Presentation with details of the NGO model and structure in Brazil and examples of partnerships.

1. PARTNERSHIP WITH
SMILE TRAIN BRAZIL

2. International children’s
charity with a sustainable
approach to a single,
solvable problem: cleft
lip and palate.
Smile Train

3. SUAS DOAÇÕES VÃO PARA ONDE SÃO NECESSÁRIAS
As doações ajudam a financiar hospitais locais para oferecer cirurgia reparadora de
fissura de lábio e/ou palato durante todo o ano para as crianças que precisam. Os
hospitais contribuem para cada cirurgia como parte do nosso modelo de divisão de
custos.
CIRURGIÕES TREINADOS
Os cirurgiões de parceiros locais da Smile Train usam o treinamento e os recursos
fornecidos para promover cirurgias gratuitas para crianças que necessitam.
TÉCNICAS CIRÚRGICAS DE PONTA REALIZADAS POR MÉDICOS LOCAIS
Os médicos locais têm o poder de ajudar suas comunidades com os treinamentos da
Smile Train sobre as últimas técnicas em fissura labiopalatina, garantindo que
eles sigam nossos rigorosos padrões.
TRATAMENTOS COMPLEMENTARES PÓS-CIRÚRGICOS
Além da cirurgia de reparo da fissura, nossos profissionais
médicos locais avaliam se há necessidade de tratamentos
complementares em nutrição, fala, ortodontia e psicologia.
Nossos programas de fonoaudiologia garantem que cada criança ganhe confiança
com seus sorrisos.
Nosso Modelo*
*Braun T. et al. A Sustainable and Scalable Approach to the Provision of Cleft Care: A Focus on Safety and
Quality. Plastic and Reconstructive Surgery: August 2018 - Volume 142 - Issue 2 - p 463–469.
Davi´s Story
HERE

4. Our Model*
*Braun T. et al. A Sustainable and Scalable Approach to the Provision of Cleft Care: A Focus on Safety and
Quality. Plastic and Reconstructive Surgery: August 2018 - Volume 142 - Issue 2 - p 463–469.
YOUR DONATIONS GO WHERE THE NEED IS
Your donations help provide funding for local hospitals and training for local medical
professionals to provide cleft surgery and essential comprehensive cleft care to
children in their own communities. The hospitals also contribute to cleft treatment
through cost-sharing as part of our partnership model.
TRAINED SURGEONS
Smile Train’s local partner surgeons use the training and resources to provide
100%-free cleft repair surgeries for children in need.
CUTTING EDGE SURGICAL TECHNIQUES BY LOCAL MEDICAL PROFESSIONALS
Local medical professionals are empowered to help their own communities with
Smile Train’s training on the latest cleft techniques, while ensuring they abide
by our strict standards.
COMPREHENSIVE POST-SURGICAL CARE
After cleft surgery, where available, our local medical partners
provide additional dental, orthodontic, and psychosocial support.
Our speech therapy programs ensure each child gains confidence
with their smiles.

5. 1,500,000+
Cleft surgeries since 1999
30,000+
Smile Train-supported cleft
training opportunities
2,100+
Cleft medical professionals trained
1,100+
Partner hospitals
90+
Countries where Smile Train has
helped children
Our Global Footprint

6. Our Global Footprint
20+ years
1 objectiveUS$20 bi
*BMJ Global Health - Economic valuation of the impact of a large surgical charity using the value of lost welfare approach Daniel Scott
Corlew, Blake C Alkire, Dan Poenaru, John G Meara, Mark G Shrime Published 12/8/16 - http://gh.bmj.com/content/1/4/e000059
Every 5 minutes
1 in 700
1st cleft-focused global NGO with a sustainable model of treatment through
empowering local medical professionals
30+

7. Smile Train Brazil
Smile Train is present in 22* Federation Units
and works with organizations,
local institutions and hospitals.
We aim to offer a child born with cleft lip and
palate high quality treatment, safe and free at
any time.
*Centers in Boa Vista (RR) and Goiânia (GO) with start of activities scheduled for the first half of 2020

8. • 40,000+ Smile Train-supported cleft surgeries since
19991
• 5,400+ Smile Train-supported cleft surgeries in 2018
• 4,300+ children are born with cleft lip and / or palate
per year
• 100+ active partner surgeons
• 50+ partner hospitals
• 40+ partner centers
Comprehensive Cleft Care Supporting:
• 1 for Nutrition2
• 1 for Speech Therapy with the Smile Train Choir
• 3 for Speech Therapy
• 10 for Orthodontics
Smile Train Brazil
1. Until the end of fiscal year jun.2019
2. Program started in jul. 2019. Two new centers expected until jun. 2020

9. Productivity & Efficiency
HOW WE USE OUR DONOR
CONTRIBUTIONS
Smile Train works efficiently to
ensure the money raised has the
greatest impact possible.
In fiscal year 2018, 83.41% of our
funds were invested directly in the
programs for children with cleft lip
and palate.
Annual Report Smile Train Jun.2018
83.41%
14.67%
1.92%

10. Awards & Recognition
Click on the icons above for further information
Best Initiative Award
(Model & Speech App)
2019, International
Humanitarian City
Best Healthcare NGO of the year
2018, World CSR Congress
Best Short Subject
Documentary
2008, Academy of Motion
Picture Arts and Sciences
Seal, rating and certificate awards, as well as awards
for developing some of the biggest advances in cleft
treatment, such as Virtual Surgery Simulator and
Speech Therapy App called Speech Games &
Practice.

