The document provides circulation data for The Economist magazine and its digital platforms for the first half of 2012. It summarizes that the total average print and paid digital circulation for January to June 2012 was 1,554,949. It also provides data on digital editions, mobile app usage, online usage, and social media followers. Key metrics include 631,967 average weekly unique devices for the mobile app in June 2012 and 6,944,305 total monthly unique browsers for the website also in June 2012.

1. The Economist
(Worldwide)
As of June 2012
See each paragraph for specific
data measurement period
Consolidated Media Report
Average circulation
Total Average Print Circulation Jan-June 2012 (sourced from ABC/US and ABC/UK) 1,466,818
Paid Digital Editions Circulation (sold separately from print)
Replica (sourced from ABC/US) 7,985
Full Print Edition (sourced from ABC/UK) 754
Non-Replica (sourced from ABC/US) 54,762
Other Digital Edition (sourced from ABC/UK) 24,630
Paid Digital Editions - Jan-June 2012 88,131
TOTAL Average Print and Paid Digital Editions Circulation Jan-June 2012
Subject to audit for six months ended June 30, 2012 (Publisher’s Statement) 1,554,949
Worldwide Statistics
The Economist App Month of Key numbers
Average Weekly Unique Devices June 2012 631,967
The Economist Online
Total Monthly Unique Browsers June 2012 6,944,305
Total Visits June 2012 13,698,860
Total Page Impressions June 2012 30,397,093
Average Visit Duration June 2012 8 minutes 57 seconds
Newsletters
Total Net Distribution June 2012 14,665,631
Total Unique Opens June 2012 2,038,696
Unique Open Rate June 2012 13.9%
Social Media Sites As of Key numbers
Facebook Likes August 31, 2012 1,106,176
Twitter Followers (Total) August 31, 2012 2,811,302
LinkedIn Group Members August 31, 2012 27,097
Google+ Circle Members August 31, 2012 1,656,102
Tumblr Followers August 31, 2012 54,314
04-0261-0

2. See each paragraph for specific
data measurement period
Consolidated Media Report
The Economist Online
The Economist online is the home of intelligent analysis, discussion and debate.
Completely redesigned in 2010, the site contains the complete print edition (behind a pay
barrier). It also includes channels on politics, business, culture, science and technology,
as well as 20 editorial blogs. To engage our audience of “Ideas People” there is a series of
online debates, a bi-weekly poll on “What the world thinks”, and a conversation cloud so
users can easily find the topics of discussion that interest them.
The Economist Online
Total Monthly Unique Browsers
6,944,305
Month of June 2012
Total Page Impressions
30,397,093
The Economist App
The Economist app replicates the lean-back, immersive experience that readers get in
print. Readers are able to authenticate their existing print subscription, purchase a digital
subscription, buy single copies or read the free Editor’s Highlights. Although the editorial
is the same as the printed edition, the advertising is sold separately, and the iPad version
provides the ability for interactive features.
The Economist App
Average Weekly Unique Devices
631,967
Month of June 2012
Worldwide Statistics
The Economist Magazine
The Economist was established in 1843 to take part in “a severe
contest between intelligence, which presses forward, and unworthy,
timid ignorance obstructing our progress.” Today The Economist
acts as a compass for “Ideas People” as they look for guidance in an
increasingly topsy-turvy international world.
The Economist, London, England, Page 2 of 13

3. Social Media Sites
The Economist’s success in print and digital is matched by its reach
across social platforms.
As of August 31, 2012
Social Media Sites
See each paragraph for specific
data measurement period
Consolidated Media Report
Facebook Likes
1,106,176
Twitter Followers (Total)
2,811,302
Google+ Circle Members
1,656,102
LinkedIn Group Members
27,097
Tumblr Followers
54,314
Newsletters
Newsletters
The Economist online provides registered users with a selection of newsletters
highlighting content on the site. From business (The World This Week: Business
and Management Thinking) to politics (The World This Week: Politics), from travel
(Gulliver’s Best) to everything in between (Editor’s Highlights and New on
The Economist online) our readers are able to access insight on the world’s most
pressing issues.
Total Net Distribution
14,665,631
Total Unique Opens
2,038,696
Unique Open Rate
13.9%
Month of June 2012
Worldwide Statistics (Continued)
The Economist, London, England, Page 3 of 13

