The document provides an overview of consumer media usage in 2011, reporting that most American households own multiple TVs and devices like DVD players, gaming consoles, and computers. It details levels of ownership for various technologies like smartphones, broadband access, and streaming services. Key data points include the amount of time spent with traditional TV versus online/mobile video, as well as attributes consumers find important for mobile video apps and the most visited online video destinations.
State of media consumer usage report 2011 nielsenDung Tri
The document provides an overview of consumer media usage in 2011, reporting that most American households own multiple TVs and devices like DVD players, gaming consoles, and computers. It also shows that smartphone ownership and usage is rising rapidly across different ethnic groups. Finally, the document details how Americans spend their time with various media, such as traditional TV, online and mobile video, as well as streaming services like Netflix and Hulu.
Global Forum Presentation: Brent Olson, Vice President of Public Policy AT&TGlobalForum
This document discusses AT&T's IP platforms and how they serve as platforms for innovation. It provides details on AT&T's U-verse and mobility services, which have over 105 million subscribers combined. It also describes AT&T's Foundry program, which partners with other companies to support developers and has hosted over 75 events. The Foundry aims to speed up the development process and leverage APIs to open AT&T's network for new applications.
There are 21.7 million Australians, with 7.3 million (one third) having subscription TV. On average, people with subscription TV watch 3 hours and 26 minutes of TV per day, with those over 65 watching over 5 hours daily. Subscription TV reaches over half of Australian homes, with over half having 3 or more TVs and most being broadband connected. The commercial networks and subscription TV each receive around 20-22% of total viewing share.
BroadBand Networks Corporation (BBNC) was founded in 1998 to provide end-to-end solutions for broadcast quality digital video streams over ATM networks. BBNC offers a range of single and multi-channel MPEG encoder/decoder systems as well as networking products that support resolutions up to 704x480 for broadcast applications. Current product offerings include encoders, decoders, CODECs, multiplexers/demultiplexers, and a network management system that can manage all BBNC products across the network.
This document provides 10 steps for cleaning a house, beginning with gathering necessary cleaning supplies like dish soap, Windex, bleach and laundry detergent. It then outlines steps to wash clothes and clean each room, including the kitchen, bathroom, windows, bedrooms and floors. The final steps are to dry clean clothes and mop floors throughout the house.
This document discusses programs that utilities can offer to help customers pay their bills regularly and on time. It summarizes several programs implemented by utilities, including automatic payment plans, budget billing, minimum payment options, matching payment programs, and programs that provide financial counseling and assistance. The key recommendations are to understand the demographics and needs of struggling customers, offer a variety of billing and payment options tailored to different customer needs, and provide combined assistance programs that address multiple financial and behavioral issues.
History of drum liners, benefits of using drum liners, break down of typical drum liner markets, styles of drum liners, typical liner manufacturing processes.
State of media consumer usage report 2011 nielsenDung Tri
The document provides an overview of consumer media usage in 2011, reporting that most American households own multiple TVs and devices like DVD players, gaming consoles, and computers. It also shows that smartphone ownership and usage is rising rapidly across different ethnic groups. Finally, the document details how Americans spend their time with various media, such as traditional TV, online and mobile video, as well as streaming services like Netflix and Hulu.
Global Forum Presentation: Brent Olson, Vice President of Public Policy AT&TGlobalForum
This document discusses AT&T's IP platforms and how they serve as platforms for innovation. It provides details on AT&T's U-verse and mobility services, which have over 105 million subscribers combined. It also describes AT&T's Foundry program, which partners with other companies to support developers and has hosted over 75 events. The Foundry aims to speed up the development process and leverage APIs to open AT&T's network for new applications.
There are 21.7 million Australians, with 7.3 million (one third) having subscription TV. On average, people with subscription TV watch 3 hours and 26 minutes of TV per day, with those over 65 watching over 5 hours daily. Subscription TV reaches over half of Australian homes, with over half having 3 or more TVs and most being broadband connected. The commercial networks and subscription TV each receive around 20-22% of total viewing share.
BroadBand Networks Corporation (BBNC) was founded in 1998 to provide end-to-end solutions for broadcast quality digital video streams over ATM networks. BBNC offers a range of single and multi-channel MPEG encoder/decoder systems as well as networking products that support resolutions up to 704x480 for broadcast applications. Current product offerings include encoders, decoders, CODECs, multiplexers/demultiplexers, and a network management system that can manage all BBNC products across the network.
This document provides 10 steps for cleaning a house, beginning with gathering necessary cleaning supplies like dish soap, Windex, bleach and laundry detergent. It then outlines steps to wash clothes and clean each room, including the kitchen, bathroom, windows, bedrooms and floors. The final steps are to dry clean clothes and mop floors throughout the house.
