SlideShare a Scribd company logo
What’s	
  Happening	
  on	
  Twi1er…	
  	
  
First	
  View	
  	
  
	
  
What	
  It	
  Is	
  	
  
First	
  View	
  is	
  a	
  new	
  video	
  ad	
  product	
  designed	
  for	
  
maximum	
  impact	
  and	
  high	
  visibility,	
  guaranteeing	
  
placement	
  as	
  one	
  of	
  the	
  first	
  two	
  Tweets	
  a	
  user	
  views.	
  
Essen?ally	
  a	
  takeover	
  product,	
  each	
  First	
  View	
  ad	
  will	
  
be	
  promoted	
  for	
  24-­‐hours.	
  U?liza?on	
  of	
  the	
  new	
  
product	
  comes	
  paired	
  with	
  a	
  Promoted	
  Trend,	
  further	
  
amplifying	
  the	
  brand	
  message.	
  	
  
	
  
While	
  this	
  is	
  a	
  new	
  product	
  to	
  TwiHer,	
  it’s	
  very	
  similar	
  
to	
  Instagram’s	
  Marquee	
  ad,	
  which	
  guarantees	
  visibility	
  
as	
  one	
  of	
  the	
  first	
  five	
  posts	
  seen	
  in	
  a	
  user	
  session.	
  First	
  
View	
  is	
  currently	
  available	
  to	
  select	
  brands	
  and	
  
adver?sers	
  in	
  the	
  US	
  with	
  plans	
  to	
  roll	
  out	
  globally	
  in	
  
the	
  future.	
  	
  
	
  
Brand	
  Applica:on	
  	
  
The	
  new	
  ad	
  placement	
  was	
  designed	
  with	
  an	
  objec?ve	
  
of	
  Reach	
  and	
  Awareness	
  in	
  mind.	
  As	
  one	
  of	
  the	
  top	
  two	
  
Tweets	
  shown	
  in	
  a	
  user’s	
  feed,	
  this	
  product	
  may	
  help	
  
eliminate	
  some	
  concern	
  of	
  having	
  content	
  get	
  lost	
  in	
  
the	
  cluHer.	
  	
  

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Cake & Socialyse February 2016 Twitter Updates

  • 1. What’s  Happening  on  Twi1er…     First  View       What  It  Is     First  View  is  a  new  video  ad  product  designed  for   maximum  impact  and  high  visibility,  guaranteeing   placement  as  one  of  the  first  two  Tweets  a  user  views.   Essen?ally  a  takeover  product,  each  First  View  ad  will   be  promoted  for  24-­‐hours.  U?liza?on  of  the  new   product  comes  paired  with  a  Promoted  Trend,  further   amplifying  the  brand  message.       While  this  is  a  new  product  to  TwiHer,  it’s  very  similar   to  Instagram’s  Marquee  ad,  which  guarantees  visibility   as  one  of  the  first  five  posts  seen  in  a  user  session.  First   View  is  currently  available  to  select  brands  and   adver?sers  in  the  US  with  plans  to  roll  out  globally  in   the  future.       Brand  Applica:on     The  new  ad  placement  was  designed  with  an  objec?ve   of  Reach  and  Awareness  in  mind.  As  one  of  the  top  two   Tweets  shown  in  a  user’s  feed,  this  product  may  help   eliminate  some  concern  of  having  content  get  lost  in   the  cluHer.