Follow the money: Innovativ bruk av sosiale medier i den amerikanske valgkampenBente Kalsnes
The document discusses the innovative use of social media in the 2012 US presidential election campaign. It notes that the campaigns extensively used tools like microtargeting using voter data from Facebook, Twitter, YouTube, and other platforms to customize messages and ads for specific voter groups. Both campaigns invested heavily in digital strategies and hired experts to optimize their social media presence, online fundraising, and voter outreach. The document also raises privacy concerns about the extensive data collection and targeting used in digital campaigning.
The document discusses deep product placement and subliminal advertising in media. It notes that while some forms of product placement could negatively influence society, other methods are deceptive and manipulate consumers without their consent. The document also outlines strategies used in product placement, including product endorsement, direct placement, and subliminal messaging. It raises ethical questions around subliminal advertising and proposes solutions like more regulated laws around consumer consent.
Week 4: Cybercultures, Trusted Sources, Virals And MemesTom Allen
This document summarizes key topics from a unit on new media and technology:
- Last week's topics included Web 2.0 technologies that enable collaboration and sharing like social media, wikis, and communication tools. Brand identification now depends on levels of engagement.
- When dealing with cybercultures, companies must be honest, build trust, and recognize that platforms like Google and social media are now integral parts of their brands.
- Viral marketing has become important for customer loyalty and sales. Trends spread through sharing on platforms like Twitter, which has evolved beyond just status updates.
- The seminar will discuss how memes can be useful and expanding advocacy campaigns, with examples of building communities
Presentatie van Dorianne Richelle, client partner Facebook Benelux over A mobile connected world tijdens de #SocialSessions2014 op 19/6/2014 in Amsterdam.
World IA Day Edmonton 2019 PresentationJason Buzzell
Humanizing the Digital Experience
Higher Ed websites are beasts! With thousands of pages and decentralized publishing, it can be difficult for users to complete tasks or even find the right information. It's just as much a challenge of the central web teams to help keep the websites and digital channels organized and compliant with accessibility requirements and authoritative data sources. What if we started over? How would the design of your homepage, and most importantly, your search box and page look like? Most likely it'd be more focused on people, programs, places and policies than the announcement of a new institute. Find out how accessibility and search/findability are narrowing together and how Higher Ed sites need to minimize their navigation and amplify search (leveraging existing metadata for voice, text, etc...) in the 2020s and beyond. Letterkenny GIFs included.
The document discusses the rise of social media and its impact on the digital public sphere. It provides statistics on social media users worldwide and examples of how many people use social platforms for civic and political engagement. Experts are quoted discussing how social media has changed the traditional public sphere and given more people a voice. The role of journalists and how they utilize social media is also examined. Examples are then given of organizations that have developed mobile platforms and technologies to help give underserved communities a way to participate in the digital public sphere.
Introduction of networks delivered to Unilever in July, 2013 and then updated for post-graduate students in 2014. Talk includes recent data on e-Commerce and mobility in Asia.
Internet Marketing William Paterson Non Profit ConferenceVictoria Halfpenny
The document summarizes Victoria Halfpenny's presentation on using internet marketing to increase funding and engage constituents for non-profits. It discusses tools like social networking, mobile fundraising, search engines and video games that non-profits can use. While online marketing requires resources, surveys find most donors, including major donors, now engage with and support charities online as it is more efficient. The presentation provides steps non-profits can take to develop an online marketing plan tailored to their objectives and stakeholders' needs.
Follow the money: Innovativ bruk av sosiale medier i den amerikanske valgkampenBente Kalsnes
The document discusses the innovative use of social media in the 2012 US presidential election campaign. It notes that the campaigns extensively used tools like microtargeting using voter data from Facebook, Twitter, YouTube, and other platforms to customize messages and ads for specific voter groups. Both campaigns invested heavily in digital strategies and hired experts to optimize their social media presence, online fundraising, and voter outreach. The document also raises privacy concerns about the extensive data collection and targeting used in digital campaigning.