This document discusses programs that utilities can offer to help customers pay their bills regularly and on time. It summarizes several programs implemented by utilities, including automatic payment plans, budget billing, minimum payment options, matching payment programs, and programs that provide financial counseling and assistance. The key recommendations are to understand the demographics and needs of struggling customers, offer a variety of billing and payment options tailored to different customer needs, and provide combined assistance programs that address multiple financial and behavioral issues.
History of drum liners, benefits of using drum liners, break down of typical drum liner markets, styles of drum liners, typical liner manufacturing processes.
This document summarizes a presentation given by Lauri Kivinen, the CEO of the Finnish Broadcasting Company, about connected TV and its future. It notes that while linear TV viewing is still most common in Finland at 91%, on-demand and catch-up viewing via connected TV is growing and accounts for 7-2% of viewing. It also discusses the challenges of rights management and platform fragmentation in the connected TV landscape. Kivinen emphasizes that audiences now expect access to content everywhere and anytime on any device.
This document discusses trends in television and video consumption from 2008 to 2020. It outlines three potential scenarios for the evolution of the television industry: 1) "Broadcast as Usual" where the broadcast model adapts to new technologies and consumption patterns; 2) "My Video Web" where online video and internet-connected devices become central to video viewing; and 3) "Community TV" where audiences fragment into local communities. The central scenario of "My Video Web" is presented, where catch-up TV and on-demand services become widespread, audiences spend more time watching video online and on multiple devices rather than just live TV, and households connect directly to the internet rather than traditional networks. This migration to online video threatens to initially destroy
New revenue models are challenging traditional business models. The panelists discussed the evolution from vertical silos like television, internet, and telephony to horizontal layers combining connectivity, services, and mobility across devices. Ziggo is the leading cable operator in the Netherlands with 4.1 million households connected across its upgraded network. BBC World News reaches over 70 million weekly viewers across its television channel and digital platforms like websites, social media, apps, and mobile with over 5 million unique mobile users per month. The panel explored challenges and solutions for new revenue streams as business models transition.
Samsung Electronics is a global leader in technology with over 190,000 employees across 206 offices in 68 countries, generating $135.8 billion in sales and $13.9 billion in net profits in 2010. Samsung holds the top market share in key product categories such as televisions, mobile phones, LCD monitors, and color laser printers. The company invests heavily in R&D with over $8 billion spent annually across 24 R&D centers and over 40,000 researchers and engineers.
This document discusses a TV streaming service called NXVision that allows users to watch live or recorded TV programs on any device via broadband, WiFi, or 3G. NXVision streams content from TVs and supports digital rights management. It can be deployed on residential gateways, set-top boxes, PCs with dongles, or via over-the-air download. Unlike competitors, NXVision does not require a new platform or box and offers a multiple application ecosystem beyond just live TV streaming.
This document describes a TV streaming service called NXVision that allows users to watch live and recorded TV programs on any device via broadband, WiFi, or 3G. NXVision streams content from TVs to mobile devices so users can watch TV anywhere, and control their TV from their phone. It supports content rights management and offers a variety of applications beyond just live TV streaming. NXVision can be deployed through set-top boxes, residential gateways, 3G dongles, and over-the-air downloads. It is a software-only solution that does not require a new hardware platform.
1. TV consumption in major European countries has continued to increase slightly in recent years, with viewers spending more time watching television on average each day.
2. The TV landscape has expanded dramatically, with over 9,000 channels now available in the EU, up from just 375 channels a decade ago.
3. New technologies like connected TVs, second screens, and streaming services are disrupting the traditional television model, but linear TV will still focus on live and social viewing experiences.
This document discusses the digital world and consumers. It provides an overview of topics including Web 1.0 vs 2.0, trends in internet and media consumption, the impact on business including a case study on Dell, and emerging technologies like blogs, RSS, and social networking sites. It also covers concepts like the long tail and trends towards software as a service and hosting applications online.
Mobile connected TVs are driving growth in connected TV usage through tablets. This shifts viewing habits to an internet-based model and away from traditional TV distribution. This has consequences for players across the value chain and raises regulatory issues around balancing existing rules for traditional media with the open internet environment. As viewing shifts to mobile, regulators must address challenges around competition, content regulation, and rights management in this new landscape.
This document discusses the rise of connected devices and multi-screen viewing. It notes that over 560 million connectable devices were sold globally in 2010, with smartphones accounting for 45% of sales. By 2015, it is estimated that 60% of all household devices will be connectable. The document explores how different screens like TVs, computers, phones and tablets are competing for video viewing time. It also examines opportunities and challenges around ensuring complementarity between connected devices, developing user-friendly multi-screen experiences, and the relationship between over-the-top content and managed networks. The remainder of the document outlines the agenda for a conference on these topics.
