The document discusses how enterprise social tools like Yammer and SharePoint can be used for collaboration beyond only check-ins and check-outs. It provides examples of how communication through these tools can help collaboration within a company. It also discusses how these tools allow companies to implement internal procedures, integrate external content sources, use social features instead of only publishing, and maintain compliance and governance for social media use. The document recommends that companies can start using Microsoft technologies like Yammer and SharePoint for social collaboration today, while some additional development may still be needed for full integration and capabilities.

1. It‘s not your father ‘s SharePoint:
Collaborating beyond check in
and check out!
Adis Jugo
deroso Solutions GmbH
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2. Who the…?
• Born in Sarajevo, Bosnia and Herzegovina,
40 years ago
• In SP world since 2002, doing nothing else
since 2006
• Microsoft MVP for SharePoint Server
• Head of Development at deroso Solutions
• Blogger, speaker (http://adis.jugo.ba)
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3. Who…
• Is using enterprise social?
• Plans to use enterprise social?
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4. SharePoint in 2013?
Fortune 500
#1
Collaboration
Solution
Billion $$$
Business
Everywhere
Mature, solid
platform
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5. SharePoint in 2013?
57% ECM / DM
28% Collaboration
6% Complete success
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6. SharePoint in 2013?
57% ECM / DM
SOCIAL
28% Collaboration
6% Complete success
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7. SharePoint in 2013?
SOCIAL
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8. SharePoint in 2013?
SOCIAL
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9. Because social business will...
• Increase productivity by 50%
• Improve internal communication by 100%
• Solve all knowledge management problems
• Get you promoted
• Solve world hunger problems
• Make Schalke 04 a German football champion
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10. What is(n’t) enterprise social?
Direct
Communication
No Hyerachies…
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11. Collaboration?
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12. What is enterprise 2.0 (Wikipedia)?
Enterprise 2.0 aims to help employees,
customers and suppliers collaborate,
share, and organize information via
Web 2.0 technologies.
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13. Enterprise social: a new mean of collaboration
• Old problems, new ways
• We didn’t invent the problem for a solution
we had
Orange
marker
Floppy
File
shares
Mail
Check
in/out
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Social

14. Enterprise social = Content + Communication
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15. The Microsoft paradox
Nothing SharePont Yammer
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16. 5 Enterprise social use cases
• Communication as a mean of collaboration
• Implementing internal procedures
• Mail reduction (Integrating external sources)
• Social instead of publishing
• Compliance and governance
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17. Communication as a mean of collaboration
• “Facebook behind firewall”, “Glorified chat tool”?
• Decreasing email traffic
– The CC hell
• Unmanaged knowledge exchange
• “Who knows where can I find….”
• “What to do in this document…?”
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18. Goldpartner: Veranstalter:

19. Communication as a mean of collaboration:
Yammer Group
• Easy to create (kick-start)
• Easy to manage
• Parallel permissions
• No integration with the content
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20. Communication as a mean of collaboration:
SharePoint Site Feed
• Needs SharePoint
• Easy to manage
• Follows permissions
• No document-level feeds
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21. Communication as a mean of collaboration:
Embedded feed
• SharePoint or Yammer
• Needs custom development
(ATM)
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22. Implementing Internal procedures
 Automatically providing important information based on employee
context
 Following relevant content as an internal part of internal procedures
 Everyone in marketing department must follow marketing site
 Everyone in marketing department must follow the #marketing tag
 Everyone must follow “Company rules” document
 Users assigned to project must follow project sites
 Part of Business Process Management -> Content
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23. Integrating external content sources
 Integrating external content sources inside the company
 Integrating external content sources outside of company
 Imposing the same procedures and rules as with internal
content sources
 Automatic CRM posts to the newsfeed
 Integrate CNN news
 Integrate Twitter feed
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24. Integrating external content sources:
External social actors
• CRM Bot user contributing to
SharePoint Newsfeed
• Comments and discussions
• Needs custom development
(ATM)
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25. Integrating external content sources:
Social in other solutions (CRM+Yammer)
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26. Social instead of publishing
• Publishing
– Static
– Read only
– Predefined
• Social
– Publishing sources
– Content sources
– Free choice sources
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27. Compliance: no wild social west!
 Security policies
 Permission policies
 Versioning policies
 Retention and archiving
 EDiscovery
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28. Governance
• Yes, enterprise social needs governance!
• Obeying laws, legal regulations and internal procedures
• Planning, setting policies
• Enforcing the policies
• Managing posts and replies
• Self-management
• Reporting to admins
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29. Governance
• Delete feed, comment
• Remove mention
• Report to the administrators
• Automatic content monitoring
(bad words filter)
• Development needed (ATM)
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30. Conclusion
• You can use Microsoft technologies TODAY
for Content + Communication scenarios
• Yammer, Microsoft SharePoint
• Integration with other Microsoft Products
• Some development effort is still needed
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31. Microsoft gives a clear path….
"What should I use for social? Yammer or the SharePoint newsfeed?"
My answer has been clear: Go Yammer! Yammer is our big bet for enterprise social, and
we're committed to making it the underlying social layer for all of our products.
We recognize that some organizations just don't feel comfortable with multi-tenant cloud
services. For these customers, our guidance is to use the SharePoint newsfeed. It
provides rich social features integrated with a broad set of SharePoint capabilities.
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32. Microsoft gives a clear path….
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33. FRAGEN?
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34. Ich freue mich auf Ihr Feedback!
Vielen Dank!
Adis Jugo
http://www.adisjugo.com
@adisjugo
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