to analyze how different types of political ads impact voter choice and evaluation of candidates.
The Influence of Design on Political Campaign SuccessJamie Foulston
A dissertation exploring the influence of design on the 2008 Obama political campaign. It looks to answer the question: 'Did the flawless design strategy of the campaign lead to Obama's victory?'
Political Advertising During 2013 ElectionsEisha Salim
A final year Bachelor Business Administration (Majors: Marketing) thesis researched and written to gauge the progressive trends concerning the art of campaigning during the Election Campaign of 2013 compared to 2009 Elections, through the electronic medium and the future potential of campaigning to woo the public into voting for the respective political party via political communication.
The Influence of Design on Political Campaign SuccessJamie Foulston
A dissertation exploring the influence of design on the 2008 Obama political campaign. It looks to answer the question: 'Did the flawless design strategy of the campaign lead to Obama's victory?'
Political Advertising During 2013 ElectionsEisha Salim
A final year Bachelor Business Administration (Majors: Marketing) thesis researched and written to gauge the progressive trends concerning the art of campaigning during the Election Campaign of 2013 compared to 2009 Elections, through the electronic medium and the future potential of campaigning to woo the public into voting for the respective political party via political communication.
This presentation will show us about the other side of marketing science for political campaign. This can be used for developing our political campaign also!
Sports, Business, Theatre or Drama; change seldom discriminates. It resonates in each and every walk of life. On the brink of a terrific change is Politics, courtesy the social media. Social media has rapidly grown as a forum for political discourse and activism. Its various platforms such as Facebook, Twitter, Instagram, Youtube etc. are providing a plethora of new ways to engage citizens in politics (Benkler, 2006). A great advantage inherent in social media is the possibility of personal, ie., one to one communication. Politicians as well as political parties are seemingly benefitting with this new found ability to reach out to their potential voters. It has become possible for politicians to reach voters in a well targeted manner without relying on the media as an intermediary (Gentle, 2012). Various reactions, messages, feedbacks and debates are generated online. In addition to this, support for offline causes of a political party are also generated through social media petitions
Indexing theory of political mass communication - Prepared by Fiza Zia Ul HannanDr. Fiza Zia Ul Hannan
Inspired by the work of Hallin, W. Lance Bennett introduced the “Indexing” theory in his article “Toward a Theory of Press-State Relations in the United States” (1990). The theory also known as indexing hypothesis and indexing model was proposed on the basis of a study that was conducted on the New York Times’ coverage of the United States’ involvement with Nicaraguan contras. Bennett’s preliminary indexing hypothesis states: “mass-media news professionals tend to ”index” the range of voices and viewpoints in both news and editorials according to the range of views expressed in the mainstream government debate about foreign affairs topics” - (Bennett 1990).
Bennett’s hypothesis contradicts the popular image of the media as a watchdog; it constantly looks over the shoulders of the ones in power. However, Robinson’s model uses the indexing theory as a foundation but still opens up for instances when the media may assert influence on a policy decision (lapdog).
Analysis of Employee Retention Strategies on Organizational Performance of Ho...inventionjournals
Globally, the retention of skilled medical staff in health care sector has been a serious concern to management due to higher turnover of medics. The desired critical measures for retention strategies of medics need to be done to sustain competition among health care providers. The purpose of this study was to analyse of employee retention strategies on organizational performance of hospitals in Mombasa County. The study was guided by the following objectives; to analyse the relationship between recruitment strategies and organizational performance, to examine the extent to which supervision strategies affects organization performance,. The study employed descriptive correlational research design. Target populations of 102 respondents, the study had a sample size of 102 respondents all drawn from senior staff in the County’s ministry of health department. Sampling procedure will be census. Semi-structured Questionnaire will be used, Likert five point scale questionnaire will be used, factoring Strongly Agree to Strongly Disagree. Cronbach’s alpha coefficient was used to measure the reliability of the questionnaire. Data was analysed using descriptive statistics and regression analysis was used to measure the relationship between variables. Data was presented in cumulative frequency tables. The finding the study were The relationship between recruitment strategies and organization performance of public hospitals in Mombasa County was found to be positive and significant in that its R was 0.485 and had a p-value less than 0.05 (ε= 0.006). The regression results revealed that supervision strategies effect on performance was statistically significant (overall p-value = 0.036).The study concluded that all the employee retention strategies need to be improved because they have been found to have a positive and significant effect on organizational performance. The study recommended that the management of public hospitals in Mombasa County should improve on employee retention strategies because they have been found by this study to have a positive effect on the organizational performance
Despite ranking and rating being greatly considered similar and being used and referred interchangeably ranking and rating have a severe distinction amongst them. Generally, rating and ranking measurements criterion and both have had numerous advocacies of different theories, views and proposals. This paper solely serves the purpose of considering the differentiation and distinction between Rankings and Ratings and furthermore concludes how one is superior to the other. Critics have presented the points that ratings are a drawback as they tend to consequent as generally appointing all subjects high rankings, and one ratings entail the factor of multicollinearity or the feasibility of predicting one rating from the other with a considerable extent of correctness
This presentation will show us about the other side of marketing science for political campaign. This can be used for developing our political campaign also!
Sports, Business, Theatre or Drama; change seldom discriminates. It resonates in each and every walk of life. On the brink of a terrific change is Politics, courtesy the social media. Social media has rapidly grown as a forum for political discourse and activism. Its various platforms such as Facebook, Twitter, Instagram, Youtube etc. are providing a plethora of new ways to engage citizens in politics (Benkler, 2006). A great advantage inherent in social media is the possibility of personal, ie., one to one communication. Politicians as well as political parties are seemingly benefitting with this new found ability to reach out to their potential voters. It has become possible for politicians to reach voters in a well targeted manner without relying on the media as an intermediary (Gentle, 2012). Various reactions, messages, feedbacks and debates are generated online. In addition to this, support for offline causes of a political party are also generated through social media petitions
Indexing theory of political mass communication - Prepared by Fiza Zia Ul HannanDr. Fiza Zia Ul Hannan
Inspired by the work of Hallin, W. Lance Bennett introduced the “Indexing” theory in his article “Toward a Theory of Press-State Relations in the United States” (1990). The theory also known as indexing hypothesis and indexing model was proposed on the basis of a study that was conducted on the New York Times’ coverage of the United States’ involvement with Nicaraguan contras. Bennett’s preliminary indexing hypothesis states: “mass-media news professionals tend to ”index” the range of voices and viewpoints in both news and editorials according to the range of views expressed in the mainstream government debate about foreign affairs topics” - (Bennett 1990).
