The document provides an overview of consumer media usage in 2011 based on a report by Nielsen. It finds that most American households own multiple devices for accessing media including televisions, DVD players, gaming consoles, and computers. Mobile phone ownership exceeds 90% of the population ages 13 and up. Time spent with traditional TV remains high but is supplemented by growing online and mobile viewing. Younger demographics are more likely to access media online and via smartphones.
State of media consumer usage report 2011 nielsenDung Tri
The document provides an overview of consumer media usage in 2011, reporting that most American households own multiple TVs and devices like DVD players, gaming consoles, and computers. It also shows that smartphone ownership and usage is rising rapidly across different ethnic groups. Finally, the document details how Americans spend their time with various media, such as traditional TV, online and mobile video, as well as streaming services like Netflix and Hulu.
Global Forum Presentation: Brent Olson, Vice President of Public Policy AT&TGlobalForum
This document discusses AT&T's IP platforms and how they serve as platforms for innovation. It provides details on AT&T's U-verse and mobility services, which have over 105 million subscribers combined. It also describes AT&T's Foundry program, which partners with other companies to support developers and has hosted over 75 events. The Foundry aims to speed up the development process and leverage APIs to open AT&T's network for new applications.
There are 21.7 million Australians, with 7.3 million (one third) having subscription TV. On average, people with subscription TV watch 3 hours and 26 minutes of TV per day, with those over 65 watching over 5 hours daily. Subscription TV reaches over half of Australian homes, with over half having 3 or more TVs and most being broadband connected. The commercial networks and subscription TV each receive around 20-22% of total viewing share.
BroadBand Networks Corporation (BBNC) was founded in 1998 to provide end-to-end solutions for broadcast quality digital video streams over ATM networks. BBNC offers a range of single and multi-channel MPEG encoder/decoder systems as well as networking products that support resolutions up to 704x480 for broadcast applications. Current product offerings include encoders, decoders, CODECs, multiplexers/demultiplexers, and a network management system that can manage all BBNC products across the network.
McDonald's launched its global "I'm Lovin' It" campaign in 2003 to rebuild customer relevance and reposition its brand image. The campaign featured a single set of commercials across over 119 countries showing people of all ages and backgrounds enjoying themselves and occasionally eating McDonald's. Featuring Justin Timberlake singing the slogan, the campaign was hugely successful, increasing global sales by 7.8% within its first year and achieving brand awareness of over 80% in key markets. The campaign targeted younger audiences but expanded to families, using various marketing channels from advertisements to graffiti to turn the simple slogan into a highly recognizable tagline.
McDonald's aims to engage with customers through social media as 300,000 people eat at McDonald's daily. Social media allows McDonald's to listen to and engage with customers where they spend time online. The strategy involves engaging customers, franchisees, corporate staff, and vendors through social media platforms like Facebook, Twitter, and company-run sites. By listening to customers and engaging them with fun, games and videos, McDonald's can build long-term relationships with customers without a marketing budget.
This document summarizes a presentation given by Lauri Kivinen, the CEO of the Finnish Broadcasting Company, about connected TV and its future. It notes that while linear TV viewing is still most common in Finland at 91%, on-demand and catch-up viewing via connected TV is growing and accounts for 7-2% of viewing. It also discusses the challenges of rights management and platform fragmentation in the connected TV landscape. Kivinen emphasizes that audiences now expect access to content everywhere and anytime on any device.
This document discusses trends in television and video consumption from 2008 to 2020. It outlines three potential scenarios for the evolution of the television industry: 1) "Broadcast as Usual" where the broadcast model adapts to new technologies and consumption patterns; 2) "My Video Web" where online video and internet-connected devices become central to video viewing; and 3) "Community TV" where audiences fragment into local communities. The central scenario of "My Video Web" is presented, where catch-up TV and on-demand services become widespread, audiences spend more time watching video online and on multiple devices rather than just live TV, and households connect directly to the internet rather than traditional networks. This migration to online video threatens to initially destroy
State of media consumer usage report 2011 nielsenDung Tri
The document provides an overview of consumer media usage in 2011, reporting that most American households own multiple TVs and devices like DVD players, gaming consoles, and computers. It also shows that smartphone ownership and usage is rising rapidly across different ethnic groups. Finally, the document details how Americans spend their time with various media, such as traditional TV, online and mobile video, as well as streaming services like Netflix and Hulu.
Global Forum Presentation: Brent Olson, Vice President of Public Policy AT&TGlobalForum
This document discusses AT&T's IP platforms and how they serve as platforms for innovation. It provides details on AT&T's U-verse and mobility services, which have over 105 million subscribers combined. It also describes AT&T's Foundry program, which partners with other companies to support developers and has hosted over 75 events. The Foundry aims to speed up the development process and leverage APIs to open AT&T's network for new applications.
There are 21.7 million Australians, with 7.3 million (one third) having subscription TV. On average, people with subscription TV watch 3 hours and 26 minutes of TV per day, with those over 65 watching over 5 hours daily. Subscription TV reaches over half of Australian homes, with over half having 3 or more TVs and most being broadband connected. The commercial networks and subscription TV each receive around 20-22% of total viewing share.
BroadBand Networks Corporation (BBNC) was founded in 1998 to provide end-to-end solutions for broadcast quality digital video streams over ATM networks. BBNC offers a range of single and multi-channel MPEG encoder/decoder systems as well as networking products that support resolutions up to 704x480 for broadcast applications. Current product offerings include encoders, decoders, CODECs, multiplexers/demultiplexers, and a network management system that can manage all BBNC products across the network.