4. See each paragraph for specific
data measurement period
Consolidated Media Report
Explanatory
The Economist Magazine:
Field Served: International journal of news and opinion, covering aspects of public life, finance, business, economics, politics, world affairs, arts and science and technology.
Published by The Economist Newspaper Ltd
Issues in this report period: 26 (six months ended June 30, 2012)
DESCRIPTION OF DIGITAL
Replica (ABC/US) and Full Print Edition (ABC/UK). These are an exact replica of the print product in format and advertising content. The digital edition is available at www.zinio.
com, www.barnesandnoble.com (Nook) and www.amazon.com (Kindle Fire).
Non-Replica (ABC/US) and Other Digital Edition (ABC/UK). These editions carry different editorial content to the print edition. Advertising for these editions is sold separately.
For additional circulation information, see the June 2012 (ABC/US) Publisher’s Statement for The Economist (North American Edition and Latin American Edition) and ABC/UK
Cross Platform Circulation Certificates for UK, Continental Europe, Middle East and Africa, Asia Pacific.
Prices:
Average Print And Digital (Replica) subscription price as reported on the ABC/US six months ended June 30, 2012 Publisher’s Statement.
Average Digital (Non-Replica) subscription price annualized period audited: Subscriptions served for the six months ended June 30, 2012 (ABC/US).
Basic cover prices and annual subscription rates for print, full digital edition and other digital editions are reported on the Cross Platform Circulation Certificates for January to
June 2012 (ABC/UK).
The Economist App:
Worldwide App Usage reported is for all devices accessing any one of The Economist apps. Regional app usage is reported only for devices accessing any one of The Economist
apps from an IP address associated with geographic location of the Regional Edition.
Included in the App Usage reported are the following versions of The Economist Apps: Economist Android, Economist iPad Live, Economist iPad Live 1.3, Economist iPhone, iPad
Asia Pacific, iPad Central and South America, iPad Continental Europe, iPad Middle East and Africa, iPad North America, iPad United Kingdom, iPhone Asia Pacific, iPhone Central
and South Americas, iPhone Continental Europe, iPhone Live 1.1, iPhone Middle East and Africa, iPhone North America, and iPhone United Kingdom.
Worldwide Weekly Usage by Platform:
Week Ended Android iPad iPhone Totals
June 3, 2012 202,273 244,677 190,109 637,059
June 10, 2012 199,484 239,668 187,898 627,050
June 17, 2012 196,658 247,379 193,445 637,482
June 24, 2012 194,282 248,594 183,495 626,371
July 1, 2012 193,525 249,484 188,862 631,871
Weekly Average 197,244 245,960 188,762 631,967
Definitions:
App Unique Device: Any unique device that has accessed an app during the period stated. App unique browsers may use consistent/persistent identifiers that are wholly or
partially based on identifiers (e.g. UID) and passed to the app by the device.
The Economist Online:
Worldwide Website Usage reported is for all browsers accessing The Economist website (as defined below). Regional website usage is reported only for browsers accessing The
Economist website from an IP address associated with geographic location of the regional edition.
Domains included in Web Activity : www.economist.com, jobs.economist.com, www.store.economist.com, and economistsquares.economist.com.
The Average Worldwide Duration per Visit calculation excludes 8,739,454 visits for which duration could not be measured due to only one request during a particular browser
session.
Definitions:
Page Impressions: The combination of one or more files presented to a viewer as a single document as a result of a single request received by the server.
Unique Browser: A unique and valid identifier. Sites may use (i) IP+User-Agent and/or (ii) Cookie. This metric measures each browser, it does not measure a person. Counting of
unique browsers may overstate or understate the number of individual devices concerned due to factors such as dynamic IP address allocation, significant levels of uniformity
in IP and browser combinations operating through a proxy, cookie blocking and deletion.
Visit: A series of interactions by a visitor with a site without 30 consecutive minutes of inactivity.
Visit Duration: The amount of time spent during a browser/visit measured from the first recorded transaction with the server until the last recorded transaction. Single page
visits are excluded from this calculation and no assumption is made of their duration or of the time spent on the last page of the visit.
Internal Page Impressions: Website activity that is generated by individuals with IP addresses known to be associated with the website. This activity is excluded from the report.
Nonqualifying Activity: Unsuccessful transfers of requested documents, as well as successful transfers of requested documents where evidence suggests that browsers were not
in use (i.e., a human was not viewing the page at the time of the request) are considered nonqualifying and have been deducted from the report.
The Economist, London, England, Page 4 of 13

