Using Social Media to Your Professional Advantage


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Presentation given at NC 4H Agent association winter board professional meeting.

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Using Social Media to Your Professional Advantage

  1. 1. Using Social Media to Your Professional Advantage <br />Kyleen M. Burgess<br />Area Information Management Agent<br />Region 3<br />NCCES<br />
  2. 2. What is “Social Media?”<br />
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  11. 11. Before You Start Networking<br />If you are going to start a network for your programming:<br />Plan<br />Commit – sometimes even the best laid plan fails because of lack of commitment<br />UPDATE – stay frequent and on point<br />Follow through – if you leave make sure someone knows how to keep up with what you started<br />Note the blend of personal/professional <br />Use common sense. Remember posts are searchable and public (use privacy settings) <br />
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  13. 13. 6 Steps to Adopting Social Media<br />Stupid trend (someone talks you into it)<br />You find information that perks your interest<br />You start building connections – community builds<br />You reach a point of feeling obligated to share<br />You realize the power of the message and harness it<br />Addiction<br />Source: Michele Payn-Knoper – Social Media Guru - @mpaynknoper on Twitter<br />
  14. 14. Strengths of Social Media<br />It’s revolutionizing our culture, just as the air conditioner changed our demographics and how relate to others<br />It’s a cost effective communication tool<br />Rapidly being driven by the over 35 crowd<br />It allows you to mix media – pictures, video, web links<br />Reaches your target audience in real time – enhanced by smart phones<br />Stimulates two way dialogue<br />It knows no geographical boundaries<br />It’s a great advocacy tool <br />
  15. 15. Hazards of Social Media<br />It can own you if you don’t master it<br />It knows no geographic or demographic boundaries<br />You can lose your focus – diluting your message<br />It functions 24 hours a day (ping addiction)<br />It allows two way dialogue –followers can consume your time <br />We’re becoming a ping culture <br />It’s a big world – once you open the doors those who oppose you views will find you<br />
  16. 16. WWEBD? (what would Edgar Boone Do?)<br />COME UP WITH A PROGAM MODEL! <br />
  17. 17. Strategy & Discipline (TIWEBWD)(This is What Edgar Boone Would Do)<br />Define your objective<br />Define your audience<br />Define your tool – Twitter, Facebook, Blog, You-Tube, etc.<br />Develop your strategy / content<br />Market your tool<br />Remain true to your objective<br />Evaluate your results<br />
  18. 18. Warren County Cooperative Extension<br />Objective: A) Provide real time information on programs/activities offered by staff, B) Build a brand name, C) build hit-count at<br />Audience: Warren County Citizens<br />Tool: Facebook, Twitter<br />
  19. 19. Strategy-Content A) Tweet and status update on programs B) Tweet and SU relevant news stories<br />Market the Tool: Promote Online, in print (newsletters/news papers, advertising) and when speaking<br />Evaluation: Feedback, rising web hits on county webpage, number of fans (73) on FB, number of followers on Twitter (27)<br />
  20. 20. Overall Goal<br />Increase awareness, engagement, traffic and word of mouth<br />
  21. 21. Social networks We’ll Cover<br />Facebook<br />Twitter<br />Linkedin<br />
  22. 22. Social Media Statistics<br />350 million users > 8 billion minutes per day<br />100 million US (5x more than American Idol)<br />55 minutes per user<br />Women age 55 and older are fastest growing demographic<br />3.5 billion pieces of content shared each week<br />Estimated 50 million users<br />100 million by the end of 2010<br />Company usage skyrocketing<br />Busiest from 9-5, M-F<br />Facebook<br />Twitter<br />
  23. 23. Facebook Vs Twitter<br />Connectivity <br />Broadcasting<br />Facebook<br />Twitter<br />
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  39. 39. References <br /><br />Introduction to Social Networking <br />By Stacy Lukaasavita<br />Michele Payn-Knopper –Social Media Guru <br />eXtensionWebanair –Social Media in Agriculture<br />
  40. 40. Feel Free To Contact Me <br />Kyleen Burgess<br />Area Information Management Agent<br />Region 3<br />Hertford County Office<br />Twitter: misskyleejean<br />AOL IM: kyleenburgess<br />Facebook:<br />