Read this report to know about the foundation and development of SONY. It also explains about the business strategy and the development objects of the term.

1. Business Strategy

2. About Sony Mobile Corporation (SMC)
• Found in 1945.
• First pioneer of transistor technology in 1950.
• Merger of two different organizations “Sony” and “Ericsson” have
developed a new corporation “Sony Ericsson”.
• Technological revolution in mobile industry is one of the major
objectives of this merger.

3. A: Mission statement and Company’s vision
• To initiate as a leading company of electronics.
• To enhance the broadband network.
• To foster the use of home electronic appliances and wireless mobile
phones.
• To create a stress free working environment for workforce.

4. Core Competencies
• Technological advantage enables to create a unique image.
• Provide customers with the latest demand.
• Differentiation strategy for developing core ability.
• To provide the products after research and development to
customers.
• To position itself different from competitors.

5. Cont..
Cost leadership strategy:
• To perform the work with low cost.
• To produce the products that can be sold at lower price.
• To win competitive advantage.

6. To Buy Complete Assignment Writing Service
*Contact us*
Email- help@globalassignmenthelp.com
Phone No-
+44 203 3555 345
Website-
https://www.globalassignmenthelp.com/uk

7. Objectives of Sony
• To attain competitive advantages to sustain in the mobile industry.
• To increase the sales and profitability of organization.
• To increase the investment amount in research and development.

8. Strategic Planning Process

9. Techniques for strategic planning

10. B) Key factors of Sony’s successful strategic
planning
• Leader in product innovation and quality
• Investment in broadband network
• Investment in internet enabled products
• Strong brand value
• Promoting world class brand
• Fosters dream
• Innovation
• Research and development

11. To Buy Complete Assignment Writing Service
*Contact us*
Email- help@globalassignmenthelp.com
Phone No-
+44 203 3555 345
Website- https://www.globalassignmenthelp.com/uk

12. C) Effectiveness of techniques used by SMC for developing
strategic planning
• These techniques help in considering different factors which are
important for attaining the goals and objectives.
• Effective for analysing strengths and weaknesses of organization.
• Effective in developing strategy for cost reduction.
• Helpful for developing tactics for the product standardization.
• Focus on different strategies for improving quality.
• Improve understanding.

13. Strategic positioning

14. Strategic Positioning of Sony
• New and innovative products and services for customers
• High quality assurance
• Technological advancement
• High marketing and advertising of products and services
• Hiring experienced and skilled employees

15. Environmental Audit
1: PEST Analysis
Political factors
• Rules and regulations of
government
• Legal restrictions and
different laws
Economic factors
• Analysis of demand and
needs and requirements of
customers
• Growth and development
rate
Social factors
• Taste and preferences
• Changes in perception
• Income and level of status
Technological factors
• Latest and new technology
• Innovative and new
technologies

16. Cont..
2: Porter’s Five Forces Model

17. D) PESTLE Analysis of Sony
• Political: Government plays a major role in the growth of any company. Hence focus
is given by management of Sony on government acceptance and permission to work
out globally.
• Economics: Sony’s sales and revenues are generally affected by recession in an
economy and thus, any affect in the economic condition affects the business too.
• Socio-cultural: With the successful innovation of Sony’s product, the most
beneficiary sector is mass. The generation is highly admirer of this change that goes
well with the reasonable price change.
• Technological: Sony needs to be cognizant with the truth that other companies are
able to copy its technology and moves accordingly. Thus, it spoils the margin of
technological advancement.

18. Cont..
• Legal: Intellectual ownership of property and right with
commercialization and protection have given Sony an important
source of comparative advantage of firms.
• Environmental: Company works in maintaining its sustainable
environment where consideration is given on doing work without
harming environment.

