ADV 420 Final Presentation

1. The Detroit Pistons:The Detroit Pistons:
Digital Marketing StrategyDigital Marketing Strategy
By: Daniel EmmerichBy: Daniel Emmerich
Main Goal: INCREASE TICKET SALES
-2013-2014 has been another down season for
the team
-We have seen a rapid loss in ticket sales
-People are losing interest with our organization

2. Building A Target AudienceBuilding A Target Audience
● Target Location: 2 Hour parameter around
The Palace
● Sub groups:
– Parents who enjoy sports, and have small children.
– High School Basketball Players (or team alumni)
– College Basketball Players (or team alumni)

3. The StrategyThe Strategy
● $15,000 budget
● 3 components:
– 1) Generate leads and create customers through
inbound marketing
– 2) Build customers and inform by using social
media resources
– 3) Implement a mobile strategy by using “Phone
Apps” to give updates

4. Inbound MarketingInbound Marketing
● Inbound marketing is the most effective way to
create customers using the internet.
● Keywords
– “Detroit Pistons Tickets”, “Josh Smith”, “Pistons Tickets on sale”, etc.
● Landing pages – Description on Next Slide
● Social Media
● Customers become informal
promoters at the end of the
inbound marketing process

5. Landing PagesLanding Pages
● A landing page is where customers get directed
when they click on a keyword link.
● It makes the customers fill out personal contact
information before they make the purchase.
● Benefits:
– Organizes all the customers into a customer
relationship management system
– Sales team can contact, build valued relationships.
– Help customers become promoters!

6. Social MediaSocial Media
● EVERYONE uses Social Media
● Used during the process of inbound marketing
● Main resources for our digital strategy:
– Facebook
– Twitter

7. Facebook PageFacebook Page
– Consist of specific ticket deals, links, and any other
information that would be useful to selling tickets.
– Links to landing pages*
– Sales team will recruit customers by doing
research, and inviting them to “like” the page.

8. Twitter AccountTwitter Account
– Tweet same information provided on the Facebook
Page
– Links to landing pages*

9. Mobile Strategy: “Phone Apps”Mobile Strategy: “Phone Apps”
● Name: “Detroit
Pistons Event and
Ticket Information”
– Instant notifications of
event and ticket
information.
– Links to landing
pages
– Consideration of
teaming up with the
App “TeamStream”

10. ConclusionConclusion
● Implementaion of this digital strategy will create
more customers, and promoters.
● More customers/promoters created=More
Profit, and a packed arena!