The document provides an overview of strategies for preparing an effective appellant's brief. It discusses selecting 2-3 clear and specific issues; telling a persuasive story with just the essential facts; addressing the applicable standards of review; preparing tables and outlines; making strong legal arguments supported by authorities; and requesting specific relief from the court. The goal is to write briefly and concisely for the justices, while fully and credibly addressing weaknesses in a way that persuades the court the client should prevail.