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Audience theory: 
Which one applies and 
in which of your 
texts? 
Consider reception 
theory: dominant, or 
negotiated? 
Character theory: 
Can you fit this in with 
your chosen group’s 
representation e.g. Muslims 
or youth = villains! Women 
= treasure! Men = hero! 
Feminism? 
Feminism? 
Is it applicable to 
your group? Or can 
you apply any of the 
ideas to your group? 
Is it applicable to 
your group? Or can 
you apply any of the 
ideas to your group? 
Representation: by 
others and by self; 
differences? 
Institution: what 
organisation has 
produced your media 
texts and what are 
their corporate 
values? 
Narrative: 
How do / does your 
group feature in the 
narrative of your 
texts? (also News 
Hegemony and 
patriarchalism: 
whose view? 
Identity: what is it? 
Why is it? Who 
dictates it? 
Stereotypes and 
countertypes? 
Context: again make sure 
you know what legal, 
historical and social 
changes have affected 
the representation of 
Context: again make sure 
you know what legal, 
historical and social 
changes have affected 
the representation of 
your group. 
your group. 
Narrative: 
How do / does your 
group feature in the 
narrative of your 
texts? (also News 
Values!) 
Values!) 
Premise: e.g. the 
media generally 
portrays them 
negatively or 
Your social 
group here! 
the use of 
stereotypes is 
common. 
Your social 
group here! 
Institution: what 
organisation has 
produced your media 
texts and what are 
their corporate 
values? 
Identity: what is it? 
Why is it? Who 
dictates it? 
Stereotypes and 
countertypes? 
Representation: by 
others and by self; 
differences? 
Hegemony and 
patriarchalism: 
whose view? 
Character theory: 
Can you fit this in with 
your chosen group’s 
representation e.g. Muslims 
or youth = villains! Women 
= treasure! Men = hero! 
Postmodernism: 
Bound to be some 
element you can bring 
in with reference to 
Postmodernism: 
Bound to be some 
element you can bring 
in with reference to 
your texts. 
your texts. 
Audience theory: 
Which one applies and 
in which of your 
texts? 
Consider reception 
theory: dominant, or 
negotiated? 
Premise: e.g. the 
media generally 
portrays them 
negatively or 
the use of 
stereotypes is 
common.

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Spidergram checklist for collective identity.doc1

  • 1. Audience theory: Which one applies and in which of your texts? Consider reception theory: dominant, or negotiated? Character theory: Can you fit this in with your chosen group’s representation e.g. Muslims or youth = villains! Women = treasure! Men = hero! Feminism? Feminism? Is it applicable to your group? Or can you apply any of the ideas to your group? Is it applicable to your group? Or can you apply any of the ideas to your group? Representation: by others and by self; differences? Institution: what organisation has produced your media texts and what are their corporate values? Narrative: How do / does your group feature in the narrative of your texts? (also News Hegemony and patriarchalism: whose view? Identity: what is it? Why is it? Who dictates it? Stereotypes and countertypes? Context: again make sure you know what legal, historical and social changes have affected the representation of Context: again make sure you know what legal, historical and social changes have affected the representation of your group. your group. Narrative: How do / does your group feature in the narrative of your texts? (also News Values!) Values!) Premise: e.g. the media generally portrays them negatively or Your social group here! the use of stereotypes is common. Your social group here! Institution: what organisation has produced your media texts and what are their corporate values? Identity: what is it? Why is it? Who dictates it? Stereotypes and countertypes? Representation: by others and by self; differences? Hegemony and patriarchalism: whose view? Character theory: Can you fit this in with your chosen group’s representation e.g. Muslims or youth = villains! Women = treasure! Men = hero! Postmodernism: Bound to be some element you can bring in with reference to Postmodernism: Bound to be some element you can bring in with reference to your texts. your texts. Audience theory: Which one applies and in which of your texts? Consider reception theory: dominant, or negotiated? Premise: e.g. the media generally portrays them negatively or the use of stereotypes is common.