Office 365 Customers: Drive Business Value with Yammer
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This document discusses driving business value with the enterprise social network Yammer. It begins with an introduction to Perficient, an IT consulting firm, and their Microsoft practice lead Rich Wood. It then defines enterprise social networks and Yammer, describing Yammer as a cloud-based service that integrates with SharePoint and breaks down communication silos. The document outlines a strategy for engaging employees on Yammer, including getting users to initially join ("get in"), actively participate ("get engaged"), and leverage advanced features ("get advanced"). It emphasizes the importance of planning, excitement, education, and ongoing engagement to achieve adoption.
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Office 365 Customers: Drive Business Value with Yammer
- 1. Driving Business Value with Yammer Presented by Rich Wood facebook.com/perficient twitter.com/Perficient_MSFTlinkedin.com/company/perficient
- 2. Perficient is a leading information technology consulting firm serving clients throughout North America. We help clients implement business-driven technology solutions that integrate business processes, improve worker productivity, increase customer loyalty and create a more agile enterprise to better respond to new business opportunities. About Perficient
- 3. • Founded in 1997 • Public, NASDAQ: PRFT • 2013 revenue ~$373 million • Major market locations throughout North America • Atlanta, Boston, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Los Angeles, Minneapolis, New Orleans, New York City, Northern California, Philadelphia, Southern California, St. Louis, Toronto and Washington, D.C. • Global delivery centers in China, Europe and India • >2,100 colleagues • Dedicated solution practices • ~90% repeat business rate • Alliance partnerships with major technology vendors • Multiple vendor/industry technology and growth awards Perficient Profile
- 4. BUSINESS SOLUTIONS Business Intelligence Business Process Management Customer Experience and CRM Enterprise Performance Management Enterprise Resource Planning Experience Design (XD) Management Consulting TECHNOLOGY SOLUTIONS Business Integration/SOA Cloud Services Commerce Content Management Custom Application Development Education Information Management Mobile Platforms Platform Integration Portal & Social Our Solutions Expertise
- 6. Rich Wood, Director of Web & Social Collaboration Practice at Perficient Rich is a member of Microsoft’s Partner Advisory Board for SharePoint and a keen advocate for and frequent speaker/writer on information architecture, social business, user experience and web content management. Rich currently focuses on these topics across the SharePoint, Yammer and Sitecore platforms. Our Speaker
- 7. Agenda: Engaging Employees with #ESN • A Quick Overview – Definitions and Context • User Engagement/Adoption: What is it? • How We Do It: –Get in –Get engaged –Get advanced
- 8. Definitions and Context • Enterprise Social Network (#ESN) • Yammer • User Adoption & Engagement
- 9. Enterprise Social Networks (#ESN)
- 10. Yammer Yammer is a cloud-based service for enterprise social.
- 11. Yammer is a cloud-based service for enterprise social. Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.” Yammer
- 12. Yammer Yammer is a cloud-based service for enterprise social. Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.” Yammer is Microsoft’s direction for #ESN.
- 13. Yammer Yammer is a cloud-based service for enterprise social. Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.” Yammer is Microsoft’s direction for #ESN. Yammer breaks down communication silos.
- 14. Yammer Yammer is a cloud-based service for enterprise social. Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.” Yammer is Microsoft’s direction for #ESN. Yammer breaks down communication silos. Yammer is disruptive (and that’s good).
- 15. Yammer Yammer is a cloud-based service for enterprise social. Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.” Yammer is Microsoft’s direction for #ESN. Yammer breaks down communication silos. Yammer is disruptive (and that’s good). Yammer is fun, but more importantly, it drives value.
- 16. Yammer Yammer is a cloud-based service for enterprise social. Yammer integrates to SharePoint (in the cloud and on premise) but is more than just “SharePoint Social.” Yammer is Microsoft’s direction for #ESN. Yammer breaks down communication silos. Yammer is disruptive (and that’s good). Yammer is fun, but more importantly, it drives value. Yammer pricing is really, really good right now.
- 17. Mobile Accessibility Yammer is accessible across device platforms through free, native applications on Windows, Windows Phone, iOS, and Android.
