The document summarizes the second meeting of the creative management team. Key points discussed include techniques for creativity in production such as the Kano model and video games. The meeting also covered building an artistic culture, feedback cycles, and how new technologies can lower costs and drive innovation. Additional topics were qualities of artistic creation, managing independent games development, and leadership techniques for focusing a team such as removing obstacles and ensuring psychological safety.

1. ‫ﺧﻼق‬ ‫ﺗﯾم‬ ‫ﻣدﯾرﯾت‬
‫دوم‬ ‫ﺟﻠﺳﮫ‬
‫ﻓﺻﯾﺣﯽ‬ ‫اﻣﯾرﺣﺳﯾن‬
١٣٩٧ ‫آﺑﺎن‬

2. ‫ﺗوﻟﯾد‬ ‫در‬ ‫ﺧﻼﻗﯾت‬

3. Kano Model

4. ‫وﯾدﯾوﯾﯽ‬ ‫ﺑﺎزیھﺎی‬ ‫و‬ ‫ﮐﺎﻧو‬ ‫ﻣدل‬

7. ‫ھرﻧﻣﻧداﻧﮫ‬ ‫ﺳﺎﺧت‬

8. ‫اﺳت؟‬ ‫ﻣﻔﯾد‬ ‫زﻣﺎن‬ ‫ﭼﮫ‬

9. ‫ﺳﺎزﻣﺎﻧﯽ‬ ‫ﻓرھﻧﮓ‬

11. :‫ﭼرﺧﮫ‬ ‫ھر‬ ‫ﺧروﺟﯽ‬
‫ﮐردن‬ ‫ﺗﺻور‬
Reconceive

16. ‫ﺑﮕﯾرﯾم؟‬ ‫ﮐﮫ‬ ‫از‬ ‫را‬ ‫ﺑﺎزﺧورد‬
‫ﺗﮑﺎﻣل؟‬ ‫ﭼﻘدر‬

18. ‫ﺟدﯾد‬ ‫ﻓنآوری‬
:‫ﺑﺎﻋث‬
●‫ﺗﮑرار‬ ‫ﭘﺎﯾﯾن‬ ‫ھزﯾﻧﮫ‬
●‫ﻣﯽرود‬ ‫ﺑﺎﻻ‬ ‫ﻧوآوری‬ ‫ﺑﮫ‬ ‫ﻧﯾﺎز‬
●‫ھﻧرﻣﻧداﻧﮫ‬ ‫ﺳﺎﺧت‬

20. ‫ﻣﯽﺷوﻧد‬ ‫ﯾﮑﯽ‬ ‫ﺗوﻟﯾد‬ ‫و‬ ‫ﺗوﺳﻌﮫ‬
Development & Production

21. Guernica

25. ‫ﻣﺳﺗﻘل‬ ‫ﺑﺎزیھﺎی‬
!‫ﺑزرگ‬ ‫ﺗوﻟﯾد‬ ‫ﭘﯾش‬ ‫ﯾﮏ‬

26. ‫ھﻧرﻣﻧداﻧﮫ‬ ‫ﺳﺎﺧت‬ ‫ﮐﯾﻔﯾتھﺎی‬
(Release) ‫رھﺎﯾﯽ‬ - ١
(Collaboration) ‫ھﻣﮑﺎری‬ - ٢
(Ensemble) ‫ﮔروه‬ - ٣
(Play) ‫اﺟرا‬ - ۴

27. ‫رھﺎﯾﯽ‬ - ١
‫واژﮔون‬ ‫ﮐﻧﺗرل‬
‫رھﺎﯾﯽ‬ ‫ﺑﺎ‬ ‫ﮐﻧﺗرل‬

28. ‫رھﺎﯾﯽ؟‬ ‫ﻧوع‬ ‫از‬ ‫ﮐﻧﺗرل‬

30. ‫ﺻﻧﻌﺗﯽ‬ ‫ﺳﺎﺧت‬ ‫در‬ ‫ﻣدﯾرﯾت‬
‫ﺻﺣﯾﺢ‬ ‫ﻋﺎدتھﺎی‬ ‫و‬ ‫روشھﺎ‬ ‫ﮐردن‬ ‫ﺗﺷوﯾق‬ - ١
.‫ﻣﯽﺷود‬ ‫ﻋوض‬ ‫ﺷراﯾط‬ ‫ﮐﮫ‬ ‫زﻣﺎﻧﯽ‬ ‫در‬ ‫ﻋﺎدتھﺎ‬ ‫و‬ ‫روشھﺎ‬ ‫ﺗﻐﯾﯾر‬ ‫ﮐردن‬ ‫ﺗﺷوﯾق‬ - ٢

