Retailing tremendously affects the economy, Consumers profit by retailing is that, and retailer performs showcasing capacities that make it workable for clients to approach an expansive assortment of items and administrations. The requirement for the investigation is to make mindful among the people.

1. A STUDY ON BRAND CREATION OF SPENCER'S RETAIL
LIMITED
Project Report submitted in partial fulfillment of the requirements for the
award of the Degree
MASTER OF BUSINESS ADMINISTRATION
OF
BENGALURU CITY UNIVERSITY
By
ADHAU SAURABH PRAVIN
Reg. No. MB190803
Under the guidance of
Mrs DIVYA U
ASSISTANT PROFESSOR
ADARSH INSTITUTE OF MANAGEMENT AND
INFORMATION TECHNOLOGY
Bengaluru City University
2019-21

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DECLARATION BY THE STUDENT
I hereby declare that “A study on brand creation of Spencer's Retail Limited” is the result
of the project work carried out by me underneath the guidance of Prof. Divya U in partial
fulfillment for the award of Master’s Degree in Business Administration by Bengaluru
City University.
I also declare that this project is the outcome of my efforts and that it has not been
submitted to any other University or Institute for the award of any other degree or
Diploma or Certificate.
Place: Bangalore Name : Adhau Saurabh Pravin
Date: Register Number: MB190803

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GUIDE CERTIFICATE
This is to certify that the A study on brand creation of Spencer's Retail Limited Submitted
by Adhau Saurabh Pravin, MB190803 to Bengaluru City University, Bangalore for the
award of Degree of MASTER OF BUSINESS ADMINISTRATION is a record of work
carried out by he/her underneath my guidance.
Place: Bangalore
Date: Signature

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ACKNOWLEDGEMENT
I take this as an opportunity to express my profound gratitude to those who have been a
significant part of this project.
I express my deepest sense of gratitude to Prof. Divya U, Assistant Professor, Adarsh
Institute of Management and Information Technology for his/her valuable guidance,
suggestions, and constant support.
I am grateful to Dr. Anitha Ramachander, Adarsh Institute of Management and
Information Technology, Bangalore for her encouragement and co-operation in all
matters related to my Project.
I wish to thank my parents, friends, and family who perpetually believed me and had
faith in me whatever I wished to do.
Place- Bangalore
Date: Reg. No: MB190803

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TABLE OF CONTENTS
1 Introduction 7
Statement of the Problem 16
Need and Relevance of the Study 17
2 Review of Literature and Methodology 18
Title of the Study 19
Review of Literature 19
Objective of the Study 20
Research Methodology 21
Scope of the Study 22
Limitations of the Study 23
3 Strength, Weakness, Opportunities and Challenges 24
SWOC Analysis 25
4 Outcomes of the Study 26
5 Experiences, Learning and Conclusion 54
Experiences 55
Learning 56
Conclusion 57
6 Work Done Diary 58
7 Certificate of Plagiarism 59

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CHAPTER-1 INTRODUCTION

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INTRODUCTION
Traditionally, markets were viewed as an area for the trade of products and services between
sellers and patrons to the mutual advantage of each. Today, promoting is an exchange of values
between the vendor and also the customer. Worth implies value associated with the products
and services being changed. The customer is going to be able to get hold of the products if they
need some worth for him.
Marketing is that the business performs that controls the amount and composition of demand
within the market. It deals with making and maintaining demand for merchandise and services
of the organization.
“Planning, organizing, dominant and implementing of selling programs, policies, methods, and
techniques designed to compose and fulfill the demand for the firms’ product offerings or
benefits as a method of generating a relevant profit.” is called marketing management.
Institute of Marketing Management, England, has defined Marketing Management as
“Marketing Management is that the inventive management function which encourages trade
and employment by assessing shopper desires and initiating analysis and development to fulfill
them. It harmonizes the resources of production and distribution of products and services,
determines and directs the overall efforts needed to sell productively to the ultimate user”.
Marketing management may be a method implicating estimation, planning, implementing, and
management and it covers merchandise, services, concepts, and also the goal is to supply
dignity to the parties involved. Marketing Management is an art and science of culling target
markets and building a remuneratively lucrative relationship with parties.