Bennett’s hypothesis contradicts the popular image of the media as a watchdog; it constantly looks over the shoulders of the ones in power. However, Robinson’s model uses the indexing theory as a foundation but still opens up for instances when the media may assert influence on a policy decision (lapdog).
Analysis of Employee Retention Strategies on Organizational Performance of Ho...inventionjournals
Globally, the retention of skilled medical staff in health care sector has been a serious concern to management due to higher turnover of medics. The desired critical measures for retention strategies of medics need to be done to sustain competition among health care providers. The purpose of this study was to analyse of employee retention strategies on organizational performance of hospitals in Mombasa County. The study was guided by the following objectives; to analyse the relationship between recruitment strategies and organizational performance, to examine the extent to which supervision strategies affects organization performance,. The study employed descriptive correlational research design. Target populations of 102 respondents, the study had a sample size of 102 respondents all drawn from senior staff in the County’s ministry of health department. Sampling procedure will be census. Semi-structured Questionnaire will be used, Likert five point scale questionnaire will be used, factoring Strongly Agree to Strongly Disagree. Cronbach’s alpha coefficient was used to measure the reliability of the questionnaire. Data was analysed using descriptive statistics and regression analysis was used to measure the relationship between variables. Data was presented in cumulative frequency tables. The finding the study were The relationship between recruitment strategies and organization performance of public hospitals in Mombasa County was found to be positive and significant in that its R was 0.485 and had a p-value less than 0.05 (ε= 0.006). The regression results revealed that supervision strategies effect on performance was statistically significant (overall p-value = 0.036).The study concluded that all the employee retention strategies need to be improved because they have been found to have a positive and significant effect on organizational performance. The study recommended that the management of public hospitals in Mombasa County should improve on employee retention strategies because they have been found by this study to have a positive effect on the organizational performance
Despite ranking and rating being greatly considered similar and being used and referred interchangeably ranking and rating have a severe distinction amongst them. Generally, rating and ranking measurements criterion and both have had numerous advocacies of different theories, views and proposals. This paper solely serves the purpose of considering the differentiation and distinction between Rankings and Ratings and furthermore concludes how one is superior to the other. Critics have presented the points that ratings are a drawback as they tend to consequent as generally appointing all subjects high rankings, and one ratings entail the factor of multicollinearity or the feasibility of predicting one rating from the other with a considerable extent of correctness
Effect of Emotional Quotient, Servant Leadership, Complexity of Task, Cultura...inventionjournals
The purpose of this study is to analyze and examine the influence of emotional intelligence, servant leadership, the complexity of the task and organizational culture on work motivation Civil State Apparatus (ASN) in Wajo South Sulawesi province. To analyze and examine the effect of emotional intelligence, servant leadership, the complexity of the task, the organizational culture on the performance of the State Civil Apparatus (ASN) in Wajo South Sulawesi province. To implement this purpose we used data collection techniques through documentation and questionnaires, using data analysis techniques Structural Equation Modeling (SEM) using AMOS Software help release 21. The results showed that emotional intelligence is a positive and significant effect on work motivation, so in this study the hypothesis was accepted. Emotional intelligence on the performance of the civilian state apparatus and significant positive effect, so the hypothesis is accepted. Servant leadership and significant positive effect on work motivation, so the hypothesis is accepted. Servant leadership positive and significant impact on the performance of the civilian state apparatus, so the hypothesis is rejected. The complexity of the task and a significant negative effect on work motivation, so the hypothesis is accepted. The complexity of the task and a significant negative effect on the performance of the civilian state apparatus, so the hypothesis is accepted. Organizational culture positive and significant effect on work motivation, so the hypothesis is accepted. Organizational culture positive and significant impact on the performance of the civilian state apparatus, so the hypothesis is accepted. Work motivation positive and significant effect on the performance of the civilian state apparatus, so the hypothesis is accepted
The Basic Concepts and Principles of Unity of Command and the Span of Controlinventionjournals
The two basic principles of unity of command and span of control are centrally indispensable to the study of organizational theory and practice in particular, and in general terms, to successful, efficient and smooth public administration practice in both developed and developing societies. These two basic concepts and principles constitute the subject matter of this article.
The Relationship between Performance Measurement Systems and Corporate Strate...inventionjournals
The study identified the effect of performance measurement in corporate strategy formulation processes in Syrian banks. This has been done through a survey of the views of senior management in the banks of the study sample, the study aimed to identify the level of performance measurement and what is the style of measurement used in these banks, in addition to the identification of strategy formulation processes, and the role that provided performance measurement systems for strategy formulation processes in studied banks. In order to achieve these objectives the researcher prepared a questionnaire, has distributed questionnaires on the banks of the study sample, where the study examined two government banks and seven private banks. The distributed questionnaires has reached (147) form, and the recovered (116), which represented the percentage (78.91%) which is acceptable to represent the community of study. The researcher analyzed data using the Statistical Package for Social Sciences (SPSS) and to identify the descriptive statistics for the sample of the study and its characteristics, as well as to prove the validity of hypotheses.
