This document discusses interactive television solutions in Europe. It notes that there are several competing standards for interactive TV, including MHEG in the UK, MHP in Italy, and HbbTV in France and Germany. These standards currently only support limited interactivity such as video on demand. The document also discusses Sony's support for these various standards in different European countries and its expectations for expanding support. Overall, fragmentation remains an issue in Europe as multiple interactive TV standards may be needed.

1. Jornada AEDETI
LA NUEVA TELEVISION
La vision de los fabricantes
La nueva oferta de televisores y descodificadores,
clave para el desarrollo de la interactividad
12 de Mayo de 2010,
Auditorio SETSI,
Madrid

2. La clave es el consumo de contenidos y servicios
Contenidos Aplicaciones
Dispositivos
+Conectividad
Usuarios

3. EVERYONE & EVERYWHERE

4. Diversidad de dispositivos
Para diferentes contenidos: Musica , Video , Foto …… juegos
……,
Cada vez ciclos de vida de modelos mas cortos

5. ALWAYS ON CONNECTED: :COMUNICATION CHANNEL
The h
Th phone is highly important to stay in touch with family but also with close
i hi hl i t tt t i t h ith f il b t l ith l
Outer friends.
Obtaining news, information, other knowledge 90%
However, the online channel to connect with friends is relevant too internet
Browse the
Inner
Mobile
M bil
Telephone Email 61%
74% 63% Socialise/go out with friends
Text messaging/
Family Home
SMS
Telephone
74% Text messaging/
72%
Level of immediate interaction declining SMS
Gen Y 47%
Mobile
Telephone Email
72% 63%
Online social networks
Home
46%
Telephone
48%
Close friends
Less close friends 46%
Use online social networks
How do you keep in touch with your family and various groups of friends? Nunwood “Generation Y”

6. Conectividad
Dispositivos Personas

7. In home: DLNA CD
♪
Web
Living ♪
Contents
browse
on server
♪
Wireless
802.11g/h
Wireless
802.11g/h
One touch transfer Personal
Library
♪

8. Situation de las Soluciones Interactivas para IPTV
Open approaches
DVB-IPTV, OIPF
DVB-IPTV OIPF, HBBTV
Telco‘s & Providers solutions
T-home, Orange, Maxdome, ...
Broadcaster sol tions
solutions
4 grupos BBC, ARD, Canal+, ZDF, ...
CE-Manufacturer‘s solutions
Philips, Samsung, Panasonic, ...

9. Europe is not so easy
1. UK MHEG / Connected TV
2.
2 Italy MHP
3.
3 France and Germany - HbbTV

10. UK MHEG+IP
• MHEG + IP already delivers:
– FreeSat supporting BBC iPlayer
• ITVPlayer coming soon
• BBC Archive over IP
– DTG now preparing FreeView HD support for
MHEG+IP
• Australia and New Zealand now follow

11. MHEG iPlayer looks identical to “Bigscreen”

12. UK Connected TV / BBC Canvas
DTG Connected TV Project
• Basic Connected Device Profile (MHEG+IP+Metadata)
– comply with the basic Freeview specification
– i l d support f IP connectivity and streaming
include t for ti it d t i
video services.
– Satisfy the needs of the BBC and other PSB's in
providing access to non-linear content.
• Enhanced Connected Device profile (HbbTV?)
– comply with the Freeview+ HD specification
– provide support for progressive download, DRM and
associated services.

13. Italy MHP
• Mediaset much more positive about MHP
– Recognise current limitations, but want to drive the
value towards MHP 1.1.3
• DGTVi believe it is their HBBTV solution
• Including PVR control for Push VoD
• Important for network capacity management
• Pushing towards Gold Label as market driver
– enabling HBB in Italy in 2011

14. HBBTV approach
= Web Based Hybrid Broadcast / Broadband Terminal Profile for DVB
Markets
- Founders: Ant, Astra, IRT, Philips, TF1, Canal+, France Televisions, and OpenTV (French HD Forum)
- Interested: ORF (Austria), RAI (Italy), some broadcasters from Spain and EBU
(Austria) (Italy) Spain,
Manufactures which plan to support HbbTV:
Philips, LG, TechnoTrend, Humax, VideoWeb, Sony (according to IRT), Loewe
Schedule
04/09: HbbTV workshop at IRT
04/09: Specification v0.5 released for “public
consultation”
08/09: Specification v0.8 released
10/09: Specification v1.0
Q4/09: Submission of specification v1.0 to ETSI

15. Resumen: Soluciones Interactivas de Sony
• Soporte en Europa de Bravia Internet Video
desde Abril 2010 6 radiodifusores 3 en España
2010, radiodifusores,
• Soporte de MHEG+IP en UK e Irlanda
• Soporte de MHP 1.0.3 → 1 1 3 en Italia
103 1.1.3
• Soporte HbbTV para Alemania Francia
Alemania, Francia,
...expectativas de soporte en España, paises
Nordicos,…

16. Resumen (y2)
Historias de éxito: conseguido ASO y TV de pago
Siguientes éxitos, sin duda: HDTV, 3D-TV
Temas abiertos:
• Interactividad Ninguno de los “standards” tiene
Interactividad. standards
cerrado el DRM.
-Funcionalidad limitada a TV a la carta
• Clara fragmentación en Europa
g p
– MHEG, MHP y HbbTV, pueden ser necesarios todos

17. Muchas gracias
andres.roman@eu.sony.com

18. Back up