Brokered Cloud Services
and the Future of IT Service Delivery
Barton George,
Director Dell Services
Harvard IT Summit, June 5, 2014
2
Dell - Restricted - Confidential
Bleeding-edge Harvard technology circa 1991
3
Dell - Restricted - Confidential
Cloud
Legacy
architectures
Mobility
Big data
Outdated
applications
Rigid
processes
High
operating
costs
Social media
* Research conducted by Dell through the Economist Intelligence Unit, surveying 536 CEOs, CIOs and other CXOs WW
IT
IT is under
pressure from
both internal and
external factors
70%of CXOs expect their IT
department to go through a
significant or complete overhaul
in the next three years*
IT is at an inflection point
Security
4
Dell - Restricted - Confidential
• Anywhere, Anytime,
Any device
• Agile, On-demand
• It just works
• Cost efficient, “Free”
Students
IT
The campus community expects more
Legacy
architectures
Outdated
applications
Rigid
processes
High
operating
costs
Cloud
Mobility
Big data
Social media
5
Dell - Restricted - Confidential
“IT must help transform the institution’s business while it also transforms it own”
• Anywhere, Anytime,
Any device
• Agile, On-demand
• It just works
• Cost efficient, “Free”
Students
IT
The campus community expects more
Legacy
architectures
Outdated
applications
Rigid
processes
High
operating
costs
Cloud
Mobility
Big data
Social media
Source: EDUCAUSE: Top 10 IT issues, 2014
6
Dell - Restricted - Confidential
IT expenditures: How true is this for Harvard?
Source: EDUCAUSE Core data service 2013
IT expenditure by
institutional mission
7
Dell - Restricted - Confidential
IT expenditures: How true is this for Harvard?
Source: EDUCAUSE Core data service 2013
IT expenditures used to
run, grow or transform
the institution
8
Dell - Restricted - Confidential
Setting the ground work for transformation
EDUCAUSE: Develop an IT architecture that can respond to
changing conditions and new opportunities
• One of the key challenges and opportunities facing IT leaders is
how to optimize the mix of technology services delivered from
on-premise, cloud, or hosted sources.
• IT leaders are challenged to integrate these discrete services and
systems into a holistic environment that is usable and secure,
scales to meet demand, provides for multiple integration points,
and can be integrated back to provide useful data for decision-
making.
Source: EDUCAUSE: Top 10 IT issues, 2014
9
Dell - Restricted - Confidential
The future of IT service delivery is a
brokerage model enabled by cloud
CIO becomes
Chief Innovation Officer
Cloud is an enabler to
this transformation
Service delivery
includes a brokerage
model
Somebody who’s got 100,000 square feet under
management is going to be able to do it much more
cost-effectively than I can manage 10,000 square feet.”
- Barry Libenson, CIO, Safeway
There is no better time to be in IT than now. I think its in
the midst of a dramatic reformation or transformation.”
-Ranga Jayaraman, CIO Stanford Business School
A CIO has to simplify their architecture, change the way
that they react to business problems and become almost
an app shop themselves and get out of their own way.”
-Jay Ferro, CIO, American Cancer Society
“
“
“
10
Dell - Restricted - Confidential
What is a Cloud Services Broker (Cloud manager)
An internal or external function that manages relationships across
technologies and providers and is responsible for delivering a unified,
integrated experience across them.