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SPENCER’S RETAIL LIMITED
Spencer has been a part of the Indian retail scene since 1863. At simply once, the Spencer's
Imperium extended from Peshawar to Cochin, from Karachi to Chittagong, traversing the
length and measurement of the whole Bharat. Initially close by a British individual –
Affirmative, there was a Mr. Spencer (John William Spencer) it received Indian possession
during the 1960s, and have become a segment of the RPG Group in 1989.
RPG Enterprises, the leading firm of the RPG Group, dispatched the 'Food world' as an
endeavor with Hong-Kong essentially dependent on Dairy Farm International in 1995. In 2006,
the endeavor, that worked markets underneath the group 'Food world' and hypermarkets
underneath the section 'Monster', was ended. RPG kept up 48 of the 93 stores it held. These
were rebuilt and dispatch their image name underneath of Spencer's, booted off another stage
in both the historical backdrop of retail in India and Spencer's image.
Since its beginning Spencer has been a buyer-driven label, perpetually innovating, pioneering
formats, evolving however keeping consumer needs and satisfaction center-stage. In 1980, they
became the primary supermarket chain, and in 2001, they introduced India to the thrill of
hypermarket shopping.
What has stayed unaltered for a very long time is the trust that Spencer's image summons. To
the buyer, it carries the commitment of quality, service, and innovation, the belief that they will
perpetually be able to realize Spencer's store at an advantageous area, that it will have a pleasing
ambiance; and which it will provide a good vary of merchandise at cheap costs.

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Date of Establishment 1863
Revenue 25,500 crore (2018-19)
Management Team Debanjan Mandal - Ind. Non-Executive Director
Devendra Chawla - CEO and Managing Director
Kumar Tanmay - Chief Financial Officer (CFO)
Pratip Chaudhuri - Ind. Non-executive Director
Rahul Nayak - Whole Time Director
Rama Kant - Company Secretary
Rekha Sethi – Non-executive Director
Sanjiv Goenka – Chairman, Ind. Non-executive Director
Shashwat Goenka - Non-executive Director
Utsav Parekh - Non-executive Director
Overview Spencer's Retail is a segment of the RPG Firm that
manages gadgets, style, way of life items, clothing, food,
books, and music. It directs through more than 350 stores.
They give advantages, for example, blessing coupons and
simple loan in relationship with CitiFinancial Consumer
Finance India Ltd. It incorporates Spencer's Daily,
Hypermarkets, Express, and Super.

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How They Grow
RPG Enterprises
acquires a
majority share in
Spencer’
To launch Food
world chain of
supermarkets in
India, Spencer’s
join into an
agreement with
DFI Ltd., Hong
Kong.
Launched initial
hypermarket;
inaugurated 100th
Food world store
Terminated venture
with DFI Ltd;
Spencer's maintained
48 stores, re-launched
underneath the
Spencer’s brand
Increased trading
area to 10 lakh sq
ft
Increased
presence in North,
East and South
India
Graduated
positioning to
‘Makesfine living
affordable ‘
Enhanced
presence with
300+ stores by the
end of the year
Increased footprint
to 146 stores
reported positively
PAT
Achieved company
EBITDA breakeven
became debt-free
Widened to 120 stores across
India; became India’s initial
Omni- channel grocery
merchant with the launch of
an online shopping portal
1989
2013 2010
2017
2009
2015
2006
2001
1995
2019
2018

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Story of Spencer’s
Spencer's Retail in India is in a desirable however difficult position rather than striving to come
up with new business, it’s troubled to stay up with erratic growth. Some 2 years ago, the
company had sixty shops and four thousand employees; these days, it is over 146 stores and
fifteen thousand staffers.
The retail trade was heightening instantly in India, and Spencer's Retail set to pursue an
assertive enlargement protocol by 2004. The corporate had purchasers, the merchandise, and
the staffers to make it happen. They simply required an Information Technology infrastructure
that would support a rapid climb. Current servers were at capability, and therefore the company
was required to upgrade before expanding new stores.
Amit Mukherjee portrays the test as a major aspect of the realizing curve for retail improvement
in India. “Retailing is a new business in this territory. As the industry matures, the process
matures, and information technology systems must evolve accordingly.”
“One benefit for us with Sun Microsystems is its insight into retail and its potential to architect
an answer for this sort of business. Another advantage is that Sun has the innovation to help an
exchange escalated climate, and it can furnish an outcome that may handle a large portion of
knowledge so the business runs swimmingly. "
- Amit Mukherjee
The company conjointly required an enterprise aid coming up with an ERP solution to deal
with essential cycles like supply chain supervision. It is set to appliance my SAP ERP, currently
known as System Application Product ERP, and complete the answer required to run on
superior servers. Spencer's Retail evaluated many prospects, as well as servers from IBM, Sun
Microsystems, and HP.