McDonald's launched its global "I'm Lovin' It" campaign in 2003 to rebuild customer relevance and reposition its brand image. The campaign featured a single set of commercials across over 119 countries showing people of all ages and backgrounds enjoying themselves and occasionally eating McDonald's. Featuring Justin Timberlake singing the slogan, the campaign was hugely successful, increasing global sales by 7.8% within its first year and achieving brand awareness of over 80% in key markets. The campaign targeted younger audiences but expanded to families, using various marketing channels from advertisements to graffiti to turn the simple slogan into a highly recognizable tagline.
McDonald's aims to engage with customers through social media as 300,000 people eat at McDonald's daily. Social media allows McDonald's to listen to and engage with customers where they spend time online. The strategy involves engaging customers, franchisees, corporate staff, and vendors through social media platforms like Facebook, Twitter, and company-run sites. By listening to customers and engaging them with fun, games and videos, McDonald's can build long-term relationships with customers without a marketing budget.
This document summarizes a presentation given by Lauri Kivinen, the CEO of the Finnish Broadcasting Company, about connected TV and its future. It notes that while linear TV viewing is still most common in Finland at 91%, on-demand and catch-up viewing via connected TV is growing and accounts for 7-2% of viewing. It also discusses the challenges of rights management and platform fragmentation in the connected TV landscape. Kivinen emphasizes that audiences now expect access to content everywhere and anytime on any device.
This document discusses trends in television and video consumption from 2008 to 2020. It outlines three potential scenarios for the evolution of the television industry: 1) "Broadcast as Usual" where the broadcast model adapts to new technologies and consumption patterns; 2) "My Video Web" where online video and internet-connected devices become central to video viewing; and 3) "Community TV" where audiences fragment into local communities. The central scenario of "My Video Web" is presented, where catch-up TV and on-demand services become widespread, audiences spend more time watching video online and on multiple devices rather than just live TV, and households connect directly to the internet rather than traditional networks. This migration to online video threatens to initially destroy
New revenue models are challenging traditional business models. The panelists discussed the evolution from vertical silos like television, internet, and telephony to horizontal layers combining connectivity, services, and mobility across devices. Ziggo is the leading cable operator in the Netherlands with 4.1 million households connected across its upgraded network. BBC World News reaches over 70 million weekly viewers across its television channel and digital platforms like websites, social media, apps, and mobile with over 5 million unique mobile users per month. The panel explored challenges and solutions for new revenue streams as business models transition.
Samsung Electronics is a global leader in technology with over 190,000 employees across 206 offices in 68 countries, generating $135.8 billion in sales and $13.9 billion in net profits in 2010. Samsung holds the top market share in key product categories such as televisions, mobile phones, LCD monitors, and color laser printers. The company invests heavily in R&D with over $8 billion spent annually across 24 R&D centers and over 40,000 researchers and engineers.
This document discusses a TV streaming service called NXVision that allows users to watch live or recorded TV programs on any device via broadband, WiFi, or 3G. NXVision streams content from TVs and supports digital rights management. It can be deployed on residential gateways, set-top boxes, PCs with dongles, or via over-the-air download. Unlike competitors, NXVision does not require a new platform or box and offers a multiple application ecosystem beyond just live TV streaming.
This document describes a TV streaming service called NXVision that allows users to watch live and recorded TV programs on any device via broadband, WiFi, or 3G. NXVision streams content from TVs to mobile devices so users can watch TV anywhere, and control their TV from their phone. It supports content rights management and offers a variety of applications beyond just live TV streaming. NXVision can be deployed through set-top boxes, residential gateways, 3G dongles, and over-the-air downloads. It is a software-only solution that does not require a new hardware platform.
1. TV consumption in major European countries has continued to increase slightly in recent years, with viewers spending more time watching television on average each day.
2. The TV landscape has expanded dramatically, with over 9,000 channels now available in the EU, up from just 375 channels a decade ago.
3. New technologies like connected TVs, second screens, and streaming services are disrupting the traditional television model, but linear TV will still focus on live and social viewing experiences.
This document discusses the digital world and consumers. It provides an overview of topics including Web 1.0 vs 2.0, trends in internet and media consumption, the impact on business including a case study on Dell, and emerging technologies like blogs, RSS, and social networking sites. It also covers concepts like the long tail and trends towards software as a service and hosting applications online.
Mobile connected TVs are driving growth in connected TV usage through tablets. This shifts viewing habits to an internet-based model and away from traditional TV distribution. This has consequences for players across the value chain and raises regulatory issues around balancing existing rules for traditional media with the open internet environment. As viewing shifts to mobile, regulators must address challenges around competition, content regulation, and rights management in this new landscape.
This document discusses the rise of connected devices and multi-screen viewing. It notes that over 560 million connectable devices were sold globally in 2010, with smartphones accounting for 45% of sales. By 2015, it is estimated that 60% of all household devices will be connectable. The document explores how different screens like TVs, computers, phones and tablets are competing for video viewing time. It also examines opportunities and challenges around ensuring complementarity between connected devices, developing user-friendly multi-screen experiences, and the relationship between over-the-top content and managed networks. The remainder of the document outlines the agenda for a conference on these topics.