Gartner: Estimates annual spending of over $1.5 billion1
– Roles include: aggregation, integration and customization brokerages
Forrester: Cloud management is different from traditional IT
management. As cloud manager, you will be
– a broker, orchestrator, and administrator of cloud services,
– some of which will run on infrastructure you own, but most of which won’t
– Developers are a key focus
1 Cloud integration brokerage services mature | ZDNet, April 15, 2014
Source: Forrester Research inc: Cloud Management In A Hybrid Cloud World by Dave Bartoletti, July 30, 2013
11
Dell - Restricted - Confidential
Skills needed by today’s hybrid cloud managers
Cloud Service Delivery
– Service Catalog
– Provisioning
– Migration
Source: Forrester Research Inc.: Cloud Management In A Hybrid Cloud World by Dave Bartoletti, July 30, 2013
Cloud Service Governance
– Access Control
– Cost Management
– Integration
Cloud Service Operations
– Monitoring
– Scaling
– Service-Level Management
12
Dell - Restricted - Confidential
How to move forward
Source: Forrester Research Inc.: Cloud Management In A Hybrid Cloud World by Dave Bartoletti, July 30, 2013
IT-as-a-Service transformation has begun
• It’s still early days but it’s a big opportunity for IT
• Start thinking about applications first
• Standardize and automate everything
• Understand why developers are turning to new cloud
management tools
• Look for quick wins
– Add cloud management capabilities in increments
13
Dell - Restricted - Confidential
DevOps in a Nutshell
• Goal: decrease friction, increase velocity (customer responsiveness)
• Originated with cloud providers addressing issues of scale
• Culture:
– Working together
– Focus on the customer not the technology
– Continuous delivery
– Fail fast
• Technology:
– Automation
– Open source
– Cloud or cloud like infrastructure
14
Dell - Restricted - Confidential
Case Studies
15
Dell - Restricted - Confidential
OpenStack -- Modular, extensible, open framework
16
Dell - Restricted - Confidential
• 900 researchers
• Data sets challenging resources
• Research data scattered everywhere
• Transferring datasets took forever and clogged
shared networks
• Distributed data management reduced
productivity and put data at risk
• Needed centralized repository for compliance
Overcoming a data deluge
US university that specializes in Cancer and Genomic research
17
Dell - Restricted - Confidential
Research Computing System (Originally)
A collection of grids, proto-clouds, tons of virtualization and DevOps
HPC
Cluster
HPC
Cluster
HPC
Storage
DDR Infiniband QDR Infiniband
1Gb Ethernet
University Research Network
Interactive Services
Thumb
drives
Local
servers
Laptops
Laptops
Thumb
drives
Local
servers
18
Dell - Restricted - Confidential
• Housed and managed centrally, accessible
across campus network
− File system + cluster, can grow as big as you want
− Provisions from a massive common pool
− 400+ TBs at less than 41¢/GB; scalable to 5PB
• Researchers gain
− Work with larger, more diverse data sets
− Save workflows for new devices & analysis
− Qualify for grants due to new levels of protection
• Demonstrating utility with applications
− Research storage
− Crashplan (cloud back up) on POC
− Gitlab hosting on POC
Solution: a scale-out storage cloud
Based on OpenStack and Ceph
“We’ve made it possible for users to
satisfy their own storage needs with
the Dell private cloud, so that their
research is not hampered by IT.”
David L. Shealy, PhD
Faculty Director, Research Computing
Chairman, Dept. of Physics
19
Dell - Restricted - Confidential
Research Computing System (Today)
Centralized storage cloud based on OpenStack and Ceph
Ceph
node
Cep
node
Ceph
node
Ceph
node
Ceph
node
POC
Open
Stack
node
HPC
Cluster
HPC
Cluster
HPC
Storage
DDR Infiniband QDR Infiniband
10Gb Ethernet
Cloud services layer
Virtualized server and storage computing cloud
based on OpenStack, Crowbar and Ceph
University Research Network
20
Dell - Restricted - Confidential
• Designed to support emerging
data-intensive scientific computing paradigm
− 12 x 16-core compute nodes
− 1 TB RAM, 420 TBs storage
− 36 TBs storage attached to each compute node
• Individually customized test/development/
production environments
− Direct user control over all aspects of the
application environment
− Rapid setup and teardown
• Growing set of cloud-based tools & services
− Easily integrate shareware, open source, and
commercial software
Building a research cloud
Project goals extend well beyond data management
“We envision the OpenStack-based
cloud to act as the gateway to our
HPC resources, not only as the
purveyor of services we provide, but
also enabling users to build their own
cloud-based services.”