The document discusses deep product placement and subliminal advertising in media. It notes that while some forms of product placement could negatively influence society, other methods are deceptive and manipulate consumers without their consent. The document also outlines strategies used in product placement, including product endorsement, direct placement, and subliminal messaging. It raises ethical questions around subliminal advertising and proposes solutions like more regulated laws around consumer consent.
Week 4: Cybercultures, Trusted Sources, Virals And MemesTom Allen
This document summarizes key topics from a unit on new media and technology:
- Last week's topics included Web 2.0 technologies that enable collaboration and sharing like social media, wikis, and communication tools. Brand identification now depends on levels of engagement.
- When dealing with cybercultures, companies must be honest, build trust, and recognize that platforms like Google and social media are now integral parts of their brands.
- Viral marketing has become important for customer loyalty and sales. Trends spread through sharing on platforms like Twitter, which has evolved beyond just status updates.
- The seminar will discuss how memes can be useful and expanding advocacy campaigns, with examples of building communities
Presentatie van Dorianne Richelle, client partner Facebook Benelux over A mobile connected world tijdens de #SocialSessions2014 op 19/6/2014 in Amsterdam.
World IA Day Edmonton 2019 PresentationJason Buzzell
Humanizing the Digital Experience
Higher Ed websites are beasts! With thousands of pages and decentralized publishing, it can be difficult for users to complete tasks or even find the right information. It's just as much a challenge of the central web teams to help keep the websites and digital channels organized and compliant with accessibility requirements and authoritative data sources. What if we started over? How would the design of your homepage, and most importantly, your search box and page look like? Most likely it'd be more focused on people, programs, places and policies than the announcement of a new institute. Find out how accessibility and search/findability are narrowing together and how Higher Ed sites need to minimize their navigation and amplify search (leveraging existing metadata for voice, text, etc...) in the 2020s and beyond. Letterkenny GIFs included.
The document discusses the rise of social media and its impact on the digital public sphere. It provides statistics on social media users worldwide and examples of how many people use social platforms for civic and political engagement. Experts are quoted discussing how social media has changed the traditional public sphere and given more people a voice. The role of journalists and how they utilize social media is also examined. Examples are then given of organizations that have developed mobile platforms and technologies to help give underserved communities a way to participate in the digital public sphere.
Introduction of networks delivered to Unilever in July, 2013 and then updated for post-graduate students in 2014. Talk includes recent data on e-Commerce and mobility in Asia.
Internet Marketing William Paterson Non Profit ConferenceVictoria Halfpenny
The document summarizes Victoria Halfpenny's presentation on using internet marketing to increase funding and engage constituents for non-profits. It discusses tools like social networking, mobile fundraising, search engines and video games that non-profits can use. While online marketing requires resources, surveys find most donors, including major donors, now engage with and support charities online as it is more efficient. The presentation provides steps non-profits can take to develop an online marketing plan tailored to their objectives and stakeholders' needs.
Cybersecurity is a growing global issue as more of our lives move online. Cybercrime costs are predicted to rise to $2.1 trillion by 2019 as hackers target personal data. While technology benefits society, it also creates vulnerabilities that criminals exploit on social media sites and major companies like Target, eBay, and Anthem. To address this threat, individuals, corporations, and government must work together to increase cybersecurity through education, policy, and budget increases.
Slightly updated for the end of 2015, these slides describe the How and Why of networks in the digital age. As I like to say, it is not about the shiny objects (e.g., Facebook, Instagram, or any other app). Thriving in a digital age means we need to understand how networks functions. Doing so allows us to plan our actions and communications more wisely.
This document discusses how non-profits can use technology and innovation to increase funding, engage new constituents, and promote their mission. It outlines various online tools like social networking, mobile fundraising, video games, and virtual worlds that non-profits are using successfully. While many non-profits have been slow to adopt new technologies, online engagement is shown to result in increased donations and donor retention when implemented properly. The document provides examples and encourages non-profits to develop a technology plan tailored to their objectives.
This document discusses how marketers target children through digital technologies. As children develop digital literacy at a young age, often with unsupervised internet access, marketers have developed new strategies to target them online. These strategies include advertising through games, videos, and social media using bright colors and movement to attract children's attention. Marketers also collect personal information from children through online surveys and use it to personalize ads. While targeting children, marketers aim to develop brand loyalty from a young age and influence $500 billion in annual household purchasing swayed by children.