5. Explanatory (continued)
Newsletters:
Included in the Newsletter Activity are the following mailings branded to The Economist: Business This Week, Editor’s Highlights, Gulliver’s Best, Management Thinking, New on
The Economist online, Politics This Week, Publisher’s Newsletter, The Economist Debates, and The Economist in Audio.
Newsletter Issues in Period Total Net Distribution Total Unique Opens Unique Open Rate
Business This Week 4 2,434,365 300,705 12.4%
Editor’s Highlights 4 869,671 154,419 17.8%
Gulliver’s Best 4 752,435 129,335 17.2%
Management Thinking 4 760,706 116,906 15.4%
New on The Economist online 13 6,320,886 868,438 13.7%
Politics This Week 4 2,275,753 281,089 12.4%
Publisher’s Newsletter 2 779,797 103,007 13.2%
The Economist Debates 9 252,536 40,785 16.2%
The Economist in Audio 5 219,482 44,012 20.1%
Unique Opens were calculated 60 days after the send date of the newsletter.
Definitions:
Net Distribution: The newsletters from a given newsletter mailing that reached the subscriber’s email delivery server with a positive status code response received in return, net
of any internal and test addresses. Calculated by subtracting undelivered messages from gross sent messages.
Unique Open: The total number of HTML newsletters opened by a unique (individual) subscriber’s email address.
Unique Open Rate: The total number of HTML newsletters opened by a unique (individual) subscriber’s email address, divided by the number of net deliveries of the issue.
Social Media Sites:
Facebook Likes:
Facebook is a social networking website that is operated by Facebook Inc. The number of “Likes” are the number of individual Facebook profiles that have signed onto Face-
book pages created and/or branded to The Economist. “Likes” may allow content from these Facebook Pages to be displayed on their personal News Feed tab. The number
represented in this report is the total “Likes” and may contain individuals that “like” more than one page (e.g., may contain duplicates). A Facebook profile (account) may not
equate to an individual person. A total of three Economist branded Facebook accounts were included in the total shown on this report.
Twitter Followers (Total):
Twitter is a real-time short messaging service that works over multiple networks and devices. Followers are registered accounts of Twitter who may receive one of The Economist
branded “tweets” on their personal Twitter account pages. (A “tweet” consists of a text message of 140 characters or less.) The number represented in this report is the total
“followers” and may contain accounts that “follow” more than one feed (e.g., may contain duplicates). A Twitter account may not equate to an individual person. A total of 17 of
The Economist branded Twitter feeds were included in the total shown in this report.
LinkedIn Group Members:
LinkedIn is the professional social network. LinkedIn members of a group are allowed to post comments, follow conversations and permit content from the group to be posted
on their own personal LinkedIn Page.
Tumblr Followers:
Tumblr is a microblogging platform that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog. Users can follow other users
and allow entries from The Economist into their personal Tumblr pages.
Google+ Circle Members:
These are Google+ users who have chosen to allow The Economist content on Google+ to be shared on their personal pages within the service. There may be duplication of
users between the accounts reported.
To Members of the Audit Bureau of Circulations:
Data annotated as ‘subject to audit’ represent items reported on the most recent ABC Publisher’s Statement (US) and Cross Platform Circulation Certificate (ABC/UK) and will be
verified at the next scheduled audit period by the ABC (US/UK).
Other data have been examined in accordance with the ABC/US Bureau’s Bylaws and Rules, and included such tests and other audit procedures as we considered necessary
under the circumstances.
In our opinion, the other data items contained in this report are fairly stated in all respects material to the totals reported.
Audit Bureau of Circulations
THE ECONOMIST, published by The Economist Newspaper Ltd, 25 St. James’s Street - London SW1A 1HG
September 2012 04-0261-0
The Economist, London, England, Page 5 of 13 - #230 - 744
See each paragraph for specific
data measurement period
Consolidated Media Report
Copyright © 2012 Audit Bureau of Circulations. All rights reserved.

