Sports PR Lecture, 1-26-16

1. Sport PR
Lecture: 1.26.16
University of Cincinnati
By Jackie Reau

2. Public Relations
Effectively using communications to
influence behavior.

3. Public Relations Planning
Objective
Target Audiences (internal and external)
Key Messages for Each Audience
Tactics
Timeline of Activity/Responsible Staff
Budget
Measurement

4. Introducing FC Cincinnati

5. Groups Project Teams
#1: Campbell, Dias, Gantz, Journey
April 19 presentation
#2: Langen, Liebert, Linton, Merriss
April 19 presentation
#3: Thiemann, Thomas, Neely
April 12 presentation
#4: Wambaugh, Wittmer, Wood
April 12 presentation

6. Groups Project Assignments
#1: Community Introduction of Coach Harkes
#2: Charity Event for the Team to support the
American Heart Association
#3: Campaign to reach UC students to buy season
tickets
#4: Campaign to reach local youth soccer teams to
buy single game tickets

7. Groups Project Expectations
*Full team participation
*A PR Plan using the Planning Outline
discussed in class
*Working knowledge of Campaign and
Elements
*A minimum of three tactics
*Creativity
*Written report, verbal presentation with
PowerPoint

8. Press Release Assignment
Due in Class: February 2

9. Details for the press release
WHO: University of Cincinnati Coach
Mick Cronin
WHAT: NCAA to honor him with an
award for his work with Big Brothers, Big
Sisters Cincinnati
WHEN: February 10 before the UC vs.
Pittsburgh men’s basketball game
WHERE: Fifth Third Bank Arena
*Add a quote from Coach, BBBS rep or
NCAA rep

10. Other helpful hints
*Add your name, email and phone as
contact
*Use Cincinnati as your dateline
*Write a headline
*Provide a call to action (How to buy
tickets to the game)
*Proof read

11. In-Class Press Release Assignment
*Cincinnati Bengals Head Coach Marvin
Lewis appointed to NFL Committee to
study concussions
*Considerations:
-Importance of committee and why
-Why Coach Lewis was chosen
-Potential outcomes of committee

12. Current Event Quizzes