1. Sport PR
Lecture: 1.27.15
University of Cincinnati
By Jackie Reau

2. Press Release Due

3. Current Events Discussion:
Marshawn Lynch
Press Conferences

4. Current Events Discussion:

5. Current Events Discussion:

6. Group Project Assignments
Team 1: Adams, Whited, Ballitch, Wendt, Beckstedt, Tice
Team 2: Bekure, Thamann, Berringer, Tenkman, Blanton, Suto
Team 3: Byner, Slutzky, Clark, Shankle, Cleary, Schroer
Team 4: Cole, Ross, Cupp, Phelps, Dotson, Perry
Team 5: Dwyer, Overberg, Ernst, Okoroski, Gossett, Nowjack
Team 6: Hammock, Millikan, Huntley, Madlinger
Team 7: Jamison, Lewin, Kinnett, Knight

7. Group Project Overview
Major League Baseball All-Star Game
*Review 2014 results

8. Group Project Assignments
Team 1: Social Media Plan for the T-Mobile Fan Fest
Team 2: PR Plan for the T-Mobile Fan Fest
Team 3: Media Event Plan for the 2015 MLB All-Star Game
featuring the Home Run Derby participants
Team 4: Social Media Plan for the Home Run Derby
Team 5: Community Relations Plan for the 2015 MLB All-Star
Game
Team 6: Social Media Plan for the MLB All-Star Game
Team 7: Media Event Plan for the new MLB Commissioner to
address Pete Rose participation in the 2015 MLB All-Star Game

9. Group Project Presentation Dates
Team 1: April 21, 6-6:45 p.m.
Team 2: April 21, 6:50 -7:35 p.m.
Team 3: April 21, 7:40-8:15 p.m.
Team 4: April 7, 6-6:45 p.m.
Team 5: April 7, 6:50-7:35 p.m.
Team 6: April 14, 6-6:45 p.m.
Team 7: April 14, 6:50-7:35 p.m.

10. Group Project Expectations
*Working knowledge of the principals of a PR Plan
*Research to support tactics using information from past events
*Creativity and development of a minimum of three tactics with
full explanation, timeline, budget and proposed results
*Full group participation
*Typed report in organized manner
*Power Point for group presentation

11. Public Relations Planning Outline
*Discuss roles among the group
Objective
Target Audiences (internal and external)
Key Messages for Each Audience
Tactics
Timeline of Activity/Responsible Staff
Budget
Measurement