The webinar discusses how object storage can effectively address challenges associated with unstructured data, including reducing costs, enhancing data retention, and improving security. It provides insights into the nature of unstructured data, its challenges, and compares object storage with traditional private and public cloud storage solutions. The session features experts from Storage Switzerland and Cloudian, emphasizing the advantages of implementing object storage solutions.

1. Live Webinar:
Drowning in Data?
The Top 5 Reasons Object
Storage Can Solve Unstructured
Data Problems
Learn How Object Storage Can:
Reduce Data Storage Costs
Increase Data Retention Capabilities
Improve Data Protection and Security
Provide “Cloud” Flexibility
Be easy to implement and operate
Too
Much
Data

2. Welcome!
The presentation will start shortly – first, some logistics:
All audio is through your speakers, there is no dial-in
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3. Logistics, cont d.
• Be on the look-out for a couple of polling questions
• You may ask questions at any time during the
presentation by using the Q&A box. We will answer
questions in real time
• You can tweet us questions: @storageswiss
• Finally, please take a moment to provide feedback at
the end of the presentation

4. Agenda
• Company & Speaker Backgrounds"
• What is Unstructured Data and its Challenges"
• What is Object Storage?"
"
• How does Object Storage compare to Private and Public
Cloud Storage?"
• The 5 Ways Object Storage Can Solve your Unstructured
Data Problem"

5. Background
• Analyst firm covering storage, cloud and
virtualization markets"
"
• Knowledge of these markets is gained
through product testing, real world
implementations and interactions with
users and suppliers"
"
• The results of this research are found in
the articles, briefing reports, case studies
and lab reports on our web site:"
www.storage-switzerland.com"
George Crump is a veteran of the storage industry with over 20 years of experience designing and
implementing storage and data protection architectures. He is the Lead Analyst at Storage
Switzerland which he founded seven years ago. Prior to that he was CTO at one of the nation’s
largest storage integrators where he was responsible for identifying emerging technologies that the
organization could use to help its customers solve their growing list of storage challenges. "

6. Background
• Cloudian is a Software Company focused
on Object Storage for Enterprises and
Service Providers. Cloudian has offices in
Silicon Valley, Tokyo and Beijing."
• Cloudian flagship product is also called
Cloudian®"
• Cloudian® Object Storage software has
been deployed worldwide by large and
small Enterprises and Service Providers"
"www.cloudian.com"
• Giorgio Propersi is the GM, Americas and EMEA, for Cloudian"
• Giorgio is a serial entrepreneur, having founded and led to success six
startups in his brief 30 year career"
• Giorgio’s deep technical experience encompasses Storage, Databases,
Wireless, VoIP and Internet"
• Giorgio has a passion for vey complex projects that cover multi
geographies, having travelling extensively in the US, Europe and Asia
"
" " " "gpropersi@cloudian.com"

7. Poll # 1
How are you planning to reduce NAS hardware
costs for new purchases? "
q Stay With NAS but Switch Vendors"
q Considering a Scale-Out NAS Solution"
q Considering a Virtual NAS Solution"
q Considering Object Storage"
q Not Sure"

8. What is Unstructured Data?
• Unstructured Data is Data not in a Database (except NOSQL)
• User files created by office productivity application
• Semi-structured data (email)
• Rich media (images, audio, video)
• Machine generated data (cameras and sensors)

9. What is Unstructured Data?
• Unstructured Data is Data not in a Database (except NOSQL)
• User files created by office productivity application
• Semi-structured data (email)
• Rich media (images, audio, video)
• Machine generated data (cameras and sensors)
• Unstructured data is growing rapidly
• Being caused by normal growth in the use of productivity
applications
• Plus the tremendous growth in rich media (images, audio and
video)
• Compounded by the growth in machine-generated data
(cameras, sensors)

10. Poll # 2
How much unstructured data do you estimate
you have within your company? "
q Less than 25TB"
q 25 – 100TB"
q 100 – 500 TB"
q 500TB – 1PB"
q More than 1PB"

11. What Are The Unstructured Data Challenges?"
• Increasing amount of capacity &
number of files

12. What Are The Unstructured Data Challenges?"
• Increasing amount of capacity &
number of files
• Longer Retention
o Monetization opportunities
o legal requirements

13. What Are The Unstructured Data Challenges?"
• Increasing amount of capacity &
number of files
• Longer Retention
o Monetization opportunities
o legal requirements
• Performance degrades as storage
or number of files increases

14. What Are The Unstructured Data Challenges?"
• Increasing amount of capacity &
number of files
• Longer Retention
o Monetization opportunities
o legal requirements
• Performance degrades as storage
or number of files increases
• High cost of storage management
o backup, replication, volume management/
provisioning
o data migration during fork lift upgrades

15. Leads to Unstructured Work Arounds"
• NAS Sprawl
o NAS systems are added to cover capacity
o Number of files causes additions at 50% full

16. Leads to Unstructured Work Arounds"
• NAS Sprawl
o NAS systems are added to cover capacity
o Number of files causes additions at 50% full
• Leads to Complex, Proprietary NAS
Architectures

17. Leads to Unstructured Work Arounds"
• NAS Sprawl
o NAS systems are added to cover capacity
o Number of files causes additions at 50% full
• Leads to Complex, Proprietary NAS
Architectures
• Results in
o Expensive, high-touch architectures
o Performance issues
o Data risks

18. What is Object Storage?"
• Other than a RAW file system, all file systems have one
primary objective - to organize data as it is stored.

