An effective, custom employee training program allowed this large manufacturer to train their sales channel quickly with profitable results.

1. Case in Point: Broan-NuTone Training Program Exceeds Sales Results
Better product, better training program
Market leaders like Broan-NuTone don’t just stay ahead of the game, they are of the game. So in 2010,
when building ventilation codes became more stringent, they responded by developing The ULTRA, a
revolutionary new fan that meant cleaner air and better circulation. With the product launching in less
than four months, Broan-Nutone did not have the luxury of time to allow for travel around to all their
distributors to launch the new product. They turned to BlueVolt, their learning management system
provider, to create and deliver a training program that would not only demonstrate the technical
specifications of the product but also generate engagement and excitement.
Success required fresh ideas, and BlueVolt responded by creating interactive, informative webcasts that
encouraged audience participation and ensured knowledge acquisition and retention.
Creative collaboration
Collaborating closely with Broan-NuTone, BlueVolt developed and deployed a series of live webcasts
that showed the product and allowed participants to ask questions in real time. Broan-NuTone
augmented this effort by producing four videos that were delivered alongside the webcast,
demonstrating installation and sharing testimonials.
Efficient, effective training
Instead of traveling the country conducting demos and lunch-n-learns, Broan-NuTone’s ULTRA training
program was delivered through 12 webcasts over nine days, effectively reaching more than 1,800
people. This allowed Broan-NuTone to train their distributor and sales network faster and more
efficiently than ever before. BlueVolt’s LMS uses a built-in testing system to verify knowledge, so Broan
knew that its sales channel received and understood their message.
Revolutionary results
When The ULTRA hit the market, customers were eager to buy and contractors were ready to sell and
install the new units. For the first time in history, Broan-NuTone commanded a sold-out position shortly
after the launch due to unexpected demand for their product. Builders and contractors were using The
Ultra in spec homes for new and retrofit construction within two weeks of the rollout, much faster than
ever before.
Higher profit margins
Training the sales channel prior to the launch of this new product meant their audience understood
both the benefits and the applications of the fan, and were able to engage with customers immediately,
resulting in faster and more profitable sales results.
Ongoing access
Since the launch of The ULTRA training program, the recorded webcasts have been viewed more than
1,000 times, increasing the value and relevance of the content.

2. Industry recognition
In early October, both BlueVolt and Broan-NuTone were awarded the Brandon Hall 2013 Bronze Award
for Excellence in Sales and Marketing in honor of The ULTRA training program. The award, considered
one of the most prestigious awards program in the learning and development industry, honors
businesses that have successfully developed and deployed programs, strategies, modalities, processes,
systems and tools that help businesses achieve measurable results.
Collaborative partner
Launching a new product requires critical timing. It means ensuring that when the product hits the
market, the consumers are ready to purchase; a company needs to have the employee and/or
distributor workforce to meet the demand.
At BlueVolt, we’re all about helping our customers improve their businesses through more
knowledgeable people. And, thanks to the success of customers like Broan-NuTone, we know that an
online training program is an exceptional method to quickly and efficiently deliver consistent
information across the entire extended enterprise.