Monsoon Multimedia is a company founded in 2004 that develops advanced video streaming technologies and products. They have shipped over 200,000 units so far. Their products allow users to watch live TV, recorded shows, internet content and transfer content between devices on any screen. Their latest products support features like watching TV anywhere, pause/rewind live TV and recording on tablets. They have received recognition at CES for their innovations in wireless home entertainment solutions.
Aguinaldo Boquimpani - Marketers - Interactive TV AdvertisingAguinaldo Boquimpani
This document discusses interactive media and interactive TV advertising. It begins with an overview of how TV and the internet differ as platforms, with TV being lean-back and group-oriented while the internet is lean-forward and solo. It then discusses the adoption of digital TV in Brazil and Latin America. It introduces Ginga, the Brazilian digital TV interactivity standard. The rest of the document focuses on interactive TV advertising, including current offerings, examples, and the benefits it provides over traditional TV advertising. It discusses concepts like entry points, destinations, and capabilities within interactive TV advertising.
The latest in Mindshare's 'Future Of...' series focuses on connected TV.
Our view is that the connectivity that viewers enjoy on the sofa via the second screen will prove of more significance to media and marketing than the connected TV itself.
The document discusses the concept of connected TV and ways to leverage it. It outlines that while the TV experience is not fully interactive today, people are already connected to other devices while watching TV. The document proposes ways to augment the TV experience now through second screen applications that synchronize with TV content. Examples are given of social TV apps and ways companies can enhance TV shows, ads, and sponsoring through mobile apps and interactions.
From my archives: Yle Radio online 2006: Lessons in interactivity yle 21.3....Tuija Aalto
The document discusses the increasing adoption of digital technologies in Finland over the past 10 years. It provides statistics that show growing internet, computer, and mobile phone usage. It then discusses examples of how Finnish public broadcaster YLE is experimenting with interactive digital media like blogs, podcasts, SMS messages, and user-generated content to engage audiences. This includes initiatives like blogs from journalists, syndicating news feeds, soliciting photos and comments from listeners, and forums that generate topics for television shows. The goal is for YLE to learn how to have a true two-way dialogue and leverage "micromedia" from audiences.
The document discusses the growth of mobile broadband (MBB) compared to fixed broadband (FBB). It notes that MBB is growing faster due to trends like the shift from defined places to accessing content anywhere, from defined times to accessing content anytime, and from shared to personal experiences. These trends favor wireless delivery of video content. The document also analyzes data showing the exponential growth of mobile data and video traffic, and how video is the key driver of growth in broadband traffic and adoption of new mobile technologies like LTE. It provides a general framework for understanding substitution and complementarity between fixed and mobile networks, and how telecommunications revenue mix is shifting from traditional fixed voice to mobile data.
NBC's Billion Dollar Research Lab asi 2012 TV SymposiumMike Sainsbury
The document discusses research from NBC Universal's billion dollar research lab on consumer behavior during the 2012 London Olympics. Some of the key findings include:
1) Television viewing dominated Olympic consumption, accounting for 89% of viewing among enthusiastic viewers.
2) The use of multiple digital platforms like mobile, PC, and tablet increased total consumption of the Olympics, with more screens correlating to more TV viewing.
3) Over half of viewers engaged in simultaneous viewing of the Olympics on TV and digital platforms, referred to as "SimViewing."
4) Mobile and tablet usage grew significantly compared to previous Olympics, with tablets surpassing their device penetration in terms of usage.
5) Social media amplified awareness
The ViNTERA.TV app allows users to watch TV channels from the internet and local IPTV networks on Samsung and LG Smart TVs. It provides channels in SD, HD, and 3D quality. The app is part of the larger ViNTERA.TV universal platform and can be downloaded from the Smart TV app stores. Users can access free channels as well as packages from internet and IPTV providers. The platform also allows international channels to broadcast globally and TV providers to expand their reach through online streaming.
The document summarizes key findings from a 2013 survey on digital media consumption in the United States. Some of the main findings include:
- Over half of Americans now own a smartphone and tablet ownership has increased significantly in the past year.
- Habitual social media use reaches an estimated 71 million Americans.
- Online radio listening continues to grow, reaching 120 million monthly and 86 million weekly users who spend on average nearly 12 hours per week listening.
- While online radio grows, over-the-air AM/FM radio remains popular with 243 million weekly listeners spending about two hours per day listening.
1. The Logitech Revue is a multimedia box that combines internet, TV, and audio content into a single interface powered by Google TV.
2. It has HDMI inputs and outputs for connecting to a TV and other devices, and includes a keyboard and trackpad for navigating the interface.
3. Setup involves connecting the Revue to a TV and the internet, selecting TV and audio devices to control, and entering location information to access local cable and satellite programming guides.
Innovation in broadcasting and free to air tvSteve Weaver
Television remains the most popular form of entertainment despite new delivery technologies and devices. While people can now access content anytime and anywhere, TV's mass reach still makes it impactful with shows like The Block reaching millions of viewers. Technologies like DVRs enhance viewing and increase consumption rather than reduce it. Younger generations still spend significant time watching TV and welcome advertising. Social media is driving deeper engagement with shows and content. The future remains bright for television as viewers continue demanding better and more interactive experiences across a growing number of platforms and devices.