John-Paul Robinson, System Architect
21
Dell - Restricted - Confidential
Research Computing System (Next Gen)
A cloud-based computing environment with high speed access to
dedicated and dynamic compute resources
Open
Stack
node
Open
Stack
node
Open
Stack
node
Ceph
node
Ceph
node
Ceph
node
Ceph
node
Ceph
node
Open
Stack
node
Open
Stack
node
Open
Stack
node
Open
Stack
node
HPC
Cluster
HPC
Cluster
HPC
Storage
DDR Infiniband QDR Infiniband
10Gb Ethernet
Cloud services layer
Virtualized server and storage computing cloud
based on OpenStack, Crowbar and Ceph
University Research Network
Dell - Confidential
22
Dell - Restricted - Confidential
Want to use OpenStack to
• Students: Run student workloads,
one VM per student per class
• Research: Run Scientific workloads
• Administration: Migrate SAP core
application into to save money
Large public research university
Looking to add OpenStack alongside their VMware private cloud
Dell - Confidential
23
Dell - Restricted - Confidential
• Kicking off a 10 month OpenStack-based trial
• Schools and Universities will be invited to run
workloads of their choice
• Integration into the customers third party
storage
• Federated authentication: Dell Cloud Manager
will integrate via SSO to customer’s LDAP
Higher Education hosting provider in Europe
Setting up a public cloud for institutions through-out the country
Dell - Confidential
24
Dell - Restricted - Confidential
Higher Education hosting provider in Europe
25
Dell - Restricted - Confidential
Boston OpenStack Meetup
• 862 members
• Meet every month – at MIT or Harvard
• Average of 70-80 attend each month
• Topics vary from advanced to basic
• http://www.meetup.com/Openstack-Boston/
26
Dell - Restricted - Confidential
Summary
• IT is at an inflection point
• Cloud is the foundation for this transformation
• IT needs to adapt a brokerage model moving forward
• Add cloud management capabilities in increments
Thank you
Twitter: @barton808
Blog: bartongeorge.net
28
Dell - Restricted - Confidential
Skills needed by today’s hybrid cloud managers
Cloud Service Delivery
– Service Catalog
– Provisioning
– Migration
Source: Forrester Research Inc.: Cloud Management In A Hybrid Cloud World by Dave Bartoletti, July 30, 2013
Cloud Service Governance
– Access Control
– Cost Management
– Integration
Cloud Service Operations
– Monitoring
– Scaling
– Service-Level Management
Public
Private
Application performance mgt
SW delivery lifecycle tool chains
API
ERP, Reporting
Financial Management
API
29
Dell - Restricted - Confidential
Student Retention Program on Mobile
Student collaboration in University
Business Need
Identify endangered students in the university who
are potential drop outs & help them by providing
specific guidance & support required to continue
their courses.
Solution
• A smart device based mobile app which can be
used to facilitate better collaboration b/w students
& professors in the university
• Students get feedback about current grades &
achievements, information about relevant
courses, deadlines and dates , bonus system for
suggested activities and exam results on
smartphone
• Professors get extensive picture of each student,
their grade history, automatic risk analysis to focus
on specific students needing support, spend more
time on promotion & mentoring
• Application helps with info on locations, grades,
events, find professors, tasks, surveys etc.
