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Creating a Customer Connection
The document discusses how accounting firms can optimize their websites to better connect with audiences. It identifies the two biggest challenges for most accounting firms as humanizing their website and attracting new talent. It recommends that firms provide informative blog posts, videos, and case studies using plain language to solve clients' problems and humanize their website. It also suggests firms provide examples of current talent, expertise and culture to attract potential employees and show the dynamic workplace they can offer. The document notes digital content attracts clients and employees, and that 80% of prospective clients and 25% of new hires are found through accounting firm websites.
Creating a Customer Connection
- 1. Customer Connection Optimizing accountingfirm websitesfor better connection with audiences Creating a 70.5% 51.1% 33% 30.7% 29.6% of most Accounting firms 01 THE TOP 2 BIGGEST CHALLENGES Humanizing your website solves HOW? Provideinformativeblog posts, video, and casestudieswith practical solutionsto client'sproblems Best Practices for Humanizing Website Content 3. Explain any necessary industry terms 4. Provide examples of your firm's work and capabilities Digital content and information attracts the right people to your firm - both good clients and good employees 1. Use a variety of different content 2. Use plain language and avoid industry jargon 02 Provideexamplesof your firm'scurrent talent, expertise, and cultureto shownewhiresthe dynamic workplacethey can expect Source: http://www.business2community.com/online-marketing/connecting-with-your- audiences-by-humanizing-your-accounting-firms-website-01271050 Potential employees are attracted to firms they can relate to and feel passionate about - use your online content to excite recruits 80% of prospective clients check out a firm's website before contacting them 25% of accounting firms attract their new talent online Want to humanize your accounting firm's website to attract new clients and new hires? Get in touch with MarketCadence today! www.marketcadence.net