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For many justifications, it is set to make its Information Technology infrastructure on Sun
systems. Sun SPARC Enterprise had the execution and quantifiability required to nourish its
company, and that they convey a better performance at a tiny value. Sun's information of the
retail house in India, further its long past with RGP Enterprises, were conjointly determining
aspects.
Spencer's Retail elected Sun SPARC Enterprise M5000 servers with 2.1 GHz 4 dual-core
SPARC 64 six processors as the middle of its harvest habitat. Composed for merger and
virtualization, Sun SPARC Enterprise Servers make mainframe-class utilization and potency
levels to the open systems market. Consenting Solaris Containers and hardware separations
these systems provide 24/7 mission-critical assistance whereas cooling, reducing power, and
house prerequisites.
Thereupon an 8-month testing interval commencing in 2005, the corporate put in the System
applications and products ERP database software on 2 Sun SPARC Enterprise servers in an
exceedingly high usability cluster with Sun Cluster 3.2 software. The crisis rescue resolution
guarantees business coherence with cutting edge failover exemption. The mass is affiliated
through a Dell Brocade SW200E from Sun Storage Tek 6540.
A Sun Storage Tek SL500 Modular Library System assigned for information blockage yet. The
answer conjointly includes Sun SPARC Enterprise M4000, Sun SPARC Enterprise T5120, and
Sun Fire V490 servers wont to support each quality assurance function and production.
Spencer's Retail has unrolled its System applications and product resolution to around 160
stores and hopes to finish the organization to more than 350 stores by 2008 October. The
corporate got the Sun Spectrum Enterprise Service to decide to facilitate assistance for the bold
scheme.

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Indranil Guha, head of the ERP information center at Spencer & Company says eternally we
are in touch with the sun and tend to work with it as a colleague. Sensible client service is
incredibly vital to us because we tend to run our entire business on Sun servers.”
The organization is meeting its starter objectives for an elite arrangement with space for
development. It has just been seen that information exchanges run as much as multiple times
quicker on the new frameworks. What's more, it registers that its present arrangement can easily
deal with up to 1,000 stores.
The venture relishes that the energy-productive and portable configuration will diminish space
and power needs. Spencer's Retail plans to reinforce its information technology climate further
with another catastrophe recovery site, which will comprise Sun Fire V890 servers and Sun
SPARC Enterprise T5120 workers running Solaris Cluster programming correlated to a
StorageTek 6140 array. It will use Sun StorageTek Data Replicator Software to mirror data
between the production atmosphere and the remote site. With the help of its new server
infrastructure, the crisis retrieval installation will deliver the high-availability, high-
performance solution the company contemplated. Spencer's Retail can convene business
development with certainty, with the help of its business measures driving on Sun
infrastructure.

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BRANDS OF SPENCER’S
Spencer's brands, usually alluded to as private names offer an adequate scope of items
extending from food to individual consideration to form to home utility things. Spencer's Smart
Choice, Tasty Wonders, Clean Home, and Maroon are a portion of its name which has a
different decision that takes into account the hankering of a cutting-edge family unit.
Spencer's brands spread plenty of articles in the food space, including rice, beats, flavors, dry
organic products, nuts, sauces, noodles, grains, nectar, bread, refreshment, wafers, pickles,
jams, and treats. Spencer knows about obliging nearby tastes, and consequently, it's a vegetable
and natural product pickles are modified to provincial flavors too.
Its consideration go incorporates things, for example, face wipes, tissues, infant needs, and
hand wash, while its home consideration run incorporates cleansers, dishwashing, floor
cleaners cleansers, and latrine cleaners. Maroon is another of its brands, which gives premium
home consideration arrangements.
Its assortment incorporates bonus stockpiling and kitchen utensils, wonderfully planned
melamine products, and foil wraps. There are brilliant rucksacks and advantageous travel extras
that Spencer's sells through its private mark brands.
In the design and clothing space, Spencer offers both contemporary and exemplary glances
through its brands, which oblige casualwear, loungewear, casual clothing, formal-wear, and
embellishments, for example, calfskin things, easygoing adornments, and footwear. Mark
Nicolas, Asankhya, Scorez,
In general, Spencer's private image integrates with its situating of Makes Fine Living
Affordable, and in this manner, all the items are advantageously estimated and guarantee
extraordinary quality.

