Here, the name SONY itself has been theLogo for the company for so many years.As seen before the word Sony is takenfrom a Latin word which is defined asSound. Sony logo is a combination of aWide Latin, Times New Roman orCentury font that is white in colour withthe current tag line make.believe and abackground which is Black which gives ita very stretched and easy to identifylook. This though is only for television.Otherwise the Logo is SONY (black). Thecustomers of Sony can easily notice thelogo in any part of the world. Sony logostands out because of its name which isunique and also it cannot be copied byanyone else.
The process of packaging helps to create a strongbrand.The products are packed well with the logo upfrontin bold and the product safely placed in the box sothat it cannot get damaged easily.The materials used for the packaging of theproduct are eco-friendly and hard due to which theproduct cannot get damaged. Less resource areused from the natural surroundings.
Sony has certain traits attached to it are as follows:SophisticatedPrideStrongConvenientEasyRespectWarmth, etc.These traits contribute in building the brand. It what defines Sonyand this how people see the product or recognise it. It is treated ashigh and mighty compared to the other brands as it contributes aproduct in many parts of the Entertainment sector.The advertising is the communication between the Brand and thepeople. It is the advertising that gives a detailed description aboutthe product and its features. People have recognised it to one of thebest commodities with particular traits attached to it. It creates acertain lasting impression on the people’s mind and attitude towardsthe product. It defines the relation between the brand and theconsumers.
The packaging of the product is done with materials that are sort of eco- friendly so that it does not affect thenature. Resources are less exploited fromthe natural surroundings. The packaging is creative and different. As seen in the article how Sony has taken a step towards creating a better tomorrow.Sony Packaging Takes on a Green Sheen
The Core Identity of Sony is what the Brand’s slogan is all aboutmake.believe which means to pretend or imagine. Sonydeliver’s “new & trendy” products and message. It producesproducts with the best feature and each has certain uniquenessto it. The core identity represents the timeless essence of theBrand.Here the timeless essence of the Brand is that it deliversnew, trendy and best products. It also lies in the sloganmake.believe which creates a certain impression on theconsumers. Sony is known for producing the latest productswith distinct features.Product thrust- Entertainment, new & trendy.User Profile- Famous celebrities like Hrithik Roshan andKareena Kapoor using the product on a daily basis as it providesthe best and latest in technology.
Sony had started its company on May7, 1946 and has had the followingextensions that were added to itlater, which are as follows: Sony Ericsson, October 1st 2001Sony Entertainment Television, October1995 Sony Pictures Entertainment, Inc. Itwas founded in 1987 as ColumbiaPictures Entertainment, Inc. then wasrenamed in the year of 1991 as SonyPictures Entertainment, Inc.
Sony ComputerEntertainment, Inc. wasestablished on November 16th, 1993. Sony PlayStation was founded inthe year 1994. Sony Walkman was introduced onJuly 1st , 1979. Sony Music Entertainment waslaunched in the year 1991-2004,then was again reintroducedin the year 2008 and is still there.
Sony Vaio Laptops started in1996 with PCV series but madechanges to the product and itsfeatures since then.Sony Bravia TV was introducedsince 2005.Sony Cybershot started in1998. The first camera was aDSC-D700 (1344 x1024) and DSC-D770 (1344 x1024).