Platforms / Technologies
IOS & Windows 8, SAP Hana, Sybase
30
Dell - Restricted - Confidential
On premises
Converged
solutions
Open source
solutions
Cloud
infrastructure
Cloud
clients
Advanced
virtualization
• Governance &
access controls
• Performance
monitoring
• Application integration
• Provisioning &
management
• Cloud Broker
Off premises
Community cloud
(vertical compliance)
Public Cloud ecosystem
Software as a service
Managed private cloud
Dell Cloud Consulting & Application Services
Enabling private
cloud
Delivering multi-cloud
management
Supplying cloud
builders
Cloud Management & Broker Engine
Dell Cloud Strategy
31
Dell - Restricted - Confidential
Dell Cloud Services: then and now
2009
Data center
solutions
• Supply cloud
builders
2010
Managed virtual
hosting
• ITO
• Healthcare and
FED practices
2011
Initial Dell
Clouds
• 2 data centers
• Boomi
Integration
Cloud
• Unified Clinical
Cloud Archive
2012
Dell Cloud
Services
• Public cloud
(VMware and
OpenStack)
• Hosted private
cloud
• Cloud security
services
2013
Global partner
ecosystem and
multi cloud
• 128+ data
centers
• 14 partners
• Dell Cloud
Manager (DCM)
• Public cloud
moves to cloud
broker
1H 2014
Cloud Brokerage
Services
• Integrated cloud
management and
partner
experience
• Application
services
• FedRAMP Cloud
• Workspace as a
service
• DCM evolution
32
Dell - Restricted - Confidential
Providing the broadest partner ecosystem in the industry
Global coverage
Multiple cloud platforms
Proprietary | MSFT | VMware | OpenStack | CloudStack
Most popular use cases
vertical apps | disaster recovery | ERP and CRM
scale-out web infrastructure | test and development
productivity apps | computational analysis
Dell - Confidential
33
Dell - Restricted - Confidential
Our trade secret is value-creation cloud services
Common cloud
management
challenges …
… solved through our intellectual
property …
Strictly reactive
services
Multiple support
processes
Disparate user
interfaces
Overcome legacy challenge
• Application modernization
• Migration to cloud platforms
• Cloud business applications
• Vertical compliance
• ITIL and ISO standards
• Infrastructure and apps protection
• Data integration
• Unified cloud management
• Solutions for the entire cloud
lifecycle
• Consultative solutioning
• Single purchase path
• Advisory/proactive managed services
… providing a unified
experience in a multi-cloud
world
Secure cloud endpoints
Integrate and manage everywhere
Meet diverse cloud needs
34
Dell - Restricted - Confidential
Vertical specialization through the world’s largest
healthcare cloud
Enabling information-driven
healthcare organizations
to innovate
Health information is
being exchanged
within communities
More information
is becoming digital
Accountable care
models look to
improve quality and
efficiency
Information needs to
be accessed
wherever and
whenever by
medical personnel
and patients
Balancing security
and privacy with
aggregation,
collaboration and
interoperability
1
4 5
2 3
Solutions:
• Dell Cloud
Clinical Archive
• MEDITECH
Cloud
• EMR Cloud
• IKA Solutions

Cloud Presentation and OpenStack case studies -- Harvard University

  • 1.
    Brokered Cloud Services andthe Future of IT Service Delivery Barton George, Director Dell Services Harvard IT Summit, June 5, 2014
  • 2.
    2 Dell - Restricted- Confidential Bleeding-edge Harvard technology circa 1991
  • 3.
    3 Dell - Restricted- Confidential Cloud Legacy architectures Mobility Big data Outdated applications Rigid processes High operating costs Social media * Research conducted by Dell through the Economist Intelligence Unit, surveying 536 CEOs, CIOs and other CXOs WW IT IT is under pressure from both internal and external factors 70%of CXOs expect their IT department to go through a significant or complete overhaul in the next three years* IT is at an inflection point Security
  • 4.
    4 Dell - Restricted- Confidential • Anywhere, Anytime, Any device • Agile, On-demand • It just works • Cost efficient, “Free” Students IT The campus community expects more Legacy architectures Outdated applications Rigid processes High operating costs Cloud Mobility Big data Social media
  • 5.
    5 Dell - Restricted- Confidential “IT must help transform the institution’s business while it also transforms it own” • Anywhere, Anytime, Any device • Agile, On-demand • It just works • Cost efficient, “Free” Students IT The campus community expects more Legacy architectures Outdated applications Rigid processes High operating costs Cloud Mobility Big data Social media Source: EDUCAUSE: Top 10 IT issues, 2014
  • 6.
    6 Dell - Restricted- Confidential IT expenditures: How true is this for Harvard? Source: EDUCAUSE Core data service 2013 IT expenditure by institutional mission
  • 7.
