This document discusses using social media to promote the Guide to PHARMACOLOGY (GtoPdb) and G Protein-Coupled Receptor (GPCR) databases. It notes that social media, altmetrics, open access, and open data are central to the current revolution in scholarly communication. The document then provides details on the social media presence and growth of the GtoPdb Facebook page and Twitter account. It also discusses using individual Twitter accounts and reciprocal interactions to expand reach. Other topics covered include using altmetrics for immediate impact assessment, open access statistics, maintaining blogs, leveraging networks on LinkedIn, using SlideShare for post-conference exposure, and rankings on Google.