Monsoon Multimedia is a company founded in 2004 that develops advanced video streaming technologies and products. They have shipped over 200,000 units so far. Their products allow users to watch live TV, recorded shows, internet content and transfer content between devices on any screen. Their latest products support features like watching TV anywhere, pause/rewind live TV and recording on tablets. They have received recognition at CES for their innovations in wireless home entertainment solutions.
Aguinaldo Boquimpani - Marketers - Interactive TV AdvertisingAguinaldo Boquimpani
This document discusses interactive media and interactive TV advertising. It begins with an overview of how TV and the internet differ as platforms, with TV being lean-back and group-oriented while the internet is lean-forward and solo. It then discusses the adoption of digital TV in Brazil and Latin America. It introduces Ginga, the Brazilian digital TV interactivity standard. The rest of the document focuses on interactive TV advertising, including current offerings, examples, and the benefits it provides over traditional TV advertising. It discusses concepts like entry points, destinations, and capabilities within interactive TV advertising.
The latest in Mindshare's 'Future Of...' series focuses on connected TV.
Our view is that the connectivity that viewers enjoy on the sofa via the second screen will prove of more significance to media and marketing than the connected TV itself.
The document discusses the concept of connected TV and ways to leverage it. It outlines that while the TV experience is not fully interactive today, people are already connected to other devices while watching TV. The document proposes ways to augment the TV experience now through second screen applications that synchronize with TV content. Examples are given of social TV apps and ways companies can enhance TV shows, ads, and sponsoring through mobile apps and interactions.
From my archives: Yle Radio online 2006: Lessons in interactivity yle 21.3....Tuija Aalto
The document discusses the increasing adoption of digital technologies in Finland over the past 10 years. It provides statistics that show growing internet, computer, and mobile phone usage. It then discusses examples of how Finnish public broadcaster YLE is experimenting with interactive digital media like blogs, podcasts, SMS messages, and user-generated content to engage audiences. This includes initiatives like blogs from journalists, syndicating news feeds, soliciting photos and comments from listeners, and forums that generate topics for television shows. The goal is for YLE to learn how to have a true two-way dialogue and leverage "micromedia" from audiences.
The document discusses the growth of mobile broadband (MBB) compared to fixed broadband (FBB). It notes that MBB is growing faster due to trends like the shift from defined places to accessing content anywhere, from defined times to accessing content anytime, and from shared to personal experiences. These trends favor wireless delivery of video content. The document also analyzes data showing the exponential growth of mobile data and video traffic, and how video is the key driver of growth in broadband traffic and adoption of new mobile technologies like LTE. It provides a general framework for understanding substitution and complementarity between fixed and mobile networks, and how telecommunications revenue mix is shifting from traditional fixed voice to mobile data.
NBC's Billion Dollar Research Lab asi 2012 TV SymposiumMike Sainsbury
The document discusses research from NBC Universal's billion dollar research lab on consumer behavior during the 2012 London Olympics. Some of the key findings include:
1) Television viewing dominated Olympic consumption, accounting for 89% of viewing among enthusiastic viewers.
2) The use of multiple digital platforms like mobile, PC, and tablet increased total consumption of the Olympics, with more screens correlating to more TV viewing.
3) Over half of viewers engaged in simultaneous viewing of the Olympics on TV and digital platforms, referred to as "SimViewing."
4) Mobile and tablet usage grew significantly compared to previous Olympics, with tablets surpassing their device penetration in terms of usage.
5) Social media amplified awareness
The ViNTERA.TV app allows users to watch TV channels from the internet and local IPTV networks on Samsung and LG Smart TVs. It provides channels in SD, HD, and 3D quality. The app is part of the larger ViNTERA.TV universal platform and can be downloaded from the Smart TV app stores. Users can access free channels as well as packages from internet and IPTV providers. The platform also allows international channels to broadcast globally and TV providers to expand their reach through online streaming.
The document summarizes key findings from a 2013 survey on digital media consumption in the United States. Some of the main findings include:
- Over half of Americans now own a smartphone and tablet ownership has increased significantly in the past year.
- Habitual social media use reaches an estimated 71 million Americans.
- Online radio listening continues to grow, reaching 120 million monthly and 86 million weekly users who spend on average nearly 12 hours per week listening.
- While online radio grows, over-the-air AM/FM radio remains popular with 243 million weekly listeners spending about two hours per day listening.