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Gamegreendigital
Introduction
Leonardo DiCaprio is synonymous with Hollywood stardom and acclaimed performances. has a unique connection with one of America's most beloved sports events—the Super Bowl. The "Leonardo DiCaprio Super Bowl" phenomenon combines the worlds of cinema and sports. drawing attention from fans of both domains. This article delves into the multifaceted relationship between DiCaprio and the Super Bowl. exploring his appearances at the event, His involvement in Super Bowl advertisements. and his cultural impact that bridges the gap between these two massive entertainment industries.
Follow us on: Pinterest
Leonardo DiCaprio: The Hollywood Icon
Early Life and Career Beginnings
Leonardo Wilhelm DiCaprio was born in Los Angeles, California, on November 11, 1974. His journey to stardom began at a young age with roles in television commercials and educational programs. DiCaprio's breakthrough came with his portrayal of Luke Brower in the sitcom "Growing Pains" and later as Tobias Wolff in "This Boy's Life" (1993). where he starred alongside Robert De Niro.
Rise to Stardom
DiCaprio's career skyrocketed with his performance in "What's Eating Gilbert Grape" (1993). earning him his first Academy Award nomination. He continued to gain acclaim with roles in "Romeo + Juliet" (1996) and "Titanic" (1997). the latter of which cemented his status as a global superstar. Over the years, DiCaprio has showcased his versatility in films like "The Aviator" (2004). "Start" (2010), and "The Revenant" (2015), for which he finally won an Academy Award for Best Actor.
Environmental Activism
Beyond his film career, DiCaprio is also renowned for his environmental activism. He established the Leonardo DiCaprio Foundation in 1998, focusing on global conservation efforts. His commitment to ecological issues often intersects with his public appearances. including those related to the Super Bowl.
The Super Bowl: An American Institution
History and Significance
The Super Bowl is the National Football League (NFL) championship game. is one of the most-watched sporting events in the world. First played in 1967, the Super Bowl has evolved into a cultural phenomenon. featuring high-profile halftime shows, memorable advertisements, and significant media coverage. The event attracts a diverse audience, from avid sports fans to casual viewers. making it a prime platform for celebrities to appear.
Entertainment and Advertisements
The Super Bowl is not only about football but also about entertainment. The halftime show features performances by some of the biggest names in the music industry. while the commercials are often as anticipated as the game itself. Companies invest millions in Super Bowl ads. creating iconic and sometimes controversial commercials that capture public attention.
Leonardo DiCaprio's Super Bowl Appearances
A Celebrity Among the Fans
Leonardo DiCaprio's presence at the Super Bowl has noted several times. As a high-profile celebrity. DiCaprio attracts
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New revenue models are challenging traditional business models. The panelists discussed the evolution from vertical silos like television, internet, and telephony to horizontal layers combining connectivity, services, and mobility across devices. Ziggo is the leading cable operator in the Netherlands with 4.1 million households connected across its upgraded network. BBC World News reaches over 70 million weekly viewers across its television channel and digital platforms like websites, social media, apps, and mobile with over 5 million unique mobile users per month. The panel explored challenges and solutions for new revenue streams as business models transition.
Samsung Electronics is a global leader in technology with over 190,000 employees across 206 offices in 68 countries, generating $135.8 billion in sales and $13.9 billion in net profits in 2010. Samsung holds the top market share in key product categories such as televisions, mobile phones, LCD monitors, and color laser printers. The company invests heavily in R&D with over $8 billion spent annually across 24 R&D centers and over 40,000 researchers and engineers.
This document discusses a TV streaming service called NXVision that allows users to watch live or recorded TV programs on any device via broadband, WiFi, or 3G. NXVision streams content from TVs and supports digital rights management. It can be deployed on residential gateways, set-top boxes, PCs with dongles, or via over-the-air download. Unlike competitors, NXVision does not require a new platform or box and offers a multiple application ecosystem beyond just live TV streaming.
This document describes a TV streaming service called NXVision that allows users to watch live and recorded TV programs on any device via broadband, WiFi, or 3G. NXVision streams content from TVs to mobile devices so users can watch TV anywhere, and control their TV from their phone. It supports content rights management and offers a variety of applications beyond just live TV streaming. NXVision can be deployed through set-top boxes, residential gateways, 3G dongles, and over-the-air downloads. It is a software-only solution that does not require a new hardware platform.
1. TV consumption in major European countries has continued to increase slightly in recent years, with viewers spending more time watching television on average each day.
2. The TV landscape has expanded dramatically, with over 9,000 channels now available in the EU, up from just 375 channels a decade ago.
3. New technologies like connected TVs, second screens, and streaming services are disrupting the traditional television model, but linear TV will still focus on live and social viewing experiences.
This document discusses the digital world and consumers. It provides an overview of topics including Web 1.0 vs 2.0, trends in internet and media consumption, the impact on business including a case study on Dell, and emerging technologies like blogs, RSS, and social networking sites. It also covers concepts like the long tail and trends towards software as a service and hosting applications online.
Mobile connected TVs are driving growth in connected TV usage through tablets. This shifts viewing habits to an internet-based model and away from traditional TV distribution. This has consequences for players across the value chain and raises regulatory issues around balancing existing rules for traditional media with the open internet environment. As viewing shifts to mobile, regulators must address challenges around competition, content regulation, and rights management in this new landscape.
