Spencers retail

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Spencer's is India's largest and fastest growing multi-format retailer with 250 stores across 50 cities in India focusing on various product verticals. It is part of the RPG Group, a $3.4 billion conglomerate with over 20 companies spanning 7 business sectors. Spencer's has various retail formats including Express stores of 1000 sq ft for daily needs, Daily stores of 2000-4000 sq ft for regular groceries, Super stores of 5000-15,000 sq ft for monthly shopping with a wider product selection, and Hypermarkets of over 28,000 sq ft as huge destination stores. The company focuses on storefront, interior, graphic and signage designs as well as visual merchandising initiatives to provide customers a

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1.What have been MCC's key competitive advantages as it has moved into emerging markets? 2.What role did institutional context play in challenging MCC's efforts to prove the value proposition of its unique wholesaling format and establish itself as an accepted corporate citizen in Russia, India and China? 3.How would you rethink MCC's approach to strategic expansion and public relations in India going forward?

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By 2004 the retail industry was growing rapidly in India, and Spencer's Retail decided to pursue an aggressive expansion strategy. The company had the customers, the products, and the employees to make it happen. It just needed an IT infrastructure that could support rapid growth. Visit http://www.projectskart.com/p/contact-us.html for more information. Current servers were at capacity, and the company needed to upgrade before adding new stores. Amit Mukerjee, Group CIO of the RPG Group, describes the challenge as part of the learning curve for retail development in India. ―Retailing is a new business in this country. As the business matures, the process matures, and IT systems must evolve accordingly. The company also needed an enterprise resource planning (ERP) solution to handle critical processes such as supply-chain management. It decided to implement mySAP ERP, now called SAP ERP, and realized the solution needed to run on high-performance servers. Spencer's Retail evaluated several possibilities, including servers from HP, IBM, and Sun Microsystems. It decided to build its IT infrastructure on Sun systems for several reasons. Sun SPARC Enterprise Servers had the performance and scalability needed to sustain its business, and they delivered higher performance at less cost. Sun's knowledge of the retail space in India, as well as its long history with RGP Enterprises, were also deciding factors.

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The food and grocery (F&G) market is the biggest retail segment in India. It touches up to Rs 17,12,000 crore currently and will expand to touch Rs 27,41,961 in 2015. India has a vast population. So, Retail market in India is a huge market. As we can see 60% of the market is retail based. Even apparel market couldn't cross 8%. The three main steps to modern retail market can be understood by block diagram : HAATS, MANDIS, BANIA SHOPS - APNA BAZAAR, KENDRIYA BHANDAAR - SUBHIKSHA , MORE , SPENCER’S. The transformation of food and grocery market took place by some factors. The customer profile is nowadays an important factor for market scenario. The competitors are the reflection of present market scenario. Some retailers who are competitor to each other. Industry growth rate in Food and grocery retail industry is expected to have a grow @ 30 % In 2011 the total growth was US $ 70 billion, it is expected to have around US $ 150 billion in 2025. Advertisement is a long known strategy of food and retail market. some of the examples might enlighten the importance. Even Loyalty programs too are very old strategies of sellers. These are some examples. Modern & new technology: in the organized food & grocery retail computerized billing counters can be seen. Moreover some of the big retail stores like big bazaar use modern technology and techniques for managing their supply chain. Like: VRM (Vendor Relationship Management) and ERP (Enterprise Resource Planning). As we can see here, most of the food and grocery retail market is unorganized. Yet the food and grocery segment is the highest contributor to the retail sector with maximum contribution coming from traditional retailing.

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13. Visual Merchandising Initiatives

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15. Presentation of Merchandise

16. Thank You

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