I have this presentation at the eighth fast.MAP Marketing Gap event on Wednesday, 3rd October 2012. It looks at some of the questions sponsored by the IDM in the latest survey and considers their implications for marketers when trying to capture data on individuals and gain permission to market. If you want to discuss anything I raised, get in touch.
The document discusses how access to digital information and the internet is unequal in society. It notes that the elderly, poor, and uneducated have less access and ability to use digital resources than other groups. While technology has provided many benefits, these groups risk being left behind or facing greater challenges due to the digital divide. Potential solutions proposed include increasing access through public programs, training, and starting digital education early in schools.
Creating Buzz: Marketing in the Age of Social MediaAlex S.
Social media has become an essential marketing tool for companies, allowing them to reach a vast audience and generate buzz around their brand. Content marketing through social platforms like YouTube and Twitter can be highly effective if the content resonates with customers and gives them a reason to engage with and share the brand. However, social media also presents risks as messages can spread unpredictably. Early pioneers of social media marketing like Dove and Taco Bell demonstrate how engaging, authentic content and interactions build customer relationships and drive online buzz. While social media brings risks of loss of message control, it has fundamentally changed marketing and companies must embrace these new channels to stay successful.
95% of Americans aged 65 and older get their news from traditional cable companies in the last week, though cable subscribership has dropped in recent years. 40% of Americans would pay to watch or read news online. People over 65 are much less likely to use the internet for news compared to millennials, most of whom say staying up to date with the latest news is at least somewhat important. Social media allows for more user interaction and earned media opportunities for news organizations and advertisers, helping internet-based news reach wider audiences than traditional forms.
The document discusses several topics related to humanizing the digital experience including leveraging opinion leaders on social media, addressing content architecture on news websites, and the relationship between technological determinism and social constructionism. It also provides examples of using search and voice technologies to improve digital experiences and access important information. Overall, the document explores ways to make digital content and technologies more helpful, usable and inclusive for all people.
This document provides guidance on creating an effective online strategy for community organizing and advocacy using social media. It discusses understanding social media and identifying objectives, audiences, and key messages. Popular social media tools are categorized as conversation starters, collaboration tools, and social networks. Steps for developing an online strategy include identifying objectives and audiences, crafting messages, and evaluating impact. Guidance is provided on engaging target audiences, conducting online surveys, and selecting appropriate metrics to measure success.
Opportunities, Challenges and Power of Media InformationHazel Lorenzo
This document discusses the opportunities, challenges, and power of media and information. It provides examples of opportunities like job hiring and informing the masses, as well as challenges like fake news and unreliable sources. The power of media is its ability to influence and distribute information. The document also discusses economic, educational, social, political, and cyberbullying impacts of media and information.
Chapter 7 new and mobile media technologies, innovation and investmentJulian Arias
This document discusses new and mobile media technologies and their impact. It covers topics like social media, entrepreneurs creating new apps, angel investors and start-ups, crowdfunding, the emergence of mobile video and social media, implications of mobile and social media like relationships and social capital, Twitter's impact with hashtags, mobile geotagging, and emerging technologies like Google Glass. The largest challenge for marketing professionals is managing the "always on" flow of industry information and data from various new channels.
Big Data in Politics: How Did We Get Here & Where Are We Going?Epolitics.com
Big data is transforming politics, creating new opportunities to contact individual voters with messages specifically designed to motivate them in particular. How did we get here? How does data-driven voter targeting work? What are the implications for democracy?
The document discusses how news media has expanded beyond print to include various social media platforms and television. While print readership is declining, social media use is rising significantly. This expansion has allowed for rapid information sharing but has also contributed to the spread of misinformation. In particular, fake news spread widely during the 2016 US presidential election. Some false claims, like those about child trafficking, led to dangerous consequences. Now social media companies are trying to curb the spread of fake news by adding fact-checking to the news seen by users.
