This document discusses how YouTube has become a major platform for online video consumption, especially among younger generations. It notes that YouTube has over 1 billion unique users each month, with 80% of traffic coming from outside the US. In Hungary specifically, Facebook and YouTube have the most registered users, with YouTube's user base typically being under 30 years old. The document then discusses how the company Special Effects Media helps professional YouTube channels stand out from others by providing services like production, promotion, and analytics optimization. It positions Special Effects Media as an expert in YouTube channel management and monetization, offering brands product placement and video advertising opportunities on its network of partner channels in Hungary.

1. YouTube Video Network

2. TV vs. ONLINE VIDEO
134 min
line
TV vs. On
14-29 yrs
218 min
Media consumption is changing.
Younger generations tend to consume more video
content online than on TV.
Source: Comscore,
AGF,
GfK,
ARD,
ZDF,
Germany

3. YOUTUBE
monthly >1 billion
>6
unique user
hours of video views
80% of YouTube traffic from outside the US!!!
Source: YouTube

4. HUNGARIAN SOCIAL LANDSCAPE
acebook
4 600 000
YouTube
1 495 000
Registered users
Demography on YouTube
Source: MediaQ 2013 autumn survey
Instagram
460 000
<30

5. HUNGARIAN VIDEO PLATFORM AWARENESS
Regular
visitor
YouTube
81%
YouTube
88%
Source: NRC
IndaVideó
31%
IndaVideó
11%
Videa
30%
Videa
8%
Spontaneous
awareness

6. PROFESSIONAL MANAGEMENT
How do channels stand out from the crowd?
There is a vast amount of know-how behind engaging
channels, on the fields of programming, production,
viewer activation, call to actions, video-, metadata-,
image-, and channel optimization.
Special Effects Media is a YouTube specialist.

7. MULTI CHANNEL NETWORK
Special Effects Media is a contracted partner* of
Google with a network status (Multi Channel Network)
with access to admin tools that allow the highest level
of YouTube channel management and optimization.
* Google Ireland Limited – Special Effects Media Limited 22.10.2013

8. ADVERTISER FRIENDLY CONTENT
Within Special Effects
Media video network
content is
guaranteed
advertising friendly,
quality content.
No cat videos.

9. DEMOGRAPHY
YouTube is a real
youthful social channel,
it’s users are typically
younger than 30 years
old*.
This is a demography
that is increasingly
hard to reach with
traditional tools.
* Source: MediaQ 2013 autumn survey

10. REACH
There is several million video views per month within
the reach of Special Effects Media video network.

11. PORTFOLIO
Among our channels

12. YOUTUBE PRODUCT PLACEMENT
We offer product / brand placement opportunity on
Hungary’s most exciting YouTube channels.
This is not advertising- We only deal with
placements where the product / brand becomes
integral part of the content and the nature of the
content allows the organic placement of the given
product / brand.
After learning about the product to be placed, we
will offer relevant channels and content.

13. YOUTUBE CPV CAMPAIGNS
To increase the effectiveness of the product
placement, it might worth setting up a supporting
video advertising campaign besides.
On YouTube it is possible to advertise on a CPV
(cost per view) base, where payment is only
required after ads that really have been viewed.
A CPV campaign could of course be highly effective
with or without a product placement campaign as
well.

14. OUR OFFER
Enquire with your unique product placement or
video advertising campaign and we prepare a
custom offer about placement on the most
suitable YouTube channels.

15. CONTACT
speceffectmedia.com
Gergo Szabo
CEO & Co-Founder
Special Effects Media
hu: +36303996129
uk: +447538704455
gergo@speceffectmedia.com