11. Corporate and
Institutional Partners

12. Power of Partnership
From the beginning, Smile Train believes in
the power of partnership.
We believe that working with partners and
forming strategic alliances can help more
children with less time and expense.

13. Some Corporate Partners

14. Miss Universe
Organization
Smile Train works closely with MUO, Endeavor's global holding
organization, and regional organizations to raise awareness of
the challenges that children living with untreated cleft lip and
palate.
International and state titleholders ate involved with Smile
Train’s global initiatives, such as:
• 18 countries where MUO titleholders visited local programs
• In-person event support globally including BTIG Charity
Day, Cantor Fitzgerald Charity Day, and the St. Regis Atlanta
• Titleholder participation in Smile Train global campaigns for
World Smile Day®, National Cleft and Craniofacial Awareness
and Prevention Month, Bullying Prevention Month,
#GivingTuesday, and Season of Smiles
• Hundreds of forever smiles given globally
• Millions of social media impressions
• International press coverage in the world’s leading
publications
Check out the events they attended in Brazil:
CLICKING HERE

15. Miss Universe &
Miss France 2016

16. WORKING TOGETHER TO TRANSFORM LIVES
5-year
20
1,000s

17. GSK Orange Week 2019
Orange Week started on October 14th, at GSK
headquarters (RJ) and branch (SP) with Orange Day
and ended on the 18th.
Andreia Rolim, President Consumer Health, opened the
week together with Juan de la Plata (Smile Train) and
Emanuel Caldas with his mother, patient of the GSK
Oral Care global campaign video in partnership with
Smile Train.
More than 900 employees plus their partners were
involved in the fundraising campaign.
In addition to donations made throughout the country
by electronic means, in the living space of the
headquarters, there were fundraising activities with
donated objects such as thrift store, candy store,
raffles, auctions, etc.
After 5 days of activities the total amount donated was
R$ 26,400.

18. 100%
of proceeds from the sale of a limited-edition
“Smile” lip kit was donated to Smile Train.
10 minutes
The time it took for the kit to sell out after its
launch on World Smile Day 2016.
1,800+
children around the world received the life-
changing cleft repair surgery they need.
133,000,000+
Kylie Jenner’s social media following.

19. Jason Hulfish
Jason Hulfish is a Smile Train Ambassador, artist,
designer and famous for transformations in the TV
shows Extreme Makeover: Home Edition, Treehouse
Masters and Bar Rescue and for his 3D themed
decorating work with a fun and innovative atmosphere in
the rooms of Hollywood celebrity kids.
In early 2019, he completed the scenario design of the
illusionist Criss Angel's show at the Planet Hollywood
Hotel in Las Vegas.
He has already undergone transformations in Brazil at
the Hospital Menino Jesus – IRS Sírio-Libanês. (SP),
SOBRAPAR Campinas (SP), CENTRARE (MG), FUNDEF
Lajeado (RS) and Rio de Janeiro at the Hospital
Municipal Infantil N. Sra. do Loreto and a patient's room.
Watch some transformations HERE
Smile Train Aquarium, mural in CTAC-UERJ

20. Ophir
Ophir is a networking platform dedicated to business
within the luxury market segments.
Their board members have embraced the cause of Smile
Train and participated in awareness and fundraising
events, as well as encouraging their business partners to
be engaged too.
In the second edition of their event with luxury
experiences, held in November 2019, in Rio de Janeiro,
Smile Train was the benefited philanthropic organization.
Plastic artist and designer Jason Hulfish participated live
painting 3 of his donated exclusive sculptures of “Smile
Hearts” collection for fundraising activities in Brazil,
evaluated in R$ 30K.
Patients and their families attended the event and were
able to share their stories with the guests.