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STATEMENT OF THE PROBLEM
In this competitive world, we can see several issues within the selling of any product or service.
Some issues are often resolved, however, such a large amount of issues might not be resolved.
India is a developing country and retail marketing is a crucial one to develop a country’s
economy. So the selling of any product is not easier because the consumer is more demanding.
For that the creation of a brand and the creation of quality products with good awareness
towards the brand is necessary. Most of the companies have their brand creation tactics to
establish their market. Therefore the study has been undertaken to study the brand creation of
famous international brand Spencer’s.

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NEED AND RELEVANCE OF THE STUDY
Retailing tremendously affects the economy, Consumers profit by retailing is that, and retailer
performs showcasing capacities that make it workable for clients to approach an expansive
assortment of items and administrations. The requirement for the investigation is to make
mindfulness among the people.

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CHAPTER-2
REVIEW OF LITERATURE AND
METHODOLOGY

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TITLE OF THE STUDY:
A STUDY ON BRAND CREATION OF SPENCER'S RETAIL LIMITED
REVIEW OF LITERATURE
A. Dr. B. M. Raja Sekhar, Dr. Nalla Bala Kalyan,2019, Brand awareness of big bazaar
hypermarket and its competitors in India
The case analysis in detail shaping strenuous in the Indian retailing industry in this 21st
century, driven by the expansion of the organized retailing sector and improved
personal consumption of buyers on account of improved orientation to foreign goods
and upswing in nuclear families and rising incomes. The objective of this study is to
study the retail industry in India.
B. Preuhs, 2014, How to increase Brand awareness: Case Company Mai Niemi
This thesis examines the consequence of the current marketing strategy. The
connotation of the thesis was to develop a successful marketing plan that was carried
out from the first of December 2014. The motive of this plan is to increase brand
awareness among local people as well as sightseers.
C. Vertica Bhardwaj, Archana Kumar & Youn- Kyung Kim, 2010, Brand Analyses of U.S.
Global and Local Brands in India: The Case of Levi's
This proposal looks at contrasts between neighborhood marks and the U.S. worldwide
in the Indian market. Estimation toward American items and the brand value of U.S.
worldwide and neighborhood easygoing clothing brand in the Indian market are
examined. Unfortunately nearby and worldwide brand value, which is to make brand
mindfulness, brand picture, enthusiastic worth, brand dedication, and saw quality.

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OBJECTIVES OF THE STUDY
This task depends on the examination of the brand creation of Spencer Retail Limited. The
objective of the study are:
1. To study on brand creation strategies of Spencer Retail Limited.
2. To conduct a SWOC analysis of the Brand Creation of Spencer Retail Limited.
3. To know various brands, products, and services offered by Spencer Retail Limited.

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RESEARCH METHODOLOGY
The descriptive method of research has been adopted for the study. The study is based on only
secondary sources of data. The information had been utilized to cover different markets
available at Spencer. The secondary sources include websites, case studies, etc.

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SCOPE OF THE STUDY
With the help of secondary data, the study is done to create awareness of Spencer’s Retail
Limited among the people. What are brands are offered by them, What kind of products or we
can say which products they are offering to individuals. Which products consumers can buy or
consume in Spencer’s Retail Store all are mentioned in this study.

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LIMITATIONS OF THE STUDY
 The study is based on only a secondary source of data.
 The main limitation of the study is time constant.
 The study is conducted only concerning Spencer

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CHAPTER-3
STRENGTH, WEAKNESS,
OPPORTUNITIES, AND
CHALLENGES

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SWOC Analysis
SWOC examination is an instrument for evaluating an association and its current circumstance.
It is the essential phase of arranging and encourages advertisers to zero in on central questions.
SWOC represents Strength, Weakness, Opportunities, and Challenges are outside elements.
❖ Strength
• Spencer has fortunate brand mindfulness among buyers.
• Spencer’s in the FMCG division.
• Spencer’s retail specialist marketing expertise.
❖ Weakness
• The buyers are unsatisfied with the offers introduced by Spencer’s
• Big Bazaar has a superior item extend than Spencer’s
❖ Opportunities
• To become better in the matter of pieces of clothing
• To be acknowledged by the buyers in contrast with other retail locations.
• To build up a superior showcasing technique than retail outlets.
❖ Challenges
• Big Bazaar is a huge challenge to Spencer’s
• Big Bazaar has more prominent acknowledgment among the purchasers in
contrast with Spencer's.