6. See each paragraph for specific
data measurement period
Consolidated Media Report
The Economist Regional Editions
North American
Latin American
UK
Continental Europe
Middle East and Africa
Asia Pacific
Links to the individual regional
ABC US/UK statements are available
on the following seven pages
The Economist, London, England, Page 6 of 13

7. The Economist
(North American Edition)
As of June 2012
See each paragraph for specific
data measurement period
Consolidated Media Report
Average circulation
Total Average Print Circulation Jan-June 2012 (sourced from ABC/US) 839,698
Paid Digital Editions Circulation (sold separately from print)
Replica (sourced from ABC/US) 7,615
Full Print Edition (sourced from ABC/UK)
Non-Replica (sourced from ABC/US) 49,699
Other Digital Edition (sourced from ABC/UK)
Paid Digital Editions - Jan-June 2012 57,314
TOTAL Average Print And Paid Digital Editions Circulation Jan-June 2012
Subject to audit for six months ended June 30, 2012 (Publisher’s Statement) 897,012
North America Statistics
The Economist App Month of Key numbers
Average Weekly Unique Devices June 2012 259,348
The Economist Online
Total Monthly Unique Browsers June 2012 3,243,869
Total Visits June 2012 5,992,677
Total Page Impressions June 2012 12,485,526
Average Visit Duration June 2012 9 minutes 3 seconds
Newsletters (Worldwide Activity)
Total Net Distribution June 2012 14,665,631
Total Unique Opens June 2012 2,038,696
Unique Open Rate June 2012 13.9%
Social Media Sites (Worldwide Activity) As of Key numbers
Facebook Likes August 31, 2012 1,106,176
Twitter Followers (Total) August 31, 2012 2,811,302
LinkedIn Group Members August 31, 2012 27,097
Google+ Circle Members August 31, 2012 1,656,102
Tumblr Followers August 31, 2012 54,314
The Economist, London, England, Page 7 of 13

8. The Economist
(North American Edition)
As of June 2012
See each paragraph for specific
data measurement period
Consolidated Media Report
Prices
Average Print And Digital Replica Subscription Price Annualized
Subject to audit for six months ended June 30, 2012 (ABC/US Publisher’s Statement)
$103.56
Average Digital (Non-Replica) Subscription Price Annualized
Subscriptions served for the six months ended June 30, 2012 (ABC/US)
$106.61
Subject to Audit for six months ended June 30, 2012 Publisher’s Statement (ABC/US)
Print and Digital Replica
900,000
850,000
800,000
750,000
700,000
650,000
600,000
Circulation
Rate Base
January
February
March
April
May
June
The Economist, London, England, Page 8 of 13

