The document discusses using data virtualization and masking to optimize database migrations to the cloud. It notes that traditional copying of data is inefficient for large environments and can incur high data transfer costs in the cloud. Using data virtualization allows creating virtual copies of production databases that only require a small storage footprint. Masking sensitive data before migrating non-production databases ensures security while reducing costs. Overall, data virtualization and masking enable simpler, more secure, and cost-effective migrations to cloud environments.