31. ‫ھﻧرﻣﻧداﻧﮫ‬ ‫ﺳﺎﺧت‬ ‫در‬ ‫ﻣدﯾرﯾت‬
‫ﺻﺣﯾﺢ‬ ‫ﻋﺎدتھﺎی‬ ‫و‬ ‫روشھﺎ‬ ‫ﮐردن‬ ‫ﺗﺷوﯾق‬ - ١
‫آنھﺎ‬ ‫ﻧظر‬ ‫ﺑﮫ‬ ‫زﻣﺎﻧﯽﮐﮫ‬ ‫وﻋﺎدتھﺎ‬ ‫روشھﺎ‬ ‫دادن‬ ‫ﺗﻐﯾﯾر‬ ‫ﺑرای‬ ‫ﮐﺎرﻣﻧدان‬ ‫ﮐردن‬ ‫ﺗﺷوﯾق‬ - ٢
.‫ﻣﯽﺷود‬ ‫ﻋوض‬ ‫ﺷراﯾط‬

33. ‫ﺗﯾم‬ ‫ﻋﺿو‬ ‫ﺑرای‬
‫ﭼﯾﺳت؟‬ ‫رھﺎﯾﯽ‬ ‫ﺣﺎﻟت‬ ‫ﺑﮫ‬ ‫رﺳﯾدن‬ ‫روش‬

34. ‫ﺗﻣرﮐز‬

35. ‫ﺑرای‬ ‫ﺗﻣرﮐز‬
‫ﺗﻧشھﺎ‬ ‫از‬ ‫دوری‬

40. ‫ﺑﺑرد؟‬ ‫ﺑﺎﻻ‬ ‫را‬ ‫ﺗﯾم‬ ‫ﺗﻣرﮐز‬ ‫ﻣﯽﺗواﻧد‬ ‫ﭼﮕوﻧﮫ‬ ‫ﻣدﯾر‬
(‫دروﻧﯽ‬ ‫)ﻋواﻣل‬

42. ‫ﭘﯾﺷﻧﮭﺎدھﺎ‬ ‫از‬ ‫ﺑﻌﺿﯽ‬
‫ﺟﺎﯾﮕﺎه‬ ‫و‬ ‫ﭼﺷماﻧداز‬ ‫ﯾﺎدآوری‬
‫ﺗﯾم‬ ‫ﺑﮫ‬ ‫دﻗﯾق‬ ‫ﺑﺎزﺧورد‬
‫ﺗﮏ‬ ‫ﺑﮫ‬ ‫ﺗﮏ‬ ‫ﮔﻔﺗﮕوی‬
‫ﻣواﻧﻊ‬ ‫ﺣذف‬
‫رواﻧﯽ‬ ‫اﻣﻧﯾت‬ ‫ﺑﺎﻻﺑردن‬
Flow ‫ﺷراﯾط‬ ‫ﮐردن‬ ‫ﻣﮭﯾﺎ‬
Mindfulness ‫ﺗﻣرﯾن‬

43. .‫ﺑﺑرد‬ ‫ﺑﺎﻻ‬ ‫را‬ ‫ﺗﯾم‬ ‫ﺗﻣرﮐز‬ ‫ﻣﯽﺗواﻧد‬ ‫ﺷﺎﯾﺳﺗﮫ‬ ‫رھﺑر‬

44. ‫ﺷﺎﯾﺳﺗﮫ؟‬ ‫رھﺑر‬

47. ‫ھﻣﮑﺎری‬ - ٢
‫رﻓﺗﺎری‬ ‫و‬ ‫ﮐﻼﻣﯽ‬ ‫ارﺗﺑﺎط‬
‫ﭘﯾشﻓرضھﺎ‬ ‫ﮔذاﺷﺗن‬ ‫ﮐﻧﺎر‬
‫ﺑﺣث‬ ‫ﻧﻘطﮫ‬ ‫ﻧﮫ‬ ‫و‬ ‫ﺳﺎﺧت‬ ‫اداﻣﮫ‬ ‫ﺑرای‬ ‫دﯾﮕران‬ ‫ﺧروﺟﯽ‬
‫ﭘﯾشﺑﯾﻧﯽ‬ ‫ﻗﺎﺑل‬ ‫ﻏﯾر‬ ‫و‬ ‫ﻧو‬ ‫اﯾدهھﺎی‬ ‫ظﮭور‬ ‫اﻣﮑﺎن‬

