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Nova Spivack CEO & Founder Radar Networks Making  Sense of the  Semantic  Web
About This Talk ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Big Opportunity… And it uses richer semantics to enable: Better search More targeted ads Smarter collaboration Deeper integration Richer content Better personalization The social graph just connects people People Groups The semantic graph connects  everything Emails Companies Products Services Web Pages Multimedia Documents Events Projects Activities Interests Places
The third decade of the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Higher Resolution Web Coldplay Band Palo Alto City Jane Person IBM Company Dave Person Bob Person Design Team Group Stanford Alumnae Group IBM.com Web Site 123.JPG Photo Dave.com Weblog Sue Person Joe Person Dave.com RSS Feed Lives in Publisher of Friend of Depiction of Depiction of Member of Married to Member  of Member of Member of Fan of Lives in Subscriber to Source of Author of Member of Employee of Fan of
The Web  IS  the Database! Application A Application B Coldplay Band Palo Alto City Jane Person IBM Company Dave Person Bob Person Design Team Group Stanford Alumnae Group IBM.com Web Site 123.JPG Photo Dave.com Weblog Sue Person Joe Person Dave.com RSS Feed Lives in Publisher of Friend of Depiction of Depiction of Member of Married to Member  of Member of Member of Fan of Lives in Subscriber to Source of Author of Member of Employee of Fan of
The Intelligence is in the Connections Connections between people Connections between Information Email Social Networking Groupware Javascript Weblogs Databases File Systems HTTP Keyword Search USENET Wikis Websites Directory Portals 2010 - 2020 Web 1.0  2000 - 2010 1990 - 2000 PC Era 1980 - 1990 RSS Widgets PC’s 2020 - 2030 Office 2.0 XML RDF SPARQL AJAX FTP IRC SOAP Mashups File Servers Social Media Sharing Lightweight Collaboration ATOM Web 3.0  Web 4.0  Semantic Search Semantic Databases Distributed Search Intelligent personal agents Java SaaS Web 2.0  Flash OWL HTML SGML SQL Gopher P2P The Web The PC Windows MacOS SWRL OpenID BBS MMO’s VR Semantic Web Intelligent Web  The Internet Social Web Web OS
Beyond the Limits of Keyword Search  Amount of data Productivity of Search Databases 2010 - 2020 Web 1.0  2000 - 2010 1990 - 2000 PC Era 1980 - 1990 2020 - 2030 Web 3.0  Web 4.0  Web 2.0  The World Wide Web The Desktop Keyword search Natural language search Reasoning Tagging Semantic Search The Semantic Web The Intelligent Web Directories The Social Web  Files & Folders
The Future of the Platform… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Five Approaches to Semantics ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Tagging Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Statistical Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Linguistic Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Semantic Web Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Artificial Intelligence Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Approaches Compared Make the software smarter Make the Data Smarter Statistics Linguistics Semantic Web A.I. Tagging
Two Paths to Adding Semantics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In Practice: Hybrid Approach Works Best ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Smart Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Semantic Web is a Key Enabler ,[object Object],[object Object],[object Object],[object Object]
The Semantic Web = Open database layer for the Web User Profiles Web Content Data Records Apps & Services Ads & Listings Open Data Mappings Open Data Records Open Rules Open Ontologies Open Query Interfaces
Semantic Web Open Standards ,[object Object],[object Object],[object Object],[object Object],[object Object]
RDF “Triples” ,[object Object],[object Object],[object Object],Source: http://www.w3.org/TR/rdf-concepts/#section-triples Subject Object Predicate
Semantic Web Data is Self-Describing Linked Data Data Record   ID Field 1  Value Field 2  Value Field 3  Value Field 4  Value Definition Definition Definition Definition Definition Definition Definition Ontologies
RDBMS vs Triplestore S P O Person Table f_name jim nova chris lew ID 001 002 003 004 l_name wissner spivack jones tucker Colleagues Table SRC-ID 001 001 001 001 002 002 002 002 003 003 003 003 004 004 004 004 TGT-ID 001 002 003 004 001 002 003 004 001 002 003 004 001 002 003 004 Subject Predicate Object 001 isA Person 001 firstName Jim 001 lastName Wissner 001 hasColleague 002 002 isA Person 002 firstName Nova 002 lastName Spivack 002 hasColleague 003 003 isA Person 003 firstName Chris 003 lastName Jones 003 hasColleague 004 004 isA Person 004 firstName Lew 004 lastName Tucker
Merging Databases in RDF is Easy S P O S P O S P O
Are RDF/OWL the Only Way to Express Semantics? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One Semantic Web or Many? ,[object Object],[object Object],[object Object]
Why has it Taken So Long? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Crossing the Chasm… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future Outlook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Mainstream Application of  the Semantic Web…
Twine.com Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Positioning ,[object Object],[object Object],[object Object]
Twine Compared to Other Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twine is Smart  Emails Bookmarks Documents Products Collaborate & Discuss Search & Discover Track Interests Automatically captures & organizes info Recommends relevant things Helps you navigate and search Tags, crawls & links related information People Photos Videos Places Classifieds Notes Events
Let’s take a look at Twine… (demo of Twine site…)
Twine is Powered by The Semantic Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Radar Networks’ Semantic Web Platform SQL Database Web App KnowledgeBase Bookmarklet & Email User Portal REST API SPARQL Relational database RSS Feeds Object Query & Cache Class inferencing Semantic Object TupleStore service SQL Query Generator Predicate Inferencing Tuple Query Access Control WebDAV File Store Flat File Store AJAX, Jetty, PicoContainer, Java, XML, SPARQL Jena, ATOM RDF, OWL RDF, OWL, SQL  Mina Postgres, Solaris webDAV, Isilon cluster Cache Remote Access Cache Cache Twine.com Platform Storage Ontology
Differentiation ,[object Object],[object Object],[object Object],[object Object]
Target Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Opportunities for Twine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Info ,[object Object],[object Object],[object Object],[object Object]
Rights ,[object Object],[object Object],[object Object]

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Spivack Blogtalk 2008

  • 1. Nova Spivack CEO & Founder Radar Networks Making Sense of the Semantic Web
  • 2.