Top 10 testing and optimisation best practicesgregmgaffney
The document discusses 10 best practices for testing, targeting, and optimization on websites:
1. Segment visitors into new vs. returning and target them differently.
2. Use location-based targeting like geotargeting and weather-based targeting.
3. Use product badging to highlight specific products.
4. Maintain message consistency across channels to avoid interrupting the "scent trail".
5. Test different promotional offers for different customer segments.
6. Recover abandoned shopping carts with reminders and incentives.
7. Use time-triggered messages to remind customers when it's time to reorder.
8. Test navigation changes before site-wide deployment to
This document provides an overview of key principles for successful customer relationship management (CRM). It discusses that CRM is first and foremost a business strategy, not just a software purchase, and companies must define their CRM strategy based on their goals, customers, and environment. The document outlines that a CRM strategy should aim to effectively manage the customer lifecycle from acquisition to retention. It also notes that common CRM goals among companies include obtaining a 360-degree view of customers, automating sales processes, and gaining insights to improve customer experiences.
This document summarizes a presentation given by Lauri Kivinen, the CEO of the Finnish Broadcasting Company, about connected TV and its future. It notes that while linear TV viewing is still most common in Finland at 91%, on-demand and catch-up viewing via connected TV is growing and accounts for 7-2% of viewing. It also discusses the challenges of rights management and platform fragmentation in the connected TV landscape. Kivinen emphasizes that audiences now expect access to content everywhere and anytime on any device.
This document discusses trends in television and video consumption from 2008 to 2020. It outlines three potential scenarios for the evolution of the television industry: 1) "Broadcast as Usual" where the broadcast model adapts to new technologies and consumption patterns; 2) "My Video Web" where online video and internet-connected devices become central to video viewing; and 3) "Community TV" where audiences fragment into local communities. The central scenario of "My Video Web" is presented, where catch-up TV and on-demand services become widespread, audiences spend more time watching video online and on multiple devices rather than just live TV, and households connect directly to the internet rather than traditional networks. This migration to online video threatens to initially destroy
New revenue models are challenging traditional business models. The panelists discussed the evolution from vertical silos like television, internet, and telephony to horizontal layers combining connectivity, services, and mobility across devices. Ziggo is the leading cable operator in the Netherlands with 4.1 million households connected across its upgraded network. BBC World News reaches over 70 million weekly viewers across its television channel and digital platforms like websites, social media, apps, and mobile with over 5 million unique mobile users per month. The panel explored challenges and solutions for new revenue streams as business models transition.
Samsung Electronics is a global leader in technology with over 190,000 employees across 206 offices in 68 countries, generating $135.8 billion in sales and $13.9 billion in net profits in 2010. Samsung holds the top market share in key product categories such as televisions, mobile phones, LCD monitors, and color laser printers. The company invests heavily in R&D with over $8 billion spent annually across 24 R&D centers and over 40,000 researchers and engineers.
This document discusses a TV streaming service called NXVision that allows users to watch live or recorded TV programs on any device via broadband, WiFi, or 3G. NXVision streams content from TVs and supports digital rights management. It can be deployed on residential gateways, set-top boxes, PCs with dongles, or via over-the-air download. Unlike competitors, NXVision does not require a new platform or box and offers a multiple application ecosystem beyond just live TV streaming.
This document describes a TV streaming service called NXVision that allows users to watch live and recorded TV programs on any device via broadband, WiFi, or 3G. NXVision streams content from TVs to mobile devices so users can watch TV anywhere, and control their TV from their phone. It supports content rights management and offers a variety of applications beyond just live TV streaming. NXVision can be deployed through set-top boxes, residential gateways, 3G dongles, and over-the-air downloads. It is a software-only solution that does not require a new hardware platform.
1. TV consumption in major European countries has continued to increase slightly in recent years, with viewers spending more time watching television on average each day.
2. The TV landscape has expanded dramatically, with over 9,000 channels now available in the EU, up from just 375 channels a decade ago.
3. New technologies like connected TVs, second screens, and streaming services are disrupting the traditional television model, but linear TV will still focus on live and social viewing experiences.
This document discusses the digital world and consumers. It provides an overview of topics including Web 1.0 vs 2.0, trends in internet and media consumption, the impact on business including a case study on Dell, and emerging technologies like blogs, RSS, and social networking sites. It also covers concepts like the long tail and trends towards software as a service and hosting applications online.
Mobile connected TVs are driving growth in connected TV usage through tablets. This shifts viewing habits to an internet-based model and away from traditional TV distribution. This has consequences for players across the value chain and raises regulatory issues around balancing existing rules for traditional media with the open internet environment. As viewing shifts to mobile, regulators must address challenges around competition, content regulation, and rights management in this new landscape.