Chapter 7: New and Mobile Media Technologies Innovations and InvestmentsShamiha Shaikh
This document discusses innovations in new and mobile media technologies and social media. It describes how social media platforms like Twitter, Foursquare, Vine and Snapchat emerged and became popular. Entrepreneurs and angel investors played a key role in developing these platforms and startups. Smartphones and tablets helped define social media as mobile. Younger users downloaded more apps and used social media for different purposes than older users. Features like geotagging raised privacy concerns but also created opportunities to connect people and places through location-based services on Instagram, Facebook and Foursquare.
This document discusses new and mobile media technologies and their impact. It covers how social media platforms have enabled entrepreneurs to create new apps, how angel investors and crowdfunding support startups, and how platforms like Twitter, Instagram and Pinterest have grown. Mobile devices are driving more video and social media engagement. Technologies like geotagging and Google Glass integrate location and hands-free access to social media, while raising issues around privacy and information overload for marketers in an "always on" environment.
Chapter 7: New and mobile media technologies, innovation and investmentJanelle Holland
This document discusses new and mobile media technologies and their impact. It covers how social media platforms have enabled new apps and startups, the rise of crowdfunding, and how 1/3 of video viewing is now on mobile devices. Mobile technologies have made information more accessible and driven relationship and community building online. Challenges include managing large amounts of data and maintaining an authentic personal identity across multiple channels in an "always on" environment. Location-based services and wearable technologies like Google Glass are expanding the ways people can connect through mobile devices.
New and Mobile Media Technologies, Innovation and Investmentadrianamoran7
This document discusses new and mobile media technologies and their impact. It covers how social media platforms have enabled new apps and startups, how crowdfunding works, how mobile devices are changing video consumption and social interactions, and challenges for marketing professionals in this new environment. New technologies like geotagging and Google Glass are integrating mobile devices and location data with social media in new ways. Overall, social and mobile media are driving innovation but also create new challenges around information overload, authentic personal branding, and balancing online and offline interactions.
In the 2010s, open data and open source technologies are connecting people and changing everything. Governments and organizations are making more data and content openly available, empowering citizens and journalists to analyze information and develop new applications. However, ensuring privacy and addressing data illiteracy remain ongoing challenges to realize the full potential of openness.
This document discusses the rise of social media and its impact on how people consume and share information online. It makes three key points:
1) People's consumption of information has shifted increasingly online and to social media platforms, where they spend much of their time for entertainment, news, and research.
2) Users are now "always on" and connected through mobile devices, with social media and content optimized for mobile use.
3) The way people search for information has also become social, as search engines now factor in social content, recency, frequency and other social signals to rank results.
This has major implications for businesses, which must now adapt to finding customers online and on social media, and
Cybersecurity is a growing global issue as more of our lives move online. Cybercrime costs are predicted to rise to $2.1 trillion by 2019 as hackers target personal data. While technology benefits society, it also creates vulnerabilities that criminals exploit on social media sites and major companies like Target, eBay, and Anthem. To address this threat, individuals, corporations, and government must work together to increase cybersecurity through education, policy, and budget increases.
Slightly updated for the end of 2015, these slides describe the How and Why of networks in the digital age. As I like to say, it is not about the shiny objects (e.g., Facebook, Instagram, or any other app). Thriving in a digital age means we need to understand how networks functions. Doing so allows us to plan our actions and communications more wisely.
This document discusses how non-profits can use technology and innovation to increase funding, engage new constituents, and promote their mission. It outlines various online tools like social networking, mobile fundraising, video games, and virtual worlds that non-profits are using successfully. While many non-profits have been slow to adopt new technologies, online engagement is shown to result in increased donations and donor retention when implemented properly. The document provides examples and encourages non-profits to develop a technology plan tailored to their objectives.
This document discusses how marketers target children through digital technologies. As children develop digital literacy at a young age, often with unsupervised internet access, marketers have developed new strategies to target them online. These strategies include advertising through games, videos, and social media using bright colors and movement to attract children's attention. Marketers also collect personal information from children through online surveys and use it to personalize ads. While targeting children, marketers aim to develop brand loyalty from a young age and influence $500 billion in annual household purchasing swayed by children.