21. Airbnb
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22. Graham Elliot
The Celebrity Chef Graham Elliot and his wife,
Allie, have been supporters of Smile Train
since their son Conrad was born with a
bilateral cleft lip and we knew that it was an
organization that we would be proud to run
hand in hand with across the finish line.
• Ran the Chicago Marathon as a member of
the athletics program Smile Train Team
EMPOWER
• Hosted special fundraising events in
Chicago
• Actively shares messaging on social media
(FB live) and press opportunities
• Set-up special fundraising page on Smile
Train’s website and donated his birthday
• Smile Visited Mexico to see Smile Train’s
local programs in action

23. Ambassadors (Smile Makers)
Kenyan Drake & Duzão (NFL) Aleska Génesis (Fit House)
They could support any other cause, but
they chose Smile Train, meet our
international Smile Makers HERE
Jason Hulfish (Grand Theming Studios)

24. Ambassadors (Smile Makers)
Zé Neto & Cristiano
Luan Santana
Iza Marcos Caruso & Bento (neto)
Find our more
about our Brazilian
Smile Makers HERE
Júlia Horta

25. Campaigns and Events

26. Annual Cleft Week
September 30th
October 4th,
988 surgeries
519 spontaneous media insertions

27. •
•
WSD® 2019

28. Yoga for Smiles
Further information HERE Spotify Yoga for
Smiles Playlist

29. • Commit to turning your Miles for Smiles or
invite your racing team.
• On June 23rd, 2019, the first activity in Brazil of
the Smile Train Team Empower program took
place at Rio Marathon in Rio de Janeiro.
• Four GSK employees participated in the
marathon and through a link created for each
one on our site, where they promoted their
engagement in turning Miles for Smiles and
were able to raise R$ 8,500 in donations from
friends and family.
Check upcoming races HERE
instagram.com/stteamempower
Team Empower

30. Smile Train Choir

31. Good Deeds Day 2019
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32. Dinner with Miss Universe
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33. Wabi-Sabi: Aestetics of
Imperfection
Event held at CASACOR Pernambuco, October 2nd, during
the 2nd Annual Pan American Cleft Week, organized by
Danielle Mendonça, EMEL Finance Director and co-founder
of Casa Sorrir, an NGO that provides temporary
accommodation and food for patients from other
surrounding cities treated in our center Cadefi - IMIP in
Recife.
Several couples joined the initiative and had the value of
invitations donated to the cause of cleft lip and palate, and
participated in a conversation with renowned professionals,
such as: Plastic Surgeon, Dermatologist and Psychologist,
mediated by journalist Daniela Gusmão.
Closing the event, André Caricio, architect and responsible
for the “Deca® Zen Space” project, inspired by the Asian
Wabi-Sabi concept, in which imperfection is valued.
Smile Train team attended: Susannah Schaefer, CEO,
Mariane Goes, South America Director and Juan de la Plata,
Marketing & Fundraising.

34. Investors Meeting in Pará
Our partner center in Belém (Pará), Dr. Franklin Rocha and Dra. Cynthia Rocha, partners of
Beauté Plastic Surgery Clinic, invited two Investment Advisory Specialists from São Paulo:
Fabiano Godoi, Kairós Capital and Tiago Cunha from Grou Capital.
Event had 47 donors who payed R$ 200 per ticket and on the night of December 6th they
could receive some information about new trends, economic scenarios, tips on how to invest
on the stock exchange market, etc.

35. Beauty & Self-Esteem
Workshops

36. #GivingTuesday
#GivingTuesday
@SmileTrainBrasil
#DonateSmiles.
•

37. Contrapartidas
Counterparts

38. Digital Support
• Partnership story shared on our organic social
media platforms, with 21K+ active users in
Brazil and 152K+ worldwide.
• Paid targeted digital ads with co-branding
directing consumers to a partnership landing
page with Call to Action.
• Targeted e-mails to Smile Train’s donor base
within preferred geographic markets featuring
partnership and product info.
• Logo and hyperlink exposition in section of
the website dedicated to supporters.

39. • Possibility to deduct from the Income Tax
Declaration (based on Real profit) the
donated amounts, as operating expenses,
respecting the limit of 2% of the operating
income of the company.
• This benefit may represent a financial return
of 34% to 39% of the sponsorship amount
(Act No. 9,249 of 12/26/95, Article 13,
paragraph II, item II effective from 01/01/96).
Benefits
• Authentic brand alignment, with a shared core focus on
families and children.
• A shared commitment to drive sales and build consumer
engagement.
• Massive targeted consumer outreach directed at preferred
demographics and geographies.
• Social media support to drive consumer engagement
campaigns with both the brand participating retailers.

40. Recognition
instagram.com/nasofibroscopio
Press releases:
portalcultura.com.br
agenciapara.com.br
Doação cabine audiometria
• Our partners and donors are always welcome
to visit our centers and interact with patients,
families and health care professionals.
• Special recognition, for a specific project,
such as donation that will be used to buy an
medical device and equipment.
• We use to put in the wall of the room the
donated equipment, or place with most traffic
of people an honoring plaque, make a
ceremony with donors and patients, media
coverage, press releases, etc.

41. 41
Counterpart Cases

42. Counterpart Cases

43. Press Releases

44. smiletrainbrasil.com
Contact us