This document discusses the rise of connected devices and multi-screen viewing. It notes that over 560 million connectable devices were sold globally in 2010, with smartphones accounting for 45% of sales. By 2015, it is estimated that 60% of all household devices will be connectable. The document explores how different screens like TVs, computers, phones and tablets are competing for video viewing time. It also examines opportunities and challenges around ensuring complementarity between connected devices, developing user-friendly multi-screen experiences, and the relationship between over-the-top content and managed networks. The remainder of the document outlines the agenda for a conference on these topics.
Monsoon Multimedia is a company founded in 2004 that develops advanced video streaming technologies and products. They have shipped over 200,000 units so far. Their products allow users to watch live TV, recorded shows, internet content and transfer content between devices on any screen. Their latest products support features like watching TV anywhere, pause/rewind live TV and recording on tablets. They have received recognition at CES for their innovations in wireless home entertainment solutions.
Aguinaldo Boquimpani - Marketers - Interactive TV AdvertisingAguinaldo Boquimpani
This document discusses interactive media and interactive TV advertising. It begins with an overview of how TV and the internet differ as platforms, with TV being lean-back and group-oriented while the internet is lean-forward and solo. It then discusses the adoption of digital TV in Brazil and Latin America. It introduces Ginga, the Brazilian digital TV interactivity standard. The rest of the document focuses on interactive TV advertising, including current offerings, examples, and the benefits it provides over traditional TV advertising. It discusses concepts like entry points, destinations, and capabilities within interactive TV advertising.
The latest in Mindshare's 'Future Of...' series focuses on connected TV.
Our view is that the connectivity that viewers enjoy on the sofa via the second screen will prove of more significance to media and marketing than the connected TV itself.
The document discusses the concept of connected TV and ways to leverage it. It outlines that while the TV experience is not fully interactive today, people are already connected to other devices while watching TV. The document proposes ways to augment the TV experience now through second screen applications that synchronize with TV content. Examples are given of social TV apps and ways companies can enhance TV shows, ads, and sponsoring through mobile apps and interactions.
From my archives: Yle Radio online 2006: Lessons in interactivity yle 21.3....Tuija Aalto
The document discusses the increasing adoption of digital technologies in Finland over the past 10 years. It provides statistics that show growing internet, computer, and mobile phone usage. It then discusses examples of how Finnish public broadcaster YLE is experimenting with interactive digital media like blogs, podcasts, SMS messages, and user-generated content to engage audiences. This includes initiatives like blogs from journalists, syndicating news feeds, soliciting photos and comments from listeners, and forums that generate topics for television shows. The goal is for YLE to learn how to have a true two-way dialogue and leverage "micromedia" from audiences.
The document discusses the growth of mobile broadband (MBB) compared to fixed broadband (FBB). It notes that MBB is growing faster due to trends like the shift from defined places to accessing content anywhere, from defined times to accessing content anytime, and from shared to personal experiences. These trends favor wireless delivery of video content. The document also analyzes data showing the exponential growth of mobile data and video traffic, and how video is the key driver of growth in broadband traffic and adoption of new mobile technologies like LTE. It provides a general framework for understanding substitution and complementarity between fixed and mobile networks, and how telecommunications revenue mix is shifting from traditional fixed voice to mobile data.
NBC's Billion Dollar Research Lab asi 2012 TV SymposiumMike Sainsbury
The document discusses research from NBC Universal's billion dollar research lab on consumer behavior during the 2012 London Olympics. Some of the key findings include:
1) Television viewing dominated Olympic consumption, accounting for 89% of viewing among enthusiastic viewers.
2) The use of multiple digital platforms like mobile, PC, and tablet increased total consumption of the Olympics, with more screens correlating to more TV viewing.
3) Over half of viewers engaged in simultaneous viewing of the Olympics on TV and digital platforms, referred to as "SimViewing."
4) Mobile and tablet usage grew significantly compared to previous Olympics, with tablets surpassing their device penetration in terms of usage.
5) Social media amplified awareness
The ViNTERA.TV app allows users to watch TV channels from the internet and local IPTV networks on Samsung and LG Smart TVs. It provides channels in SD, HD, and 3D quality. The app is part of the larger ViNTERA.TV universal platform and can be downloaded from the Smart TV app stores. Users can access free channels as well as packages from internet and IPTV providers. The platform also allows international channels to broadcast globally and TV providers to expand their reach through online streaming.
The document summarizes key findings from a 2013 survey on digital media consumption in the United States. Some of the main findings include:
- Over half of Americans now own a smartphone and tablet ownership has increased significantly in the past year.
- Habitual social media use reaches an estimated 71 million Americans.
- Online radio listening continues to grow, reaching 120 million monthly and 86 million weekly users who spend on average nearly 12 hours per week listening.
- While online radio grows, over-the-air AM/FM radio remains popular with 243 million weekly listeners spending about two hours per day listening.