    7 Dell - Restricted- Confidential IT expenditures: How true is this for Harvard? Source: EDUCAUSE Core data service 2013 IT expenditures used to run, grow or transform the institution
  • 8.
    8 Dell - Restricted- Confidential Setting the ground work for transformation EDUCAUSE: Develop an IT architecture that can respond to changing conditions and new opportunities • One of the key challenges and opportunities facing IT leaders is how to optimize the mix of technology services delivered from on-premise, cloud, or hosted sources. • IT leaders are challenged to integrate these discrete services and systems into a holistic environment that is usable and secure, scales to meet demand, provides for multiple integration points, and can be integrated back to provide useful data for decision- making. Source: EDUCAUSE: Top 10 IT issues, 2014
  • 9.
    9 Dell - Restricted- Confidential The future of IT service delivery is a brokerage model enabled by cloud CIO becomes Chief Innovation Officer Cloud is an enabler to this transformation Service delivery includes a brokerage model Somebody who’s got 100,000 square feet under management is going to be able to do it much more cost-effectively than I can manage 10,000 square feet.” - Barry Libenson, CIO, Safeway There is no better time to be in IT than now. I think its in the midst of a dramatic reformation or transformation.” -Ranga Jayaraman, CIO Stanford Business School A CIO has to simplify their architecture, change the way that they react to business problems and become almost an app shop themselves and get out of their own way.” -Jay Ferro, CIO, American Cancer Society “ “ “
  • 10.
    10 Dell - Restricted- Confidential What is a Cloud Services Broker (Cloud manager) An internal or external function that manages relationships across technologies and providers and is responsible for delivering a unified, integrated experience across them. Gartner: Estimates annual spending of over $1.5 billion1 – Roles include: aggregation, integration and customization brokerages Forrester: Cloud management is different from traditional IT management. As cloud manager, you will be – a broker, orchestrator, and administrator of cloud services, – some of which will run on infrastructure you own, but most of which won’t – Developers are a key focus 1 Cloud integration brokerage services mature | ZDNet, April 15, 2014 Source: Forrester Research inc: Cloud Management In A Hybrid Cloud World by Dave Bartoletti, July 30, 2013
  • 11.
    11 Dell - Restricted- Confidential Skills needed by today’s hybrid cloud managers Cloud Service Delivery – Service Catalog – Provisioning – Migration Source: Forrester Research Inc.: Cloud Management In A Hybrid Cloud World by Dave Bartoletti, July 30, 2013 Cloud Service Governance – Access Control – Cost Management – Integration Cloud Service Operations – Monitoring – Scaling – Service-Level Management
  • 12.
    12 Dell - Restricted- Confidential How to move forward Source: Forrester Research Inc.: Cloud Management In A Hybrid Cloud World by Dave Bartoletti, July 30, 2013 IT-as-a-Service transformation has begun • It’s still early days but it’s a big opportunity for IT • Start thinking about applications first • Standardize and automate everything • Understand why developers are turning to new cloud management tools • Look for quick wins – Add cloud management capabilities in increments
  • 13.
    13 Dell - Restricted- Confidential DevOps in a Nutshell • Goal: decrease friction, increase velocity (customer responsiveness) • Originated with cloud providers addressing issues of scale • Culture: – Working together – Focus on the customer not the technology – Continuous delivery – Fail fast • Technology: – Automation – Open source – Cloud or cloud like infrastructure
  • 14.
    14 Dell - Restricted- Confidential Case Studies
  • 15.
    15 Dell - Restricted- Confidential OpenStack -- Modular, extensible, open framework
  • 16.
    16 Dell - Restricted- Confidential • 900 researchers • Data sets challenging resources • Research data scattered everywhere • Transferring datasets took forever and clogged shared networks • Distributed data management reduced productivity and put data at risk • Needed centralized repository for compliance Overcoming a data deluge US university that specializes in Cancer and Genomic research
  • 17.