19. What is Object Storage?"
• Other than a RAW file system, all file systems have one
primary objective - to organize data as it is stored.
• Traditional POSIX file systems use a hierarchical folder
structure.
• When you or the application wants the data back you
navigate that folder structure

20. What is Object Storage?"
• Other than a RAW file system, all file systems have one
primary objective - to organize data as it is stored.
• Traditional POSIX file systems use a hierarchical folder
structure.
• When you or the application wants the data back you
navigate that folder structure
• Object storage essentially assigns a serial number to a
data set (think file) called an object.
• This creates a flat index
• When you want this file back, you or the application
provides the index with the serial number
• Object Storage is very commonly used by cloud
storage providers and is often called Cloud Storage

21. Private Cloud Storage vs. Public Cloud Storage"
• Public and Private Cloud Storage
Architectures are:
o Object based
o Are software focused (defined)
o Using commodity off the shelf hardware
o Scales in a nodal fashion (scale out)

22. Private Cloud Storage vs. Public Cloud Storage"
• Public and Private Cloud Storage
Architectures are:
o Object based
o Are software focused (defined)
o Using commodity off the shelf hardware
o Scales in a nodal fashion (scale out)
• Public Cloud Storage
o Located off-premise
o Is “rented” and a monthly/quarterly basis

23. Private Cloud Storage vs. Public Cloud Storage"
• Public and Private Cloud Storage
Architectures are:
o Object based
o Are software focused (defined)
o Using commodity off the shelf hardware
o Scales in a nodal fashion (scale out)
• Public Cloud Storage
o Located off-premise
o Is “rented” and a monthly/quarterly basis
• Private Cloud Storage
o Located on-premise
o Is purchased as capacity demands dictate

24. How Object Storage Solves
The Unstructured Data Challenge"
• Reduces Data Storage Costs
• Increased Data Retention
Capabilities
• Improved Data Protection and
Reliability
• Flexibility
• Easier to Implement and
Operate

25. Solving The Unstructured Data Challenge"
• Reducing Data Storage Costs:
o Use more available capacity – higher object
counts
o Utilize commodity servers and low cost internal
disk storage
o Leverage existing investment by utilizing legacy
storage

26. Solving The Unstructured Data Challenge"
• Reducing Data Storage Costs:
o Use more available capacity – higher object
counts
o Utilize commodity servers and low cost internal
disk storage
o Leverage existing investment by utilizing legacy
storage
• Increased Data Retention
Capabilities
o Increased number of objects under single
architecture
o Increased system scalability – single system can
grow for years

27. Solving The Unstructured Data Challenge"
• Improved Data Protection and
Reliability
o Automated node, rack or data center aware
replication
o Automated handling of failures
o Distributed files across nodes makes data harder
to read
o Encryption

28. Solving The Unstructured Data Challenge"
• Improved Data Protection and
Reliability
o Automated node, rack or data center aware
replication
o Automated handling of failures
o Distributed files across nodes makes data harder
to read
o Encryption
• Cloud Flexibility
o Massive scale – start small (TBs) and scale to
(PBs)
o Software defined storage allows for mixture of
performance and capacity

29. Solving The Unstructured Data Challenge"
• Easier to Implement and Operate
o Software download, install on your hardware
o Access through native REST (S3-compatible
REST brings 350+ application ecosystem)
o Built in usage reporting, billing and charge
back capabilities

30. Solving The Unstructured Data Challenge"
• Easier to Implement and Operate
o Software download, install on your hardware
o Access through native REST (S3-compatible
REST brings 350+ application ecosystem)
o Built in usage reporting, billing and charge
back capabilities
o No more downtime due to data migration or
forklift upgrades – software assisted data
migration that is transparent to applications
and requires minimum IT involvement
o No more storage provisions (LUN or Volume
Management) – full self-provisioning

31. Cloudian Key Features!
• 100% S3 compatibility
• Scales naturally (no
manual intervention)
from few Terabytes to
hundred of Petabytes
DC1 DC2 DC3
Real “Multi Data Center” storage, you choose
“where” to store your data while minimizing your
hardware
"

32. Cloudian
Key
Features
• Runs on Commodity Hardware;
only one SKU
• Simple and powerful UI
functionality, complete
Management capabilities
• Integrates effortlessly with Cloud
Compute (Citrix Cloud Platform,
OpenStack, cloudstack)
"• qui
• Self-managing, self-healing, self-replicating, completely
elastic

33. Cloudian:
So3ware
Defined
Storageo
• Cloudian + Commodity PCs = S3 Object
Storage Cloud!
• Cloudian includes Backend Storage, Full
Replication, Complete Consistency Criterion,
Provisioning, Billing, GUI, etc."
• Private or Public Storage Cloud"
• You choose what to store on premises, and what to store in
the cloud"

34. The Unstructured Data Challenge Solved"
ü Reduces Data Storage Costs
ü Increased Data Retention
Capabilities
ü Improved Data Protection and
Reliability
ü Flexibility
ü Easier to Implement and
Operate

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Contact
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Resources:
George
Crump:
gcrump@storage-­‐switzerland.com
www.storage-­‐switzerland.com
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