  • 3. The Big Opportunity… And it uses richer semantics to enable: Better search More targeted ads Smarter collaboration Deeper integration Richer content Better personalization The social graph just connects people People Groups The semantic graph connects everything Emails Companies Products Services Web Pages Multimedia Documents Events Projects Activities Interests Places
  • 4.
  • 5. A Higher Resolution Web Coldplay Band Palo Alto City Jane Person IBM Company Dave Person Bob Person Design Team Group Stanford Alumnae Group IBM.com Web Site 123.JPG Photo Dave.com Weblog Sue Person Joe Person Dave.com RSS Feed Lives in Publisher of Friend of Depiction of Depiction of Member of Married to Member of Member of Member of Fan of Lives in Subscriber to Source of Author of Member of Employee of Fan of
  • 6. The Web IS the Database! Application A Application B Coldplay Band Palo Alto City Jane Person IBM Company Dave Person Bob Person Design Team Group Stanford Alumnae Group IBM.com Web Site 123.JPG Photo Dave.com Weblog Sue Person Joe Person Dave.com RSS Feed Lives in Publisher of Friend of Depiction of Depiction of Member of Married to Member of Member of Member of Fan of Lives in Subscriber to Source of Author of Member of Employee of Fan of
  • 7. The Intelligence is in the Connections Connections between people Connections between Information Email Social Networking Groupware Javascript Weblogs Databases File Systems HTTP Keyword Search USENET Wikis Websites Directory Portals 2010 - 2020 Web 1.0 2000 - 2010 1990 - 2000 PC Era 1980 - 1990 RSS Widgets PC’s 2020 - 2030 Office 2.0 XML RDF SPARQL AJAX FTP IRC SOAP Mashups File Servers Social Media Sharing Lightweight Collaboration ATOM Web 3.0 Web 4.0 Semantic Search Semantic Databases Distributed Search Intelligent personal agents Java SaaS Web 2.0 Flash OWL HTML SGML SQL Gopher P2P The Web The PC Windows MacOS SWRL OpenID BBS MMO’s VR Semantic Web Intelligent Web The Internet Social Web Web OS
  • 8. Beyond the Limits of Keyword Search Amount of data Productivity of Search Databases 2010 - 2020 Web 1.0 2000 - 2010 1990 - 2000 PC Era 1980 - 1990 2020 - 2030 Web 3.0 Web 4.0 Web 2.0 The World Wide Web The Desktop Keyword search Natural language search Reasoning Tagging Semantic Search The Semantic Web The Intelligent Web Directories The Social Web Files & Folders
  • 9.
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  • 16. The Approaches Compared Make the software smarter Make the Data Smarter Statistics Linguistics Semantic Web A.I. Tagging
  • 17.
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  • 21. The Semantic Web = Open database layer for the Web User Profiles Web Content Data Records Apps & Services Ads & Listings Open Data Mappings Open Data Records Open Rules Open Ontologies Open Query Interfaces
  • 22.
  • 23.
  • 24. Semantic Web Data is Self-Describing Linked Data Data Record ID Field 1 Value Field 2 Value Field 3 Value Field 4 Value Definition Definition Definition Definition Definition Definition Definition Ontologies
  • 25. RDBMS vs Triplestore S P O Person Table f_name jim nova chris lew ID 001 002 003 004 l_name wissner spivack jones tucker Colleagues Table SRC-ID 001 001 001 001 002 002 002 002 003 003 003 003 004 004 004 004 TGT-ID 001 002 003 004 001 002 003 004 001 002 003 004 001 002 003 004 Subject Predicate Object 001 isA Person 001 firstName Jim 001 lastName Wissner 001 hasColleague 002 002 isA Person 002 firstName Nova 002 lastName Spivack 002 hasColleague 003 003 isA Person 003 firstName Chris 003 lastName Jones 003 hasColleague 004 004 isA Person 004 firstName Lew 004 lastName Tucker
  • 26. Merging Databases in RDF is Easy S P O S P O S P O
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  • 31.
  • 32. A Mainstream Application of the Semantic Web…
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  • 36. Twine is Smart Emails Bookmarks Documents Products Collaborate & Discuss Search & Discover Track Interests Automatically captures & organizes info Recommends relevant things Helps you navigate and search Tags, crawls & links related information People Photos Videos Places Classifieds Notes Events
  • 37. Let’s take a look at Twine… (demo of Twine site…)
  • 38.
  • 39. Radar Networks’ Semantic Web Platform SQL Database Web App KnowledgeBase Bookmarklet & Email User Portal REST API SPARQL Relational database RSS Feeds Object Query & Cache Class inferencing Semantic Object TupleStore service SQL Query Generator Predicate Inferencing Tuple Query Access Control WebDAV File Store Flat File Store AJAX, Jetty, PicoContainer, Java, XML, SPARQL Jena, ATOM RDF, OWL RDF, OWL, SQL Mina Postgres, Solaris webDAV, Isilon cluster Cache Remote Access Cache Cache Twine.com Platform Storage Ontology
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