DAY2 / What we learned
Pormoters are interested on • engaged audiences: • recurring guests • informed about music • New audiences • Automated tools Event’s audiences care about the music, but also: - if friends are attending - Time taken to discover - Money spent Change: Redefinning our value propositions
DAY3 / What we learned
DJs have different interests than promoters: - Want to reach out to the audience - Have feedback Change: Segmenting the audience and value proposition Brands are interested in sponsoring events.
DAY5 / Where we ended
Promoters use mixgogo app to engage with their audiences Sponsors Promoters become members of Mixgogo Ad-network and have access to sponsorship Change: Scaling the power of influence
DAY4 / Next steps Map
electronic music market Interviews with Marketing and Advertising professionals Execute Newsletter experiment Create experiment for brands Functional Prototype of the app Prevision of costs and funds (how to stay alive?) Follow up with scheduled interviews Expand the network and keep it up with customer research Hire developer