I have this presentation at the eighth fast.MAP Marketing Gap event on Wednesday, 3rd October 2012. It looks at some of the questions sponsored by the IDM in the latest survey and considers their implications for marketers when trying to capture data on individuals and gain permission to market. If you want to discuss anything I raised, get in touch.
The document discusses how access to digital information and the internet is unequal in society. It notes that the elderly, poor, and uneducated have less access and ability to use digital resources than other groups. While technology has provided many benefits, these groups risk being left behind or facing greater challenges due to the digital divide. Potential solutions proposed include increasing access through public programs, training, and starting digital education early in schools.
Creating Buzz: Marketing in the Age of Social MediaAlex S.
Social media has become an essential marketing tool for companies, allowing them to reach a vast audience and generate buzz around their brand. Content marketing through social platforms like YouTube and Twitter can be highly effective if the content resonates with customers and gives them a reason to engage with and share the brand. However, social media also presents risks as messages can spread unpredictably. Early pioneers of social media marketing like Dove and Taco Bell demonstrate how engaging, authentic content and interactions build customer relationships and drive online buzz. While social media brings risks of loss of message control, it has fundamentally changed marketing and companies must embrace these new channels to stay successful.
95% of Americans aged 65 and older get their news from traditional cable companies in the last week, though cable subscribership has dropped in recent years. 40% of Americans would pay to watch or read news online. People over 65 are much less likely to use the internet for news compared to millennials, most of whom say staying up to date with the latest news is at least somewhat important. Social media allows for more user interaction and earned media opportunities for news organizations and advertisers, helping internet-based news reach wider audiences than traditional forms.
The document discusses several topics related to humanizing the digital experience including leveraging opinion leaders on social media, addressing content architecture on news websites, and the relationship between technological determinism and social constructionism. It also provides examples of using search and voice technologies to improve digital experiences and access important information. Overall, the document explores ways to make digital content and technologies more helpful, usable and inclusive for all people.
This document provides guidance on creating an effective online strategy for community organizing and advocacy using social media. It discusses understanding social media and identifying objectives, audiences, and key messages. Popular social media tools are categorized as conversation starters, collaboration tools, and social networks. Steps for developing an online strategy include identifying objectives and audiences, crafting messages, and evaluating impact. Guidance is provided on engaging target audiences, conducting online surveys, and selecting appropriate metrics to measure success.
Opportunities, Challenges and Power of Media InformationHazel Lorenzo
This document discusses the opportunities, challenges, and power of media and information. It provides examples of opportunities like job hiring and informing the masses, as well as challenges like fake news and unreliable sources. The power of media is its ability to influence and distribute information. The document also discusses economic, educational, social, political, and cyberbullying impacts of media and information.
Chapter 7 new and mobile media technologies, innovation and investmentJulian Arias
This document discusses new and mobile media technologies and their impact. It covers topics like social media, entrepreneurs creating new apps, angel investors and start-ups, crowdfunding, the emergence of mobile video and social media, implications of mobile and social media like relationships and social capital, Twitter's impact with hashtags, mobile geotagging, and emerging technologies like Google Glass. The largest challenge for marketing professionals is managing the "always on" flow of industry information and data from various new channels.
Big Data in Politics: How Did We Get Here & Where Are We Going?Epolitics.com
Big data is transforming politics, creating new opportunities to contact individual voters with messages specifically designed to motivate them in particular. How did we get here? How does data-driven voter targeting work? What are the implications for democracy?
The document discusses how news media has expanded beyond print to include various social media platforms and television. While print readership is declining, social media use is rising significantly. This expansion has allowed for rapid information sharing but has also contributed to the spread of misinformation. In particular, fake news spread widely during the 2016 US presidential election. Some false claims, like those about child trafficking, led to dangerous consequences. Now social media companies are trying to curb the spread of fake news by adding fact-checking to the news seen by users.