This document discusses the rise of connected devices and multi-screen viewing. It notes that over 560 million connectable devices were sold globally in 2010, with smartphones accounting for 45% of sales. By 2015, it is estimated that 60% of all household devices will be connectable. The document explores how different screens like TVs, computers, phones and tablets are competing for video viewing time. It also examines opportunities and challenges around ensuring complementarity between connected devices, developing user-friendly multi-screen experiences, and the relationship between over-the-top content and managed networks. The remainder of the document outlines the agenda for a conference on these topics.
Monsoon Multimedia is a company founded in 2004 that develops advanced video streaming technologies and products. They have shipped over 200,000 units so far. Their products allow users to watch live TV, recorded shows, internet content and transfer content between devices on any screen. Their latest products support features like watching TV anywhere, pause/rewind live TV and recording on tablets. They have received recognition at CES for their innovations in wireless home entertainment solutions.
Aguinaldo Boquimpani - Marketers - Interactive TV AdvertisingAguinaldo Boquimpani
This document discusses interactive media and interactive TV advertising. It begins with an overview of how TV and the internet differ as platforms, with TV being lean-back and group-oriented while the internet is lean-forward and solo. It then discusses the adoption of digital TV in Brazil and Latin America. It introduces Ginga, the Brazilian digital TV interactivity standard. The rest of the document focuses on interactive TV advertising, including current offerings, examples, and the benefits it provides over traditional TV advertising. It discusses concepts like entry points, destinations, and capabilities within interactive TV advertising.
The latest in Mindshare's 'Future Of...' series focuses on connected TV.
Our view is that the connectivity that viewers enjoy on the sofa via the second screen will prove of more significance to media and marketing than the connected TV itself.
The document discusses the concept of connected TV and ways to leverage it. It outlines that while the TV experience is not fully interactive today, people are already connected to other devices while watching TV. The document proposes ways to augment the TV experience now through second screen applications that synchronize with TV content. Examples are given of social TV apps and ways companies can enhance TV shows, ads, and sponsoring through mobile apps and interactions.
From my archives: Yle Radio online 2006: Lessons in interactivity yle 21.3....Tuija Aalto
The document discusses the increasing adoption of digital technologies in Finland over the past 10 years. It provides statistics that show growing internet, computer, and mobile phone usage. It then discusses examples of how Finnish public broadcaster YLE is experimenting with interactive digital media like blogs, podcasts, SMS messages, and user-generated content to engage audiences. This includes initiatives like blogs from journalists, syndicating news feeds, soliciting photos and comments from listeners, and forums that generate topics for television shows. The goal is for YLE to learn how to have a true two-way dialogue and leverage "micromedia" from audiences.
The document discusses the growth of mobile broadband (MBB) compared to fixed broadband (FBB). It notes that MBB is growing faster due to trends like the shift from defined places to accessing content anywhere, from defined times to accessing content anytime, and from shared to personal experiences. These trends favor wireless delivery of video content. The document also analyzes data showing the exponential growth of mobile data and video traffic, and how video is the key driver of growth in broadband traffic and adoption of new mobile technologies like LTE. It provides a general framework for understanding substitution and complementarity between fixed and mobile networks, and how telecommunications revenue mix is shifting from traditional fixed voice to mobile data.
NBC's Billion Dollar Research Lab asi 2012 TV SymposiumMike Sainsbury
The document discusses research from NBC Universal's billion dollar research lab on consumer behavior during the 2012 London Olympics. Some of the key findings include:
1) Television viewing dominated Olympic consumption, accounting for 89% of viewing among enthusiastic viewers.
2) The use of multiple digital platforms like mobile, PC, and tablet increased total consumption of the Olympics, with more screens correlating to more TV viewing.
3) Over half of viewers engaged in simultaneous viewing of the Olympics on TV and digital platforms, referred to as "SimViewing."
4) Mobile and tablet usage grew significantly compared to previous Olympics, with tablets surpassing their device penetration in terms of usage.
5) Social media amplified awareness
The ViNTERA.TV app allows users to watch TV channels from the internet and local IPTV networks on Samsung and LG Smart TVs. It provides channels in SD, HD, and 3D quality. The app is part of the larger ViNTERA.TV universal platform and can be downloaded from the Smart TV app stores. Users can access free channels as well as packages from internet and IPTV providers. The platform also allows international channels to broadcast globally and TV providers to expand their reach through online streaming.
The document summarizes key findings from a 2013 survey on digital media consumption in the United States. Some of the main findings include:
- Over half of Americans now own a smartphone and tablet ownership has increased significantly in the past year.
- Habitual social media use reaches an estimated 71 million Americans.
- Online radio listening continues to grow, reaching 120 million monthly and 86 million weekly users who spend on average nearly 12 hours per week listening.
- While online radio grows, over-the-air AM/FM radio remains popular with 243 million weekly listeners spending about two hours per day listening.
1. The Logitech Revue is a multimedia box that combines internet, TV, and audio content into a single interface powered by Google TV.
2. It has HDMI inputs and outputs for connecting to a TV and other devices, and includes a keyboard and trackpad for navigating the interface.
3. Setup involves connecting the Revue to a TV and the internet, selecting TV and audio devices to control, and entering location information to access local cable and satellite programming guides.
Innovation in broadcasting and free to air tvSteve Weaver
Television remains the most popular form of entertainment despite new delivery technologies and devices. While people can now access content anytime and anywhere, TV's mass reach still makes it impactful with shows like The Block reaching millions of viewers. Technologies like DVRs enhance viewing and increase consumption rather than reduce it. Younger generations still spend significant time watching TV and welcome advertising. Social media is driving deeper engagement with shows and content. The future remains bright for television as viewers continue demanding better and more interactive experiences across a growing number of platforms and devices.
