The lecture notes covered various case study assignments for an event management class. Students were assigned to individual case studies analyzing topics related to sports and event management such as revenue options for outdoor college hockey games, how cities can host the NFL Draft, and unique food and beverage options at sporting events. The notes also discussed an upcoming guest speaker from the Cincinnati Business Courier who would discuss sponsorship sales. Community relations topics like collaborations, funding, and metrics for impact were reviewed.

1. Xavier University
Event Management
Lecture Notes
February 7, 2018
Jackie Reau

2. Cincinnati Cyclones
–Promotions on Xavier University
campus and how to best direct

3. Flying Pig Marathon assignment
–500-word essay on the Flying Pig
Marathon and your thoughts as it
relates to the Marathon as a Top
20 U.S. running festival

4. Case Study Assignments
–Due Feb. 28 in class with PP
presentation, using three sources
–Typed summary (one page)
–Professional presentation in class
(less than 10 minutes) with an “a
ha” moment

5. Case Study Assignments
– Mackenzie Bosel: hospitality options at
professional tennis tournaments
– Mikayla Brillon: risk management issues for U.S.
marathons
– Hannah Carson: sponsorship revenue for high
school athletics
– Garrett Combs: recruiting volunteers for the Super
Bowl in Minneapolis
– Martha Corby: new non-golf events to drive
revenue at a PGA tournament
– Liz Cusato: how cities can host the NFL Draft

6. Case Study Assignments
– Ryan Foster: revenue options for an outdoor college
hockey game
– Daphne Ghirardi: how a city competes to host the US
Olympic Marathon Trials
– Anthony Gonazales: the role of a U.S. Sports
Commission
– Matthew Guido: how can a college increase paid ticket
sales for their women’s basketball programs
– John Hoard: why professional athletes set up non-profit
foundations and what impact should they make
– Joe Hoard: what is “pay to play” as it relates to hotel
bookings and amateur sporting events

7. Case Study Assignments
– Erik Jones: understanding the model of the Reds
Community Fund and how other teams can
emulate
– Alex McKeon: how can a college use esports to
engage new fans
– Alec Rivers: trends in sports facility development
– Stephen Saldate: unique food and beverage
options at sporting events to drive fan experience
and revenue
– Calvin Warren: understanding the financial model
of the Master’s Golf Tournament

8. Community Relations
Mission-based
Objective for programming
Collaborations
Funding
Metrics for impact

9. Community Relations
–Aspen Institute’s Project Play
Report review & discussion
https://assets.aspeninstitute.org/co
ntent/uploads/2015/01/Aspen-
Institute-Project-Play-Report.pdf

10. Next Week
–Guest Speaker: Jamie Smith,
Publisher & Kelly Tassos, Market
Engagement Director of the
Cincinnati Business Courier
–Sponsorship sales challenge