Chapter 7: New and Mobile Media Technologies Innovations and InvestmentsShamiha Shaikh
This document discusses innovations in new and mobile media technologies and social media. It describes how social media platforms like Twitter, Foursquare, Vine and Snapchat emerged and became popular. Entrepreneurs and angel investors played a key role in developing these platforms and startups. Smartphones and tablets helped define social media as mobile. Younger users downloaded more apps and used social media for different purposes than older users. Features like geotagging raised privacy concerns but also created opportunities to connect people and places through location-based services on Instagram, Facebook and Foursquare.
This document discusses new and mobile media technologies and their impact. It covers how social media platforms have enabled entrepreneurs to create new apps, how angel investors and crowdfunding support startups, and how platforms like Twitter, Instagram and Pinterest have grown. Mobile devices are driving more video and social media engagement. Technologies like geotagging and Google Glass integrate location and hands-free access to social media, while raising issues around privacy and information overload for marketers in an "always on" environment.
Chapter 7: New and mobile media technologies, innovation and investmentJanelle Holland
This document discusses new and mobile media technologies and their impact. It covers how social media platforms have enabled new apps and startups, the rise of crowdfunding, and how 1/3 of video viewing is now on mobile devices. Mobile technologies have made information more accessible and driven relationship and community building online. Challenges include managing large amounts of data and maintaining an authentic personal identity across multiple channels in an "always on" environment. Location-based services and wearable technologies like Google Glass are expanding the ways people can connect through mobile devices.
New and Mobile Media Technologies, Innovation and Investmentadrianamoran7
This document discusses new and mobile media technologies and their impact. It covers how social media platforms have enabled new apps and startups, how crowdfunding works, how mobile devices are changing video consumption and social interactions, and challenges for marketing professionals in this new environment. New technologies like geotagging and Google Glass are integrating mobile devices and location data with social media in new ways. Overall, social and mobile media are driving innovation but also create new challenges around information overload, authentic personal branding, and balancing online and offline interactions.
In the 2010s, open data and open source technologies are connecting people and changing everything. Governments and organizations are making more data and content openly available, empowering citizens and journalists to analyze information and develop new applications. However, ensuring privacy and addressing data illiteracy remain ongoing challenges to realize the full potential of openness.
This document discusses the rise of social media and its impact on how people consume and share information online. It makes three key points:
1) People's consumption of information has shifted increasingly online and to social media platforms, where they spend much of their time for entertainment, news, and research.
2) Users are now "always on" and connected through mobile devices, with social media and content optimized for mobile use.
3) The way people search for information has also become social, as search engines now factor in social content, recency, frequency and other social signals to rank results.
This has major implications for businesses, which must now adapt to finding customers online and on social media, and
Wilderness Agency hosted a breakfast talk where they outlined five key trends they believe marketers should be mindful of in 2020.
The session covered Digital Detox, Brand Tribalism, The Rise of Audio Advertising, Ephemeral Content and Virtual Marketplaces. This is an extended version of the deck presented at the event.
Presented to grantees of the Governor's office (Spring 2013), this three-hour training helped attendees navigate the intersection of marketing, social media and fundraising.
The document summarizes themes from the South by Southwest (SXSW) conference in 2012, including the collision of digital and physical worlds through new location-based technologies. It discusses how brands are moving from passive to active viewer experiences and how social media is being used more in sports. Finally, it outlines several new startups presented at SXSW, such as Grandstand, Zaarly, GroupMe, Pinterest, Path, and Instagram.
Here are some examples of social media sites and how organizations commonly use them to meet different goals:
1. Facebook - Marketing, fundraising, communications. Share updates, photos, videos. Engage supporters.
2. Twitter - Marketing, campaigning, communications. Share short updates, engage with influencers, start conversations.
3. YouTube - Marketing, communications. Share videos to explain your cause, inspire supporters. Can go viral.
4. Blog - Marketing, fundraising, communications. Share long form stories, updates, insights. Build authority.
5. LinkedIn - Marketing, communications. Engage professional networks, find volunteers, experts can follow your organization.
6. Dropbox/Google Drive - Productivity, collaboration
Social media is about building relationships and fostering communities through online conversations. The document discusses why social media is relevant for organizations, providing statistics on its widespread use. It then covers how to develop a social media plan, including understanding objectives and audience, choosing appropriate platforms to match goals, and maintaining an online presence through regular updates. The key is focusing on people over tools and using social media as a way to tell your story and have two-way discussions.