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CHAPTER-4
OUTCOMES OF THE STUDY

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Outcomes of the study
 Spencer’s has good brand creation strategies.
 Spencer has a superior item extend
 Spencer's have normal acknowledgment among the shoppers.
 The consumers are unsatisfied with the offers introduced by Spencer’s.
 Spencer's has better special plans.

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Private Labels:
GOURMET FOOD
FOOD
HOME

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Ethnic/ Casual / Kidswear
Formal & Sportswear
Personal Care

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FOOD
Fruits & Vegetables
Quality Choices were never so affordable!!!
Spencer's bids to the broadest assortment and collection of food decisions from all pieces of
India and over the world. The arrangement is most appropriate for customers who are happy to
evaluate various cooking styles.
The options are accessible from the largest and freshest assortment of products of the soil,
handled and prepared to eat food, the intriguing scope of nourishments, staples, refreshments,
supper arrangements, poultry, nuts, dairy, tidbits, savories and flavors, and fixings, and all that
one may want to taste during the day.
An adequate bundle for breakfast arrangements, simple to cook or prepared to eat dinner
arrangements, standard or diet food, natural variety, the best of universes cheeses, store and
cooking styles hailing from all pieces of the world is accessible underneath one rooftop at
Spencer's

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Staples
A plentiful scope of staple items is accessible at all stores conveying the best choice of grains
and heartbeats which are utilized every day in Indian families. Cooking oils, for example,
vegetables, soya, olive, mustard, and other cooking oils utilized usually in different homegrown
are additionally accessible at Spencer's.
Beverages
Hot/cold offer a plentiful assortment of bundled espressos, foods grown from the ground juices,
lemonade, shining water, sodas, milkshakes, wellbeing beverages, and enhancements, and so
forth all in the refreshment segment at their stores.

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Processed Food
Being a cutting edge retailer, they offer an immense range and arrangement of prepared
nourishments in their stores. This compartment ranges from bundled prepared to-eat foods to
nourishments, for example, rolls, wafers, chocolates, bites, savories, and prepared to-cook
nourishments, for example, noodles, fries, wieners, and so forth.
Dairy
Dairy items are an unquestionable requirement for a sound way of life. Spencer brings to you
a plentiful choice of milk, curd, improved and enhanced dairy items, luscious cheeses, spread,
ghee, curds, and so forth.

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Fish & Meat
Spencer's has a committed space to sell new non-veggie lover things, be it the best pre-bundled
cold cuts or a new fish – directly from live tanks available.
Spices & Condiments
Spencer unites the world in the flavors area where they offer painstakingly picked flavors and
toppings from the nation over and over the world.

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PERSONAL CARE
Look reasonable and feel blessed with Spencer's at the individual consideration area which
offers answers for all your excellence and individual cleanliness needs. This compartment
petitions a sufficient scope of public and worldwide items that is of most extreme significance
for a sound and energetic way of life.
Beauty
Accentuate your best highlights with the huge scope of excellence items accessible at Spencer's
magnificence counters. They give the most ideal decisions in eyeliners, kohl, lip tone, nail
craftsmanship, and other magnificence items that complement your excellence.

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Skin Care
Spencer's is an all in one resource for all your skincare needs. From face wash to body wash,
astringents to bath powder, saturating to sun security arrangements, decency against wrinkle
arrangements, cleansers, antiperspirants, aromas, and lip care.
Hair Care
From normal hair care answers for salon-like hair care arrangements, Spencer's conveys to its
customers a plentiful assortment of shampoos, conditioners, oil, cover, serum, gel, hair tone,
and different items.

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Oral Care
An adequate range and assortment of toothbrushes, toothpaste for customary and touchy use,
mouth wash, and other oral consideration items are accessible at all Spencer's stores.
Baby Care
They offer painstakingly picked infant care items for your little one. From shampoos to taking
care of containers bath powders, cleansers, diapers, taking care of jugs, and so on.

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Men’s Grooming
Look your most intelligent best with their choicest men's prepping items. Spencer's
comprehend that you require quality items for your every day prepping needs. Henceforth they
present to you an entire scope of shaving and cleanliness items and gear in their stores.
Personal Hygiene
Magnificence is fragmented without individual cleanliness. Their stores offer an abundant
range and assortment of individual cleanliness items, for example, sterile napkins, hair
expulsion hardware, earbuds, medicine, contraceptives, swathes, foot care/spa items, and so on
that are fundamental for customary requirements.