Pitfalls of Impulse Purchase Behavior (A Case Study in Saudi Arabian Context)inventionjournals
The present study about pitfalls of impulse purchase behavior has been carried out from customers‘ stand point of view. The study intends to educate and to create awareness among those class and category of customers who surreptitiously fall prey of lucrative packages and offers of products marketed and merchandised in super/hypermarket and malls. The present research intends to create awareness among customers who hardly give priority to the inherent worth and durability of goods and services provided by the dazzling and mind blowing slogans. There are certain class and category of buyers identified and located by the expert or analysts and managerial apparatus of impulse purchase - offer lucrative products and slogans in order to give boost and fulfill their sales target. Furthermore, the promises mentioned in products‘ features are just a violation of the basic agreement either partially: in quality or in other characteristics.There are certain economists and humanists as well who have exposed pitfalls of impulse purchase practiced in various forms of lucrative offer marketed and merchandised to a certain class of buyers like women, house-wives, adolescent and customers in general who are ignorant and unaware of the pitfalls of impulse purchase. The scholars like Mosa Al Omran, Director, Al Marai Operation, KSA & Mishal Al Kadeeb, Director Operation Aujan Soft Drink, KSA have particularly argued and shown their concern from the buyers stand point that buyers - buying certain commodities or services- are having every right to receive and get whatever consumers are promised in lucrative offer. Furthermore, the organization of consumer‘s protection association of KSA emphasized the consumer have rights That every person with a natural and legal status obtains a commodity or services paid or granted gratis in fulfilling personal need or the needs of others. Hopefully this research paper will be helpful for various types‘ retail stores, marketing managers and marketing graduates of kingdom of Saudi Arabia to understand the implementation of impulse purchasing
blic personnel administration, which is a significant aspect of public administration in the modern state, is rightly described by Herman Finer, a renowned British social scientist, as the sovereign factor in public administration. It is also called by such names as manpower management, personnel management, labour welfare management, and so on. The term personnel administration is known to have a wider connotation as it deals with numerous elements as classification is civil servants, recruitment, training, promotion, compensation, discipline and retirement benefits of the personnel in the government. All these aspects constitute the subject – subject of the article.
Life Insurance Company of Liability under Insured Fund Management Based On Go...inventionjournals
This important think for this research about the principles of Good Corporate Governance (GCG), which can serve as guidelines liability life insurance company and managing a fund. As we know that PT. Asuransi Jiwasraya (Persero) as one of the oldest companies in Indonesia who has experience with a range long enough, so that you have more opportunities to learn and make improvements in service quality improvement responsibilities in managing the funds of the insured. This research is supported by a variety of sources, both the primary and secondary as well as sociology of law, so that the journal presents about explanations and conclusions appropriate methodology and perspective of the data. GCG principles in life insurance companies studied in this journal aims to increase efficiencies, increase productivity, and improve the quality of care in the management of funds such as account for the insured. Business insurance is having great potential to support the national economy, a business that has managed by collect some premiums from public funds. In this case, legislation adequate and binding on Indonesia intended as optimal achievement in the field of supervision, resulting in the insurance business situation, especially the life insurance industry is transparent, healthy and able to do the best service to all stakeholders in the industry of life insurance business. But in reality, there are many insurance companies that fail in securing public funds that have been collected by the payment of premiums
A Dynamic Panel Data Model for Analyzing the Relationship between Military Ex...inventionjournals
Several alarming and largely ignored trends in the structure and size and of military spending of less developed countries (LDCs) have appeared during the past five decades. This study analyses the defensegrowth relationship for 54 developing economies by using cross-section data such as random effect, fixed effect and system GMM model. The empirical results, bearing in mind the possible inaccuracies of the data set and given the chosen model, suggest that defence spending has a positive relationship with both the rate of economic growth and population in the sample countries.
Foreign Direct Investment and Poverty Reduction in Nigeriainventionjournals
Despite the unique role of FDI flows in enhancing an economy, Nigeria poverty incidence still soars. Against this backdrop, this study investigated the effect of foreign direction investment on poverty reduction in Nigeria using an econometric model of the Ordinary Least Square (OLS). Findings revealed that foreign direct investment, trade openness, market size, foreign aids, exchange rate, external debt and technology are statistically significant in explaining poverty reduction in Nigeria. The study recommends among others that government should provide adequate infrastructure and policy framework that will be conducive for doing business in Nigeria in order to attract the inflow of FDI.
"Implementation Of The National Parliament" Lofap "To Improve Performance Of ...inventionjournals
Policy National Parliament "LOFAP" is legislation governing the administration of the General Secretariat of the National Parliament of East Timor aims to improve the performance of civil servants in the Secretariat General and the implementation of Law No. 15/2008 on Lei Organica de Funcionamento e administração Parlamentar provide motivation for civil servants in carrying out the work that improve employee performance and increase employee career, eventually will drive the achievement of organizational objectives, the implementation of Law No. 15/2008 on the General Secretariat because the civil servant status at the General Secretariat in contrast to civil servants in general in East Timor. The purpose of research, first: to describe and analyze the indicators of performance evaluation of civil servants in the Secretariat General under PP Regime 19/2011 on do Desempenho da Avaliação dos Trabalhadores da administração Pública. The second: to determine and analyze the efforts undertaken by the General Secretariat after the implementation of Law No. 15/2008 to improve the performance of civil servants and the third: to describe and analyze the factors supporting and hindering the implementation of Law No. 15 in 2015 to improve performance civil servants in the Secretariat General. This research used a qualitative research with descriptive approach. The data collection was done by using interviews, observation and documentation. Data validation was done based on four criteria, namely: 1) Credibility, 2) Keteralihan, 3) Addiction, and 4) Certainty. The process of the data analysis used a technical data analysis interactive model of Milles and Hubberman in Saldana. The results of this study revealed that in evaluating the performance of civil servants in the General Secretariat by PP. No. 19/2011, the General Secretariat can effort to improve the performance of civil servants such as Resources, Bureaucratic Structure, Training and Comparative Studies, and Financial Resources. Enabling and inhibiting factors, among others: supporting factors that Financial Resources and Infrastructures. While, some factor obstacle in improving the performance of civil servants, namely Communications, Disposition and time civil servants in the Secretariat General of Parliament.
