Matt Colebourne, CEO of coComment Conversation tracking technologies, discusses how social media has become a conversation between various groups including customers, employees, investors, and friends. These conversations are passionate, emotional, engaging, and not controlled by marketing messages. coComment brings together comments from across the web and since February 2007 has over 1 million users and 14 million conversations across 240,000 sites.

1. February, 2008 Matt Colebourne CEO of coComment Conversation tracking technologies: How to improve communication in a UGC world

2. Photo Source: Wardle McLean History of conversations “ Hey man, how did you do this again ?”

3. Why Conversations?

4. Perceive Feel Think Act React Expect Anticipate Desire Acknowledge Relate EXPRESS Photo Source: Wardle McLean

5. I want it! Excellent telling me nothing new Take it DOWN not unique Photo Source: Kelsey Ruger

6. Where?

7. Source: Ball State University Center for Media Design - A Day in the Life: An Ethnographic Study of Media Consumption Photo Source: Chris Bernard

8. Can you hear me, Man?

9. Until …

10. Photo Source: Chris Bernard

11. Photo Source: Chris Bernard

12. Social Media is …

13. Where? Blogs Podcasts Mashups Social Networks Source: Lee White Wikis

14. Well … Well … in a way Source: Lee White

15. ACTUALLY is … Social Media Source: Lee White

16. a conversation … Source: Lee White

17. powered by … Source: Lee White

18. Where? Blogs Podcasts Mashups Social Networks Source: Lee White Wikis

19. It is a conversation Source: Lee White between …

20. Customers … the JESUS PHONE rocks! ..i gotta get one

21. Customers Yes & No Mostly … yes Are you Working? Employees

22. Investors

23. Friends

24. … People!

25. Disorganized

26. Not Controlled

27. Messy

28. Source: Lee White Not a marketing message

29. These conversations are … Source: Lee White

30. Passionate

31. Emotional

32. Engaging

33. Who are the conversation players? Source: Lee White

34. Creators (13%) Critics (19%) Collectors (15%) Joiners (19%) Spectators (33%) Occasionals (52%) Publish site/blog Create and upload video,images, text Comment on articles, blogs Rate, review Use RSS Tag sites, articles, comments Use social networks Read blogs Watch/read UGC Read reviews, ratings Occasionally engage in above Source: Forrest erResearch

35. How important is this? Source: Lee White

36. Conversations in action

37. Source: BlogPulse iPhone created noise via user & blogger conversations

38. Time declares iPhone as “ The invention of the year ” And starts here…

39. “ Global Warming” “ US Election” “ Issue Of The Year” Source: Trendsspotting Vs

40. Both issues are stars among blog discussions Sourvce:Blogpulse

42. Photo Source: Chris Bernard

44. Photo Source: Chris Bernard

45. Photo Source: Chris Bernard

46. Photo Source: Chris Bernard

47. Source: Lee White

48. Source: Lee White

49. Source: Lee White

50. coComment brings together all comments on the web and many more …

54. Photo Source: Chris Bernard

55. Overview Since Feb 2007, 1 million+ users 14 million+ conversations 240,000+ sites

56. THANKS! [email_address]