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HOME
Home Décor
Give your home the makeover you need. Step into Spencer's store and be set up to be wowed
by their assortment of Homestyle items for your front room, eating, and rooms.

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Home Furnishings
Add a scramble of shading to each room of your home. Look over alluring plans and examples
to fill your home with grins. With a wide scope of bed-sheets, and decorative liners at really
reasonable costs.
Bathroom essentials
Transform your washroom into a charming space with an assortment of cleaning and washing
articles. Make a sprinkle with their excellent restroom drapes and put your best self forward
after each shower with their toiletry sets. Include work with window ornament poles, holders,
and clasps, and keep your family sans germ with their scope of floor cleaners and disinfectants.

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Kitchen Necessities
You will find all the utilitarian products required in your kitchen. Keep your kitchen neat with
a selection of scrubs, wipes, towels, hot pots, water bottles, containers in all sizes, plastic,
tiffins, and earthenware promise to keep your food warm and nutritious. Make the entire meal
memorable with top-quality nonstick utensils, stoves, and pressure cookers.
Dining Necessities
Spencer's draw a superb feasting issue to your home with their perfect assortment of bone
china, melamine product, crystal, steel, and microwave safe supper sets. Choose from a scope
of tea sets to make the most of your crisp morning with new tea and discover your preferred
challis set to make your nights uncommon.

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Travel Needs
Travel in style with an adequate assortment of knapsacks and gear packs on offer.
Toys & Stationary
Indulge your child with their assortment of riddles, plastic toys, delicate toys, games, and dolls,
and support the growing athlete in your kid with the ideal athletic gear. Keep their inventive
energies pumping with their scope of pens, stick sticks, pastels, copybooks, and sketch pens.

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Electricals and Electronics
At Spencer’s, they strive to be the precise pal for your home in this digital era. Spencer store
includes kitchen, home, and other electronic and electrical appliances needed in every
household today. From the latest in technology to the choicest of brands, they make your life
safer and simpler.
Home appliances
Equip your home with the best and latest home appliances such as washing machines,
refrigerators, coolers, air conditioners, vacuum cleaners, heaters, microwave ovens, geysers,
irons, and every other product that you are looking for.

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Kitchen Appliances
Be competent to be bowled over by their collection of kitchen appliances. From induction
cookers, rice cookers, food processors, coffee makers, mixer-grinder-juicers, hand blenders,
electric kettles, roti-makers, toasters to various other equipment.
Electrical Accessories & Fittings
Keep safe your house with its range of electrical appendages, energy-preserving lights, fans,
ranging from extension cords, plug points, and batteries, consequential for your circadian
needs. Spencer’s Hypermarket is also the perfect sight to pick up personal grooming products
like shavers and trimmers, epilators, massagers, hairdryers, flat irons, and curlers.

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Digital Accessories & Equipment
Spencer’s offers from mobile phones to tablets, laptops, computers, and accessories. Explore
your skill and never miss a moment with a host of digital equipment such as SLR cameras and
digitals, handy cams, and a host of imaging accessories like camera covers or bags and tripods
on offer.

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Accessories and Fashion
It’s time to cultivate some leeway in your wardrobe. Shop till you drop at spencer’s accessories
and fashion section and walk out with a made-over look. At the spencer’s store, you will find
trendy sharp formals to casualwear to elegant ethnic wear.
Men’s Casual
Upgrade your cool quotient with their fresh new range of men’s casuals that’s contemporary
and comfortable. Spencer’s collection of smart comfy shorts, t-shirts, trendy denim, and showy
pants are available in an array of colors.
Men’s official wear
Spencer’s Jazz up your office wardrobe with their office wear section. Their new range of smart
formals is just favorable to get noticed at your workplace. Look at your harshest at that big
meeting with spencer’s collection of trousers and shirts. Their distinctive combination of colors
and structures at truly affordable prices.

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Women’s Casual
Make your color statement with their all-new extent of trendy casuals. Choose from a category
of options for the perfect glance. There is so much to prefer from for all the pretty women’s.
Spencer’s are luminous and colorful, are you?
Women’s Ethnic
Give rise to your days colorful with their span of Patiala’s, Kurtis, dupattas, and Churidars. Fit
and mix your way to the perfect possession of your ambition, and fulfill the life of a formal
gathering with a new fashion statement.