Impact of Sales Promotion’s advertised on TV on Buying Behavior. [With Specia...inventionjournals
: Companies and marketing practitioners are increasingly researching the buyer behavior of consumers to further understand what consumers buy, where they buy, how and how much they buy, when they buy and why they buy. These questions help companies with marketing strategies concerning their products, the price of their products, their channels of distribution and promotional elements used. Graduating to developing country status in 2014, Sāmoa imports most of its FMCG or Fast Moving Consumer Goods from countries such as New Zealand, China, Vietnam, Thailand and India. Wholesalers and supermarkets largely use Television Advertisements to communicate Sales Promotions of FMCG products. While research on Buyer Behavior is well documented in literature, studies on buyer behavior in Sāmoa are nonexistent. This paper presents the results of a study designed to compare the impact of Sales Promotion’s advertised on TV on buying behavior of women consumers’ in Sāmoa to Sonkusare (2013), and Mathew and Aswathy (2014) studies conducted in India. It was found that women consumers’ of FMCG products in Sāmoa were influenced by price and in-store sales promotions than quality or company image and also viewed Sales Promotion’s advertised on TV as an informative medium to raise consumer awareness of FMCG products rather than a medium that stimulates the desire to purchase FMCG products.
Marketing Mix Effect on the Decision of Customers in The Matter In Choosing T...inventionjournals
The purpose of research is to analyze the extent of the influence of product to the customer's decision in choosing a house purchase loans at PT BNI Griya> BNI (Persero) Tbk Branch 46 Makassar, the study population of customers who took credit purchases (mortgages) on PT.BNI (Persero) Tbk Makassar branch numbering as many as 1,575 people customers, sample using the formula slovin so sampling is set at 94 Respondents., Methods of data analysis used is multiple regression analysis. Research results show that the marketing mix (product, promotion, location, employees, infrastructure and service processes) in regression positive and significant impact on the customer's decision, while variable rates negative and significant effect on the customer's decision, while seen from the test results either partially and simultaneously the marketing mix and significant effect simultaneously on the customer's decision in choosing a mortgage BNI Griya, dominant variable affecting customers in selecting the mortgages BNI Griya is a product, the reason being that the product has a regression coefficient greatest when compared regression coefficient of other variables in the marketing mix
Coordination Planning Needs of State Property in the Center Of Community Deve...inventionjournals
BBPMD Malang in its effort to achieve the goal is to be supported infrastructure that helped facilitate the activities of the office. The implementation of effective planning and coordinated rules are supported by clear goods in carrying out its duties and responsibilities will create jobs and better results. Given the importance of planning needs of state property for the government as well as the amount of state expenditures associated with these assets, it has become imperative for the government to coordinate the planning needs of state property in a professional, effective and forward the economic aspects that expenses to be precise goals, proper use, proper implementation and proper in accordance with the legislation in force. Of course, coordination is easier said than done. There are the obstacles or problems that arise in the implementation and coordination of those barriers must be minimized in order to coordinate the planning needs of property of the State could be going according to plan. This thesis research examines key issues regarding the coordination of: (1) How to coordination in the planning needs of the State Property conducted by the Center for PMD Malang? (2) What are the barriers - barriers faced in coordinating the planning needs of the State Property conducted by the Center for PMD Malang?This study aims to identify and analyze coordination in the planning needs of the State Property in the Great Hall of PMD Malang is already well established and know the obstacles - obstacles encountered in implementing the coordination of planning needs of the State Property conducted by the Center for PMD Malang. The data analysis technique used is the type of qualitative research with descriptive approach using analytical methods Milles, Huberman and Saldana. Data collection techniques in this study using: (1) interview, (2) observation, (3) documentation. Researcher as a instrument, then performs validation by understanding the research methods that will be using triangulation. The results showed that the coordination in the planning needs of state property cannot be up there are still many obstacles that exist. Vertical internal coordination has not gone well, horizontal internal coordination goes well, the internal coordination diagonal run well, and external coordination goes well. Barriers experienced by coordination are the lack of discipline of employees in completing the work, the lack of direct contact between agencies, implementation coordination meetings that are not scheduled. Based on the study results and conclusions can be submitted suggestions that should BBPMD Malang create Standard Operating Prosedures (SOP) and follow the training or training on planning BMN needs. Great Hall Malang PMD can also benefit from the coordination meeting for the determination of the proposed by plan needs of BMN
Competence Influence, Empowerment, Facilities Work Effectiveness against Huma...inventionjournals
Tourism is one of the leading sectors Indonesian government to generate foreign exchange, therefore development and management of tourist areas should receive serious attention from the government by involving the relevant stakeholders and participation of the whole society. This study aims to determine the effect of Competence, Empowerment, Effectiveness Against Facility Work Human Resources Tourism in South Sulawesi. The analytical method used is explanatory research with multiple regression analysis sample was 150 taken incidentally, among others: staff at the Department of Tourism of South Sulawesi province 40 people, employees of the hospitality 40 persons, local travelers (national) 30, witawan foreigners (foreign ) 40 people. The results showed that, either simultaneously or partially three independent variables significant positive effect on the effectiveness of HR Tourism. Thus competence, empowerment and work facilities needs serious attention.