    17 Dell - Restricted- Confidential Research Computing System (Originally) A collection of grids, proto-clouds, tons of virtualization and DevOps HPC Cluster HPC Cluster HPC Storage DDR Infiniband QDR Infiniband 1Gb Ethernet University Research Network Interactive Services Thumb drives Local servers Laptops Laptops Thumb drives Local servers
  • 18.
    18 Dell - Restricted- Confidential • Housed and managed centrally, accessible across campus network − File system + cluster, can grow as big as you want − Provisions from a massive common pool − 400+ TBs at less than 41¢/GB; scalable to 5PB • Researchers gain − Work with larger, more diverse data sets − Save workflows for new devices & analysis − Qualify for grants due to new levels of protection • Demonstrating utility with applications − Research storage − Crashplan (cloud back up) on POC − Gitlab hosting on POC Solution: a scale-out storage cloud Based on OpenStack and Ceph “We’ve made it possible for users to satisfy their own storage needs with the Dell private cloud, so that their research is not hampered by IT.” David L. Shealy, PhD Faculty Director, Research Computing Chairman, Dept. of Physics
  • 19.
    19 Dell - Restricted- Confidential Research Computing System (Today) Centralized storage cloud based on OpenStack and Ceph Ceph node Cep node Ceph node Ceph node Ceph node POC Open Stack node HPC Cluster HPC Cluster HPC Storage DDR Infiniband QDR Infiniband 10Gb Ethernet Cloud services layer Virtualized server and storage computing cloud based on OpenStack, Crowbar and Ceph University Research Network
  • 20.
    20 Dell - Restricted- Confidential • Designed to support emerging data-intensive scientific computing paradigm − 12 x 16-core compute nodes − 1 TB RAM, 420 TBs storage − 36 TBs storage attached to each compute node • Individually customized test/development/ production environments − Direct user control over all aspects of the application environment − Rapid setup and teardown • Growing set of cloud-based tools & services − Easily integrate shareware, open source, and commercial software Building a research cloud Project goals extend well beyond data management “We envision the OpenStack-based cloud to act as the gateway to our HPC resources, not only as the purveyor of services we provide, but also enabling users to build their own cloud-based services.” John-Paul Robinson, System Architect
  • 21.
    21 Dell - Restricted- Confidential Research Computing System (Next Gen) A cloud-based computing environment with high speed access to dedicated and dynamic compute resources Open Stack node Open Stack node Open Stack node Ceph node Ceph node Ceph node Ceph node Ceph node Open Stack node Open Stack node Open Stack node Open Stack node HPC Cluster HPC Cluster HPC Storage DDR Infiniband QDR Infiniband 10Gb Ethernet Cloud services layer Virtualized server and storage computing cloud based on OpenStack, Crowbar and Ceph University Research Network Dell - Confidential
  • 22.
    22 Dell - Restricted- Confidential Want to use OpenStack to • Students: Run student workloads, one VM per student per class • Research: Run Scientific workloads • Administration: Migrate SAP core application into to save money Large public research university Looking to add OpenStack alongside their VMware private cloud Dell - Confidential
  • 23.
    23 Dell - Restricted- Confidential • Kicking off a 10 month OpenStack-based trial • Schools and Universities will be invited to run workloads of their choice • Integration into the customers third party storage • Federated authentication: Dell Cloud Manager will integrate via SSO to customer’s LDAP Higher Education hosting provider in Europe Setting up a public cloud for institutions through-out the country Dell - Confidential
  • 24.
    24 Dell - Restricted- Confidential Higher Education hosting provider in Europe
  • 25.
    25 Dell - Restricted- Confidential Boston OpenStack Meetup • 862 members • Meet every month – at MIT or Harvard • Average of 70-80 attend each month • Topics vary from advanced to basic • http://www.meetup.com/Openstack-Boston/
  • 26.
    26 Dell - Restricted- Confidential Summary • IT is at an inflection point • Cloud is the foundation for this transformation • IT needs to adapt a brokerage model moving forward • Add cloud management capabilities in increments
  • 27.
  • 28.