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Accessories
Add to the look that you fondness with their exclusive and vast collection of fashion accessories
that is made by a tailor to suit your choice. Jewelry, Ladies' bags, sunglasses, men’s belts,
handkerchiefs, and wallets are available in their collection to fulfill your ensemble.
Footwear
An elegant collection of footwear for both women and men offer by Spencer’s. Nominate from
plenty of designs that are affordable and livable.

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Outlets of Spencer’s
Spencer’s retail is a steering merchandiser that operated various outlets
The company operated within the following formats:
1. Hypermarkets: A fast-growing retail structure of hypermarkets with large format stores
in Ghaziabad, Mumbai, Kolkata, Gurgaon, Hyderabad, Vizag, Lucknow, Aurangabad,
Calicut, Vijayawada, and Durgapur.
2. Super: It is one of the huge supermarket chains in the grocery and food segment in
India.
3. Daily: To meet daily household needs small shops are located with various stocks.
4. Express: Food and grocery stores in Spencer’s Express.
5. Fresh: Widest category and bunch of fresh food offers by Spencer’s

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Spencer’s Hyper
 Spencer’s Hypermarkets are huge end mart. Consumers go there looking for terrific
deals across all categories.
 Hypermarkets ensure a clean, comfortable, bright, and operative ambiance to shop
along with the amenity of finding everything underneath one roof at the best value for
money.

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Spencer’s Super Store
 Superstore of Spencer’s is the place to go for monthly shopping. Spencer’s super not
only caters to daily needs but also stocks of personal care products, home care products,
Bakery, Frozen and Chilled food, Baby care besides groceries and staples, vegetables,
and fresh fruits. In impact, they have everything to make sure the household runs
smoothly.

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Spencer’s Daily
 Spencer’s daily store is a friendly community store, which caters to your inclusive daily
Shopping desires – from regular groceries to fresh food and also weekly top-up
shopping.
 The daily store of Spencer’s conserves the conflict of bargaining with the local Kirana
shop owners (because it offers the lowest reasonable rate).

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Spencer’s Express
 Express is stored next door for fresh needs at arm’s length
 The Express stores stock bread and bread products, fruit and vegetables, dairy, fruit
juice, fresh tea/coffee, fresh pickles, fresh butter, ghee, fresh masalas, fresh meat, and
fish.

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Spencer’s Fresh
 They provide an enjoyable and convenient shopping environment at their store.
Spencer’s fresh stores are well stocked with fresh vegetables, eggs, bread, fruit, milk,
and much more.
 Fresh buyers not only do get clean, tasty, and fresh farm products but also the good
reasonable rate in the locality.

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CHAPTER-5
EXPERIENCES, LEARNINGS,
AND CONCLUSIONS

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Experiences
 Spencer has good brands for consumers just like spencer’s finest, trusted value, maroon,
island monks, mark Nicolas, etc
 Other retail companies have a better product range than Spencer’s just like Big Bazaar.
 Compare to Spencer other companies have greater acceptance among the consumers.
 Major favor of all offerings of Spencer’s among consumers.
 The consumers are not much fulfilled with the offers given by Spencer’s.
 Big Bazaar has better promotional schemes than Spencer’s.
 Ample range of products in daily needs.

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Learning
 Get to know the new Retail company
 How the retail companies create their brands
 How they grow from time to time by creating new brands, products, and offers.

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Conclusion
This study gives an overview of the Brand creation of Spencer’s Retail Limited. It shows
companies' profiles, how they grow year by year in the retail sector. This study creates brand
awareness among the consumer. Spencer offered FMCG products, and consumers have major
acceptance of FMCG products. Spencer’s consist of all over 12 private labels, and 5 formats
for outlets. They are selling many products that are used in daily needs, they offer food, home,
personal care, electronics, electrical, fashion, and accessories. They have a variety of products
available at their Super, Hyper, Express, fresh, and daily. The company should try to include
kids, men’s and ladies apparel component in Spencer’s daily to attract customers. The company
should do visual merchandising in a better way to improve product visualization.

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WORK DONE DIARY
Week Dates Work Carried out Signature of Faculty Guide
I 1/09/2020 Introduction
II 13/09/2020 Research Methodology
III 25/09/2020 SWOC Analysis
IV 30/09/2020 Outcomes of the study

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CERTIFICATE OF PLAGIARISM
(Authorized Plagiarism Report)

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