The document outlines the plans and activities for Section G's IM Day event focused on Spain. Their objectives included developing leadership, teamwork, and applying classroom concepts to real-world scenarios. They formed research teams to learn about Spain's culture, economy, and laws. Marketing activities included launching a Spain-themed jersey and festival with games for students and teachers. Digital marketing utilized a website and Instagram to share event details. The team raised Rs. 1,24,850 through student fees and sponsorships. Models and activities covered various academic topics related to Spain. The event aimed to help underprivileged people and generate publicity through media partners.
2. 5th Semester Section ‘G’
IM DAY SPAIN
Learning Objectives
2
Personal Objectives
• Leadership
• Challenging oneself to
manage time and work
• Team Work
• Pushing minds to
innovative ideas
• Joining hands and
sportsmanship
• Application of theory
subjects in real world
scenario
• Overview of various
country profile
• International Laws
• Application to
international business
• Implementation to various
subjects ever studied
Educational Objectives
• Depiction of 12 various
country cultures in one
campus
• Rigorous marketing
• Handling finance and
sponsorship
• Upliftment of university
• Contacting big media
houses
• Overall it’s a package
which consist of Money,
Mind, Marketing
Other Objectives
3. Country
Specifications
Country: SPAIN
Official name: Kingdom of Spain
Capital: Madrid
Official language: Spanish
Monarch: Felipe VI
Prime Minister: Pedro Sanchez
Population: 4.67 crores
GDP: $1. 427 Trillion (28,156 USD per capita)
Area covered: 505,988 Sq. Kms.
4. 5th Semester Section ‘G’
IM DAY SPAIN 4
Academic
Research Process
A dedicated 6 Member team
appointed to brain storm and collect
info regarding various aspects of
Spain
Dedicated Research
Team Every IB hour 3 members from each
team address the class regarding
one subject and its relation to Spain
IB Discussions
Discussion about our progress,
matching expectations to
performance and studying our
competitive environment
Studying our progress
5. 5
Soft Launch with jersey reveal by IM Day heads with signature
Grape juices for all teachers. Spain themed Decoration in staff
room for a high spirit atmosphere among teachers.
Cultural showcase in Junior classes to spark interest. Hosting a
Spain themed carnival for student and teacher engagement
along with games, and fun activities.
Uniform theme and strong branding in all digital content.
Instagram and website for accessing content
Part of our activities included spreading the joy of a meal to the
underprivileged.
Marketing Agenda
6. 5th Semester Section ‘G’
IM DAY SPAIN 6
Spain was the first country to start its
marketing with its official Jersey
launched by Dr. Dinesh Nilkant sir
and Our H.O.D Dr. Sunitha ma’am.
Jersey Launch
27th June
To thank our beloved teachers for
their constant support, 5G decorated
the staff room and gave our teachers
a heartwarming welcome.
Teachers Welcome
This event included Spain themed
fun activities and games for teachers
and students of CMS and also
included our flag launch event.
Spanish Festival
2nd July 11th July
7. 5th Semester Section ‘G’
IM DAY SPAIN 7
We had our inhouse music and
dance team to perform in junior
classes to entertain them.
Classroom Showcase
The first country to officially launch
our flag during our carnival event
Flag Launch
Coupons and goodies worth 35000/-
were given away as gifts for
participants in our carnival
Giveaways
8. Our Digital Marketing
In todays world the role of Digital Marketing is spread beyond brand awareness and hardcore advertising. Spain has realized this and have used these
skills for a better connect with target audience and stay ahead of the competition.
Our digital presence includes Instagram, a dedicated Website and an official email id for all formal purposes.
9. 9
5th Semester Section ‘G’
IM DAY SPAIN
Want to stay
updated with
Spain?
Introducing to you the our official website.
Get exclusive access to all our videos, Photos, Social
media, Sponsors, and also ecommerce integration for
exclusive IM Day Spain Merchandise.
Log on to : spainimday.tk
10. 10
Instagram Insights
Measuring, studying, analyzing and Understanding our target
audience with the help of Instagram insights to serve tailor made
content was a key factor while making our Instagram feed.
Follow us on Instagram @imday_spain
11. Part of our activities included spreading the joy of a meal
to the underprivileged. Our team went around the city
sharing meals to over 30 underprivileged people and plan
to take up more such initiatives to make a change in the
society.
CSR ACTIVITY
13. Main Model 1 – Barcelona City
Main Model 2 – San Sebastian Lagoon
20 Models referring Subject Ranging from
Model description
• International Business
• Business Trends
• Business Management
• Business Economics
• Marketing Management
• Human resources Management
• Environment Science
• Conflict management
• Business Law
• Research Methodology
• Production and operations management
• Income Tax
• Retail Management
• Consumer Behavior
• Banking
• Culture
• Sports
• Infrastructure
• Politics
• Etc,
14. 5th Semester Section ‘G’
IM DAY SPAIN 14
No activity is possible without money. 5th semester section ‘G’ have raised
total cash and cash equivalents of Rs. 1,24,850/- (including funds from
class, Cash sponsors, and Coupons)
Budget Break-up
Sources of funds ₹ 80,000/-
₹ 20,000
₹ 24,850
71 students x ₹350/-
= ₹ 24,850/-
AMOU N T FR OM
STU D EN TS
Emerald School ₹10k
Kesar Appliance ₹10k
C ASH
SPON SOR S
Coupons worth ₹80k
Lakh from 8 sponsors
SPON SOR S -
KIN D