The document provides information about a career in digital marketing, including success stories of previous graduates, key areas of digital media like SEO, PPC, and display advertising. It discusses how to get started in the industry through internships, research, and networking on LinkedIn. Sample LinkedIn profiles are provided and how to use the platform to connect with others. Progression at agencies is shown along with average salaries in digital marketing roles in the UK.

1. Morning Southampton,
and welcome to “a career in digital marketing.”
by Neil’s Recruitment Company

2. Why are we here?
- Job rich & Specialist Market
- Fast progression
- Evolving market driven by rates & technology
- We’re Investing in the market
- Only agency to operate Not-For-Profit
- Why is NFP good for you?

3. What we’re covering today
Previous Southampton Graduates success stories
The Digital Marketing job market
The key areas of Digital Media
How you get into the market
- Where are they now?
- How did they get there?
- SEO & Content Marketing
- PPC
- Display & Programmatic Buying
- Agency v Client side
- Finding roles
- Standing out in a big crowd
- Using us & our network

4. Success Stories
Chris Soo
Dave Taylor
Adam Cunnington
Nikoletta Kiokpasoglou
-
2006 Computer Science
2006 PPC Exec - MG OMD
2010 Head of Search - Razorfish
2013 Head of Performance Marketing – Unique Digital
- 2013 Business & Marketing
- 2012 Search Marketing Intern - MEC
- 2013 Search Account Executive - MEC
- 2010 Aeronautics
- 2011 Marketing
- 2012 Web Analytics and Conversion Optimisation
Specialist – Aegis
-
2011 Digital Marketing
2012 Cmarketing Assistant – Crocodile (Client)
2012 Digital Marketing Assistant - Kidzone (Client)
2013 Search Assistant - iProspect (Agency)

5. Search Engine Marketing

6. SEO & Content Marketing

7. PPC (Pay Per Click)

8. Display & Real time Bidding (RTB)
Traditional
v
RTB
CPM Basis
v
Single Impression basis
Demographic statistics
v
Data
Trading
v
Biddable

9. Display & Real time Bidding (RTB)

10. Where can I go?
Agency
Client side
- More jobs agency side
- More graduates, hence more people to learn with
i.e. structured, focused training
- More room for development & progression
- Varied work, varied accounts
- Greater exposure to new Technologies & tools
- Faster paced
- Good fun!
-
More ownership & control (as a manager)
Implementation pushed out to agencies (sometimes)
Fewer roles, hence more competition
Single tech tools or use agencies for smarter tech
More difficult to move back to agency
Grad schemes normally rotate, good exposure
across business less focused on digital

11. Where do I start?

12. Making yourself stand out
General
Websites, blogs & sites
- Not just about your CV
- Develop an online profile & utilise it
- Don’t mix business & pleasure
- Perfect for making yourself a name
- Use it as a portfolio & Optimise using free web
tools
- Use it as a testing ground, again just keep it
clean but have fun!
Facebook & Twitter
LinkedIn
- It’s personal, lock it down
- Use it where possible to maximise your network
reach
- Use Twitter, follow the right people
- Have a voice, just keep your professional one
clean
-
Most utilised networking platform
Your digital profile & CV
First stop for most HR & line managers
All roads lead to LinkedIn

13. Your Digital Profile
LinkedIn
Photo:
Title:
Current:
Education:
URL:
normal, no selfie! – hats???
Digital Marketing Graduate – Looking for opportunities
Southampton University (link to uni)
Southampton University (link to uni)
Change your URL to your name
Profile
Write a profile! – Who are you, what are you looking for?
Be personal and yet professional
Experience
Fill in dates correctly and treat it like it was your CV
Specify as much as possible where relevant
Add relevant placements or internships
Focus on the most relevant/recent experience.

14. Your Digital Profile
Previous experience:
Focus and highlight experience that is relevant to the industry and
the types of jobs your are looking for.
Other random jobs (that you just did for the money) or older jobs
you can keep very brief
Add and expand on your education. Specify as much as possible.
Add key achievements of your course
Add any additional courses or training
If you linked correctly University logo should show automatically

15. Your Digital Profile
It’s set up, how should I use it?
Follow, follow, follow, follow, follow…..
Follow companies and people relevant to your industry
Join groups and start interacting with relevant HR managers and
digital managers in the market
Connect and reach out to people, this is your professional Facebook,
use it.
Keep your feed active and relevant by posting useful and fresh
content, Google loves it and your employer will also.

16. How do I get it?
Internships
-
Great way to gain experience
Companies are expecting internships
Target agencies in London
Write focused cover letter (see info)
CV
Record date you sent & who to
Follow up
Research & Preparation
-
Blog
Training sessions
Resource guides
Read and research online
Follow market developments
Follow the key people
Twitter, Linkedin follow people on
Follow up with us about targeting companies, cover Letter, cV layout, LinkedIn profile &
Internships…etc

17. Moving on up

18. Agency Progression
Business Director
Head of Division
Account Director
Account Manager
Account Manager
Senior Planner
Senior Planner
Planner
Planner
Planner
Exec

19. (£ 000’s)
What will I earn?
50
UK Avg
45
London Avg
40
London Grad
35
Digital Grad
30
25
20
15
Entry
Year 1
Year 2
Year 3
Year 4
Year 5

20. Who we provide free graduates to

21. Thanks for
listening,
Questions outside…
graduates@neilsrecruitment.co.uk
@NeilsRecCo