1. Influence the Cause
www.influencethecause.com
Vision: Create an opportunity for everyone in the world to make a difference in
someone’s life.
Mission Statement: To create an easy way for anyone to identify and give time, energy
and/or money to their personally selected cause.
Over the months of research we found that most non-profit organizations were being
technologically challenged in the day-to-day operations of their donor management, as
well as their fund raising campaigns. In addition, many non-profit organizations are
unable to support staff and other resources dedicated to fundraising.
With proper platform technologies, non-profit organizations could more effectively
promote and manage each campaign to keep their efforts in the forefront of today’s
society.
Our system will fill that void and provide each organization the tools necessary to organize
their current donor base, as well as help raise the funds and awareness needed to keep a
cause moving forward. We do this through a distinct way of showcasing each
organization’s efforts and combining that with a unique automated marketing system to
help maintain and build a following of supporters throughout the world.
Our Goals:

2. • Provide a repository, distribution, promotional and marketing platform for non-profit
organizations and their fund raising campaigns and events.
• Provide a seamless, secure, easy to use platform to promote the non-profit
organization’s message, keep donors engaged in the activities of the organization
and maximize the fund raising process with data driven results.
• Increase the support and donor base for each non-profit organization through
ongoing data analysis and reports describing on a day-to-day basis by utilizing
both donor and supporter sphere of influence driven by data results.
Our Services
Landing Page/Platform: Influence The Cause has the capacity to display, promote, market
and receive donations for any organization or cause. Each landing page is created,
controlled and maintained by the non-profit organization, allowing for revisions and/or
updates designed to meet the changing needs of the organization. The non-profit
organization creates the look and feel that best fits their organization’s message.
Our system can fully portray an organization’s message and create automatic links to all
social media outlets that draw followers back to the landing page in order to increase
followers and enhance donations.
It can be used by multiple components of any organization and run multiple campaigns at
once in order to create continuity in the organizations message and provide a central
location for effective marketing campaigns.
Donations are directed to a designated Pay Pal account of your choice with an automated
receipt generated to each donor using your organizations name once the donation is
made.
Social Media Channels: Within our platform, each landing page automatically creates links
to Twitter, Facebook, Pinterest, LinkedIn and Google Plus, as well as video promotion on
your page through YouTube.

3. All links can be easily shared and tracked through our system to maximize exposure and
increase capture rates.
Landing Page example: https://influencethecause.com/cause/231/
Customer Service: You will be provided with a designated Sales Support person who can
walk you through each campaign and help create the message that best promotes your
product or service and be there for you every step of the way.
Our staff can even create and run all your campaigns for you if you so choose.
Landing Page stats example:
Pledging System: One of our proprietary concepts built into each landing page is our
Pledging System.
This system empowers everyone to become a “cause ambassador” through one’s own
personal contacts. Individuals may not always have the capacity to donate money at a
particular time, but everyone can still support their selected cause. They do this by
forwarding your cause to their inner circle of friends, family and co-workers asking for help
and support.
Our tracking process built into the pledging system captures information on all of the

4. activities of each “cause ambassador”, including the total number of individuals contacted
and those who have donated. Each contact is also encouraged to share the cause to their
circle of friends and family and the support system for each continues to significantly
increase.
Everyone feels like they are contributing whether they are donating dollars or pledging
support by sharing with others in their sphere of influence. By building this support base,
the non-profit organization builds its donor base.
Some organizations choose to “gamify “ their pledging system, allowing each pledger to
gain recognition points or badges based on the number of people they bring into a cause
and the dollar amount donated by their efforts.
The system will track and display any effort made for donors, supporters and organization
to see.
Pledging process example:
Gamification/Point system example:

5. Automated Smart Campaign Technology: One of the main key components to any
successful non-profit organization is building their donor base and keeping donors
engaged. Influence the Cause provides smart marketing technology to automate any
aspect of the organizations day-to-day donor engagement or fund raising activities. We
track and analyze donor habits and provide unique and creative ways to increase the reach
of a fund raising campaign.
Our nurturing process built within our technology will provide a 360-degree view of each
consumer across multiple channels, including behavioral, demographic, and transactional
data. Over time, you will develop a better understanding of what motivates your
supporters donating behavior and how to communicate with them at just the right time
and with the right message to maximize each campaign.
Campaign analysis example:
Preview of activity analyzed within a campaign

6. Specific
Campaign analysis:
Scalability, Security and Reliability: Security, integrity, and the availability of our
customers' data is a top priority. Our platform uses data techniques that support
databases with hundreds of millions of customer and prospect records about their
behaviors. Our multi-tenant platform runs on an enterprise-class infrastructure in top-tier
data centers with guaranteed 99.9% uptime.
In order to provide the highest level of security and protection, we leverage the hosting
services provided by Microsoft Azure. Microsoft’s cloud security has been independently

7. validated using various certifications, attestations and third party audits. However, it’s still
our responsibility to implement data security and access, which we have organized at four
levels: Server, Database, Application and Accessibility.
Server: This is achieved by installing virus protection and threat detection software HIPAA
compliant and 256 bit encryption with SSL certificate
Database: Data encryption for live data and backups using transparent data encryption
from Microsoft. The option to use third party encryption tools from Cloudlink or Trend
Micro is also available
Application: Server to application endpoints using https Login security using tokens
Accessibility: Limit access to for server maintenance and employee agreements
Note: Additional security measures can be implemented based on individual client
requirements