1. The document proposes a web-based tool that leverages social networks to connect donors, nonprofits, and beneficiaries to strengthen philanthropy. 2. It would use existing social media technologies to amplify donors' effectiveness through communication with their networks and connect with youth. 3. The tool would make research easy by aggregating charity ratings and reviews to provide clear, succinct information to donors.

1. ( trengthening hilanthropy. everaging ssociations. erving umankind)

2. Campaign Generator:
Transparent Charity Tool:
Will help decrease the cost of
Follow donated money from
creating online marketing
donor to end user.
campaigns.
Smart Disaster Relief Tool:
Charity Gather:
Allow donors to specify a
A way to pool resources by
disaster and automatically
likeminded nonprofits to create
donate to the most efficient
a surplus out of scarcity.
charity.
A web-based tool that leverages social networks to
forge lasting relationships between donors,
nonprofits, and beneficiaries.

3. Leverage existing social networking technologies to amplify the effectiveness of social
investors through communication with their networks. Connect with youth to maximize
lifetime philanthropic impact.
Make research easy by aggregating existing ratings and allowing for Yelp-style reviews by
donors and beneficiaries. Information is clear, succinct, and easily digestible.
Generate achievement-based awards to display the effectiveness of an individual’s social
investment network. Ability for users to compete and compare impact.

4. Share Donate
Research to
Find & with Maximize
Evaluate Network Social
Nonprofits Impact
Create &
Share a
Profile

5. Easy to join - Use Facebook Connect to pull from FB profile
Connect with nonprofits, beneficiaries, and fellow donors
View testimonials from people with similar interests

6. Visible Metrics Affinity Tool Information
• Charity Navigator • Suggests nonprofits Aggregation
“star system” based on user profile • Aggregated research
• Year-on-year • Connect to users with from top charity
nonprofit financial similar interests evaluation sites
and impact reports • Similar to concepts • Summary dashboard
• Stock-ticker style used by Amazon and for each nonprofit
tracking of chosen Pandora Radio • Promotes frictionless
organizations access to key
information

7. Integrate with Twitter and Facebook– draw attention to your research
Easily generate polished-looking donation recommendation e-mails
Involve traditional donors and non-donors from your network

8. Enlighten the
“I Care” App Link Tracking Uninformed
•Share your research
•Links to Facebook •Provides metrics on to engage friends,
clicks and donations family, and co-workers
from links you sent in smart giving
• Proudly displays and
shares your charitable
•Demonstrates personal
donations •Encourage your
effectiveness in
influencing others to existing social
donate network to get
involved

9. 1. Nonprofits can 2. Knowing more
Encourages
connect with donors transparency
about their donors
to learn more about allows them to tailor
their donor base. their message more
effectively.
Nonprofits Improves
Increases
donations communicate youth
engagement
with donors
4. Increase in smart 3. Individual
giving encourages donations provide a
transparent metrics Reduces vital supplement to
fundraising
and feedback loops. costs grant funding.

10. Feasible
• Utilizes existing technology and resources
Scalable
• Uses crowd-sourcing and aggregation
Innovative
• Brings nonprofits, donors, and beneficiaries together on one
platform
• Leverages the power of social networking to increase the
impact of social investors