In this presentation TDM explore how WBL providers can engage employers using Web 2.0 technologies.

1. WBL 2.0by derrin@tdm.info Delivering employer-responsive distance learning http://tdm.info

2. http://tdm.info

3. Engaging New ClientsEngaging New & Existing EmployersEngaging New & Existing LearnersEngaging New & Future Mentors http://tdm.info

4. 4 Engaging New Clients http://tdm.info

5. Engaging New ClientsMake Your Website work for you Describe your business in 25 words on your home page: Who you are? What you do? Why are you unique? Overcome client barriers (eg. Trust / Remote Location). Run a Readability Test on your Website: http://www.readability.info/. Free Downloads (give a reason to visit): eg. Whitepapers, Useful Activity Handouts. http://tdm.info

8. Set up a Custom 404 page: Apologise, Give alternatives, Give a menu bar.

9. Calls to Action (Don’t just give information, what do you want users to ‘Do’)http://tdm.info

10. Engaging New ClientsMake Your Website work for you Use Google Analytics! http://www.google.com/analytics/ But.. Decide on 3 or 4 KPIs to tell the story of your website’s success. http://tdm.info

12. Build your following (Set clear expectations for followers )

13. Engage your audience (Prompt responses / link to others)

14. Less is more (Keep it short and brief!)http://tdm.info

19. Engaging New ClientsUse Social Networking Use Social Media systematically - set up a workflow eg: Blog RSS Feed Company Twitter Facebook Fan Page Email Newsletter http://tdm.info

22. Engaging New & Existing Employers http://tdm.info

23. Engaging New EmployersGet Recommended FeeFo: http://www.feefo.com/ http://tdm.info

24. Engaging New EmployersGet Recommended TouchLocal: http://www.touchlocal.com/ http://tdm.info

25. Engaging Existing EmployersUse Effective Email Marketing Does your email signature carry: branding? a proposition? business information? Use “Winback” emails (We are still missing you). Use email marketing: MailChimp for integrations and templates: http://www.mailchimp.com/ Remember to mix text with images http://tdm.info

26. Engaging Existing EmployersBecome more responsive Use Surveys: SurveyMonkey: http://www.surveymonkey.com/ Lime Survey: http://www.limesurvey.org/ Tip: Use a freeform field. Tip: “Tell us what you think...” - in the subject line = great response to email marketing http://tdm.info

27. Engaging Existing EmployersThe Account Development Matrix http://tdm.info

28. Engaging Existing EmployersFormal Account Planning Assess and Review Account Issues Assess Quality of Relationships Plan Frequency of Contact for Sales Calls Plan Relationship Development (as distinct from sales calls) Identify Potential Opportunities http://tdm.info

29. Engaging Existing EmployersSeeking to improve, not just to serve Ask them what they need Identify training needs they don’t know they have Relate Training Goals and Objectives to the business plan Encourage Knowledge Transfer with Competitors Biscuits are not the same as ideas Mahara (http://mahara.org i.e. Walled Garden) is not the same as LinkedIn (i.e. Cloud) http://tdm.info

30. Engaging New & Existing Learners http://tdm.info

31. Engaging New LearnersUse Web 2.0 Localisation Media Qype:http://www.qype.co.uk/ http://tdm.info

32. Engaging New LearnersUse Web 2.0 Localisation Media Nru http://www.lastminute.com/site/labs/nru.html http://tdm.info

33. Engaging Existing LearnersSeek to improve, not just to qualify How do your interventions improve business efficiencies? Train to do new things well, not just the same old things better Learners should know what they are learning and why they are learning it Keep the employer informed re: learner progress http://tdm.info

34. Engaging Existing LearnersUse “Best of Breed” Free Use Mahara (http://mahara.org ) for Reflective learning in personalised e-portfolios. Mahara also allows for leaner ownership and portability Use Moodle ( http://moodle.org ) for its Social constructivist learning psychology. Think “Just-in-time “ learning, and put the “(Wo)Man in the Machine”. Use Xerte (http://www.nottingham.ac.uk/xerte/ ) for interactive, professional and accessible e-learning content. Visit http://tdm.info to find out more about these enterprise-class Open Source Software applications http://tdm.info

35. Engaging New & Future Mentors http://tdm.info

36. Engaging Mentors Give in order to get Mentors need content, too Mentors need structure, too Mentors need just-in-time support, too Mentors might tell you what employers and learners won’t Mentors beget learners http://tdm.info

37. Web: http://tdm.info Tel: 01299 405719 Email: derrin@tdm.infoPlease ask your Questionsat our website... ...or our conference stand. http://tdm.info