ppt for Sony Marketing mix, four P's of SOny -Price -Product -Promotion -Place -SOny India Interesting Facts about SONY.

1. FOUR P’S OF MARKETING
By Abhishek
Shandilya

2. Background
SONY Corporation
 Founded: May 7, 1946
 Founder : Akio Morita
 Present CEO: Kazuo Hirai
 Head quarter: Tokyo, Japan
 The name ‘SONY’ is based on the Latin word Sonus, which means
‘sound’.

3.  Sony’s first product was Rice Cooker (A Failure)
 World’s first tape recorder G-Type (1950)
 World's first commercially compact disc player Sony CDP-101 Oct1982.
 World’s first Google TV (October 6, 2010)
 27-OCT-2011- Sony Ericsson became a wholly-owned subsidiary of SONY
 The world’s first 3LCD Laser Projector (2-july-2013)
 World’s first Waterproof Smartphone XPERIA Z.(9feb-2013)
 NEW YORK, Sept. 4, 2013 – Today Sony introduced the world’s first curved
screen LED television, model KDL-65S990A
 SONY has sectors like BANKING and INSURANCE too.

4. •Product
•Price
•Place
•Promotion

5.  Televisions : Bravia Range, LCD, Earlier WEGA
Digital imaging: Cyber-Shot, Alpha, HANDYCAM, Series cameras.
Audio / Video: Walkman, Home audio , Blu-ray Disc™ players and recorders,
memory-based portable audio devices, car music systems( X-Plod), Headphones
etc.
Electronic components:
Batteries, recording media, data recording systems
Storage and Memory:
 HardDisk drives, memory cards, pendrives
Gaming & Computers
Playstation series gaming Consoles, Vaio series laptops & All-in-One Desktops
Smartphones and Tablets
Xperia series, smartwear
PRODUCT

6.  Sony being a company which emphasize product quality,it tends to
sell its products with price range from moderately-high to high-
prices, depending on the use and targeted customers.
 As Sony is Renowned Multinational company and known for its
quality products has higher pricing policies for its products and in
return by keeping in view of better customer care and after sale
services.
 EXAMPLE:
Sony series of Vaio laptops.
Sony has categorized the laptops according to Style, User, Purpose,
Mobility and performance.

7. • Sony's electronics products and services are marketed throughout
the world under the trademark "Sony“
• Registered in 204 countries and territories.
• Sony Corporation has more then 30 subsidiaries company in Japan
itself
• And more than 50 affiliated companies outside of Japan
• Also selling products through Online stores like Flipkart, Snapdeal,
EBay, Amazon etc
PLACE

8. • Established its India operations in November 1994
• Having over 20,000 registered dealers and
distributors in India
• more than 300 exclusive Sony outlets and 25
branch locations
• service presence across the country with 365
service outlet
PLACE : INDIA

9. PROMOTION
Advertisement
Sales promotions
Print Ads
Free gifts on purchases
Sponsoring

10. KAREENA KAPOOR KATRINA KAIF M.S. DHONI
VAIO Laptops XPERIA Smartphones BRAVIA TV
BRAND AMBASSADORS

11. Various Brand Logos of SONY