- 18. USER ADOPTION & ENGAGEMENT
- 19. User Adoption: What is it? • We hear the term a lot, but…
- 20. User Adoption: What is it? • We hear the term a lot, but… –We prefer “engagement”
- 21. User Adoption: What is it? • We hear the term a lot, but… –We prefer “engagement” • People using a tool to get their jobs done
- 22. User Adoption: What is it? • We hear the term a lot, but… –We prefer “engagement” • People using a tool to get their jobs done • Example: Email is 100% adopted by users
- 23. User Adoption: What is it? • We hear the term a lot, but… –We prefer “engagement” • People using a tool to get their jobs done • Example: Email is 100% adopted by users • SharePoint: There in some orgs, not in others
- 24. User Adoption: What is it? • We hear the term a lot, but… –We prefer “engagement” • People using a tool to get their jobs done • Example: Email is 100% adopted by users • SharePoint: There in some orgs, not in others • And now you want me to do what…?!
- 26. Organic Adoption Will only succeed with ITsupport Organizational Mandate http://www.discoversharepoint.com
- 27. 45% Organic Adoption Will only succeed with ITsupport Organizational Mandate http://www.discoversharepoint.com
- 28. 45% Organic Adoption Will only succeed with ITsupport Organizational Mandate Training is Vital for Increasing Adoption But is Very Rare – Only 21% Are Trained Today. http://www.discoversharepoint.com
- 29. The Adoption Formula ∗ ∗ ∗ ∗
- 30. User Adoption Variables SharePoint drop adoption Focus Pick up specific business problems to solve. Grow it from here. Don’t go “all in Excitement Involve Corporate Communications. Education Provide resources that matter. Tailor your language for users. Engagement Bring IT & End Users together, Identify future projects to implement, Make SharePoint open . . . but provide a safety net, Give a voice to the users and identify sponsors. Plan Define your vision. time Credit: http://www.discoversharepoint.com
- 31. Looks A Lot Like… Yammer: The Social Journey Credit: http://success.yammer.com
- 32. Adoption & Engagement Resources • http://office.microsoft.com/en-us/sharepoint/ • http://www.discoversharepoint.com • http://success.yammer.com
- 33. GET IN
- 34. #ESN: First Impressions Matter Getting into enterprise social the old fashioned way: – Using SharePoint – A little clumsy, even for experienced users – Not bad, just not an easy path to social
- 42. Another Way In: Yammer and Office +
- 44. Groups Global Nav Suggestions Newsfeed Search Notifications Post updates Familiarity = Usability
- 47. How About Office? Everyone Uses That.
- 48. And Once You’re In, Just Go Backstage. MetadataSave to SharePoint Security SocialVersioning
- 49. Harnessing That Disruption People can and will get to SharePoint this way. But who are these early adopters? • Group creators? • Bold, fearless collaborators? • Pathologically oversharing extroverts? These are your CHAMPIONS. And you should be using them.
- 50. GET ENGAGED
- 51. Planning Planning is key – Our secret sauce 45% top down everyone else
- 52. Plan: Cloud Infrastructure • Directory Sync for Profiles / Identity • Internal, External? Admins and Governance • What about SharePoint? –Online –On-premise • Pilot with key user groups –We suggest at least 250 users for a good sampling –It will grow organically –Which groups? Funny you should ask
- 53. Plan: Social Strategy Workshop • Identify your stakeholders • Identify your key communities • Then ask two key questions: –What’s in it for the team? –What’s in it for me? • Identify quick wins and advanced use cases
- 54. Excitement • Involve corporate communications • Utilize email templates from Yammer Success (or bring your own – we do) • Create a communication plan • Identify audiences, channels and schedules
- 55. Communication Plan • Answer key questions – for audiences – on a schedule
- 56. Communication Plan • Answer key questions – for audiences – on a schedule
- 57. GET ADVANCED
- 58. Focus • These are your advanced use cases • Integrations – should be high value to a specific community –Sales and CRM –HR: Hiring and job applications –Et cetera • Start small, grow big. No big bangs!
- 59. • Training materials still matter – remember – Only 21% are Trained – 35% love learning from coworkers • Focus on those early adopters (Champions!) • Provide materials on call for the masses • http://discoversharepoint.com • http://success.yammer.com • https://about.yammer.com/moments/ Focus
- 60. Engagement • Bring IT & End Users Together –Communities and groups –Steering team • Steering and the Strategic Roadmap • Keep #ESN Open . . . but Provide That Safety Net of Education and Guided Use Cases
- 61. Thank You Rich Wood, Perficient 312.589.2041 rich.wood@perficient.com @richOthewood
- 63. Making the Most of Power BI with SQL Server 2014 and Azure bit.ly/1jxwPyF Connect with Perficient