49. ‫ھﻧرﻣﻧداﻧﮫ‬ ‫ﺳﺎﺧت‬
‫ﺗﮑﺛﯾر‬ ‫ﺟﺎی‬ ‫ﺑﮫ‬ ‫ﺑﺎزﺗﻌرﯾف‬

50. !‫ﻧﯾﺳت‬ ‫ﮐردن‬ ‫ﺳﺎزش‬ ‫ﺑﺎزﺗﻌرﯾف‬

54. ‫ﺑداھﮫ‬
‫ﻧدارد‬ ‫وﺟود‬ ‫اﺷﺗﺑﺎھﯽ‬ ‫ھﯾﭻ‬ -١
‫ﺑزرگ‬ ‫ﮔوشھﺎی‬ - ٢
(Yes, and) … ‫و‬ ‫ﺑﻠﮫ‬ - ٢

55. ‫ﺳﺎزﻧده‬ ‫ﮐﺷﻣﮑش‬
‫ﻣﯽﺷود؟‬ ‫ﻣﯾﺳر‬ ‫ﭼﮕوﻧﮫ‬

59. Project Aristotle by Google
(‫ﺻﺣﺑت‬ ‫ﻣﺳﺎوی‬ ‫)ﺗوزﯾﻊ‬ ‫رواﻧﯽ‬ ‫اﻣﻧﯾت‬
‫اﺟﺗﻣﺎﻋﯽ‬ ‫ھوش‬

65. ‫اﺳت؟‬ ‫ﭼﻘدر‬ ‫ﻣن‬ ‫اﺟﺗﻣﺎﻋﯽ‬ ‫ھوش‬

69. ‫ﻣﻧﺎﺑﻊ‬
‫ﺧﻼﻗﯾت‬ ‫ﺟﺎدوی‬
https://www.slideshare.net/amirhfassihi/ss-55568076
Creativity: Flow and the Psychology of Discovery and Invention
https://www.amazon.com/dp/B000TG1X9C
Artful Making: What Managers Need to Know About How Artists Work
https://www.amazon.com/Artful-Making-Managers-About-Artists/dp/0130086
959
The 5 Levels of Leadership
https://www.amazon.com/dp/B004QZ9P7O/

70. ‫ﻣﻧﺎﺑﻊ‬
Project Aristotle By Google
https://rework.withgoogle.com/print/guides/5721312655835136/
Games People Play, Eric Berne
https://www.amazon.com/dp/B005C6E76U
Drive: The Surprising Truth About What Motivates Us, Daniel Pink
https://www.amazon.com/dp/B004P1JDJO/
A Whole New Mind: Why Right-Brainers Will Rule the Future
https://www.amazon.com/dp/B000PC0SPU

71. The Birth of Tragedy
https://www.amazon.com/Birth-Tragedy-Oxford-Worlds-Classics/dp/01928329
21
Zen Mind, Beginner’s Mind: Informal Talks on Zen Meditation and Practice
https://www.amazon.com/Zen-Mind-Beginners-Informal-Meditation/dp/15903
08492
The Lean Startup
https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation
/dp/0307887898

72. ‫ﻣﻧﺎﺑﻊ‬
Zero to One: Notes on Startups, or How to Build the Future, Peter Thiel
https://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296
Why Greatness Cannot Be Planned: The Myth of the Objective
https://www.amazon.com/Why-Greatness-Cannot-Planned-Objective/dp/3319
155237
Tribal Leadership, Dave Logan
https://www.amazon.com/Tribal-Leadership-Leveraging-Thriving-Organization
/dp/0061251321

73. ‫ﻣﻧﺎﺑﻊ‬
Creativity Inc.: Overcoming the Unseen Forces That Stand in the Way of True
Inspiration, Ed Catmull
https://www.amazon.com/Creativity-Inc-Overcoming-Unseen-Inspiration/dp/0
812993012
The Five Dysfunctions of a Team: A Leadership Fable
https://www.amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787
960756
Zen in the Art of Archery
https://www.amazon.com/Zen-Art-Archery-Eugen-Herrigel/dp/0375705090

74. ‫ﻣﻧﺎﺑﻊ‬
Kano Model
https://www.kanomodel.com/
The Inner Game of Tennis
https://www.amazon.com/dp/B003T0G9E4
The Inner Game of Work
https://www.amazon.com/Inner-Game-Work-Learning-Workplace-ebook/dp/B
000FC1IT0/

75. ‫ﻣﻧﺎﺑﻊ‬
Social Intelligence: The New Science of Human Relationships
https://www.amazon.com/Social-Intelligence-Science-Human-Relationships-eb
ook/dp/B000JMKTMS
Drawing on the Right Side of the Brain
https://www.amazon.com/dp/B005GSYXU4/