Representation is how people, places, or objects are presented to an audience through a process of modification and mediation. Stereotypes are representations of groups that simplify and provide shortcuts to conceptualize diversity, though they also contain complex social understandings. Dominant ideologies in society, which serve ruling class interests according to Marxist theory, impact people's actions and goals. Dyer proposed that stars are constructed images made of various promotional materials rather than real people. Gender representation theory holds that media is often created from a male gaze, portraying women as objects of beauty or in stereotypical roles, and some argue women's increased status is due to their importance as consumers in a capitalist society.

1. REPRESENTATION
THEORY
Look into the representation theory and how this can link to your magazine

2. REPRESENTATION
Representation is how a “thing” for example a person, place or
object is presented to an audience. This is a „representation‟ as
the thing that has been through a process of
modification, mediation and selection before being presented.

3. STEREOTYPES
Stereotypes are representations of people that are repeated over time and so
become a symbol of the group itself. They are sometimes thought of as a
simplification, a shorthand used to rapidly access and conceptualise a diverse
group.
Perkins argues that stereotypes are not „simple‟. They contain complex
understanding of information about roles and status in society. Perkins also
argued that they are not always negative and often contain the truth

4. DOMINANT IDEOLOGY
Ideology is a set of deep rooted beliefs that impact on a person‟s
actions, expectation and goals.
Dominant ideology are the widely held beliefs by many members of
society. In Marxist theory, this dominant ideology serves the interest
of the ruling classes.

5. DYER
Dyer proposes that a star is an image, not a real person, that is
constructed (as any other aspect of fiction is) out of a rage of
materials for example advertising, magazines etc. as well films.

6. GENDER
 Mulvey‟s Male Gaze theory states that media texts are created as if
through the eyes of a heterosexual male – women are viewed for the
pleasure of men.
 Even well into the 21st century, women are often represented in
stereotypical ways. They are even flawed or not living up to the typical
mother role, or admired as an object of beauty or sex.

7. GENDER
 Some argue that far from being equal, women‟s status has only
appeared greater post-feminism due to women importance as
consumers. They are vital in a capitalist society.
 He Bechdel test has three criteria that a media product must fulfil
in order to pass. 1) it must have at least two women in it 2) these
women must talk to each other 3)their conversation has to be about
something other than a man.