Similar to State of Media Consumer Usage Report (20)
Top 10 testing and optimisation best practicesgregmgaffney
The document discusses 10 best practices for testing, targeting, and optimization on websites:
1. Segment visitors into new vs. returning and target them differently.
2. Use location-based targeting like geotargeting and weather-based targeting.
3. Use product badging to highlight specific products.
4. Maintain message consistency across channels to avoid interrupting the "scent trail".
5. Test different promotional offers for different customer segments.
6. Recover abandoned shopping carts with reminders and incentives.
7. Use time-triggered messages to remind customers when it's time to reorder.
8. Test navigation changes before site-wide deployment to
This document provides an overview of key principles for successful customer relationship management (CRM). It discusses that CRM is first and foremost a business strategy, not just a software purchase, and companies must define their CRM strategy based on their goals, customers, and environment. The document outlines that a CRM strategy should aim to effectively manage the customer lifecycle from acquisition to retention. It also notes that common CRM goals among companies include obtaining a 360-degree view of customers, automating sales processes, and gaining insights to improve customer experiences.
2012\'s Biggest Marketing Challenges and How to Overcome Themgregmgaffney
The document summarizes the findings of a study conducted by IBM that interviewed over 1,700 Chief Marketing Officers from around the world. The three main findings of the study are: 1) CMOs see delivering value to empowered customers, fostering lasting customer connections, and capturing value and measuring results as the three key areas for marketing to improve. 2) CMOs feel unprepared to handle the high levels of complexity they expect over the next five years, especially in managing data explosions, social media, proliferation of channels and devices, and shifting customer demographics. 3) Most CMOs are struggling to prove return on investment of their marketing activities and quantify their impact on the business.
The document provides 10 tips for enhancing mobile commerce (m-commerce) performance through social content. It discusses how social commerce builds trust which is important for m-commerce. Some key points are to show social content like reviews and recommendations on mobile sites, collect social content from mobile devices, make the content mobile-friendly, promote mobile services, and track mobile usage separately while considering its overall contribution. The combination of mobile and social commerce can help brands convert more browsers into loyal customers.
This white paper discusses how retailers can implement a "crawl, walk, run" approach to cross-channel marketing to build long-term customer engagement. It recommends starting with separate social media, mobile, and email strategies and integrating them over time. As strategies are connected, data collection improves relevancy of offers across channels, increasing engagement and purchases. The approach progresses from initial messaging, to tying channels together, to a fully integrated experience optimized for each customer's preferences.
Navigating Customer Lifetime Value Conundrumgregmgaffney
This document provides a three-phase framework for calculating and using customer lifetime value (CLV).
1) The first phase is to define key parameters like the analysis units, available data, and objectives.
2) The second phase is to develop the CLV model by building assumptions, examining existing customer models, and choosing a modeling methodology.
3) The third phase is to deploy the CLV model by testing it, integrating it into decision systems, and applying it to resource allocation and other marketing activities.
The framework is intended to help organizations navigate the complex process of CLV analysis and deployment.
2. The U.S. Media Universe
DEVICE OWNERSHIP1 MOBILE & ONLINE CONSUMERS
(millions of people who own) (millions of users)
At least one TV
290 Mobile phone (ages 13+)2
DVD player Online3
253
232 Home/work PCs
and laptops3
211
Video game console
192
Digital cable
162 Mobile web
DVR 145 (ages 13+)4
129
Satellite 116
faster than penetration.6
Time spent is increasing
95
HOUSEHOLDS WITH TVS HOUSEHOLDS W/ BROADBAND
(millions of households) 1 (millions of households)5
At least 1 TV 114.7million Total 85.9 million
1 17.7
2 32.7
With paid TV access
3 28.3 and broadband
80.9
4+ 35.9
With broadcast
TV only and 4.9
broadband
3. HOW PEOPLE WATCH TV/VIDEO6 SMARTPHONE PENETRATION8
(millions of viewers, ages 2 and up) (by ethnicity)
Traditional TV°
288 Asian 60%
Hispanic 50 %
African-American 48%
White 39%
On the Internet°°* Android is the preferred OS except among Asians,
who typically opt for iPhones.3
143 Timeshifted TV° ONLINE VISITS AND VIEWS
Viewers using time- (per person per month)3
111 shifted TV grew 11%
since Q2 2010.