Similar to State Of Media Consumer Usage Report (Nielsen 2011) (20)
Leonardo DiCaprio Super Bowl: Hollywood Meets America’s Favorite Gamegreendigital
Introduction
Leonardo DiCaprio is synonymous with Hollywood stardom and acclaimed performances. has a unique connection with one of America's most beloved sports events—the Super Bowl. The "Leonardo DiCaprio Super Bowl" phenomenon combines the worlds of cinema and sports. drawing attention from fans of both domains. This article delves into the multifaceted relationship between DiCaprio and the Super Bowl. exploring his appearances at the event, His involvement in Super Bowl advertisements. and his cultural impact that bridges the gap between these two massive entertainment industries.
Follow us on: Pinterest
Leonardo DiCaprio: The Hollywood Icon
Early Life and Career Beginnings
Leonardo Wilhelm DiCaprio was born in Los Angeles, California, on November 11, 1974. His journey to stardom began at a young age with roles in television commercials and educational programs. DiCaprio's breakthrough came with his portrayal of Luke Brower in the sitcom "Growing Pains" and later as Tobias Wolff in "This Boy's Life" (1993). where he starred alongside Robert De Niro.
Rise to Stardom
DiCaprio's career skyrocketed with his performance in "What's Eating Gilbert Grape" (1993). earning him his first Academy Award nomination. He continued to gain acclaim with roles in "Romeo + Juliet" (1996) and "Titanic" (1997). the latter of which cemented his status as a global superstar. Over the years, DiCaprio has showcased his versatility in films like "The Aviator" (2004). "Start" (2010), and "The Revenant" (2015), for which he finally won an Academy Award for Best Actor.
Environmental Activism
Beyond his film career, DiCaprio is also renowned for his environmental activism. He established the Leonardo DiCaprio Foundation in 1998, focusing on global conservation efforts. His commitment to ecological issues often intersects with his public appearances. including those related to the Super Bowl.
The Super Bowl: An American Institution
History and Significance
The Super Bowl is the National Football League (NFL) championship game. is one of the most-watched sporting events in the world. First played in 1967, the Super Bowl has evolved into a cultural phenomenon. featuring high-profile halftime shows, memorable advertisements, and significant media coverage. The event attracts a diverse audience, from avid sports fans to casual viewers. making it a prime platform for celebrities to appear.
Entertainment and Advertisements
The Super Bowl is not only about football but also about entertainment. The halftime show features performances by some of the biggest names in the music industry. while the commercials are often as anticipated as the game itself. Companies invest millions in Super Bowl ads. creating iconic and sometimes controversial commercials that capture public attention.
Leonardo DiCaprio's Super Bowl Appearances
A Celebrity Among the Fans
Leonardo DiCaprio's presence at the Super Bowl has noted several times. As a high-profile celebrity. DiCaprio attracts
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspirationgreendigital
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
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In the early 20
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The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Sagagreendigital
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
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Leonardo DiCaprio House: Malibu Beachfront Retreat
A Prime Location
His Malibu beachfront house is one of the most famous properties in Leonardo DiCaprio's real estate portfolio. Situated in the exclusive Carbon Beach. also known as "Billionaire's Beach," this property boasts stunning ocean views and private beach access. The "Leonardo DiCaprio house" in Malibu is a testament to the actor's love for the sea and his penchant for luxurious living.
Architectural Highlights
The Malibu house features a modern design with clean lines, large windows. and open spaces blending indoor and outdoor living. The expansive deck and patio areas provide ample space for entertaining guests or enjoying a quiet sunset. The house has state-of-the-art amenities. including a gourmet kitchen, a home theatre, and many guest suites.
Sustainable Features
Leonardo DiCaprio is a well-known environmental activist. whose Malibu house reflects his commitment to sustainability. The property incorporates solar panels, energy-efficient appliances, and sustainable building materials. The landscaping around the house is also designed to be water-efficient. featuring drought-resistant plants and intelligent irrigation systems.
Leonardo DiCaprio House: Hollywood Hills Hideaway
Privacy and Seclusion
Another remarkable property in Leonardo DiCaprio's collection is his Hollywood Hills house. This secluded retreat offers privacy and tranquility. making it an ideal escape from the hustle and bustle of Los Angeles. The "Leonardo DiCaprio house" in Hollywood Hills nestled among lush greenery. and offers panoramic views of the city and surrounding landscapes.
Design and Amenities
The Hollywood Hills house is a mid-century modern gem characterized by its sleek design and floor-to-ceiling windows. The open-concept living space is perfect for entertaining. while the cozy bedrooms provide a comfortable retreat. The property also features a swimming pool, and outdoor dining area. and a spacious deck that overlooks the cityscape.
