How must SONY change itsbusiness strategies for 2010 and beyond? s1180084 Naoya Ishikawa
Outline� Summary� Sonys history� Business and Skills� Field� Network� References
Summary� Sony focus on environmentally conscious product sand processes.� Sony expand 3D related product business in 2011.� Sony targets on anannual 5% operating in come marginanda 10% return on equity by theend of 2013.
Sonys history� Business (1. Electronics, two businesses. Gaming, finance business 3., Music business 4., The movie business 5., Sony has other businesses 6. Is a core company of the Sony Group to form a business area of six areas roughly ) .
Sonys history� Have proven to be the predecessor to "Tokyotsushinkogyo" was founded in 1946 by from Akio Morita and Masaru Ibuka, the manufacture and sale of transistor radios and tape recorders in Japan for the first time, have been exported in large quantities overseas, established after the war electronics manufacturers in Japan as was the late start of the brand image of the worlds leading companies in the electronics system . Sonys strengths is that it has a "sub-brand" strong also. It does not come out of the region of mere product name (trade name) in other companies, Sony is present as a distinct brand. VAIO, Walkman, PlayStation, etc., each of which has a high brand value alone.
Business Skill� Often mentioned that as a brand image of Sony in Japan, there is a particularly technical capabilities. Because it was sent to market fast, such as televisions and Walkman transistor transistor radio and television, the Trinitron system, unique products, in ancient times called the "Sony" technology.
Business Skill(1)� Such as applied to radio and television what had been thought transistor is what Bell Labs invented, Trinitron is chromatography Ron was invented in the United States but is a prototype, and there are no applications only about the hearing aids, these attitude of keeping an eye on the technology, can be said to be quickly incorporated into the greatest strengths of Sony. From the viewpoint of making improvements, such as shortening product frivolous "and stamina so-called" existing products and technologies, "" Technology is expensive in addition.
Network� Expand Sony’s networked service business by utilizing the rapidly growing PlayStation®Network services.� Streng then collaboration with Sony Ericsson Mobile Communications.� Accelerate roll out of e-book business
References� Wiki� Sony Gets real� Sony Corporate site