2. Sony Corporation
• Founded by Masaru Ibuka and Akio Morita in
1946.
• Headquarter- Minato, Tokyo, Japan
• Products-
– Consumer & professional electronic equipment
– Communication & information-related equipment
– Semiconductor
– Electronic devices & components
– Battery
– Chemicals
– PlayStation
– Blu-ray
3. Milestones of Sony
• 1946 - Tokyo Telecom Engineering
• 1950 - First Japanese tape recorder
• 1955 - First transistor radios
• 1957 - First pocket-sized radio
• 1958 - Name change to Sony
• (from "sonus," Latin for "sound," and
"sonny," meaning “little man”)
• 1968 - Intro of Trinitron color TV – explosive
growth
• 1979 - Walkman personal stereo
4. • 1980’s - Major Producer of computer disks/ floppies
• 1988 - Bought CBS Records for $2 billion.
• 1989 - Bought Columbia Pictures for $4.5 billion.
• 1994 - Sony PlayStation released to great success.
• 1997 - JV with Philips (inventors of the CD) to make
Super Audio CD
• 1998 - Launched Wega flat-screen TV
• 1999 - JV with Philips, Sun Microsystems to develop
networked entertainment products
• 1999- Walkman with MP3 capabilities
5. • 2000 - Formed PlayStation.com –
games/software online
• 2000 - Restructured all entertainment units
under Sony Broadband Entertainment
• 2001 - JV Sakura Bank and JP Morgan Chase
for online bank.
6. Nowadays Sony
• With its ;
158.500 employees
64 billion dollars annual sales
wide product range
strong brand image
• Sony is one of the most important companies
in world business
7. General Characteristics of Sony
• Working Practices
• Not a typical Japanese company
• Integration with different cultures
• Continuous innovation
• High R&D expenditures
8. Business Level Strategies Adopted by Sony
• Differentiation
- Prestige
- Superior Quality
- Competitively High Prices
- Rapid Innovation
- High Customer Service
10. Product Range
• TV
• Computer
• Game Consoles
• Audio Equipment
• Video Equipment
• Mobile Phones
• Movies
• Music
• Financial Services (only in Japan)
11. Television - Bravia
• BRAVIA is an in-house brand owned by Sony which produces
high-definition LCD televisions, projection TVs and front
projectors, home cinemas and the "BRAVIA Home Theatre"
range for its parent company Sony KK.
• The name is an acronym of "Best Resolution Audio Visual
Integrated Architecture".
• All Sony high-definition flat-panel LCD televisions in North
America have carried the logo for BRAVIA since 2005.
12. • BRAVIA replaces the "LCD WEGA" which Sony used for their
LCD TVs until Summer 2005 (early promotional photos exist of
the first BRAVIA TVs still bearing the WEGA moniker).
• Principal design work for BRAVIA products is performed at
Sony's research facilities in Japan, at the research and
development department at the Sony de Mexico facility in
Baja California, Mexico and at the Sony Europe facility in Nitra,
Slovakia.
13. Accessories
• In April 2007, Sony launched the BRAVIA TDM-
IP1, a docking cradle to permit playback of
audio and video hosted on an Apple iPod on a
BRAVIA model television.
• Current accessories available include
a Skype camera (CMUBR100) and Wi-
Fi adapter (UWABR100).
15. Sony Bravia Features
• Sony Bravia Internet Video first became available in
late 2009 on Internet enabled Bravia TV's, later
becoming available on Sony Blu-ray and home
theatre systems.
• Sony Bravia Internet TV is the first TV to
incorporate Google TV, currently only available in the
US it plans to revolutionize IPTV.[XBR8 is a series of
Sony BRAVIA LCD high definition televisions.
• They were released into the US marketplace starting
in September 2008.
16. • Sony Bravia Internet TV is the first TV to incorporate Google TV,
currently only available in the US it plans to revolutionize
IPTV.[XBR8 is a series of Sony BRAVIA LCD high
definition televisions.
• The 46- and 55-inch models of the XBR8 series features an RGB LED
backlight system which Sony calls Triluminos. The new backlight
system is claimed to provide a truer and higher colour spectrum
and allows this series of televisions to rival plasma displays in terms
of dark blacks.
• This model also marked the debut of Sony's new video processor,
the BRAVIA Engine 2 Pro. The display panel uses ten-bit processing
and offers the 120 Hz Motion Flow technology.
17. • The XBR8 line offers two screen sizes; the 46"
(KDL-46XBR8)was released on September 29,
2008. The second model, the 55" (KDL-
55XBR8)became available for order in
October.
18. SWOT - Strengths
• Strong Brand Image
• Worldwide Reputation
• High Market Share
• High Quality Products
• High Technology
• Pioneer in the Industry as Being Creative and
Innovative
19. • Diversification in Manufacturing Locations
Around the World
• Supports R&D Activities
• Ability to Provide High Motivation to Its
Employees
• Loyal Customers
20. SWOT - Weaknesses
• Less attention to their rivals.
• Diversifications in unsuitable businesses for
itself.
• They insist on their own formats.
• Competitively high prices.
21. SWOT - Opportunities
• Continuous growth in their sectors.
• Increasing demand in technological products
around the world.
22. SWOT - Threats
• Strong competition in the market.
• Short product lifecycle.
• Imitation of brand name and technology.