Environmental Initiatives
The Hollywood Hills house incorporates several green features that are in line with DiCaprio's environmental values. The home has solar panels, energy-efficient lighting, and a rainwater harvesting system. Additionally, the landscaping designed to support local wildlife and promote
2. The U.S. Media Universe
DEVICE OWNERSHIP1 MOBILE & ONLINE CONSUMERS
(millions of people who own) (millions of users)
At least one TV
290 Mobile phone (ages 13+)2
DVD player Online3
253
232 Home/work PCs
and laptops3
211
Video game console
192
Digital cable
162 Mobile web
DVR 145 (ages 13+)4
129
Satellite 116
faster than penetration.6
Time spent is increasing
95
HOUSEHOLDS WITH TVS HOUSEHOLDS W/ BROADBAND
(millions of households) 1 (millions of households)5
At least 1 TV 114.7million Total 85.9 million
1 17.7
2 32.7
With paid TV access
3 28.3 and broadband
80.9
4+ 35.9
With broadcast
TV only and 4.9
broadband
3. HOW PEOPLE WATCH TV/VIDEO6 SMARTPHONE PENETRATION8
(millions of viewers, ages 2 and up) (by ethnicity)
Traditional TV°
288 Asian 60%
Hispanic 50 %
African-American 48%
White 39%
On the Internet°°* Android is the preferred OS except among Asians,
who typically opt for iPhones.3
143 Timeshifted TV° ONLINE VISITS AND VIEWS
Viewers using time- (per person per month)3
111 shifted TV grew 11%
since Q2 2010.
94 Domains
Mobile phone**
2,905 Pages
30
830 Facebook
pages
MODES OF ACCESSING SOCIAL MEDIA7
Nearly 4 in 5 active Internet users visit social
networks and blogs.9
97% SMARTPHONE OS MARKET SHARE8
Windows
3% Mobile Other
Computer
18%
iPad 28 % RIM 7% %
Black- 4
iPhone Berry
37 %
3% Mobile
phone
43%
Smart-
43% phones
Android
Gaming 57%
console Feature
phones
4. The American Video Viewer
AVERAGE WEEKLY MEDIA TIME10 46:16 Traditional TV^
(hours:minutes, by age and platform)
41:04
32:47 32:58
28:08
24:52 24:17
22:24
ALL
AGES AGES
(2+) 2-11 12–17 18–24 25–34 35–49 50–65 65+
6:03 5:50
4:58
3:58 4:02 Internet on a
computer°°^^^
2:38
0:30 1:25
2:57 3:07
2:21 2:42 Timeshifted TV^
1:50 1:42
1:29 1:30
0:27 0:07 0:21 0:45 0:50 0:35 0:23 0:12 Video on
the Internet°°*
0:07 NA 0:20^^ 0:17 0:12 0:05 0:01 <0:01 Video on a
mobile device**^^
5. MOBILE VIDEO11 STREAMING SERVICES12
Top channels by unique viewers % of Netflix and Hulu viewers who watch using
a(n)...
Just 1.2 million people used a standalone
streaming device, such as Apple TV or Boxee, but
these devices account for nearly
#
1 YouTube 1/5 of their TV screen time.13
Hulu Users
#
2 FOX Computer directly 89%
Netflix Users
#
3 ABC 42%
#
4 Comedy
Central Computer connected to a TV 20%
#
5 CBS 14%
Video game console 8%
50%
Internet enabled TV 2%
6%
MOBILE VIDEO APP ATTRIBUTES14
% of consumers who deem the following attributes as…
Very Somewhat
Total
important important
Free/Low subscription rates 63% 23% 86%
Wide selection 47% 33% 80%
User-friendly 43% 38% 81%
New content 42% 38% 80%
No/few ads 39% 34% 73%
TOP FIVE ONLINE VIDEO DESTINATIONS BY… 15
UNIQUE VIEWERS TIME SPENT PER MONTH
(in millions) (hours:minutes per person)
#1 YouTube Netflix #1
126.5 10:01
#2 VEVO YouTube #2
#3 Yahoo! Tudou.com #3
#4 Facebook Hulu #4
#5 MSN/ #5
Windows Megavideo
39.5
35.0 2:52
31.2 2:34 2:26 2:20
24.8
Although unique viewers who are women watch more video on social networks and blogs, men
spend 9% more time watching.16
6. The Seeking, Searching U.S. Consumer
TOP APP CATEGORIES17
Percent of tablet and smartphone users who downloaded an app in the past 30 days.
PERCENTAGE WHO
DOWNLOAD,
BY CATEGORY…
27% 33% 27% 16% 21% 18% 23% 20%
2% 2% …AND COST
8% 6%
Free & paid apps
68% 45% 45% 45%
Games Maps/Navigation Music Social Free apps only
Networking Paid apps only
51% of consumers
16% 14% 14% 14% 14% 14% 14% 14% say that they are okay
3% 3% 3% 2%
with advertising on
33% 31% 31% 30% their devices if it means
News Entertainment Sports Banking/Finance they can access
content for free.3
10%10% 11% 10% 9% 11% 7% 7% 5%7%
3% 2% 2% 2% 2%
23% 23% 22% 16% 14%
Books Restaurants/ Coupons/ Recommendations/ Magazines
Dining Discounts Reviews
MONTHLY BREAKDOWN OF TIME SPENT 18
(on Android devices, September 2011 average)
Dialer
6% All other Apps
53%
Texting
14% Facebook and Twitter are more popular
Social Networking apps among women, while Google+ has
5% a larger reach among men.
Retail apps such as Barcode Scanner
Email/IM
5% (14% of Android users) and eBay
Mobile (13%) are growing in reach.