Social Media: Fueling Modern Movements in the Digital AgeSam Stern
This presentation given at the the Grade Level Reading (http://www.gradelevelreading.net) conference in Denver Colorado, July 1st 2012.
Session description:
When it comes to championing and gaining support for modern causes and movements, integrating strategic social media is no longer an option. Integrating digital strategies effectively into an overall communications plan can amplify support and empower advocates. This session provides tools and techniques drawn from successful, real life movements.
This document provides an overview of using social media for organizations. It begins with acknowledging that some see social media as just technology while others see it as a way to tell stories and have conversations. The document then discusses defining social media, current usage statistics, how social media can benefit organizations in areas like marketing, fundraising, campaigning and productivity. It also addresses concerns about using social media and provides a framework for developing a social media plan.
The document discusses how businesses are using digital and social media for marketing and branding. It outlines the changing landscape from before Google and social media to the current age of social media. It discusses inbound versus outbound marketing and how social media allows for word-of-mouth marketing on a large scale. Specific social media platforms and stats are provided about their usage. The key aspects of social media marketing discussed are content marketing, viral marketing, and social reviews/couponing. It emphasizes the importance of creating valuable content for consumers and outlines steps to measure results.
Pharmaceutical Companies Are Not Yet a Meaningful Part of the ConversationOlivier LAURENT
The document discusses the growing role of social media in healthcare conversations and how pharmaceutical companies have yet to meaningfully participate. It notes that consumers increasingly use social media to research health topics and trust discussions with other patients more than traditional advertising. While pharmaceutical companies hold important health information, they have largely stayed out of social media discussions, risking a loss of brand control and influence over the information shared. The document argues that pharmaceutical companies should find ways to appropriately join and listen to social media conversations in order to provide valuable information to patients and build trust in their brands.
1) Social networks are the most popular online activity, occupying 1 in 5 online minutes. The social media universe is expanding with more people using more social networks than ever before.
2) Facebook, LinkedIn, Twitter, and Tumblr are seeing record high numbers of users. Google still gets the most unique visitors in the US, while Americans spend more time on Facebook than any other website.
3) Social media engagement is shifting towards more passive, "frictionless" sharing across networks as people look to stay connected with friends and family. Influence is spreading from traditional media to individuals on social networks.
The State of Social Media in Federal Government - April 2012GovLoop
The document discusses the increasing use of social media in government to improve transparency, engage citizens, and respond to issues in real-time. It provides statistics on how Americans use social media and highlights 5 mega trends transforming government, including demands for transparency, citizen engagement, humanizing government interactions, crisis management, and real-time response. The document also offers tips for integrating social media and leveraging existing resources.
This document provides an introduction to social media and its relevance for organizations. It discusses what social media is, common social media platforms and how organizations are using social media. It also addresses concerns about using social media and provides tips for creating a social media plan and strategy. The key points are that social media is about building relationships and conversations online, it is important for organizations to understand their objectives and audience before developing a social media presence, and that social media requires ongoing time and effort to maintain.
How Big Data Deep Analysis and Agile SQL Querying Give 2016 Campaigners an Ed...Dana Gardner
Transcript of a discussion on how data analysis services startup BlueLabs in Washington, helps presidential campaigns better know and engage with potential voters.
31. Project Narwhal
consumer social mobile
pollsters volunteers fundraisers
databases media contacts
32. All this data was fed into advanced predictive models
that helped the campaign target the right voters with
the right message
33. Gallup uses a national sample of 1,000 voters
Obama had a sample of 29,000 voters in Ohio alone
34. “They know everything Google and FB know about you,
pretty much. They know what music you like, which
Harry Potter book is your favorite, your voting habits,
etc. It’s all in databases. You’re just a number in a DB
with a name attached.”
Source: Reddit AMA with an Obama campaign employee
35.
36. Data may give us a better understanding about
consumers but it won’t come up with the ideas
that will engage and inspire them