Case study analysis sony

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Case study analysis sony

  1. 1. Case study Analysis<br />Sony Corporation<br />
  2. 2. Sony Corporation<br />Sony Corporation is a multinational conglomerate corporation headquartered in Minato, Tokyo, Japan.<br />Sony is one of the leading manufacturers of electronics, video, communications, video game consoles, and information technology products for the consumer and professional markets.<br />
  3. 3. Soundation<br />Masaru Ibuka and Akio Morita founded the company.<br />Founded it in May 7, 1946.<br />Named the company “Tokyo Tsushin Kogyo K.K”<br />Japan's first tape recorder called the Type-G.<br />First commercially produced transistor radio.<br />The name from sonus, the Latin word for sound.<br />
  4. 4. Sony going global<br />Morita's 1953 visit to Philips.<br />its energies on producing exports for the international market.<br />Overseas marketing is an overseas business. <br />Offices had been set up in New York, Hong Kong and Zurich.<br />February 1960, Sony Corporation of America (SONAM) was established .<br />a business that doesn't take advantage of its opportunities doesn't deserve to be called an enterprise<br />
  5. 5. Slogan<br />slogan is make.believe.Theirformer slogan was like.no.other.<br />
  6. 6.
  7. 7. SWOT<br />STRENGTH<br />Innovative,<br />Quality products. <br />Human capital<br /> Self promoting system<br /> Job rotating systems<br />Goodwill<br />Distribution network <br />Infrastructure <br />WEEKNESS<br />Mass reach<br />Controversies<br />Batteries Dysfunctions<br />
  8. 8. SWOT<br />Opportunities<br />Sony Reader<br />Software for computer and Cell phones<br />Theme parks<br />News channel<br />Refrigerator<br />Washing machine<br />Air conditioner<br />Robotics<br />Threats<br />Competition<br />Companies like – Panasonic , LG , Samsung etc.<br />
  9. 9. Case Study<br />Sony has followed bring it first strategy.<br />Others followed Sony for the launch.<br />10-percent of the company’s sales were committed to research and development.<br />Rapid innovation<br />Out-dating it’s own product.<br />Launching only when market is ready.<br />Changes in the consumer marketplace rather than by defense industry expenditure.<br />
  10. 10. Why it was Unique<br />Re-educating the sales force.<br />R&D expenditure,<br /> increased advertising <br /> sometimes new facilities for the manufacture of the new products.<br />Obsoletes existing product lines.<br />

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