The Impact of Industry 4.0 on Procurement and Supply Management: A Conceptual...inventionjournals
The ongoing discussions about a „digital revolution― and ―disruptive competitive advantages‖ have led to the creation of such a business vision as ―Industry 4.0‖. Yet, the term and even more its actual impact on businesses is still unclear.This paper addresses this gap and explores more specifically, the consequences and potentials of Industry 4.0 for the procurement, supply and distribution management functions. A blend of literature-based deductions and results from a qualitative study are used to explore the phenomenon.The findings indicate that technologies of Industry 4.0 legitimate the next level of maturity in procurement (Procurement &Supply Management 4.0). Empirical findings support these conceptual considerations, revealing the ambitious expectations.The sample comprises seven industries and the employed method is qualitative (telephone and face-to-face interviews). The empirical findings are only a basis for further quantitative investigation , however, they support the necessity and existence of the maturity level. The findings also reveal skepticism due to high investment costs but also very high expectations. As recent studies about digitalization are rather rare in the context of single company functions, this research work contributes to the understanding of digitalization and supply management
Knowledge Management Strategies and Their Contribution to Small and Medium En...inventionjournals
Despite the many individual case studies on various knowledge management initiatives in large organisations, the perception of knowledge management practices and developments in Small and Medium enterprises suffers certain drawbacks. As such, there is paucity of information on the effects of different knowledge management strategies used by small firms in the hospitality industry in Kenya. The study sought to determine the contribution of knowledge management strategies on sales growth in the hospitality industry. Objective was to determine the contributions of knowledge management strategies on small and medium business sales growth. A cross-sectional survey research design was used for this study and a census was conducted on 39 businesses. A questionnaire with structured and unstructured questions was used to collect primary data from all the 39 top managers and supervisors of selected hospitality businesses since they are the key decision makers. Descriptive and regression analysis were used to analyze the data with the help of Statistical package for social sciences computer software. The findings from this study indicate that, though knowledge management strategies were used to a greater extent among the businesses, they did not significantly contribute to sales growth in the hospitality industry. This implies that the relationship was not significant because the use of the knowledge management strategies did not fully actualize the intended sales growth in the hospitality businesses. The results of this study have implications in enhancing the growth of Small and medium enterprises in Kenya.
Application of Servqual Method in Providing Services of Two Private Education...inventionjournals
In The Course Of This Article We Will Be Treated To Quality Management In Providing Educational Services, Showing The Five Dimensions Of Parasuraman , Using The Servqual Method , Demonstrating The Expectations Of Customers Regarding The Services Of The Industry Social Service Schools - ( Sesi ) " Dr. Francisco Garcia "And" Dr. Adalberto Ferreira Do Vale , " Which Could Serve As A Model For Other Institutions In The Same Segment . By Following , It Was Also Treated The Tangibility Dimensions , Reliability, Promptness , Empathy And Security Among These 22 Questions To Indicate Customer Satisfaction As The Expectation That The Method Shows The Results .
Environmental Management System and Green Productivity (EMS_GP) Implementatio...inventionjournals
the cement plant has many environmental aspect that can lead to pollution. For managing this effects we must use of environmental and productivity technique to minimize this effects. In this study, the Kurdistan cement plant as a case study had studied by use of two important technique: green productivity and environmental management systems as ISO. For there more, this plant environmental aspect had identified by brainstorming and specialist opinion. Then those causes are specified and for each one proposed an option for controlling it. Finally in order to applying this options, these are prioritized by ranking them. The spraying water on dust from mining and transportation is first option to applying.
Analysis of The Influence Patient Safety, Service Quality, Marketing Mix, Tow...inventionjournals
This research includes studies explanation (explanatory research) is causality that explains a relationship between variables by testing the hypothesis that there is. The population of reseach was patients who had received inpatient health services with the unit of analysis is a private hospitals in Surabaya. This reseach use a sampling technique with accidential sampling method. Patient safety variable were measured through indicators of patient identification, effective communication, drug safety, assurance procedures, the risk of infection, the risk of patient falls. Marketing mix variable were measured through indicators of product, price, promotion, place, participant, process, physical evidence. Service quality variable were measured through indicators reliability, assurance, tangible, empathy, responsiveness. Patient satisfaction variable were measured through indicators, namely; suitability of hope, fulfillment, fulfillment of desires. Patient loyalty variable were measured through indicators repeat purchase, retention, referalls, Results of this reseach: 1) Patient safety have a significant effect on patient satisfaction for inpatient of private hospitals in Surabaya. 2) Marketing mix have a significant effect on patient satisfaction for inpatient of private hospital in Surabaya. 3) Service quality does not have a significant effect on patient satisfaction for inpatient of private hospitals in Surabaya. 4) Patient safety does not have a significant effect on patient loyalty for inpatient of private hospitals in Surabaya. 5) Servive quality have a significant effect on patient loyalty for inpatient of private hospitals in Surabaya. 6) Marketing mix have a significant effect on pateint loyalty for inpatient of private hospitals in Surabaya. 7) Patient satisfaction have a significant effect on patient loyalty for inpatient of private hospitals in Surabaya. 8) Patient safety have a significant effect on the service quality for inpatient of private hospitals in Surabaya
Running head EFFECT OF THE MEDIA ON POLITICS1EFFECT OF THE .docxtodd271
Running head: EFFECT OF THE MEDIA ON POLITICS 1
EFFECT OF THE MEDIA ON POLITICS 6
Effects of the media on politics
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Effects of the Media on Politics
The media, through its primary role in communication, has always been at the heart of American society. Technological advancements in the recent past have changed how people consume information, increasing the accessibility to the media. One of the aspects of American society that has been impacted by the more accessible media is American politics. The media is now more visible in the political scene. For instance, according to a research by the Pew Research Center on the primary source of political information in the 2016 American Presidential elections, researchers found that 24% of the Americans that learned about the elections did so from cable news, 14% from local TV, 14% from social media, 13% from news websites/apps and 10% from network nightly news (Mitchell et al., 2016). In contrast, only 1% of the American voters relied on the candidate’s or campaign website (Mitchell et al., 2016). Therefore, the different streams of media are the primary source of information in the American political scene.
The primacy of the media as a source of political information comes with a range of both positive and negative impacts. This study examines the role that the media plays in American politics by asking the question; what is the utility of the media in American politics? This research shows that the media has significant positive and negative effects on the political discourse, political reputation, and political participation, but the opportunities for benefits seem to be outweighed by the potential for harm. While the media enriches the political discourse through fact-checking, builds a political reputation by connecting the politicians to their constituents and energizes democracy by stimulating political participation, it also has a polarizing effect on the political discourse, can be used for character assassination through fake news, and robs its users of the time they would have used to participate in the political process.