94 Domains
Mobile phone**
2,905 Pages
30
830 Facebook
pages
MODES OF ACCESSING SOCIAL MEDIA7
Nearly 4 in 5 active Internet users visit social
networks and blogs.9
97% SMARTPHONE OS MARKET SHARE8
Windows
3% Mobile Other
Computer
18%
iPad 28 % RIM 7% %
Black- 4
iPhone Berry
37 %
3% Mobile
phone
43%
Smart-
43% phones
Android
Gaming 57%
console Feature
phones
4. The American Video Viewer
AVERAGE WEEKLY MEDIA TIME10 46:16 Traditional TV^
(hours:minutes, by age and platform)
41:04
32:47 32:58
28:08
24:52 24:17
22:24
ALL
AGES AGES
(2+) 2-11 12–17 18–24 25–34 35–49 50–65 65+
6:03 5:50
4:58
3:58 4:02 Internet on a
computer°°^^^
2:38
0:30 1:25
2:57 3:07
2:21 2:42 Timeshifted TV^
1:50 1:42
1:29 1:30
0:27 0:07 0:21 0:45 0:50 0:35 0:23 0:12 Video on
the Internet°°*
0:07 NA 0:20^^ 0:17 0:12 0:05 0:01 <0:01 Video on a
mobile device**^^
5. MOBILE VIDEO11 STREAMING SERVICES12
Top channels by unique viewers % of Netflix and Hulu viewers who watch using
a(n)...
Just 1.2 million people used a standalone
streaming device, such as Apple TV or Boxee, but
these devices account for nearly
#
1 YouTube 1/5 of their TV screen time.13
Hulu Users
#
2 FOX Computer directly 89%
Netflix Users
#
3 ABC 42%
#
4 Comedy
Central Computer connected to a TV 20%
#
5 CBS 14%
Video game console 8%
50%
Internet enabled TV 2%
6%
MOBILE VIDEO APP ATTRIBUTES14
% of consumers who deem the following attributes as…
Very Somewhat
Total
important important
Free/Low subscription rates 63% 23% 86%
Wide selection 47% 33% 80%
User-friendly 43% 38% 81%
New content 42% 38% 80%
No/few ads 39% 34% 73%
TOP FIVE ONLINE VIDEO DESTINATIONS BY… 15
UNIQUE VIEWERS TIME SPENT PER MONTH
(in millions) (hours:minutes per person)
#1 YouTube Netflix #1
126.5 10:01
#2 VEVO YouTube #2
#3 Yahoo! Tudou.com #3
#4 Facebook Hulu #4
#5 MSN/ #5
Windows Megavideo
39.5
35.0 2:52
31.2 2:34 2:26 2:20
24.8
Although unique viewers who are women watch more video on social networks and blogs, men
spend 9% more time watching.16
6. The Seeking, Searching U.S. Consumer
TOP APP CATEGORIES17
Percent of tablet and smartphone users who downloaded an app in the past 30 days.
PERCENTAGE WHO
DOWNLOAD,
BY CATEGORY…
27% 33% 27% 16% 21% 18% 23% 20%
2% 2% …AND COST
8% 6%
Free & paid apps
68% 45% 45% 45%
Games Maps/Navigation Music Social Free apps only
Networking Paid apps only
51% of consumers
16% 14% 14% 14% 14% 14% 14% 14% say that they are okay
3% 3% 3% 2%
with advertising on
33% 31% 31% 30% their devices if it means
News Entertainment Sports Banking/Finance they can access
content for free.3
10%10% 11% 10% 9% 11% 7% 7% 5%7%
3% 2% 2% 2% 2%
23% 23% 22% 16% 14%
Books Restaurants/ Coupons/ Recommendations/ Magazines
Dining Discounts Reviews
MONTHLY BREAKDOWN OF TIME SPENT 18
(on Android devices, September 2011 average)
Dialer
6% All other Apps
53%
Texting
14% Facebook and Twitter are more popular
Social Networking apps among women, while Google+ has
5% a larger reach among men.
Retail apps such as Barcode Scanner
Email/IM
5% (14% of Android users) and eBay
Mobile (13%) are growing in reach.
