Lecture Notes, 3 1-17

1. Xavier University
Event Management
Lecture Notes
March 1, 2017
Jackie Reau

2. Case Study Due
*Use photos and graphics as available
**Format should be typed in Word with page numbers formatted, stapled
Executive Summary of Your Research (one page)
Name of Tournament
Dates of Tournament
Location of Tournament
History of Tournament overview
Leadership Structure
– Overview of tournament paid staff and volunteer leadership staff
Financials of Tournament
– Purse structure, research on budgets (revenue/expenses), ticket prices, charitable donations, economic
impact studies
Player Field History of the Tournament
Player Hospitality and Amenities
– Player Lounge, Locker rooms, Hotels, Gifts,
Guest Overview
– Attendance trends, hospitality packages, community support and involvement
Events associated with the tournament
– At the course and/or in the community
Cause related initiatives
– Environmental, health, children’s causes or ties to the event
Marketing & PR Efforts
– TV coverage, advance marketing initiatives, PR initiatives with the players with media, local causes, etc.

3. Welcome
Lori Salzarulo
Cincinnati USA Regional Chamber

4. March 1 Class
• Taste of Cincinnati Case Study with Lori Salzarulo
• Event Production & Management
• Programming & Ideation
• Volunteer Management & Staffing
• Budgeting
• Risk Management

5. Taste of Cincinnati
Video:
http://www.wlwt.com/article/taste-of-cincinnati-
going-strong-memorial-day-weekend/3264960

6. Taste of Cincinnati
• In-class exercise for risk management contingencies
• Concern/Crisis
• How to resolve
• Needs to resolve (budget, equipment)

7. New Chamber Event
• In-class exercise
• A weekly social event aimed at 25-35 year olds in
downtown planned by Chamber
• Objectives of event
• Theme or focus of event
• Location of event
• Food/beverage options
• How to market the event
• Call to action for Chamber at event

8. Group Projects
Feasibility study for a NEW
Cincinnati-based sporting event
Written paper
&
Power Point for class presentation

9. Feasibility Study Overview
– Introduction
– Event Concept & Overview
– Research to Support Event Concept
– Programming & Hospitality for Event
– Market Analysis of Sport
– Competitive Analysis of Sporting Event
– Demographics of Fan Base
– Potential Local Partners
– Financial Projections (Revenue and Expenses)
– Conclusion

10. Class Presentations
#1: April 12, College Football Bowl Game
Malone, Stadler, Stibbe
#2: April 12, Military-themed men’s college basketball
game
Webster, Johnson, Hitt
#3: April 19, Olympic Sport Trial (Summer Games)
Green, Floyd, Del Bene
#4: April 19, Outdoor College Hockey Game
Aufderbeck, Boehm, Crowder

11. Prep for Class Presentations
–Review Presentation Overview
–Assign research needs among group
–Create a project timeline
–Create a list of questions for Leslie
Spencer, Exec. Director of Cincinnati
USA Sports Commission on 3/22

12. Happy Spring Break
March 8: No Class