Literature Review
Effect of the media on political discourse
Scholars studying the role of the media in politics are divided about the value that the media brings to the political discourse in American politics. On one side, there are those that claim that the media has the overall effect of enriching the political discourse in American politics. One of the dominant views among scholars that subscribe to this position is that the media acts as a referee for the participants in the political discourse (including other media outlets) and keeps them accountable. In “The Effect of Fact-Checking on Elites: A Field Experiment on U.S. State Legislators,” Brendan Nyhan and Jason Reifler (2015) argue that the political discourse in a democratic society is enriched by the fact-checking practice of the media outlets. In a nutshell.
Effect of Political Marketing Mix on Constituents Behavior in Selecting Cand...inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Political campaigns have relied on mass media communication for
decades to reach out to voters and spread their message. However,
what are the potential drawbacks and benefits of using mass media
communication for political campaigns?
Discussion of permanent campaigning and its impact on public engagement. Sixth lecture for final year students on the Political Communication option in Bournemouth University
The Problems Associated with Political Campaign Persuasion through Propaganda...ijtsrd
The research article is based on the problems that are related to psychological facts in political campaigns. It explained the problems and challenges with the political campaign due to the psychological effect on the national election. National elections are not based on democratic principles as some different factors and variables could put influence on the choice of voters and due to which selection of a candidate might not according to the choice of an individual. It could also have to face different kinds of problems that are related to political campaigns. It is psychological fact that voters expect from the political bodies to give better performance and also select the leader according to the abilities but some factors influence their willingness and it could result in different problems therefore propagandas of political campaigns are also considered important to in political campaigns. Prof. Lawrence Lowell "The Problems Associated with Political Campaign Persuasion through Propaganda and its’ Psychological Effects on National Election" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1 , December 2020, URL: https://www.ijtsrd.com/papers/ijtsrd35760.pdf Paper URL : https://www.ijtsrd.com/management/other/35760/the-problems-associated-with-political-campaign-persuasion-through-propaganda-and-its’-psychological-effects-on-national-election/prof-lawrence-lowell
Immunizing Image Classifiers Against Localized Adversary Attacksgerogepatton
This paper addresses the vulnerability of deep learning models, particularly convolutional neural networks
(CNN)s, to adversarial attacks and presents a proactive training technique designed to counter them. We
introduce a novel volumization algorithm, which transforms 2D images into 3D volumetric representations.
When combined with 3D convolution and deep curriculum learning optimization (CLO), itsignificantly improves
the immunity of models against localized universal attacks by up to 40%. We evaluate our proposed approach
using contemporary CNN architectures and the modified Canadian Institute for Advanced Research (CIFAR-10
and CIFAR-100) and ImageNet Large Scale Visual Recognition Challenge (ILSVRC12) datasets, showcasing
accuracy improvements over previous techniques. The results indicate that the combination of the volumetric
input and curriculum learning holds significant promise for mitigating adversarial attacks without necessitating
adversary training.
Cosmetic shop management system project report.pdfKamal Acharya
Buying new cosmetic products is difficult. It can even be scary for those who have sensitive skin and are prone to skin trouble. The information needed to alleviate this problem is on the back of each product, but it's thought to interpret those ingredient lists unless you have a background in chemistry.
Instead of buying and hoping for the best, we can use data science to help us predict which products may be good fits for us. It includes various function programs to do the above mentioned tasks.
Data file handling has been effectively used in the program.
The automated cosmetic shop management system should deal with the automation of general workflow and administration process of the shop. The main processes of the system focus on customer's request where the system is able to search the most appropriate products and deliver it to the customers. It should help the employees to quickly identify the list of cosmetic product that have reached the minimum quantity and also keep a track of expired date for each cosmetic product. It should help the employees to find the rack number in which the product is placed.It is also Faster and more efficient way.
Saudi Arabia stands as a titan in the global energy landscape, renowned for its abundant oil and gas resources. It's the largest exporter of petroleum and holds some of the world's most significant reserves. Let's delve into the top 10 oil and gas projects shaping Saudi Arabia's energy future in 2024.
Overview of the fundamental roles in Hydropower generation and the components involved in wider Electrical Engineering.
This paper presents the design and construction of hydroelectric dams from the hydrologist’s survey of the valley before construction, all aspects and involved disciplines, fluid dynamics, structural engineering, generation and mains frequency regulation to the very transmission of power through the network in the United Kingdom.
Author: Robbie Edward Sayers
Collaborators and co editors: Charlie Sims and Connor Healey.
(C) 2024 Robbie E. Sayers
Forklift Classes Overview by Intella PartsIntella Parts
Discover the different forklift classes and their specific applications. Learn how to choose the right forklift for your needs to ensure safety, efficiency, and compliance in your operations.
For more technical information, visit our website https://intellaparts.com
Final project report on grocery store management system..pdfKamal Acharya
In today’s fast-changing business environment, it’s extremely important to be able to respond to client needs in the most effective and timely manner. If your customers wish to see your business online and have instant access to your products or services.
Online Grocery Store is an e-commerce website, which retails various grocery products. This project allows viewing various products available enables registered users to purchase desired products instantly using Paytm, UPI payment processor (Instant Pay) and also can place order by using Cash on Delivery (Pay Later) option. This project provides an easy access to Administrators and Managers to view orders placed using Pay Later and Instant Pay options.
In order to develop an e-commerce website, a number of Technologies must be studied and understood. These include multi-tiered architecture, server and client-side scripting techniques, implementation technologies, programming language (such as PHP, HTML, CSS, JavaScript) and MySQL relational databases. This is a project with the objective to develop a basic website where a consumer is provided with a shopping cart website and also to know about the technologies used to develop such a website.
This document will discuss each of the underlying technologies to create and implement an e- commerce website.
NUMERICAL SIMULATIONS OF HEAT AND MASS TRANSFER IN CONDENSING HEAT EXCHANGERS...ssuser7dcef0
Power plants release a large amount of water vapor into the
atmosphere through the stack. The flue gas can be a potential
source for obtaining much needed cooling water for a power
plant. If a power plant could recover and reuse a portion of this
moisture, it could reduce its total cooling water intake
requirement. One of the most practical way to recover water
from flue gas is to use a condensing heat exchanger. The power
plant could also recover latent heat due to condensation as well
as sensible heat due to lowering the flue gas exit temperature.