19. E) PORTER Analysis of Sony
• Threats of substitute products(Low): Considering Sony’s brand image
and strong customer loyalty, it can effectively position its products
against substitutes to some extent which is the surplus for company.
• Bargaining power of buyers (low): Since there is no chance from
customer’s side to switch to other brand than Sony, thus, it is beneficial
for the company.
• Bargaining power of suppliers (Low): Due to increased number of
buyers, the supplier is facing the problem of global supply chain.

20. Cont...
• Threats of new entrants (Low): As a new entrant, the players
need huge capital and investment, thus the margin is generally
very low.
• Intensity of Rivalry (High): It is because of intense
competition and high cost.

21. To Buy Complete Assignment Writing Service
*Contact us*
Email- help@globalassignmenthelp.com
Phone No-
+44 203 3555 345
Website- https://www.globalassignmenthelp.com/uk

22. SWOT Analysis of Sony
Strengths
• SMC’s quality
• Worldwide reputation
• Creative and innovation
• Brand strength
• Product differentiation
• Quality
• High technology
• Ability to giv high motivation to its
employeese
• High market share
Weaknesses
• Competitively high prices
• Long delivery process
• High shopping
• International expansion
• Sony’s plant located in inconvenient
location
• Picture industry
• Considerably expensive
Opportunities
• International market penetration
• Emerging market economies
• Acquisition strategy
• Alliances strategy
• Network initiative
• Wide over success
Threats
• Short product lifecycle
• Imitation of brand image
• Imitation of technology
• Strong market competition
• Global economic recession
• Regulations and laws

23. F) Stakeholder Analysis

24. • Commonly used for assessing the attitudes of stakeholders towards
changes or critical actions, stakeholder analysis is frequently used during
the preparation phase of a project.
• It can be done once or on a regular basis to track changes in stakeholder
attitudes over time.
• The stakeholder analysis is considered a “highly confidential” document
containing very sensitive information.
Benefits
• Give clear understanding of stakeholders' interests
• Offers mechanisms to influence other stakeholders
• Enables full understanding of potential risks
• Identifies key people to be informed about the project during the execution
phase
• Provides awareness of negative stakeholders as well as their adverse
effects on the project

25. • Stakeholder analysis is a tool for clearly defining key stakeholders for a
project or other activity, understanding where stakeholders stand, and
developing collaboration between the stakeholders and the project team.
• The main objective is to ensure successful outcomes for the project or
the changes to come.
• Stakeholders are the people or organizations who can be positively or
negatively affected by change or action within the organization.
• They can also be the ones having a positive or negative impact.
• Types of stakeholders include:
• Primary: those who are directly affected, either positively or negatively,
by an organization's actions.
• Secondary: those who are indirectly affected by an organization's actions.
Stakeholder’s Analysis

26. Role of SMC's stakeholder group
• Mapping is an initial step so as to identify the role of stakeholder.
• Identifying material implies that stakeholders need to understand its
availability of resources.
• Defining mission is about the way in which resources are put to use or
well allocated.
• Deliver plan into action is assembling the accumulated work into
action.

27. G) Recommend strategy for SMC
• Focus on reduction of cost
• Generation of appropriate sales and income
• Focus on core competencies of organization
• Focus on market research
• Competitive analysis

28. To Buy Complete Assignment Writing Service
*Contact us*
Email- help@globalassignmenthelp.com
Phone No-
+44 203 3555 345
Website-
https://www.globalassignmenthelp.com/uk

29. REFERENCES
• Hensmans, M., Johnson, G. and Yip, G., 2013. Strategic Transformation: Changing
While Winning. Palgrave Macmillan Publication.
• Singer, P. B. and et. al., 2007. Corporate real estate and competitive strategy.
Journal of Corporate Real Estate. 9(1). pp. 25–38.
• Tiwari, R, Buse, S. and Herstatt, C., 2006. Mobile banking as business strategy:
Impact of mobile technologies on customer behaviour and its implications for banks.
4. pp. 1935-1946.
• Dameron, S. and Durand, T., 2013. Strategies for business schools in a multi‐polar
world. Education + Training. 55( 4/5). pp.323 – 335.

30. Thank you