The document provides an overview of Netgem, a pure-play hybrid IPTV leader, and discusses managing the transition to connected TV and over-the-top TV as a service. It also outlines market forces at work, benefits of an internet TV adaptor for technical and business reasons, and shows how the adaptor provides full control and innovation by over-the-top delivery.

1. AEDETI
May 12th 2010
Alain Motard
Account Manager
South Europe

2. NETGEM OVERVIEW
Pure-Play Hybrid IPTV Leader
– Disruptive HD TV Solution
– Innovative hardware and software
– Over 2.5 million HDTV Set Top Boxes in operation
– One of the most deployed IPTV middleware worldwide
– Customers:
• Operator (SFR, Telstra…)
• Retail ( FNAC FRANCE , IP Vision Uk)

3. 1. Managing Usage Transition
2. Going with Connected TV penetration
Total Viewership
On-demand TV
% of TV Connected
?
Linear TV
2010 2015 2020
Over the TOP TV as a Service

4. Market Forces at Work and Needs
.. Customer Brand
Customer Brand
recognition
recognition •Apply Internet
•Apply Internet
Broadcasters
Broadcasters Internet
Internet business model
business model
and
and • Key differentiators
• Key differentiators Global on the TV
Global on the TV
Studios
Studios Players
Players
.. Transition Model
Transition Model •Premium content
•Premium content
Broadcast -> Non Linear
Broadcast -> Non Linear
+ +
•Legacy System
•Legacy System - Wall Garden
- Wall Garden
Consumer
Consumer •Premium content and Telecom Protection
Telecom Protection
•Premium content and
Electronics
Electronics services
services & Cable
& Cable
- Acquisition Over the
- Acquisition Over the
Manufacturers •Regulation /
Manufacturers •Regulation / Operators traditional Broadband
Operators traditional Broadband
standardization
standardization IPTV limits
IPTV limits

5. Benefits of the Internet TV Adaptor
• Content Protection
• Content Protection
Technical • Quality Of Service
• Quality Of Service
• Managed Devices and Services
• Managed Devices and Services
• Control of the End User Experience
• Control of the End User Experience
• Operator of TV Services
• Operator of TV Services
Business • Adaptation to Regulations and
• Adaptation to Regulations and
Operator Constraints
Operator Constraints
• Legacy TV Consumers
• Legacy TV Consumers
• Time To Market
• Time To Market

6. 89
Dave’s Friends (154)
Internet •Photos
•My Friends
• News Feed
TV • My profile
Brittany Murphy Rihanna Denise Richard
John Landau
10
Full Control By OTT
Innovation
Adaptor