9. The Economist
(Latin American Edition)
As of June 2012
See each paragraph for specific
data measurement period
Consolidated Media Report
Average circulation
Total Average Print Circulation Jan-June 2012 (sourced from ABC/US) 13,301
Paid Digital Editions Circulation (sold separately from print)
Replica (sourced from ABC/US) 370
Full Print Edition (sourced from ABC/UK)
Non-Replica (sourced from ABC/US) 5,063
Other Digital Edition (sourced from ABC/UK)
Paid Digital Editions - Jan-June 2012 5,433
TOTAL Average Print And Paid Digital Editions Circulation Jan-June 2012
Subject to audit for six months ended June 30, 2012 (Publisher’s Statement) 18,734
Latin America Statistics
The Economist App Month of Key numbers
Average Weekly Unique Devices June 2012 32,325
The Economist Online
Total Monthly Unique Browsers June 2012 330,804
Total Visits June 2012 684,737
Total Page Impressions June 2012 1,576,856
Average Visit Duration June 2012 9 minutes 5 seconds
Newsletters (Worldwide Activity)
Total Net Distribution June 2012 14,665,631
Total Unique Opens June 2012 2,038,696
Unique Open Rate June 2012 13.9%
Social Media Sites (Worldwide Activity) As of Key numbers
Facebook Likes August 31, 2012 1,106,176
Twitter Followers (Total) August 31, 2012 2,811,302
LinkedIn Group Members August 31, 2012 27,097
Google+ Circle Members August 31, 2012 1,656,102
Tumblr Followers August 31, 2012 54,314
The Economist, London, England, Page 9 of 13

10. The Economist
(UK Edition)
As of June 2012
See each paragraph for specific
data measurement period
Consolidated Media Report
Average circulation
Total Average Print Circulation Jan-June 2012 (sourced from ABC/UK) 210,386
Paid Digital Editions Circulation (sold separately from print)
Replica (sourced from ABC/US)
Full Print Edition (sourced from ABC/UK) 169
Non-Replica (sourced from ABC/US)
Other Digital Edition (sourced from ABC/UK) 5,977
Paid Digital Editions - Jan-June 2012 6,146
TOTAL Average Print And Paid Digital Editions Circulation Jan-June 2012
Subject to audit for Jan-June 2012 Cross Platform Circulation Certificate 216,532
UK Statistics
The Economist App Month of Key numbers
Average Weekly Unique Devices June 2012 79,829
The Economist Online
Total Monthly Unique Browsers June 2012 649,102
Total Visits June 2012 1,263,729
Total Page Impressions June 2012 2,931,533
Average Visit Duration June 2012 8 minutes 54 seconds
Newsletters (Worldwide Activity)
Total Net Distribution June 2012 14,665,631
Total Unique Opens June 2012 2,038,696
Unique Open Rate June 2012 13.9%
Social Media Sites (Worldwide Activity) As of Key numbers
Facebook Likes August 31, 2012 1,106,176
Twitter Followers (Total) August 31, 2012 2,811,302
LinkedIn Group Members August 31, 2012 27,097
Google+ Circle Members August 31, 2012 1,656,102
Tumblr Followers August 31, 2012 54,314
The Economist, London, England, Page 10 of 13

11. The Economist
(Continental Europe Edition)
As of June 2012
See each paragraph for specific
data measurement period
Consolidated Media Report
Average circulation
Total Average Print Circulation Jan-June 2012 (sourced from ABC/UK) 235,058
Paid Digital Editions Circulation (sold separately from print)
Replica (sourced from ABC/US)
Full Print Edition (sourced from ABC/UK) 181
Non-Replica (sourced from ABC/US)
Other Digital Edition (sourced from ABC/UK) 8,969
Paid Digital Editions - Jan-June 2012 9,150
TOTAL Average Print And Paid Digital Editions Circulation Jan-June 2012
Subject to audit for Jan-June 2012 Cross Platform Circulation Certificate 244,208
Continental Europe Statistics
The Economist App Month of Key numbers
Average Weekly Unique Devices June 2012 103,896
The Economist Online
Total Monthly Unique Browsers June 2012 1,381,555
Total Visits June 2012 2,884,925
Total Page Impressions June 2012 6,783,824
Average Visit Duration June 2012 8 minutes 21 seconds
Newsletters (Worldwide Activity)
Total Net Distribution June 2012 14,665,631
Total Unique Opens June 2012 2,038,696
Unique Open Rate June 2012 13.9%
Social Media Sites (Worldwide Activity) As of Key numbers
Facebook Likes August 31, 2012 1,106,176
Twitter Followers (Total) August 31, 2012 2,811,302
LinkedIn Group Members August 31, 2012 27,097
Google+ Circle Members August 31, 2012 1,656,102
Tumblr Followers August 31, 2012 54,314
The Economist, London, England, Page 11 of 13

