SlideShare a Scribd company logo
February, 2008 Matt Colebourne CEO of coComment Conversation tracking technologies: How to improve communication in a UGC world
Photo  Source: Wardle McLean History of conversations   “ Hey man, how did you do this again ?”
Why Conversations?
Perceive Feel  Think Act  React  Expect  Anticipate Desire  Acknowledge Relate EXPRESS Photo  Source: Wardle McLean
I want it! Excellent telling me nothing new Take it DOWN not unique Photo  Source: Kelsey Ruger
Where?
Source: Ball State University Center for Media Design - A Day in the Life: An Ethnographic Study of Media Consumption Photo  Source: Chris Bernard
Can you hear me, Man?
Until …
Photo  Source: Chris Bernard
Photo  Source: Chris Bernard
Social Media is …
Where? Blogs Podcasts Mashups Social Networks Source: Lee White Wikis
Well … Well … in a way Source: Lee White
ACTUALLY is … Social Media Source: Lee White
a  conversation … Source: Lee White
powered by … Source: Lee White
Where? Blogs Podcasts Mashups Social Networks Source: Lee White Wikis
It is a conversation Source: Lee White between …
Customers … the JESUS PHONE rocks! ..i gotta get one
Customers Yes & No  Mostly … yes Are you  Working? Employees
Investors
Friends
… People!
Disorganized
Not Controlled
Messy
Source: Lee White Not a marketing message
These conversations are … Source: Lee White
Passionate
Emotional
Engaging
Who are the  conversation players? Source: Lee White
Creators (13%) Critics (19%) Collectors (15%) Joiners (19%) Spectators (33%) Occasionals (52%) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Forrest erResearch
How important is this? Source: Lee White
Conversations in action
Source: BlogPulse iPhone created noise via user & blogger conversations 
Time declares iPhone as  “ The invention of the year ” And starts here…
“ Global Warming” “ US Election” “ Issue Of The Year” Source: Trendsspotting Vs
Both issues are stars among blog discussions Sourvce:Blogpulse
 
Photo  Source: Chris Bernard
 
Photo  Source: Chris Bernard
Photo  Source: Chris Bernard
Photo  Source: Chris Bernard
Source: Lee White
Source: Lee White
Source: Lee White
coComment brings together  all comments on the web and many more  …
 
 
 
Photo  Source: Chris Bernard
Overview ,[object Object],[object Object],[object Object]
THANKS!  [email_address]

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Colebourne Blogtalk 2008

Editor's Notes

  1. I’m Matt Colebourne, CEO of coComment