Browser Maps/Location
On average, app downloaders have 33
10% 4%
apps on their phones. 33
Music/Video 2%
Camera 1%
7. SIMULTANEOUS USAGE17 TOP SOURCES OF INFORMATION19
Percent of consumers who did the following on Preferred sources for product and service
their tablet while watching TV... information
Programming Consumer Ratings 63%
Commercials Consumer Reviews 62%
Total 50%
Company’s Website
Female
Checked Male Call Center 47%
email site Email 45%
Video Clip 34%
Surfed web Live Chat 30%
for unrelated Company’s Facebook 15%
information
Mobile App 9%
Online Ad 8%
Visited a
social net- Company’s Twitter 7%
working site
MONTHLY DATA USAGE8
(by age, in MB)
Looked up info…
…related to the 578 Q3 2011
TV program I 534 Q3 2010
was watching
…on a product for
412
an ad I saw on TV 321
264
…on coupons or 216 232
177
deals related to
90
122 133 70
an ad I saw on TV 59 30
0 10 20 30 40 50 60 70 13–17 18–24 25–34 35–44 45–54 55–64 65+
TOP RETAIL AND CONSUMER ELECTRONICS WEBSITES3
(by audience size in millions)
100 min./person
TIME SPENT (log scale)
TOP 5 WEBSITES
Computer & consumer electronics Apple
Mass merchandiser 68.7
50 Microsoft
33% of Americans online 93.8
visited Amazon in September.5 Amazon
72.0
20
Walmart
Target Stores
26.0 34.5 Young women and those with middle
10 incomes ($25k–75k) are more likely
10.0
19.5 Adobe to visit Computer and Consumer
Overstock.com CNET 28.0 Electronics websites. Young men and
5 23.5 those with higher incomes ($100k+)
ShopAtHome.com
are more likely to visit Consumer
Mozilla Electronics news sites.5
25.7
2
5% 10% 20% 50%
ACTIVE REACH (log scale)
8. The Globally Connected Consumer
Nielsen's survey of more than 25,000 online respondents from 56 countries around
the world reveals consumer's multi-screen purchase behavior/intentions.
DEVICE PENETRATION20
Percentage of online respondents a… Smart- Tablet
who… phone
6% Already own
11% Will purchase
HD
HD TV
3D TV
TV with
Internet
Worldwide Already own Will purchase
HD HD TV 35% 23%
3D TV 6% 23%
TV w/Internet 17% 23%
Smartphone 36% 21%
Tablet 12% 19%
Latin America
23%
26% 22%
5%
19% 30%
25% 5%
30%
31%
9. DEVICE PENETRATION19,20
Percentage of online respondents a… Smart- Tablet
who… phone
6% Already own
11% Will purchase
HD
HD TV
3D TV
TV with
Internet
Asia Pacific
26%
Europe
13% 27%
44%
18%
10%
30%
6%
18% 31%
14% 31% 7%
12% 4% 37% 28%
15%
12% 31%
Middle East, Africa, Pakistan
28%
20%
31%
13%
11% 19%
27%
8% 29%
27%
10. Sources & Notes
SOURCES NOTES
1. Nielsen. National People Meter, Universe Estimates ° Includes those viewing at least one minute (reach)
(November 2011) within the measurement period. This includes Live
2. Nielsen. Mobile Media Marketplace (Q3 2011) viewing plus any playback within the measurement
period.
3. Nielsen. NetView (September 2011)
4. Nielsen. Mobile Netview (September 2011) °° Internet figures are from home and work.
Hours:minutes for Internet and video use are based
5. Nielsen. Based on Universe Estimates for the 15th of on the universe of persons who used the
each month, Home & Work (Q2 2011) Internet/watched online video via their computers.
6. Nielsen. (Q2 2011) All Internet figures are weekly or monthly averages
7. NM Incite. State of Social Media Survey (April 2011) over the course of the quarter.
8. Nielsen. U.S. Mobile Insights, National (Q3 2011) * Due to a change in the format of Netflix stream
9. Nielsen. (May 2011) URLs, streaming for the Netflix brand was not
reported in the April and May VideoCensus reports.
10. Nielsen. Data uniquely based on the Total This was corrected with June-forward reporting.
Population in the US—all 297 million Americans
over age 2—whether or not they have the ** Video user projection, time spent and composition
technology (Q2 2011) data based on survey analysis of past 30 day use
during the period. The mobile video audience figures
11. Nielsen. U.S. Mobile Video Survey (Q3 2011) in this report include mobile phone users (aged 13+)
12. Nielsen. Netflix/Hulu survey (March 2011) who access mobile video through any means
13. Nielsen. Custom Survey (November 2011) (including mobile Web, subscription-based,
14. CTAM/Nielsen. “Roadmap to Video Apps downloads and applications).
(What Makes Viewers APPy?).” (August 2011) ^ Includes Live usage plus any playback viewing within
15. Nielsen. VideoCensus (September 2011) the measurement period. Timeshifted TV is playback
primarily on a DVR but includes playback from VOD,
16. Nielsen. VideoCensus, Home & Work (May 2011)
DVD recorders, server based DVR’s and services like
17. Nielsen. Applications Playbook (Q3 2011) Start Over.
18. Nielsen. Smartphone Analytics, Device Metering ^^ Nielsen’s mobile survey reports mobile video usage
Data (September 2011) for those users 13 and older. This 12-17 is T13-17
19. NM Incite (October 2011) for all mobile data.
20. Nielsen, Global Omnibus Survey, (O3 2011) ^^^ Due to a change in the type of call used behind
Facebook’s AJAX interface, Nielsen NetView data for
Facebook page views and duration were
underreported for June and July. This was corrected
with August-forward reporting.