12. The Economist
(Middle East and Africa Edition)
As of June 2012
See each paragraph for specific
data measurement period
Consolidated Media Report
Average circulation
Total Average Print Circulation Jan-June 2012 (sourced from ABC/UK) 25,047
Paid Digital Editions Circulation (sold separately from print)
Replica (sourced from ABC/US)
Full Print Edition (sourced from ABC/UK) 124
Non-Replica (sourced from ABC/US)
Other Digital Edition (sourced from ABC/UK) 1,959
Paid Digital Editions - Jan-June 2012 2,083
TOTAL Average Print And Paid Digital Editions Circulation Jan-June 2012
Subject to audit for Jan-June 2012 Cross Platform Circulation Certificate 27,130
Middle East and Africa Statistics
The Economist App Month of Key numbers
Average Weekly Unique Devices June 2012 25,256
The Economist Online
Total Monthly Unique Browsers June 2012 204,373
Total Visits June 2012 382,580
Total Page Impressions June 2012 867,371
Average Visit Duration June 2012 9 minutes 38 seconds
Newsletters (Worldwide Activity)
Total Net Distribution June 2012 14,665,631
Total Unique Opens June 2012 2,038,696
Unique Open Rate June 2012 13.9%
Social Media Sites (Worldwide Activity) As of Key numbers
Facebook Likes August 31, 2012 1,106,176
Twitter Followers (Total) August 31, 2012 2,811,302
LinkedIn Group Members August 31, 2012 27,097
Google+ Circle Members August 31, 2012 1,656,102
Tumblr Followers August 31, 2012 54,314
The Economist, London, England, Page 12 of 13

13. The Economist
(Asia Pacific Edition)
As of June 2012
See each paragraph for specific
data measurement period
Consolidated Media Report
Average circulation
Total Average Print Circulation Jan-June 2012 (sourced from ABC/UK) 143,328
Paid Digital Editions Circulation (sold separately from print)
Replica (sourced from ABC/US)
Full Print Edition (sourced from ABC/UK) 280
Non-Replica (sourced from ABC/US)
Other Digital Edition (sourced from ABC/UK) 7,725
Paid Digital Editions - Jan-June 2012 8,005
TOTAL Average Print And Paid Digital Editions Circulation Jan-June 2012
Subject to audit for Jan-June 2012 Cross Platform Circulation Certificate 151,333
Asia Pacific Statistics
The Economist App Month of Key numbers
Average Weekly Unique Devices June 2012 131,313
The Economist Online
Total Monthly Unique Browsers June 2012 1,199,808
Total Visits June 2012 2,490,212
Total Page Impressions June 2012 5,751,983
Average Visit Duration June 2012 9 minutes 18 seconds
Newsletters (Worldwide Activity)
Total Net Distribution June 2012 14,665,631
Total Unique Opens June 2012 2,038,696
Unique Open Rate June 2012 13.9%
Social Media Sites (Worldwide Activity) As of Key numbers
Facebook Likes August 31, 2012 1,106,176
Twitter Followers (Total) August 31, 2012 2,811,302
LinkedIn Group Members August 31, 2012 27,097
Google+ Circle Members August 31, 2012 1,656,102
Tumblr Followers August 31, 2012 54,314
The Economist, London, England, Page 13 of 13