Additionally, harmful acids released from the stack can be
reduced in a condensing heat exchanger by acid condensation. reduced in a condensing heat exchanger by acid condensation.
Condensation of vapors in flue gas is a complicated
phenomenon since heat and mass transfer of water vapor and
various acids simultaneously occur in the presence of noncondensable
gases such as nitrogen and oxygen. Design of a
condenser depends on the knowledge and understanding of the
heat and mass transfer processes. A computer program for
numerical simulations of water (H2O) and sulfuric acid (H2SO4)
condensation in a flue gas condensing heat exchanger was
developed using MATLAB. Governing equations based on
mass and energy balances for the system were derived to
predict variables such as flue gas exit temperature, cooling
water outlet temperature, mole fraction and condensation rates
of water and sulfuric acid vapors. The equations were solved
using an iterative solution technique with calculations of heat
and mass transfer coefficients and physical properties.
Industrial Training at Shahjalal Fertilizer Company Limited (SFCL)MdTanvirMahtab2
This presentation is about the working procedure of Shahjalal Fertilizer Company Limited (SFCL). A Govt. owned Company of Bangladesh Chemical Industries Corporation under Ministry of Industries.
Political Advertising Implications on Voters Behavior
1. International Journal of Business and Management Invention
ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X
www.ijbmi.org || Volume 5 Issue 6 || June. 2016 || PP—67-70
www.ijbmi.org 67 | Page
Political Advertising Implications on Voters Behavior
Erjonilda Hasrama
(Marketing Department, Faculty of Business/UAMD, Albania)
ABSTRACT : Political Advertising is a communication tool where parties and candidates spend most of the
budget ofthe electoral campaigns. In the recent years, political advertising became the primary method by
which candidates reach out voters in Albania.And the important question in the present case remains; does
political advertising work or not work in countries defined as emerging democracies? The purpose of this paper
is to illustrate the potential impact of political advertising on higher voters’ turnout and their political choice.
To help fulfill this objective willbe summarizedbasic theory of political advertising impact on emerging
democracy and its implications on voters’ choice. Understandingelectorate voting behavior before and after
being exposed to different media advertisements is a key element for political actors. This paper will present a
theoretical framework in which further researches describing Albanian case could be developed.
Keywords: political advertising, voting behavior, democracy, negative advertising, persuasion.
I. Introduction
Understanding political campaign effects has gained an increasing attention during the last years. Often the
television is accused for reducing the politics in a television show, but it is fair to say that politics uses the
television vehicles, to the point that politicians have become modern rock stars, with their more or less defined
audience, ready to join and fight for the final victory, win the elections. Set that way, the political battle is
reduced in a tiny sphere made of generic topics that are easy to understand and available to all; the goal is to
capture the attention (and hopefully the vote) of that segment of voters, who decides only a few minutes or a few
seconds before selecting the political party. Some scholars suggests that political advertising is ineffective at
engaging the electorate (Ashworth and Clinton 2007; Krasno and Green 2008), and that it has only extremely
short-lived effects on individuals‟ opinions (Gerber et al. 2011). Others think that messages may further the
democratic process by providing citizens with potentially valuable information about candidates and their
competitors (Bernays 1928; Downs 1957). Thus election campaigns are the strong symbolic moment which is
able to convey and reinforce the political offer, the results: obtaining people consent.
John Stuart Mill stated that “Democracy only works when you have an informed citizenry at its core” - but the
key question is whether political advertising informs or manipulates citizens? Political communication through
electoral advertising in its various forms is often cause for concern, it is considered inappropriate; because uses
persuasion on voters emotional level, which influences the citizen/voter behavior that instead - according to an
ideal vision of democracy - should operate in a rational manner, though ongoing information.Some empirical
studies results highlight the fact that political advertising has a seductive effect on people at the risk of
influencing, misleading and deviance. In fact the political advertisements emphasizemessage, tone, candidates‟
personality (or their advisors) at the expense of the real problems.
Researches on this topic has explored the impact of the tone of advertising (whether it is positive, negative or
mixed) on voter turnout (Ansolabehere & Iyengar, 1995; Ansolabehere, Iyengar, & Simon 1999; Goldstein
&Freedman, 1999, 2002a; Kahn & Kenney, 1999; Lau &Pomper, 2004; Peterson &Djupe, 2005; Wattenberg &
Brians, 1999); advertising‟s impact on candidate impressions (Garramone, Atkin, Pinkleton, & Cole, 1990;
Hitchon & Chang, 1995; Kaid & Boydston, 1987); and the relationship between ad exposure and democratic
attitudes such as political interest and efficacy (Ansolabehere & Iyengar, 1995; Freedman, Franz, & Goldstein
2004; Freedman & Goldstein, 1999; Schenck-Hamlin & Proctor, 2000).
The ever-increasing importance of political advertising had substantially contributed to the interest in applying
consumer marketing theories and practices to political campaigns (Dermody& Scullion, 2001; Kotler, 1975).
The importance of mass media and political advertising was also evident in reviews of the development of
modern political marketing (Blumenthal, 1980; Kotler, 1975; Maarek, 1995; Nimmo, 1999; Shama, 1976).
Various studies are developed (none in Albania) to understand whether political advertising affects election
outcomes, studies that are of first order importance for public policy (Prat 2002; Prat and Strwomberg 2013).
The main question of this paper is further explored by analyzing two key elements of political advertising;
persuasion and negative ads. By explaining these topics accurately and their implications, this study tends to
give a full-argued answer to the main question; influence of political advertisement on emerging democracies.
2. Political Advertising Implications On Voters Behavior
www.ijbmi.org 68 | Page
II. Does Political Advertising Persuade?
Use of media as a communication tool has had an irrevocable change on how politicians communicate with their
citizens. Now they can reach a greater audience that would be impossible to reach through electoral meetings.