Browser Maps/Location
On average, app downloaders have 33
10% 4%
apps on their phones. 33
Music/Video 2%
Camera 1%
7. SIMULTANEOUS USAGE17 TOP SOURCES OF INFORMATION19
Percent of consumers who did the following on Preferred sources for product and service
their tablet while watching TV... information
Programming Consumer Ratings 63%
Commercials Consumer Reviews 62%
Total 50%
Company’s Website
Female
Checked Male Call Center 47%
email site Email 45%
Video Clip 34%
Surfed web Live Chat 30%
for unrelated Company’s Facebook 15%
information
Mobile App 9%
Online Ad 8%
Visited a
social net- Company’s Twitter 7%
working site
MONTHLY DATA USAGE8
(by age, in MB)
Looked up info…
…related to the 578 Q3 2011
TV program I 534 Q3 2010
was watching
…on a product for
412
an ad I saw on TV 321
264
…on coupons or 216 232
177
deals related to
90
122 133 70
an ad I saw on TV 59 30
0 10 20 30 40 50 60 70 13–17 18–24 25–34 35–44 45–54 55–64 65+
TOP RETAIL AND CONSUMER ELECTRONICS WEBSITES3
(by audience size in millions)
100 min./person
TIME SPENT (log scale)
TOP 5 WEBSITES
Computer & consumer electronics Apple
Mass merchandiser 68.7
50 Microsoft
33% of Americans online 93.8
visited Amazon in September.5 Amazon
72.0
20
Walmart
Target Stores
26.0 34.5 Young women and those with middle
10 incomes ($25k–75k) are more likely
10.0
19.5 Adobe to visit Computer and Consumer
Overstock.com CNET 28.0 Electronics websites. Young men and
5 23.5 those with higher incomes ($100k+)
ShopAtHome.com
are more likely to visit Consumer
Mozilla Electronics news sites.5
25.7
2
5% 10% 20% 50%
ACTIVE REACH (log scale)
8. The Globally Connected Consumer
Nielsen's survey of more than 25,000 online respondents from 56 countries around
the world reveals consumer's multi-screen purchase behavior/intentions.
DEVICE PENETRATION20
Percentage of online respondents a… Smart- Tablet
who… phone
6% Already own
11% Will purchase
HD
HD TV
3D TV
TV with
Internet
Worldwide Already own Will purchase
HD HD TV 35% 23%
3D TV 6% 23%
TV w/Internet 17% 23%
Smartphone 36% 21%
Tablet 12% 19%
Latin America
23%
26% 22%
5%
19% 30%
25% 5%
30%
31%
9. DEVICE PENETRATION19,20
Percentage of online respondents a… Smart- Tablet
who… phone
6% Already own
11% Will purchase
HD
HD TV
3D TV
TV with
Internet
Asia Pacific
26%
Europe
13% 27%
44%
18%
10%
30%
6%
18% 31%
14% 31% 7%
12% 4% 37% 28%
15%
12% 31%
Middle East, Africa, Pakistan
28%
20%
31%
13%
11% 19%
27%
8% 29%
27%
10. Sources & Notes
SOURCES NOTES
1. Nielsen. National People Meter, Universe Estimates ° Includes those viewing at least one minute (reach)
(November 2011) within the measurement period. This includes Live
2. Nielsen. Mobile Media Marketplace (Q3 2011) viewing plus any playback within the measurement
period.
3. Nielsen. NetView (September 2011)
4. Nielsen. Mobile Netview (September 2011) °° Internet figures are from home and work.
Hours:minutes for Internet and video use are based
5. Nielsen. Based on Universe Estimates for the 15th of on the universe of persons who used the
each month, Home & Work (Q2 2011) Internet/watched online video via their computers.
6. Nielsen. (Q2 2011) All Internet figures are weekly or monthly averages
7. NM Incite. State of Social Media Survey (April 2011) over the course of the quarter.
8. Nielsen. U.S. Mobile Insights, National (Q3 2011) * Due to a change in the format of Netflix stream
9. Nielsen. (May 2011) URLs, streaming for the Netflix brand was not
reported in the April and May VideoCensus reports.
10. Nielsen. Data uniquely based on the Total This was corrected with June-forward reporting.
Population in the US—all 297 million Americans
over age 2—whether or not they have the ** Video user projection, time spent and composition
technology (Q2 2011) data based on survey analysis of past 30 day use
during the period. The mobile video audience figures
11. Nielsen. U.S. Mobile Video Survey (Q3 2011) in this report include mobile phone users (aged 13+)
12. Nielsen. Netflix/Hulu survey (March 2011) who access mobile video through any means
13. Nielsen. Custom Survey (November 2011) (including mobile Web, subscription-based,
14. CTAM/Nielsen. “Roadmap to Video Apps downloads and applications).
(What Makes Viewers APPy?).” (August 2011) ^ Includes Live usage plus any playback viewing within
15. Nielsen. VideoCensus (September 2011) the measurement period. Timeshifted TV is playback
primarily on a DVR but includes playback from VOD,
16. Nielsen. VideoCensus, Home & Work (May 2011)
DVD recorders, server based DVR’s and services like
17. Nielsen. Applications Playbook (Q3 2011) Start Over.
18. Nielsen. Smartphone Analytics, Device Metering ^^ Nielsen’s mobile survey reports mobile video usage
Data (September 2011) for those users 13 and older. This 12-17 is T13-17
19. NM Incite (October 2011) for all mobile data.
20. Nielsen, Global Omnibus Survey, (O3 2011) ^^^ Due to a change in the type of call used behind
Facebook’s AJAX interface, Nielsen NetView data for
Facebook page views and duration were
underreported for June and July. This was corrected
with August-forward reporting.