    28 Dell - Restricted- Confidential Skills needed by today’s hybrid cloud managers Cloud Service Delivery – Service Catalog – Provisioning – Migration Source: Forrester Research Inc.: Cloud Management In A Hybrid Cloud World by Dave Bartoletti, July 30, 2013 Cloud Service Governance – Access Control – Cost Management – Integration Cloud Service Operations – Monitoring – Scaling – Service-Level Management Public Private Application performance mgt SW delivery lifecycle tool chains API ERP, Reporting Financial Management API
  • 29.
    29 Dell - Restricted- Confidential Student Retention Program on Mobile Student collaboration in University Business Need Identify endangered students in the university who are potential drop outs & help them by providing specific guidance & support required to continue their courses. Solution • A smart device based mobile app which can be used to facilitate better collaboration b/w students & professors in the university • Students get feedback about current grades & achievements, information about relevant courses, deadlines and dates , bonus system for suggested activities and exam results on smartphone • Professors get extensive picture of each student, their grade history, automatic risk analysis to focus on specific students needing support, spend more time on promotion & mentoring • Application helps with info on locations, grades, events, find professors, tasks, surveys etc. Platforms / Technologies IOS & Windows 8, SAP Hana, Sybase
  • 30.
    30 Dell - Restricted- Confidential On premises Converged solutions Open source solutions Cloud infrastructure Cloud clients Advanced virtualization • Governance & access controls • Performance monitoring • Application integration • Provisioning & management • Cloud Broker Off premises Community cloud (vertical compliance) Public Cloud ecosystem Software as a service Managed private cloud Dell Cloud Consulting & Application Services Enabling private cloud Delivering multi-cloud management Supplying cloud builders Cloud Management & Broker Engine Dell Cloud Strategy
  • 31.
    31 Dell - Restricted- Confidential Dell Cloud Services: then and now 2009 Data center solutions • Supply cloud builders 2010 Managed virtual hosting • ITO • Healthcare and FED practices 2011 Initial Dell Clouds • 2 data centers • Boomi Integration Cloud • Unified Clinical Cloud Archive 2012 Dell Cloud Services • Public cloud (VMware and OpenStack) • Hosted private cloud • Cloud security services 2013 Global partner ecosystem and multi cloud • 128+ data centers • 14 partners • Dell Cloud Manager (DCM) • Public cloud moves to cloud broker 1H 2014 Cloud Brokerage Services • Integrated cloud management and partner experience • Application services • FedRAMP Cloud • Workspace as a service • DCM evolution
  • 32.
    32 Dell - Restricted- Confidential Providing the broadest partner ecosystem in the industry Global coverage Multiple cloud platforms Proprietary | MSFT | VMware | OpenStack | CloudStack Most popular use cases vertical apps | disaster recovery | ERP and CRM scale-out web infrastructure | test and development productivity apps | computational analysis Dell - Confidential
  • 33.
    33 Dell - Restricted- Confidential Our trade secret is value-creation cloud services Common cloud management challenges … … solved through our intellectual property … Strictly reactive services Multiple support processes Disparate user interfaces Overcome legacy challenge • Application modernization • Migration to cloud platforms • Cloud business applications • Vertical compliance • ITIL and ISO standards • Infrastructure and apps protection • Data integration • Unified cloud management • Solutions for the entire cloud lifecycle • Consultative solutioning • Single purchase path • Advisory/proactive managed services … providing a unified experience in a multi-cloud world Secure cloud endpoints Integrate and manage everywhere Meet diverse cloud needs
  • 34.
    34 Dell - Restricted- Confidential Vertical specialization through the world’s largest healthcare cloud Enabling information-driven healthcare organizations to innovate Health information is being exchanged within communities More information is becoming digital Accountable care models look to improve quality and efficiency Information needs to be accessed wherever and whenever by medical personnel and patients Balancing security and privacy with aggregation, collaboration and interoperability 1 4 5 2 3 Solutions: • Dell Cloud Clinical Archive • MEDITECH Cloud • EMR Cloud • IKA Solutions