Scholars have been interested on the effects of political advertising since first spot ad campaign broadcast on
television (1952): “Eisenhower answers America”. Some of the best available empirical evidence suggests that
political advertising is ineffective at engaging the electorate (Ashworth and Clinton 2007; Krasno and Green
2008) and that it has only extremely short-lived effects on individuals' opinions (Gerber et al. 2011). Others,
however, note that even self-serving messages may further the democratic process by providing citizens with
potentially valuable information about candidates and their competitors (Bernays, 1928 and Downs 1957).
But are people informed or persuaded by political ads? The persuasive aspect means that ads may have an
impact on voters‟ behavior even when ads contain no information about the candidates‟ quality or the party
program. Studies support the persuasive view, by experimentally showing that, by appealing different emotions,
advertising can have differing effects on voters‟ behavior (Brader, 2005). Valentino et al. (2004) presents
evidence in support of persuasion where advertising seems to have larger effects on less informed individuals. If
advertisements persuade rather than inform constituents, then special interest groups may be able to exert
political influence by directly targeting voters (Baron 1989, 1994; Grossman and Helpman 1996,
2001).Albanian scholars have touched only tangibly political ads effects on voters‟ choice and how political
parties use the media to communicate with their electorate. According to Krasniqi (2010) during 2009 electoral
campaign the governing party used frequent advertisements that emphasized NATO membership and visas
liberalization, mediating them as government achievements without offering a balance of positive and negative
impact on economy and citizens life standard. Use of this persuasive political advertising affected election
turnout even in cities that had gone through economic decline and social problems (Krasiniqi, 2010).Further
observational research, will find evidence if campaign advertisements motivate or inform citizens or persuade
voters to support a particular candidate in Albania.
III. Effects Of Negative Advertisement
Electoral campaigns are dynamic and an important change in recent elections (Albanian local and national
elections during 2009, 2011, 2013, 2015) is the extended use of negative ads. Media itself has helped accelerate
this trend, with increased focus on negative advertising, creating a vicious cycle of politics attack. But
arenegative ads effective at mobilizing or persuading voters? During electoral campaigns, candidates try to win
the support of voters in order to win on Election Day. This process is a zero-sum game. A vote for one candidate
is generally one less vote for the opponent. Accusing an opponent is not necessarily classified as negative
advertisement. Candidates could criticize the political platforms or candidates‟ positions. Studies tend to define
negative advertising based on the "tone" of the message and on the dramatic elements used in preparing
advertisement messages. It uses weak points that the opponent candidate could not reply with proper arguments.
But attacking the opponent could induce negative feeling towards advertisement author. Tough attacks can have
a boomerang effect, stimulating feelings of defense or compassion toward the attacked candidate, especially if it
turns out that the accusations are unfounded.Some studies suggest that negative campaign ads are more easily
remembered and, therefore, have a greater influence on voters' attitudes and vote decisions and candidates who
run negative ads are more likely to win. Other research suggests that running negative ads makes a candidate
more likely (or at least equally likely) to lose. There are also conflicting conclusions about the effect of negative
advertising on voter turnout - some research concludes that the increasing use of negative advertisements hurts
the democratic process, as it turns voters away from the polls (Ansolabehere and Iyengar 1995; Ansolabehere et
al. 1999) while other findings suggest that intense competition (often characterized by negative campaigning)
enhances voter turnout (Lau and Sigelman, 1999).
Political parties in Albania continue to use negative ads in election communication even if they do not have any
filed experimentsuggesting about itsdesired impact on election outcomes. They could reduce the impact on voter
turnout and be responsible for the high public cynicism and indifference towards politics, representing this way
a serious threat to democracy.Negative ads may diminish the power of civic duty and make the public
disenchanted with both candidates which in turn could lead to depress turnout.
IV. Political Advertising As A Useful Tool In Democracy
Despite the longstanding scholarly interest and the ubiquity of political advertising in modern democracies, our
understanding of its effects still remains incomplete.Political parties in new democracies are facing a decline on
politics credibility and participation due to the charges of corruption. Parties in attempt to avoid this
perceptionneed to put more effort into convincing their voters, by adapting sophisticated models of political
marketing (Voltmer, 2006) often referred as “Americanization of Political Campaigns” (Swanson and Manchini,
1996). „Americanized‟ campaigns suit the parties in emerging democracies to create a democratic political order
since they have lack of effective communication with their electorate. The need for information is of great
3. Political Advertising Implications On Voters Behavior
www.ijbmi.org 69 | Page
importance for citizens in transitional democracies where people face a high level of uncertainty (Voltmer2006).
Voltmer points out that these voters might be extremely vulnerable to media messages and have a different
reaction to the political messages compared to Western democracies, since the latter have a stable relationship
between politics, media and citizens.
A desired outcome of political advertising is to use proper approaches to turn citizens from apathy even
antipathy toward political participation. It may increase participation in elections and make political candidates
accountable to keep the promises delivered through ads. Advertisement could provide and distribute information
to a large number of people. According to Freedman (1999) political advertising enlarges the electorate by
informing and engaging citizens. However as Polat (2005) argues, the linkages between more information and
increasing political participation are not self-evident, as this depends on whether people can access and use
properly this information. This information needs to be processed by the people in order to have meaning and
motivate them to take place on Election Day; otherwise it is nothing more than a waste of time and money.
V. Conclusions
This exploratory study intended to examine the essential function between political advertisement as a form of
massive communication in emerging democracies and voters‟ participation. Identifying voters‟ prior beliefs or
defining if the content of advertising is informative or persuasive is a challenging task, and requires strong
structural assumptions. This study aimed to open a new perspective on political advertising influence in voters‟
turnout and its impact on choice and bring forward the use of theoretical expectations as a powerful tool for
political consultants when designing campaigns in emerging democracies.To evaluate its impact on voter
engagement, an experimental study is planned in 2017 (national election year), which will take place before
electoral campaign and after electoral campaign. Experiments and corroborating evidence from election results
will attempt to reveal significant evidence on advertising impact on voters‟ choice, which type of advertising has
greater impact (positive or negative) on candidate evaluation and how this relates based on the characteristics of
the ads viewer.
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